Chapter 1051 TF Card
Why is the memory card market so chaotic and unified into the same format...: Shen Ying is very puzzled by this. She always believes that this kind of disordered competition will only cause a waste of resources.
"It's not due to interests!" Fan Wubing replied, "This involves a dispute over standards. Everyone hopes to establish their own standards to defeat their opponents. How can we achieve unification? At most, it is survival of the fittest through market competition. Only then can we remove all the yellow sand and leave the gold.”
"It's all because of profit," Shen Ying said.
Fan Wubing suddenly remembered a story, so he said, "There is a story about the Tower of Babel recorded in the Bible Genesis. The survivors after Noah's Ark have produced many descendants, because they are all three descendants of Noah. All the people spoke the same language and the same accent, and they were preparing to build the Tower of Babel in this place, but God would not allow mortals to reach their height, so the Lord confused their accents. Emotions cannot be communicated with others, thoughts cannot be unified, suspicions and quarrels arise, and the Tower of Babel falls by the wayside, and the originally consistent language is disrupted.”
Don't think that this is just a scene from the Bible story, the modern Tower of Babel is happening in the memory card field.
At the Electronic Entertainment Show that opened on May 19, Sony Computer Entertainment showed off the next generation of handheld gaming consoles. What is eye-catching is that Sony has specially developed a new storage disc for the console, a diameter of 6. A general-purpose media disk that stores capacity data.
This is the third type of memory developed by Sony. Before this, there was a memory stick specially developed for the Walkman. In addition to Sony, companies other than Sony only developed the "cylindrical card" in 1994, which is still a cheap storage option commonly used in most digital products.
Toshiba's DuCard is used by Olympus, Fujifilm and other companies as storage devices for their digital cameras. Although the card is called a smart card, it is not smart at all. It only encapsulates the memory chip and does not contain a control circuit. , all read and write operations are completely dependent on the device using it.
In addition, the more popular ones include the card launched by Siemens in 1997 and the power card jointly produced by Toshiba and Panasonic. If you think the variety is not enough, you can also add that Fujifilm is not satisfied with Toshiba's tame cards, and has become independent from Olympus and launched smaller heavy-duty cards. This does not include many technical specifications that have not yet become popular. .
In fact, the technical ideas of these various incompatible memory cards are the same. They all use a combination of controller and memory. The difference is only in the packaging mode and interface.
As various digital devices such as digital cameras, cameras, and smartphones become personal consumer goods in the new era, more and more information data are created by people recording historical scenes and communicating. Different types of digital devices interact with each other. Changing the use of memory cards should be a normal thing, which greatly highlights the problem that memory cards cannot be used interchangeably.
In Fan Wubing's personal view, it is precisely because each manufacturer artificially creates different standards for memory cards that could have the same origin in order to establish their own memory card standards.
It seems that Dan's pursuit of business interests can explain all this, but the problem seems to be more than that simple.
Vincent of "Magazine" once wrote an article criticizing Sony's quasi-blocking behavior on memory cards, because Sony's memory sticks can only be used on Sony's electronic devices, and these electronic devices do not support memory cards of other specifications by default. , Sony consumers often fall into the trap of buying one Sony device only to buy a second one, because only then can their data on the memory stick be shared and exchanged.
Behind the battle over standards is not only a battle over technology, but also a battle over market operations. Memory cards can be regarded as a newborn in the era of digital consumption. When the market is not yet fully mature, major manufacturers are fighting openly and secretly, hoping that their technical standards will be known to everyone. accept. If you think about it carefully, you will find that the reason for the confusion in memory card specifications is closely related to the transformation of electronic consumer products in the digital age. Sony is just a businessman who will make full use of the process of technological change.
In the past, film and tape were used. , and even just. There is no such chaos as memory cards because there is a global unified standard setter, and the technological changes of traditional analog storage media are far less rapid than digital memory cards. This seems to be something that those advocates of the global technological revolution did not expect. In their view, it is more important to subvert tradition with digitalization, and specific issues such as small memory card exchanges seem trivial in comparison.
