Chapter 140 Soft Persimmon

First of all, I apologize: there was a clerical error in the release date of He Runqing's new album "Bitter Bamboo" at the end of the last chapter. It should be Tuesday, June 21, not Saturday. Sorry. Thanks to the book friend "Junzhiai" for his correction.

***

June 6, afternoon.

High heels da da.

He Runqing walked into Sony Records slowly, and everyone he saw along the way greeted her, voices such as "Hello, Miss Runqing", "Hello, Miss Qing", and "Hello, Miss He" began to ring out from the door of the company, all the time. Until she walked into the company's singer's lounge area.

Even after she walked by, a male employee yelled, "Miss Runqing, we support you, defeat the five elements and our elements! You are the queen of sweet songs!"

There is no way, He Runqing is usually kind to others, and never puts on the airs of a big star, and has always been the best one in the company's popularity and reputation.

Looking back with some surprise, she solemnly nodded to the red-faced male staff member, said thank you, and then continued to move forward—but as soon as she left everyone's sight, her face changed again. He returned to his preoccupied look.

Well, just this morning, Huage Records announced that Wuxingwusu's new album "Let Me Fly" will be released nationwide the week after her new album "Bitter Bamboo" is released.

Any fool knows that this is aimed at her.

... ... ...

Any circle has its own rules of the game.

For example, in the pop music scene in China, everyone knows that the period from May to October is the golden half year for record sales, especially during the summer vacation. But after all, the summer vacation is only two months, so we can’t all get together. ?

Therefore, from the beginning of the domestic pop music scene, after 20 years of exploration, collision, competition, and even wars by major record companies and singers, the domestic pop music scene has gradually formed a set of very tacit rules for releasing new albums.

For example, for male singers, Hu Yang usually chooses to release a new album in early May every year, then Zhao Xinfu will choose to release a new album from the end of June to the beginning of July, and Liu Mingliang's new album will usually be released in late August and early September. In this way, the three big names in the male singer circle can each set aside one or two months of exclusive time, without affecting each other, and give the golden summer vacation and the golden half year when record sales are the most prosperous. Divided up. Zhang Chang, on the other hand, has always kept a low profile, either in October, or in the beginning of spring. In short, everyone has a tacit understanding and will not start a war.

As for female singers, Feng Feifei's regular release time is in April every year. Although it is not the prime time, her fans are relatively fixed, and she can't become a big hit, but if she sells, she can continue until the end of the summer vacation. As a result, although her sales in a single week or a single month are not impressive, her overall sales are not low.

After her, June to July has always been He Runqing's traditional release time. When Zhou Mo was more prosperous, she usually chose the end of August and the beginning of September.

Take the single record company Sony Records as an example. In April, their big name Feng Feifei released an album, and it sold for two months. It happened that He Runqing took over and released a new album in June and July. Then, in the second half of the summer vacation, it happened to be Liu Mingliang connected. The three singers with the biggest celebrity status and definitely the highest sales volume in the company happen to share the golden half year perfectly. Among them, according to the heat of the market, Sony Records will release albums of second-tier, third-tier or newcomers almost every month in a timely manner to harvest the market, and at the same time compete with other companies' singers of the same level for market share.

In short, whether it is a tacit understanding or unspoken rules, once formed, everyone thinks, um, this is a good way to do it.

Everyone, don’t try to suppress anyone, anyway, selling records, everyone is looking for high sales, once there is a war between the two big guys, there may be an opportunity to form an alternative hot market, and maybe it will use the hot momentum to lead to both sides. In the end, they were all sold well, but that must be because the two albums of the two people are very hard and very popular in the market. If one side is a bit different, the result may be completely suppressed, and if both sides are not good, it will only increase the jokes.

And to be honest, no matter how confident a singer or musician is, before the album is released, they can't guarantee that their album will be a hit, otherwise there will be no albums that lose money in this world! Therefore, even singers who have reached the level of Liu Mingliang and Zhao Xinfu must have fantasized about dominating the market, but in the face of strong opponents and an unpredictable market, everyone still chooses to separate time periods tacitly and sell their own products.

After all, once the battle starts, the risk is too great, to the point that neither the individual singer nor the record company can bear it-everyone wants to win by themselves, but what if they lose? That may lead to a sharp drop in reputation, or even a direct fall!

It is also based on this potential market rule that when Liao Liao’s first album was to be released, Changsheng Records chose August, which was vacated after Zhou Mo announced his withdrawal from the music scene—although in August, Zhao Xinfu’s prestige was still there. , and Liu Mingliang will soon release a new album, but after all, male and female singers have different genders, and the competition for fans is not too serious.

