Chapter 467 Chapter 205 Atmosphere

Li Qian really didn't expect that HUNAN Satellite TV would come to join in the fun.

After meeting with Feng Yumin, Li Qian made up his mind that day, and then Minghu Culture, under Qi Jie's arrangement, got in touch with several provincial TV stations that are doing well in China one by one, but this matter The matter has always been controlled within a certain range and has never been exposed to the outside world. Li Qian told Feng Yumin that he needed to think about it. Set aside such a period of time, so that some of the big figures behind Huaxia TV will at least have the illusion that "he has at least considered for a long time before making a difficult decision".

To put it simply, although it is definitely impossible to cooperate, Li Qian is not willing to take the initiative to make things too rigid from his own side.

The rivers and lakes are far away, everyone looks up and sees down, even if it is an ordinary singer, Li Qian is not willing to be stiff, not to mention that the other party is the only national TV station in China?

Of course, he has always done his best to do things. As for the result, it is obviously not under his control. Zhao Bingyuan, the deputy director of the highest authority in filming, broadcasting and outsourcing, on the one hand, habitually thinks that he is the boss of domestic TV stations and TV drama circles, and whoever is selected is to give face, but on the other hand, with his Based on his years of experience, he is actually very optimistic about the TV series "Legend of the New White Snake" in his heart. Therefore, seeing Li Qian not showing face, he immediately felt a little bit annoyed.

Qi Jie sent out a signal to sell the film, and the five TV stations that received the invitation paid more attention to it. Almost all of them replied within two days, and then sent their own viewers to arrive. Shuntian Mansion.

It should be said that Li Qian's own fame, his strong appeal among the younger generation in China, and the domestic media's hype about his change of career as a director in the previous year all made him the director of this " "Legend of the New White Snake" has not yet started broadcasting, but it has already gained a certain popularity and influence in the society.

Therefore, in fact, the reason why the major TV stations give face so much can be understood as giving face to this kind of popularity.

Of course, face is limited after all.

As Li Qian's natal family, SHANDONG Satellite TV is the most face-saving, and directly sent their director of film purchasing department to ask Jiang and his party to come in person. Needless to say, Shuntian Satellite TV has always had a very good relationship with Li Qian and Minghu Culture. As soon as one side explained the meaning, the other side responded immediately. The speed of response was absolutely the first, and the director of the purchasing department was also sent.

The remaining three TV stations are not as interesting compared to the previous two. ZHEJIANG Satellite TV and DONGFANG Satellite TV are not bad. They have a long history, and they have continued to cooperate so far. Second, they may be really interested in the first TV series that Li Qian made when he changed his career as a director. Therefore, they all sent the deputy director of the film purchase department-of course, it is only on the business card and That's what it says in the letter of introduction, but it's not known exactly what level they are in internally.

The last one, which responded the slowest and only dispatched a "senior film buyer", was JIANGSU Satellite TV.

But fortunately, there are many mountains in domestic TV drama production. Not only Huaxia TV has its own TV drama production center, but all provincial TV stations also have a certain degree of self-produced ability. In addition, there are many private film and television companies. A large number of TV dramas of various themes are produced every year, so Minghu Culture can give a response as soon as they contact here, and then send professionals over as soon as possible, which is considered to be more face-saving.

Then, Qi Jie personally presided over the reception. Zou Wenhuai and Han Shunzhang accompanied the whole process. Minghu Culture also showed a high degree of cooperation sincerity. After watching the film for two days, they only read the content. People watched seventeen episodes in no time. And according to the feedback from Qi Jie and the others, whether it was during watching TV dramas, taking a short break, or eating together, these five TV drama experts from major TV stations all praised the film.

To put it simply, no matter whether it is the director and deputy director of the high-level film purchasing department, or the "senior film purchaser" of JIANGSU Satellite TV, they are all very interested in this drama. After finishing, I want to talk about the meaning.

However, at this moment, without knowing where the news came from, Hunan Satellite TV unexpectedly came uninvited and took the initiative to call Qi Jie's office, expressing their hope to join in the purchase this time.

When choosing a partner in advance, it’s not that Li Qian didn’t consider HUNAN Satellite TV, but in the end, after comprehensive consideration, this TV station was removed, because the HUNAN Satellite TV in this time and space is obviously not the same as the Mango TV in another time and space. thing.

Among the major TV stations in China today, apart from the consistent dominance of Huaxia TV, it should be said that the five most powerful and eye-catching TV stations are Shuncheon, Shandong, Dongfang, Zhejiang and Jiangsu.

