Volume 133 [Handjob]
The notification letter for the advertising bidding meeting on CCTV was issued at the end of last month, and all companies that had previously cooperated with CCTV in advertising received a copy.
Yang Xin didn't take it seriously, and planned to send someone to bid for it. As a result, within two days, CCTV issued another letter, saying that this year it will be a "big king", and that the advertising fee will increase again.
Guo Xiaolan was in charge of the financial department, and Yang Xin went to him to discuss it. Both of them felt that CCTV's bid was useless, and they could just continue to sign ordinary advertising contracts with CCTV.
Fortunately, Song Weiyang was well prepared. Before he left his hometown, he specifically asked Yang Dexi, the director of the office, to inform him of any news about CCTV, in order to wait for CCTV to become the king!
It is impossible for anyone who is involved in the business world in China not to know the bid king, and even recite the winning bid prices of the previous two bid kings. The winning bid price of the first bidder was 30 million plus the mantissa "Jiufafafadianjiufa"; the base price of the second bidder is easier to remember, 6666!
The benefits brought by CCTV's standard king can be intuitively reflected in the data.
Historically, the annual sales of Confucian Banquet Wine, which was less than 200 million yuan, soared to more than 900 million yuan in the second year after winning the title of CCTV champion, which directly increased by five times! As soon as the advertisement was published, dealers from all over the country had to queue at the gate of the winery for a month to get the goods.
Canned food and iced tea are not suitable for winning the bid king, but liquor, with its high profit margin and high market potential, is a natural chaser for the bid king!
Song Weiyang immediately called his eldest brother and told him to fly to the capital immediately, because it was too late to take the train.
Song Weiyang also asked for leave. He didn't bid for the bid, but wanted to take the opportunity to build a good relationship with the director of CCTV's advertising department.
In the 1980s, it was very difficult to fly. In a big city like Shenghai, there were only three flights a day, and often money could not buy tickets. By 1994, although it was much better, the number of daily flights had increased to hundreds, but it became scarce evenly divided into various routes, and it was still difficult to buy air tickets in a hurry.
In order to hurry, Song Weiyang called Chen Tao directly and asked her to find the director of the ticket office at the airport, and stuffed 1,000 yuan to help book the fastest ticket.
There is only one airport ticket office in Shenghai. In the hands of the director of the ticket office, he usually has 3 to 5 tickets to deal with special circumstances. In addition, there are two or three air tickets in the hands of the leader on duty, which are reserved for senior leaders. In theory, these tickets are not for sale and must be left vacant there, but the director of the ticket office often sells them himself.
At the airport, Song Weiyang called the director of the ticket office from a public phone: "Hello, Director Chen, I'm Song Weiyang from Xifeng Company, yes, I've booked a ticket to the capital."
Director Chen’s voice came over the phone: “Boss Song, I’ll give you a number. You can pick up the ticket at the ticket window with the number. Just remember, the number is ‘love to go’, ‘hook’ 32 ‘tip’ .”
What the hell?
Song Weiyang held the pen and paper in a daze, and confirmed, "Director Chen, is 'Love Go' two vertical and one horizontal?"
"That's right, that's the love to go." Director Chen said.
"'Hook' and 'tip' are the hooks in poker cards?" Song Weiyang asked again.
"That's right, that's right," Director Chen admired, "Boss Song is still educated. Last time, there was an old man who booked a ticket. I told him 'hook', but he insisted on recording it as 'yes', calling back and forth. It took me a whole morning on the phone to figure it out."
Song Weiyang was sweating wildly, isn't Nima v just a hook?
When we came to the ticket window, Song Weiyang reported the number "hj32a", and the conductor quickly opened the ticket, which was all handwritten, just like a counterfeit ticket.
After waiting for a while to get on the plane, Song Weiyang found his seat, surrounded by a middle-aged man.
Song Weiyang took out the "Reality of Social Construction", and before he opened it, he heard the middle-aged uncle say, "A graduate student at Fudan University?"
