Chapter 1049 The Cutting Edge of Digital Products
It doesn’t seem too much to call this year a digital year. Counting stones, Eryun people quickly entered the ranks of fashion. These digital products also made people's lives truly digital.
Let’s take a closer look at the novel digital products that have been launched in recent years. It will make people feel infinite emotions and have many good memories of the past. Perhaps one of them will give people an unprecedented shock, and it will also make people more interested in future digital products and digital life. expect.
It is estimated that the player produced by the company is very powerful and can play a mini player with a diameter of only 1 mm and a capacity of 1 megabyte, which is equivalent to three and a half hours of music. This Boron uses two AA batteries and can play continuously for seven hours. It also has anti-collision and bass compensation functions. It has an LCD equalizer and a very famous comparison software for hobbyists. The price is 100 Thirty-three US dollars, about one thousand yuan.
The player is palm-sized, very delicate and compact, and its appearance is very attractive. However, in terms of function, it is better than the products of , except that it can play mini. In addition, it also has a copy function. In fact, it is the only player on the market with this feature. It can process both Microsoft Windows Media files and can record up to six files on a small mini-disc. hours. Sound quality songs.
Of course, the price is slightly higher, about more than 3,200 yuan.
As for Kodak, which Fan Wubing has been paying close attention to and has relatively deep cooperation with, it has developed a new digital camera that integrates camera, camera playback and other functions.
The exterior design of this camera is quite unconventional. Compared with most digital cameras on the market, it looks more like a toy than a tool.
Different from the horizontal design used by ordinary cameras, the camera adopts a straight body design. The entire body shape is smooth and rounded, and the curves are very simple and soft. If you look closely, you will find that there is almost no pure straight line around it. In fact, the main decorative effect on the fuselage is a few wavy structural curves.
If the light conditions are good, the quality of the pictures taken by the machine should be good. If the light is poor, the pictures taken may be a little dark, because the machine itself does not have a flash function. In addition, Peng's shooting The resolution is indeed too low, but if the pictures taken are just used for making web pages or electronic photo albums, they are enough.
In addition to taking general traditional still pictures. It supports the recording of dynamic images, and users can also edit and edit by themselves.
Of course, it also has a playback function and you can download music by yourself.
Fan Wubing’s first impression after getting this prototype. It's just that this thing doesn't look like a professional product, but a toy that Kodak randomly integrated, just to suit those who are very curious about digital products but don't use them often.
Ordinary people who want to spend a small amount of money to enjoy all the functions.
As a toy that integrates camera and video playback functions. It is qualified, but if you look at the functions it has in isolation, it will feel useless.
After all, with its low price, rough integration process, and lack of flash, this product can only be a toy-level digital tool without any practical value.
However, Fan Wubing is also more able to understand Kodak's good intentions. At this time, we are facing the retreat of the Internet of Things craze. All products related to these things must face the test of the market. Before there is a clear market response, Everyone can only scratch their beards and eyebrows and slowly adjust their industrial strategies through market reaction. Therefore, it is not surprising that such digital products that Fan Wubing rated as toy-level appeared.
There are also some more fun things. For example, take the Yamaha digital singing piano. Pianos with music playback functions are no longer considered novel products. Computer-controlled digital pianos have been available fifteen years ago and have recording and playback functions.
However, recently, Yamaha has added a variety of electronic synthesis functions to this product, making it more versatile. The latest model of digital piano can sing like a human being, and Yamaha's technicians have pre-stored snippets of songs by famous singers in it while playing. You can also enjoy the concert played on the piano in your own piano room. Of course, this thing is expensive, ranging from thirty thousand to one hundred thousand dollars.
Fan Wubing is most concerned about Kodak's free digital camera technology. Through three years of technology tracking, the technical department of Fan Investment Group has fully mastered the digital camera technology that is far above the popular trend and can apply it to in various digital devices.
The main thing. It is to upgrade the current products of Fan's mobile phone production department, so that the mobile phones that previously only had call and text message functions have added camera functions.
To solve this problem, the biggest obstacle lies not in the digital camera technology itself, but in the selection of the lens, the capacity of the memory card and the reasonable layout of the whole machine.
As a mobile phone with digital camera function. It is mainly targeted at high-end users, so the price is quite high, but the performance is also very good.
When Shen Ying brought her female assistant to Fan Wubing's office, she immediately saw a new prototype that Fan Wubing was holding in his hand and studying carefully.
This is a dual-band mobile phone that Fanshi Investment Group has not yet released. It supports the name and the name of the phone. The design of this phone is quite unique. It adopts a screw-on body structure design that is similar to a flip cover but not a flip cover.
In normal state. This phone gives people the impression that it is extremely small and exquisite. The pocket-sized body is like a key ring pendant. The round display screen and the metal ring on the outer ring occupy half of the front of the entire body. The shell of the phone body also presents a smooth and cool metal effect. The lower part of the upper cover is slightly spherical, which looks quite peculiar.
When the user is talking, he will find that the way to open its upper cover is like a folding knife, which is twisted from the side along the outer ring of its circular display screen. At this moment, the spherical protrusion on the cover is just the position of the receiver, and in fact, it has a receiver hole reserved there. "The eyes of the female assistant beside Shen Ying immediately lit up, Er Ke"
As a senior white-collar worker following Shen Ying, she has a high income, and her annual salary is about one million, so she can afford this kind of novel digital product. Especially this kind of small and beautiful mobile phone that is more suitable for women.