The eastern coastal area has a developed economy, frequent external contacts, and it is easier to accept and absorb all kinds of external information. It is also very passionate about reform. Therefore, the quality of the programs of these TV stations is obviously higher than that of the whole country. The courage of outsourced dramas is also obviously higher. After everyone is on the satellite, their ratings are indeed higher than other provincial satellite TVs.

Therefore, Li Qian felt that if these five TV stations were recruited, two or three TV stations could be negotiated to make a joint premiere. Everyone pooled money, and the distribution to each TV station was relatively low. It might be easier to guarantee economic income. At the same time, two or three satellite TV stations broadcast at the same time, and it is easier to cause a sensation in public opinion outside of China TV.

However, he didn't expect that before the film was finished and the talk hadn't started yet, HUNAN Satellite TV, a TV station that has been consistently stable in recent years, and there are few big-spending TV stations, actually behaved better than the five TV stations that received the invitation. The TV station should be more active!

When Qi Jie told Li Qian the news, Li Qian was slightly surprised.

But the visitor is a guest, and it is also a provincial TV station. Since they have all actively asked for cooperation, is there any reason to reject it? So, Li Qian almost didn't think much, and made a decision.

However, he still underestimated the enthusiasm of Hunan Satellite TV.

After the phone call here, the other party said that they would send someone to Shuntian Mansion to watch the movie as soon as possible and negotiate in detail. Then, early the next morning, the other party had already visited the door. And the person sent by the other party was actually a deputy director!

For Li Qian, it’s a rare time recently when there are not many things to do and a little leisure time. Only the recording of Rose Power’s new album requires him to pay extra attention, so he only comes to the company around ten o’clock in the morning recently. . As a result, at 9:10 in the morning, Qi Jie called and told him directly that people from Hunan Satellite TV came, and there were four of them as soon as they came, and the team was led by a deputy director.

Regardless of whether the matter was discussed or not, at least they showed a very positive attitude, and at the same time the specifications they gave were unusually high! So, Li Qian immediately set off and rushed over.

The deputy director is Tan Dezhang.

He is tall and tall, almost as tall as Li Qian. He doesn't even look forty years old. He has a calm and capable temperament. He shook hands with Li Qian when he met him. He even simply greeted Li Qian After a few words, he proposed to watch the film.

To be honest, although his demeanor does not quite match his identity as the deputy director of a provincial TV station, or in other words, it is slightly inconsistent with Li Qian and Qi Jie's inherent impression of the deputy director, but in fact, Li Qian especially likes dealing with such people.

So, he didn't say a word of nonsense, and directly opened a private room, and let them watch the movie from the first episode.

However, after sending Tan Dezhang and his group to the lounge, and having someone bring in a big TV, barely arranged it for them, and put a movie on it, and then left the room, Li Qian couldn't help but muttered in his heart.

He himself is on Hunan Satellite TV, and he has almost no connections at all, because he has always lived in reclusive life, and almost never participated in any TV variety shows, so from the beginning to the end, he has never had any cooperation with that side at all, Minghu Culture As for the singer, he has a certain relationship with some staff members of Hunan Satellite TV, including the host, especially He Runqing, who is from Hunan.

So, Li Qian called the phone.

Just half an hour later, He Runqing, who was preparing for a performance in Manila, did not know how many phone calls and how many people she had contacted. In short, she used the shortest time to feed back the information she gathered to Li Qian——

Tan Dezhang was born in the most famous family in China since modern times, the Tan family.

In September last year, the 43-year-old Tan Dezhang took office as the deputy director of HUNAN TV. It is said that in view of the deteriorating status of HUNAN TV in the domestic TV landscape in recent years, his appointment is responsible for the reform of HUNAN TV. important task. And after he took office, from the end of last year until now, personnel changes within HUNAN TV have been going on, and even, this kind of change has been called an earthquake level-a deputy director, four Four high-ranking officials at the department director level, and even more ordinary officials, were successively dismissed, dismissed, and demoted. A large number of young people were quickly promoted by him.

Therefore, to this day, inside Hunan Satellite TV, everyone talks about Tan's discoloration. And Tan Dezhang himself is also considered to be the most powerful figure in the TV station. There are even rumors that as long as he makes certain achievements, he, and the huge political and business background behind him, may push him to the position of director within two to three years!

In the past few years after coming to this time and space, Li Qian has been actively trying to understand the characteristics of the current time and space. Therefore, in fact, he knows that although the political, social, and economic backgrounds of the two different time and space are vastly different, but The things that have been passed down by this country and this nation for thousands of years and have been deeply engraved in the blood of the nation are difficult to be changed.

For example, family values.

In this time and space, the concept of family is obviously more high-profile than in another time and space.