The cover of the book has the label of Fudan Library, so it is normal to be recognized, Song Weiyang replied: "Freshman in undergraduate course."
"Just read the original English version when I was a freshman. The students nowadays are really amazing." The middle-aged uncle said with emotion.
Song Weiyang asked: "Uncle also came from Fudan University?"
The middle-aged uncle said with a smile: "The 79th class."
"The third class," Song Weiyang said in awe, "You're the big boss now, right?"
"I don't have the guts to go into business when I work in the municipal party committee," the middle-aged uncle seemed to be very happy to meet his alumni, and said proactively, "Do you know Fudan Poetry Club? I am the first president of the Poetry Club."
"It turned out to be Senior Xu, disrespect, disrespect!" Song Weiyang immediately shook hands.
Up to now, Fudan is still circulating Xu Demin's deeds. The first president of Fudan Poetry Club and the vice president of the student union for two consecutive terms. He was transferred to work in the municipal party committee, and now he is an official, poet, painter, photographer, and occasionally returns to his alma mater to give speeches.
This relationship must be grasped. Getting to know Xu Demin is equivalent to making friends with Shenghai's official cultural circle. He is the participant in the formulation of Shenghai's cultural development strategy and the general liaison.
It's a pity that Song Weiyang is not engaged in the cultural industry, otherwise, one Xu Demin would be enough for him to make a living.
"Senior Xu, this is my business card." Song Weiyang handed out his first business card in nearly half a year.
Xu Demin was a little funny at first, and the freshman also gave out business cards, but he quickly put away his smile and asked in surprise, "Song Weiyang, chairman of Xifeng?"
Song Weiyang smiled and said, "It turns out that Senior Xu also knows me. It's really an honor."
"I'm engaged in cultural and ideological propaganda work," Xu Demin shook his head and said with a wry smile, "Many units in Shenghai also responded to the anti-Japanese war message you issued half a year ago in the industrial and commercial circles, but it gave me a headache for a while, and the xenophobic thinking is not easy to guide. "
"It's causing trouble for the senior." Song Weiyang said.
"Haha, no trouble," Xu Demin smiled, "When I was in college, my thinking was more radical than yours. It's a good thing for young people to have vigor."
The two started chatting endlessly. That's what makes a prestigious school so good. It's good to meet alumni. If Song Weiyang wasn't a Fudan student, Xu Demin probably wouldn't want to communicate with him.
After the plane took off, Song Weiyang went to the bathroom, and when he came back, he found Xu Demin holding "The Ghost in the Atom" and watching it enthusiastically.
"Seniors also like this kind of science books?" Song Weiyang asked.
"Just take a look." Xu Demin said with a smile.
"A Brief History of Time", "God and the New Physics", "The Terrible Symmetry", "The Ghost in the Atom", and "The Praise of Cell Life", these books were published in China in 1992.
The publishing house was afraid that they would not be able to sell, so the first print was only 3,000 copies. It has been in the cold for two years, and suddenly it became popular this year.
No one would have guessed that it was not scientists and sci-fi enthusiasts who made this set of popular science books popular, but the result of active publicity by a large number of poets and painters.
The poets and painters at this time belonged to the true cultural pioneers, who dared to explore and accept new things, and used their influence to promote the spread of new things and new ideas. Because of the propaganda of a large number of poets and painters, popular science books such as "A Brief History of Time" suddenly became popular in 1994, and became a dark horse in the book market in 1995, which indirectly contributed to the accelerated development of Chinese science fiction literature.
Among these few books, Song Weiyang had only read "A Brief History of Time", and he immediately chatted with Xu Demin about the immovable King Hawking.
Not long after, the stewardess came over with drinks, including cola, juice, beer, white wine, red wine...and cigarettes!
Song Weiyang asked for a glass of red wine, and suddenly thought of an idea, can you sell Xifeng iced tea on the plane? The homemade baijiu is definitely not good, because Moutai is served on the plane, which cannot compete with others.