Although at that time, considering that Zhou Mo would not appear in August and September, He Runqing deliberately postponed the release of the album by nearly a month, intending to monopolize the entire summer vacation, but her dominance has not yet reached that level. And Liu Mingliang also saw Zhou Mo's absence, so he released the album ahead of time, but even in the gap between their two big singers, one male and one female, Liao Liao still rose rapidly by virtue of the extraordinary quality of his album.

In fact, the rise of Liao Liao has formed a direct competition with He Runqing in the same period to a certain extent, resulting in He Runqing's failure to steal chickens, not to mention rice, a certain degree of fiasco, and also led to her influence on the market. A sharp decline. "Stars" has been on the market for nearly a year, and the sales volume has not reached two million copies, which is the most powerful explanation for her fiasco at the beginning.

Although with the single "Half Pot Sha", He Runqing quickly stopped her downward trend, even though when she participated in the New Year's Day song meeting, two women who were fighting fiercely in the market held hands intimately, She looks like a good sister, but it's really hard to say whether He Runqing has any lumps in her heart.

And the most important thing is that after that setback, firstly, she herself was a little guilty, and secondly, she also understood that with her market influence, she wanted to dominate the summer market, even if it was only for female singers. Totally impossible.

So now, in 1996, for the domestic pop music scene, there is already another big player who is qualified to carve up the whole time, and that is Liao Liao. For all the big names in the music industry, everyone's release time needs to go through some slow training with each other before they can gradually find a tacit understanding.

But in fact, it doesn't really matter if it's just a Liao Liao's words.

Right now, Zhen Zhen's album is still dragging on, as always, grinding and grinding, although it is said that the album has been under intense production, but according to Zhen Zhen's temper, it is estimated that it will be difficult to see it released this year, and Zhou Mo's comeback It is far away, and there is no accurate news so far, so even if there is one more Liao Liao, the market is still enough.

Feng Feifei's April was not up for grabs, so He Runqing took the beginning of the summer vacation, Liao Liao took the end of the summer vacation, and the three major female cafes just happened to perfectly carve up the market again.

In fact, whether it is Changsheng Records or Sony Records, this is the plan.

However, no one expected that the Five Elements and My Elements combination, which had just become popular at the beginning of this year and became popular, would be so impatient to grab the market.

Their group suddenly became popular around the year before the Spring Festival. Although they are indeed popular enough, the whole circle generally expects that their next album should still be released at a time that they are more familiar with, at least It is necessary to consolidate another album, and only then can we have enough strength and confidence to carve up the summer market.

So in the previous predictions, everyone was thinking that Feng Feifei and Hu Yang would lead the way, then Zhao Xinfu, then He Runqing, then Liao Liao and Liu Mingliang, the six of them, just staggered from each other, could form a one-person occupation for a month. The situation, I dare not say that there is no interference at all, but at least there is a buffer period for each other, which is also a plan that everyone can accept.

However, everyone did not expect that Huage Records had so much confidence in Wuxingwusu, and their desire to compete for the prime time of the summer vacation was so strong.

However, after the collision and defeat with Liao Liao last year, although He Runqing stopped the decline with "Half Pot Yarn", the downward trend is still so obvious in the eyes of major record companies.

Obviously, compared with Feng Feifei's April, when there was no need to fight for it, and Liao Liao's August, when it was bound to continue to be strong, and it was hard to say who would win, Huage Records believes that He Runqing is the current Among the female singers who have enough celebrities in this market, it is the best soft persimmon.

So, they made a move.

The time between each other's album releases is only seven days apart, and everyone is in the same female singer series. Obviously, this is the most direct market competition.

And if you take into account He Runqing's decline, and Wu Xing Wu Su's last album has been released for less than half a year, and it is already about to break through five million sales. He Runqing's question, this is Huage Records wanting to take advantage of Wuxingwusu's strong market position to challenge Sony Records again!

The result of this is that He Runqing's album has just been released, and before the sales hit, Wu Xing Wu Su's album has just been released. Of course, there are still many fans who like He Runqing, and they will buy what should be bought, but what about fans who like He Runqing and Wu Xing Wu Su? If they don't lack money, it's okay, but what if they only have enough money to buy an album? I bought Wu Xing Wu Su's, but I couldn't buy He Runqing's!

***

It may be that in the past month, I have fought too hard. I have been tired recently, and my state still hasn't adjusted to the best. But please rest assured, there will definitely be a second chapter today!

I am trying to adjust!