So, after hanging up He Runqing's call, Li Qian couldn't help but fell into deep thought.

That night, Qi Jie, on behalf of Minghu Culture, proposed to entertain the four members of HUNAN Satellite TV, but was declined. The other party even hoped to watch a few more episodes in the same night—maybe they felt that they were late, so they had to work overtime.

But it’s nothing to watch a drama overnight. Surprisingly, even Tan Dezhang stayed in Minghu Culture until 10:30 in the evening. After watching the drama, he left with other staff.

All of a sudden Li Qian understood, it seemed that this cutting-edge reformist deputy director was playing for real.

Two days later, the previous five TV stations finished watching the TV series together, and then, the long tug-of-war of negotiations began.

As for the TV station, of course, they want to use the lowest price to get the first broadcast right. Two or three TV stations jointly premiere, which is not a rare concept in China. Before Qi Jie raised this opinion, an alliance was formed automatically: SHANDONG Satellite TV and DONGFANG Satellite TV offered a price of 6 million yuan for the purchase of the first broadcast rights. , Shuntian Satellite TV hopes to win the exclusive premiere with 4 million. A deputy director of the purchase department of JIANGSU Satellite TV who came later, and ZHEJIANG Satellite TV reached an agreement with Shuntian Satellite TV and decided to bundle 1.5 million each. A total of 3 million, won the second round of screening rights.

In the domestic TV drama production industry, except for the TV drama production center of Huaxia TV Station, which has always been known for being good at producing and producing big dramas, so far, there is no recognized high-end label. It is more powerful, especially when facing some combination of non-famous director + non-famous actor + non-famous film and television company, it is even more merciless when it comes to knife, and it is very easy between several TV stations. A certain purchase alliance can be reached to jointly lower prices.

To be honest, from their own point of view, the reason for being able to offer such a price to Minghu Culture's first TV series is that the director of this TV series is Li Qian, and after watching and analyzing, even they all think that this TV series The fineness of the TV series is quite outstanding.

If Li Qian is not so well-known, if this TV series has gone through a lot of news hype before, there will be a certain degree of warm-up in the society in advance, so for the TV station, it can make it easier for them to appeal to the audience, Minghu Culture can't even get that price.

As for the production cost... When we buy a drama, we have to consider our cost of buying the drama, whether our advertisers are willing to pay for it, whether they can let us recover the cost of buying the drama, or even make money, who cares how much you spend on filming ?

On the one hand, there is a combination of two satellite TVs, 6 million, two joint first broadcasts, and on the other side, a joint three satellite TVs, both the first broadcast and the second round of rebroadcasts, and it was opened to 7 million—of course, the price must still be asking for money. It’s a business. , must have been talked about slowly.

That night, Li Qian and Feng Yumin got together for a little while. Feng Yumin gave a suggestion, try to limit the first broadcast to the four TV stations. If there is too much distraction, it will not influence public opinion, and the coverage is not enough. Therefore, Three are the best, one is at least 3 million, the second round of replays can be pre-sold in advance, but the right to sell to several must be reserved, and you must not lock in advance and only sell to two, three or four because of the pre-sale. My suggestion is to authorize the rebroadcast rights for the second round, try not to exceed ten, preferably seven or eight, so that the third round can also be sold. For the second round, he thinks that Xinbai’s drama is of a very high standard, and suggested that Li Qian ask for 2 million for the second round of broadcasting rights. It is really impossible to negotiate, and a pre-sale of 1.5 million is fine. Judging from his experience, the above, It should be a price that can be negotiated slowly.

Judging from the number of ways he pointed out, as long as the ratings of this TV series can reach a certain level, it is basically guaranteed that someone will buy the right to broadcast for three rounds. What's more, if the ratings are rising all the way, then besides the pre-sale, the other two rounds of broadcast authorizations can sit on the ground and raise the price, and it is not a big problem to double it.

Therefore, according to his judgment, with the strength of this drama, basically after three rounds are sold out, it is almost guaranteed to pay back.

Then, after a year or even more than a year since the show started broadcasting, the craze has subsided, like the unlimited rebroadcast rights within three years, the sales of original soundtracks, including the later VCD, DVD authorization, and even like Minghu Culture has its own cultural audio-visual product production qualifications and its own audio-visual product distribution channels. In fact, all the money in this area can be earned by itself, and there is no need to authorize it to others. And these later money can basically become the expected profit of this TV series.

Of course, again, the premise of all this is that the TV series "Legend of the White Snake" can get good results in the first broadcast, the second round of rebroadcast, and even the third and fourth rounds. based on ratings and word of mouth.

