Chapter 496 Harvest, Red Envelopes!
Qi Jie's words were tingly, and her tone seemed a little sour.
In the past two years, she was usually fine, but occasionally, she would suddenly appear in this state.
Li Qian blinked at her and said nothing.
But fortunately, Qi Jie was just spitting out a few words, at this moment, her mind was not on this matter at all. At this time, she walked over, put a stack of folders on Li Qian's desk, and said with a smile, "Let's have a look."
Li Qian took the folder and saw her happy face, he couldn't help but smiled and said, "Very happy?"
Qi Jie smiled and said: "The second round was all negotiated yesterday, this is the entire contract."
"Hey, that's fast enough!" Li Qian smiled and opened the folder.
The negotiations between Minghu Culture and the five David TV stations regarding the second round of broadcasting rights of "Legend of the New White Snake" have all come to an end--before the negotiations on "Super Girl" started, Qi Jie thought that this might need to be seen for a while Negotiation of time, with "The Legend of the New White Snake"'s stable and shocking ratings, in fact, it didn't take a few days to add it together.
The second round of broadcasting rights was authorized to six TV stations: Hunan, Shandong, Liaoning, Shuntian, Dongfang, and Jiangsu.
Among these six companies, Hunan TV was sold in a package at the beginning, without even a unit price, so in Qi Jie's report, this is only mentioned in passing, and the focus is on the remaining five companies.
This involves whether "Legend of the New White Snake" can quickly pay back its capital, and even how much money it can earn. Of course, Li Qian is extremely concerned, so this document is also unprecedentedly serious.
SHANDONG Satellite TV was the first one to negotiate. For Li Qian, Li’s father’s face is bigger than the sky. In order for his father to live more comfortably in Jinan, Li Qian doesn’t care if such a TV series sells too much. Two million is still two million less, because in many cases, connections are something that cannot be measured by money in China, which pays attention to relationships.
However, even though Shandong must have won the second round at the lowest price, the contract that the two parties finally negotiated and the second round of authorization sold to them was still as high as 7 million! ——Don’t worry too much, it’s really the lowest price!
What's more, if the price is revealed now, once those satellite TV stations who have been banned without even a chance to enter the show hear about it, they will probably offer a price of 8 million or even higher without hesitation!
Again, this is the face price!
Of course, Li Qian knew that with Qi Jie's cleverness, since he let such a big one out, he would definitely send the word to the other side's ears—since it was a good sale, he must let the other party understand Just do it!
LIAONING Satellite TV is the second company. To a certain extent, both Li Qian and Qi Jie understand that there must be a face for Liao Liao in it—or the same sentence, China is a society of personal affection.
Of course, this is a matter involving huge interests. Liao Liao will be willing to help the TV station in his hometown as much as possible, but even if he starts from her, he will never lose his own just to help Benefit.
Therefore, with LIAONING Satellite TV's consistently low ratings and influence among many satellite TV stations, they can enter the game, but the price will be slightly higher-9 million!
So far, this is definitely a sky-high price in the domestic TV drama industry!
It's just a second-round broadcast right, which is as high as nine million! You know, after "Romance of the Three Kingdoms" was broadcast on a series of programs and TV drama channels of Huaxia TV Station, it began to sell the broadcasting rights to the outside world, and the highest price it sold was only 5.8 million!
Both are phenomenal TV series, but you must know that "Romance of the Three Kingdoms" has eighty or ninety episodes, while "Legend of the New White Snake" only has forty episodes. If you calculate the price of a single episode, the difference between the two is more than one level. !
The root cause is that Huaxia TV is too greedy. Relying on the good things in its hands, it has played more than once in the past while desperately asking for prices, and when other channels started to broadcast, it actually let its TV drama channel come again. After three rounds of broadcasting, they continued to compete for ratings with the TV stations who bought the broadcasting rights with money.
Up to now, when everyone negotiates a contract with the TV drama production center of Huaxia TV, they will clearly require that the second round of broadcasting time and satellite TV be limited, and they are all bitten to death and refuse to pay a high price, even for "Romance of the Three Kingdoms" in this way.
However, Minghu Culture needs to be more open when doing things here. Cooperation is cooperation, and everyone should not hold back anyone. Li Qian and Qi Jie understand very well in their hearts: This is a long-term business!
It is precisely because Minghu Culture negotiated with such a sincere attitude that almost every TV station that came into contact with them was able to accept it despite the bleeding.
For example, LIAONING Satellite TV is very typical.
Although 9 million yuan is really a sky-high price, you must know that in terms of cooperation qualifications, among the satellite TV stations that have won the second round of broadcasting rights, with the rapid rise of Hunan Satellite TV, Hesuntian, Dongfang, Shandong, Jiangsu Waiting for the consistent strength of the TV stations, LIAONING Satellite TV must be at the bottom. With the 9 million, it means that they will get a lot of attention in the future, and they can even be at the same level as the above-mentioned major TV stations. Therefore, although it hurts, But from the fact that they signed the contract readily, they didn't think the business was losing money.