In Hebrew, the pronunciation of the word "chaos" is Babylon, and according to the description in "Genesis", the Tower of Babel undoubtedly added the first unique profession in the world: interrogation.
In today's new digital era, which is approaching, the chaotic situation of memory cards has undoubtedly reproduced the Tower of Babel phenomenon. As a result, card readers with multiple specifications have been created. This seemingly redundant product, this year's sales volume is actually Crossed the billion dollar mark.
"This is competition, and you will do anything you can," Fan Wubing said with emotion, "Now we are also paying close attention to the progress in this area, and are leaning towards a new standard, card fraud."
Reject cards, that is. The product design of Qu is also designed using Tian structure, and its size is almost the size of a fingernail. Before the market launch, mobile phone manufacturers used embedded memory. Although such modules are easy to assemble and design, they have the problem of being unable to change according to actual trend demand because their capacity is limited and cannot be upgraded. Space... The application model imitated by Tian allows the same card to be used in different models of mobile phones, so that mobile phone manufacturers no longer have to worry about the development and design of plug-in cards. It's enough to be called a removable storage device.
This kind of card currently only exists in the laboratory and has not been formed yet. It is Motorola and Blood. It was jointly developed by the four companies, but there is no formal product launch yet. According to current information obtained by the intelligence department of Fanshi Investment Group, this is a small card, about one-quarter of the size of the Tianka, and can be regarded as the smallest memory card currently.
The card can be used as a milk card through a music card converter, and the adapter can be used on devices that use Tian cards as storage media.
In fact, the card was developed primarily for camera phones to capture large images and download larger video clips, so the card can be used to store personal data such as digital photos, games, and apps for mobile phones. Personal data, etc., and a copyright protection management system is also set up to protect downloaded music, images and games.
On this basis, you can also consider adding encryption functions to new operating cards launched in the future to protect individuals. Personal data, financial records and medical records.
The small size of the card allows manufacturers to adopt this design without worrying about the size of the phone. Another flexible application is that it allows suppliers to make replacements at any time according to different customer needs before delivery. This advantage is embedded flash memory. What it doesn’t have.
"Since Fan has such a plan, do you have samples?" Shen Ying is most concerned about practicality.
Fan Wubing replied, "The main technical performance parameters have been obtained in the laboratory. At present, it seems that the other party has no intention of launching it immediately, so we plan to launch this technology first, but once it is launched, Motorola and Qu Siye will definitely It's going to be very annoying and I need to be prepared for all kinds of reactions."
"Can you also obtain such advanced technology?" Shen Ying looked very surprised.
"Nothing is difficult in the world, as long as there are people who are willing. We have been tracking this technology for a long time, and we have naturally gained something. Moreover, we have accumulated a lot of technology in this area. Besides, this technology is not that advanced. Combined with our The strength of the chip production and research department is not a big problem. But even so, there are still some patent issues, and it is expected that some fees will be paid, but not too much," Fan Wubing replied.
The key problem is that the card making still uses a curved structure, so patent issues in this area are unavoidable. However, compared with the application prospects of the card making, Fan Wubing feels that the cost is worth it, because he is currently the domestic one. It basically occupies a dominant position in the mobile phone market. In such a large market, once a large number of card rejection cards are used, how much income will it bring to itself?
Especially if you can consider entering the digital camera or related product market in the future, then the application prospects of cards are still very broad, especially if you persuade Kodak or other digital camera manufacturers to also use their own standards, the effect will be Better.
In any case, the domestic market must be cut off by oneself, otherwise it will become very troublesome in the future. For mobile phone manufacturers such as Motorola's old rival Nokia, Fan Wubing can give them some discounts. Recommended They use their own memory card standards, even if they are a little bit stickier.
The biggest advantage of those manufacturers is not mainly in the production of memory cards, so it should be easier to accept this problem. After all, whose product standards are different? If you want to know what happened next, please log in to 6Jihan. There are more chapters, support the author, and support genuine reading! )