Combining his knowledge and understanding in his previous life, and listening to Feng Yumin's in-depth analysis, Li Qian naturally has more confidence in his heart—although he was also very confident.

Therefore, Qi Jie, Zou Wenhuai, and Han Shunzhang, the three-member negotiating team, began to negotiate with the two alliances separately, and then split them up and talked with each other. In short, when it comes to business, everyone has their own unique tricks.

It should be said that those who can become directors and deputy directors of their respective TV stations, the few who come here to watch movies are obviously veterans. The film and television companies are extremely experienced in negotiating, but there is one thing that is most fundamental, that is, after watching this TV series, its quality and standard have been unanimously approved by them, so the film is in Here, as long as you want to buy, as long as you are interested, no matter how many tricks you have or how rich your negotiating experience is, in the end if you want to buy it, you must come up with a price that I can accept.

This is also Qi Jie and the others' greatest strength.

After a whole day of confrontation, the price was not reached, but compared to the initial asking price of the five TV stations, it has already increased a lot, and the most important thing is that their initial purchase alliance was successfully dismantled by the seasoned Zou Wenhuai up.

The result of the negotiation in one day is that the five TV stations have offered Shandong, Shuntian, and Dongfang three TV stations to jointly win the first broadcast, and Jiangsu and Zhejiang won the second round ahead of schedule, but the former, the three of them are only willing to give 2.4 million each They are unwilling to increase the price by a single point, and the latter, compared to the 1.5 million they originally proposed, only increased by 100,000 each to reach the price of 1.6 million.

The more TV stations that premiere, the less valuable the second round is. Everyone understands this. Therefore, even though the price has not met Minghu Culture's expectations, the negotiations on this day are still fruitful.

In the evening, Qi Jie, as the general manager, once again hosted a banquet for the leaders of these TV stations who came to watch the film and then came to negotiate.

And just as the dinner was in progress, the deputy director of HUNAN Satellite TV, Tan Dezhang, and his party of four, who were two days late over there, finally rushed to watch all forty episodes of the TV series before the negotiation ended there.

After watching it here, Tan Dezhang couldn't even wait for tomorrow. At that time, he asked the staff of Minghu Culture who stayed in the company to watch the film with them to help contact Li Qian. He wanted to talk to Li Qian immediately.

After receiving the call, Li Qian rushed to the company. Hearing that they hadn't had dinner yet, he casually proposed to invite them to have dinner together. Everything can be discussed after dinner. But Tan Dezhang said directly: "Talk first before eating, if I don't talk, I won't be able to eat."

So, at nine o'clock in the evening, the other staff were left outside, and Li Qian and Tan Dezhang were in Li Qian's office, closing the door and preparing to negotiate directly.

In fact, Li Qian never thought that Tan Dezhang really had such courage.

Under the bright light, the fragrance of tea rises.

After Li Qian finished making the tea with his own hands, Tan Dezhang thanked him, didn't drink the tea, and didn't say any politeness or compliments, so he cut straight to the point very sharply.

"We want an exclusive premiere, and we will not share it with any TV stations, and the second round of broadcasting can only start after our station has finished broadcasting! At the same time, we also want the right to broadcast the second and third rounds of this drama, and we request, Your authorization for the second round of broadcasting is not allowed to exceed five companies, and for the third round of broadcasting, no more than ten companies are allowed!"

After a pause, he stared straight at Li Qian with sparkling eyes, and said, "As for the price, don't worry, the price I give will definitely end the negotiation between us soon!... Exclusive premiere, plus two Rounds, three rounds, fifteen million! Is that okay?"

Hearing this price, to be honest, although through the previous information collection, Li Qian already knew that he is a vigorous and decisive person, and indeed has the power to raise prices on behalf of HUNAN Satellite TV, but the price he quoted is more than that. The sum of the three first broadcasts and two second rounds of the five satellite TVs combined is higher, and I can't help being surprised.

The premiere is of course the most valuable, and the exclusive premiere, before the news is heard, is the most valuable among the valuables.

But even if Li Qian estimated that the first broadcast, no matter who it is sold to or how many companies it sells to, the total will exceed 8 million, and he will be satisfied. After all, this is only his first film and television work. No matter how good the quality is, it needs to be verified by the audience, and it needs to accumulate word of mouth.

As for the second round of licensing, Li Qian's bottom line is that it cannot be lower than 10 million.

As for the subsequent three rounds and four rounds, it is natural that the more they sell, the cheaper they will be. However, at that time, with so many TV stations in China, it is possible to authorize a few more TV stations. The unit price is cheap, but the sales volume is large. It should not be a problem to sell more than 15 million. At that point, the cost has actually been recovered.