"New product?" Shen Ying was also quite interested.
Fan Wubing handed the prototype in his hand to Shen Ying and asked them to try it out, and explained, "It has not been launched yet. This is a prototype. It will eventually be reviewed by us. Let's see what design elements need to be added or what kind of modifications need to be made. It's just right that you are here. Let's consult together."
Shen Ying took it and looked at it. She felt that the shape was very good and it felt good to hold it in her hand, but she always felt that there seemed to be a little defect. The female assistant quickly asked, "Mr. Fan, why is there no shiny gemstone mirror on the surface?"
"If that thing is added, it will affect the weight of the whole machine. As a woman's machine, it is generally emphasized to be as thin and short as possible, so this time there is no gemstone element added to the machine." Fan Wubing replied.
"You can only say the general situation. In fact, women's mobile phones still need to pay attention to appearance. Adding some gemstone decorations will make sales better. Some girls like the bright gemstone decorations. You can make two different versions." Shen Ying suggested.
After listening to it, Fan Wubing also felt that there was some truth. It was like there were two types of women who had money to consume such products. One type did not need to consider the source of income. This type generally liked the bright gemstone decorations. The other type was the typical professional women and senior white-collar workers. A large part of these people prefer simple shapes and look more petty bourgeoisie. Therefore, it is necessary to treat them differently.
"Then, let's make two versions." Fan Wubing nodded.
"By the way, Mr. Fan, it would be best to issue a gemstone quality appraisal certificate for the inlaid gemstones. If there is such a thing, then the sales will be better. After all, everyone will show off when they take this kind of mobile phone out. No one wants to have a low-quality product inlaid on their mobile phone, right?" The female assistant reminded Fan Wubing.
Fan Wubing nodded and smiled. "Very good suggestion. I'll give you one when the new product comes out."
"Thank you, Mr. Fan." The female assistant smiled.
This new mobile phone must be expensive and the price will not be cheap. It is estimated that it will be more than 10,000 yuan. The female assistant must be very happy to get such a benefit for free.
In addition to the phone itself, the new mobile phone launched by Fan this time also includes a relatively novel Bluetooth headset.
This Bluetooth headset is actually composed of two parts, namely a Bluetooth module device and a pair of separate headphones. The connecting line between the two is not very long. The size of the Bluetooth module device itself is very small. If it is equipped with headphones, the weight is 26 grams, and without headphones, it is only 18 grams, which is quite light and unique.
Users can hang the Bluetooth module device of the machine around their necks like a necklace, or wear it in front of the collar of shirts and tops according to their needs, which is very convenient to carry.
In addition, the Bluetooth module of the handset is also very delicately made and designed, with a delicate texture and a little bit of sanding effect. Users can also choose to replace its case. Whether it is silver-white or blue-black, it looks quite simple and generous.
With this device, users can receive or make calls without touching the phone. It also supports voice dialing, and its rejection button can also allow users to reject all calls they don't want to answer.
Overall, the call time of this phone is four hours and the standby time is sixty hours, which is quite good.
"The most important thing is the function." Fan Wubing took the prototype. He turned the body of the phone very quickly, and then shook it towards Shen Ying and the female assistant. After a click, a white light scared the two of them.
"The shooting function is quite good." Fan Wubing smiled, and then called up the photos he had just taken from the phone and showed them to Shen Ying and her female assistant.
"The effect is very good!" Shen Ying said with some surprise after seeing it.
In fact, Shen Ying had also played with several professional-grade digital cameras before, but from the perspective of image refinement and color authenticity, the shooting effect of this phone was not inferior at all, and even better. This really surprised Shen Ying.
"The combination of Carl Zeiss lenses and Fan's own chip technology has resulted in the current mobile phone. From the current point of view, at least within the industry, it should be a leading technology." Fan Wubing I am obviously somewhat proud of this new product.
What makes Fan Wubing happy is not just this, because with the practical experience of mature digital product integration technology, Fan Investment Group will be able to integrate related equipment with ease in the future.
Especially as time goes by, when mobile phones with integrated camera functions become mainstream. Fan's independent research and development technology will provide a very strong guarantee for the product's market advantage.
"Actually, Fan has integrated Boron Energy into the mobile phone module. However, considering the demand in the disputed market, it will be launched later. After all, good things must be launched step by step. Judging from the life span of mobile phones, "The replacement period for high-end mobile phones is generally about half a year, and some high-end consumers will change their phones every month. We only need to ensure that we can keep up with the consumption needs of the largest number of high-end consumers." Fan. Wu Bing explained to Shen Ying.
When it comes to the Boron Energy module, it also involves the issue of memory card method selection. Since the memory card format is not yet unified, Fan Wubing is more cautious on this issue. On the one hand, Fan Wubing The company has its own product research and development capabilities in various formats of memory cards. On the other hand, it is also waiting to see what the international market is saying to see which format can gain the upper hand.
After all, until the dust settles. If Fan rashly launches a large-scale memory card of a certain specification, it will easily be attacked by the international market. Although sales in the country are not a problem, it is difficult to say in the international market.