Then, Shuntian Satellite TV, needless to say, has an old relationship, eight million!
Although it is not cheap, but in comparison, there is still a certain face factor here. It is not only for the deputy director Zhang Yuping, but also for the old friend Guan Liang who is about to return from study and become the director.
As for the remaining two, there is no face to speak of. After all, the previous contact between the two parties was not deep. All satellite TV stations are 8.5 million!
…………
After flipping through the documents one by one, Li Qian let out a sigh of relief.
In the first round, it was packaged and sold to HUNAN Satellite TV for three broadcast rights, which was 15 million!
Five more were sold in the second round, for a total of 41 million!
Therefore, until now the two rounds have been sold out, Minghu Culture has recorded a total of 56 million!
Needless to say, the cost of more than 30 million yuan has been properly recovered, and it has already made a steady profit of 20 million yuan so far!
And you must know that for the producer of a popular TV series, the sum of the first, second, and third rounds of sales actually only accounts for about half of the total income of a TV series. Not even half of it!
The next piecemeal authorization, including continuing the next round of broadcasting authorization, includes selling a large number of government-level TV stations in various places. Although the money for each sale is not too much, the key is that China is too big and there are too many TV stations. Don't be afraid of small quantity and low price. If you can't stand it, you can sell it to dozens or hundreds of companies. Therefore, if you add it up, a popular TV series can even get it in these seemingly inconspicuous copyright sales. It is not inferior to the first Rounds and two rounds of income!
And next, there is another important big income, that is: videotape version, VCD version, DVD version!
These things, even including all cultural and artistic products, in fact, once put on the industrial assembly line for production, its pure industrial cost is very little, but a popular TV series, many people are willing to spend dozens or even Buy it at a high price of several hundred yuan and relish it again, or simply want to collect it-this money is not a lot, and it is sold in a steady stream!
Theoretically speaking, a TV series that can leave its mark on the annual rings of the times can even be sold for decades!
You know, the long tail effect is not just a joke!
And because the cost has been fully recovered in the first two rounds, the above-mentioned income that can be obtained immediately is pure profit for Minghu Culture!
The first two rounds sold 56 million yuan, with a net profit of 20 million yuan. Then, as long as you do a little calculation, you will know that this TV series will bring 50 million to 80 million yuan to Minghu culture in succession. Huge income!
Even, if the second round of broadcasting can continue to maintain a high ratings, it is estimated that the subsequent third and fourth rounds of broadcasting rights will not be cheap. By then, the income may even soar to more than 100 million!
In the past, Minghu Culture used to make records, and it was a big hit. It was enough to make money, but even if it sold to the level of the Four Great Beauties and Liao Liao, it would never be possible to earn this level of income!
Even if "You Once" sold 20 million copies, the net profit it could bring to Minghu Culture would only be about 50 million!
And you must know that in the past 30 years in the domestic music scene, there is only one piece of "Once Upon a Time You"!
Like He Runqing's album, which sold 8 million to 10 million copies, it is already a top existence in China that can be counted with a single slap. The profit that one album can bring to the company is only 15 million. to twenty million.
Therefore, after reading this information, even Li Qian knew that "Legend of the New White Snake" would definitely bring huge profits to himself and Minghu Culture once the first hit was made, so he couldn't help but feel a lot of emotion at this time.
Moreover, after comparing the two sides, you can understand more deeply how bad the package price Zhao Bingyuan offered on behalf of Huaxia TV was!
You know, this is just a calculation of economic income. After rejecting the quotation from Huaxia TV Station, I chose to operate the broadcast and sales of this TV series by myself. In other words, what is harvested is not just the economic benefits that can be seen with the eyes!
The popularity has started, not only Li Qian's popularity as a director has started, but the signboard "Minghu Culture Produced" has also become popular. "Earning millions and tens of millions more is even more important!
Then, thanks to the popularity and sales of "Legend of the New White Snake", the current Minghu Culture has not only faintly become a strategic partner with HUNAN Satellite TV, but the initiative of major TV stations to buy it has also made Minghu Culture sit in Shuntian Mansion. Moved, and quickly spread his network of contacts to the whole country!
And it is conceivable that when the second round starts, as long as the ratings are considerable, there will only be more TV stations, large and small, who will come to buy the third and fourth rounds, as well as the subsequent unlimited broadcasting rights. !
In the short term, this represents a huge amount of income, but in the long run, it means that Minghu Culture has successfully developed its own sales channel for TV dramas!
This is what a TV series that has hit the level of "Legend of the New White Snake" can get!
…………
After reading the information, Li Qian smiled slowly, with indescribable satisfaction in his smile.
Putting down the materials, he looked at Qi Jie with a smile, and said sincerely: "These days...you have worked hard."