But now, as soon as Tan Dezhang opened his mouth, the exclusive first broadcast plus the second round will directly give 15 million yuan, which is almost reaching the total price of the first broadcast and the second round in his mind - it is still three million short, how can it still not be sold?

In fact, not only Li Qian, but everyone knew in their hearts that no matter how much Qi Jie and the others talked about, at the end of the day, the prices offered by the five TV stations would not reach the figure of 15 million if added together!

So, at this moment, even though Li Qian forced himself to remain calm, he knew that he couldn't hide the surprise on his face!

So, after a short pause, he simply said with some emotion: "Director Tan is really... hehe, thank you for your recognition of my work, but, 15 million, you are really sure that you can get back the money by selling advertisements huh? We don't accept installment payments."

Tan Dezhang smiled when he heard the words, "After the contract is signed, we will pay within three days! As for whether we can get the money back, that is a commercial secret. Please forgive me for not having any comment."

Li Qian also laughed, and after thinking for a moment, he said: "The second round and the third round sell how many companies, the power lies with me, although even if it is only for my own benefit, I will definitely not let the authorization rotten street, but, I'm sorry, I can't Put this in the contract."

Seeing that Tan Dezhang nodded, as if to express his understanding, he hesitated for a moment, and added, "If Mr. Tan can accept it, then, 16 million, we can shake hands and make a deal!"

However, after saying this sentence, he regretted it again!

It's really because I was used to being poor in my previous life, and the common people are used to it. It's a habit to buy things and ask for prices. That's a habit, and it's deeply ingrained. This one million... is really a bit petty!

At this time, Li Qian subconsciously noticed from the corner of his eyes that Tan Dezhang seemed to be smiling deeply, and felt more and more ashamed at once—at this moment, he even wondered if his face began to turn red.

But at this time, Tan Dezhang quickly put away his smile and said seriously: "16 million, deal!"

I have to say that at this moment, Li Qian felt as if he suddenly understood what the word "atmosphere" really meant!

Cao Zhan is from a great family, and Yu Bojun is also the son of a great family. Therefore, in the process of interacting with them, Li Qian has always felt that these people who were educated by a big family from a young age speak and do things really generously. , Step by step towards success, even towards greater success, Li Qian has been trying to make his way of speaking and doing things more generous. In fact, before that, he felt that he was doing a good job, playing with Cao Zhan, Yu Bojun and others, everyone felt pretty good.

But today, he suddenly realized that a truly awesome person is not only facing his friends, but even facing his own negotiating opponents, even when he should be penny-pinching, he can also be very generous.

Only when my eyes and my heart are filled with higher, bigger, and more important things, will I not care about the gains and losses of some small interests in the moment.

Obviously, in comparison, although my own wealth has long made me not value the million, but when it comes to critical moments, it seems that my eyes are still uncontrollably limited to the one million. On the other hand, the other party didn’t take the gain and loss of the 1 million yuan to heart—maybe for him, even if he can successfully win this TV series he likes, even if he spends a few million more, it’s nothing to worry about. of.

At this time, the situation was obviously as Tan Dezhang said at the beginning, the negotiation only took less than three minutes, and even Li Qian had just made tea that was still burning his mouth, he had already stood up, stretched out his hand, and said with a smile: "So, happy cooperation? "

Li Qian stood up stiffly, stretched out his hand, shook his big hand, and said with a smile, "Happy cooperation!"

Letting go, Tan Dezhang smiled, with a relaxed expression on his face, and said: "Then... well, I can finally breathe a sigh of relief and relax and have a meal, hehe, great talent, you are a landlord, In your northern dialect, please treat me to a restaurant and have a good meal?"

Li Qian smiled, "Of course!"

But after a pause, he put away his smile, lowered his head, hesitated for a moment, then raised his head again, and said seriously: "I'm sorry, it's really a habit, and I'm not used to you, Mr. Tan, who is straightforward. Luzi, so... OK, I won’t say much, 15 million! The reason for not wanting the 1 million is out of gratitude to Director Tan for appreciating my first work.”

Tan Dezhang was obviously taken aback when he heard the words, but immediately he laughed, his eyes lost a little businessman's shrewdness, but a little more sincerity, "Interesting, interesting. It seems that tonight, I really want to eat you well." It's a meal! Just return the 1 million to you...You arrange someone to take them to dinner, the two of us, you, me, and I, find another place to have a drink or two?"

Li Qian laughed when he heard the words, "That's exactly what I mean!"

Tan Dezhang laughed out loud.

***

Here is the 8,000-character chapter, I ask for a hundred monthly tickets, can I give it?