Qi Jie smiled, "You know I've worked hard!"
She is obviously in a good mood. As the person who personally negotiated this single contract, as a person who was worried about Li Qian's investment of tens of millions in one fell swoop to cast a TV series willfully, at this moment, her feelings, Her excitement was obviously no less than Li Qian's! There are even more emotions coming from the scroll!
At this time, she originally wanted to take the opportunity to make a joke, but when she got to the point of speaking, seeing the sincerely grateful expression on Li Qian's face, she still couldn't help but said: "Actually, you worked harder. I know that filming is not easy. !"
Li Qian froze for a moment, then laughed.
Then, he said slightly jokingly: "Don't worry now? I'm going to make another TV series later on. You won't object, will you?"
Qi Jie couldn't help but subconsciously rolled his eyes at him when he heard the words, and said this at this time, isn't it pure shame?
Investing 30 million yuan, the return is a net profit of hundreds of millions. Adding up, from motion, to shooting, to editing, it actually took less than a year. To be honest, the return on investment is within the contract Before the real landing, Qi Jie couldn't imagine it!
So, she said angrily: "I don't object anymore, I don't object any more. I'll agree with whatever you, Talented Li, want to do in the future, even if you make me jump off a building... okay?"
Li Qian smiled smugly, which was rare.
If you really want to say that you are not happy after earning so much money, you are definitely pretending, but to be honest, you are happy to earn a lot of money, but seeing Qi Jie so happy, he found that he actually felt that this would make him happier!
However, there was some eagerness to move in my heart, and it was just a little turmoil. Soon, Li Qian tuned in and said with a smile: "Since the sales are good, then we can't be stingy. And the staff and actors of the original production team, if you count, everyone will give out a red envelope! The total... let's keep it around 10 million!"
Qi Jie was taken aback when he heard this.
Giving out red envelopes is the meaning of the title. People who eat alone will not last long and will be envied and hated by others! But Li Qian took out 10 million red envelopes as soon as he opened his mouth, but it still shocked her.
Ten million! This is it!
If I remember correctly, the combined salary of all the actors in "Legend of the New White Snake" is only over 6 million yuan! And the salaries of all the members of the crew, combined, are even less than two million!
Sending out such a red envelope basically means paying everyone another salary!
However, she has been working with Li Qian for the past few years, and she is quite familiar with Li Qian's way of doing things. At this moment, after thinking about it, she quickly understood what Li Qian meant.
If you continue to mix in the music scene, of course you don't have to be so public, because Minghu culture is well known, and Minghu culture is what everyone in the singer circle yearns for! But for the film and television industry, Minghu Culture is still a newcomer!
Now "Legend of the New White Snake" is an instant hit, but neither Li Qian nor Qi Jie will forget the fact that they were repeatedly rejected during the filming period. Now, with the popularity of the TV series and such a super The big red envelope just paves the way for the next film and television production!
You must know that it is impossible to confine the news to a small circle with such a large sum of money. Exposure and rumors are almost inevitable-just let the news spread by itself, so that the whole circle can see it. Take a look at the handwriting of Minghu Culture!
For the actors and staff of "Legend of the New White Snake", it is already a happy event in itself to have extra red envelopes in addition to the remuneration and salary, which can greatly increase the favorability of Minghu culture, not to mention This red envelope is even as big as his salary!
It is conceivable that the favorability must be directly maxed out!
After all, in this era, money represents sincerity!
And for more actors in this circle who have not collaborated before, this is tantamount to a big advertisement!
Look, this is our Minghu culture!
Cooperating with us, not only is it very likely to become a hit, but as long as we earn money, we will never treat our partners badly! If you have money, everyone earns it! We are not a one-off deal!
While turning her eyes, Qi Jie quickly guessed Li Qian's intentions, nodded at that moment, and said, "Okay!"
At this moment, thinking of those celebrities who used all kinds of weird excuses to refuse, Qi Jie suddenly felt a little excited, and couldn't wait to know what those people would do after learning that Minghu culture is so generous. What kind of mood will it be!
Of course, she knows that doing so is not without side effects!
Chinese people always pay attention to whether it is a trivial matter not to reveal money. The problem is, if your TV series is a big hit, and then you give out red envelopes like this, what will other film and television companies do? Don't you all have to grit your teeth?
You are forcing everyone to give out red envelopes like you! That's money!
Who wants to spit out the money they get?
Therefore, while gaining favorability among the cast and crew, it is sure to gain a wave of dislike from those film and television companies who are colleagues!
But Qi Jie doesn't care!
Colleagues are enemies!
Moreover, following Li Qian step by step to the present in the past few years, she has already understood a truth: the road is made by oneself, and it will never be because you want to have a good relationship with everyone, everyone will support you a handful!
There is no kindness in the conflict of interests!
***
Make up for it!
I have nine thousand words today, can I ask for a ticket?