Chapter 473: Senior's 'Endorsement'

The survey results show that this data that exceeds the expected year-on-year growth is not an accident, nor is there any conspiracy by competitors. The reason has not been found before, but this matter is really unbelievable.

The growth in big data turnover turned out to be because of Haozi.

Because I like Haozi, support Haozi, and choose to support Haozi, our brother Hai. Brother Hai has supported Haozi from the annual to the annual star competition. This year, we have given many, many gifts to Haozi. There is nothing we can do. , to buy some daily necessities, then go to Brother Hai’s chain supermarket.

The brand clothing is a trendy brand, which is very in line with the aesthetic standards of young people nowadays. The price is not very expensive, and many young people can afford it. Among the same choices at the same price, we will choose Hai Ge’s brand, which is also our support. My favorite idol.

Before this data came out, no one would believe it. Even after it came out, many people didn’t believe it. They thought it was pure nonsense. How could such data be obtained? Will we still visit previous guests? What does it mean that we enter this supermarket because of Haozi, and we buy your brand of clothes because of Haozi? Even if there is, it is definitely not the majority. How can it form an upward curve of big data? The upward curve is not big, but it is a big data comparison of national sales. An increase of one point means that Sales of tens of millions.

How can it be?

At the meeting, the data team responsible for the investigation presented irrefutable evidence, conducted multiple investigations, and compiled data and investigation reports from more than a dozen cities. Finally, they came to a conclusion. It was indeed incredible, but it was also true. It was because of Kuang The personal relationship between the directors of Zhonghai and the popular Internet celebrity singer and actor Haozi has caused a large number of Haozi fans to pay a lot of attention to our Kuang Group's brand products. When there is a need for our company's products, they will give priority to us when comparing year-on-year comparisons. The product.

In the past, because Kuang Zhonghai's family spent all the money they earned from investment, whether it was food, drink, or entertainment, even though the capital was given by his father, it was already quite remarkable for a young man to be able to spend the family's money without causing trouble to his family. With money, I can play whatever I want without getting into trouble. Although some people have privately criticized the high-profile consumption of large amounts of money on the Internet, but because of Principal Wang Zhuyu in front of me, young people's consumption philosophy has also changed. It is impossible to define it, and spending tens of millions on the Internet does not seem so abrupt.

Unexpectedly, such consumption has turned into an investment. According to the group's calculation, it must be an investment with a high return ratio.

"Xiaohai, since this Haozi is so popular, can we let him endorse some of our brands?" One of the directors said, he was Kuang Zhonghai's uncle.

Kuang Zhonghai smiled slightly: "I have no position in the company and am not involved in operations. If my personal influence can bring positive publicity to the company, it would be an honor for me and it can be regarded as my humble contribution as a director. As for When it comes to Haozi’s endorsement, I think it’s okay. I’ll ask the relevant departments of the company to negotiate directly with the Yinju Times agency. The company and Haozi himself have already said hello, and we will be given priority based on the highest price, which is 20% lower.”

There are all understanding people present. No matter what you say, if a little bit of wind comes out, everyone will understand what is going on. Kuang Zhonghai’s meaning is very clear. It is my personal matter, and I do not own this company. You want Haozi to come over. If we talk about the normal process, we are such a large group company, and the shareholders are composed of multiple interests. Even if it is just one person, there are several branches. You are embarrassed to bully my friend, but I am embarrassed to watch from the sidelines.

Kuang Zhonghai’s father, the current chairman of the group, Boss Kuang, who is well-known in the Yangtze River Delta region, tapped the table with a pen: “Let’s talk through the normal process, and follow the normal procedures to review the other party’s commercial value. How much is the price? Money, we don’t take advantage of this. Finding celebrities as spokespersons to promote products is a kind of credibility and image marketing for the public. Spending more money can become sensational news for promotion. If we really spend less, it will be taken out by the media. We, the Kuang Company, cannot afford to lose this person. With the media publicity generated by Xiaohai, we are taking advantage of him by signing him at the same price. Remember, the key is not about money, but whether this Haozi has such strong commercial value. , and how long his commercial value will last.”

Kuang Zhonghai didn't speak anymore. In fact, he wanted to say that Haozi had unlimited prospects for future development. He swallowed his words again. Among wealthy families, you should be polite when it's time to show off your talents, but more often than not, you have to know how to hide your clumsiness. This matter It is useless to talk about things on your own, and Haozi does not lack the Kuang brand to increase his influence.

Just this unintentional thing, the benefits gained are enough.

………………………………

Kuang Zhonghai will never tell Chen Hao what happened in the company, but 20 million has been transferred to one of his accounts, and some funds will be transferred in the future. This year, whether public or private, Well, he didn't think about the utility, but it was good to have one more reason to support Haozi.

Chen Hao's last two concerts in Yangcheng have gained more and more experience after the previous four concerts. In addition to Wang Zulan and his wife coming to support this concert, there were also several big names in Baodao and Xiangjiang. Guests such as Luo Dayou and Li Zongsheng, including several well-known songwriters in both places, came to see whether the new generation of singers who have been dominating the entertainment news almost every day are so amazing.

I have really listened to Chen Hao's singing and watched his talent show at the concert. This group of old musicians have experienced the prosperity of Hong Kong's music records in the 1980s and 1990s. That era is like the Hong Kong films in the 1990s, which are gone forever. In the past, there were still sectarianism and exclusion and suppression. In this era, they are almost the same age as Luo Dayou and Li Zongsheng, and have long passed the mentality of competing for victory and interests. Most of them are thinking about the good of the Chinese music scene, so that this land can once again be rejuvenated and flourish. I hope to see the great wave era of a hundred flowers blooming and a hundred schools of thought contending in my lifetime.

The protection of network intellectual property IP is becoming more and more perfect. Singers have begun to have new soil. They are no longer in a situation of starvation. The copyright of a song can make singers full and have a bowl of rice. Then more people will flock to this industry. In this era, some leading figures like banners are needed. The old Jianghu will certainly take advantage of the good times to go a little further, but what about the newcomers? Only the healthy blood that keeps changing can normalize the metabolism of the entire industry.

There was no PR or operation. After the first concert in Guangzhou, the most influential Luo Dayou and Li Zongsheng spoke out their true feelings from their perspectives to the media. The well-known behind-the-scenes people like Lin Xi and Xiao Chong also spoke out, highly praising Chen Hao.

Luo Dayou: "This is the era. Such young people are rare. I admired his creations before, but now I admire his versatility even more."

Li Zongsheng: "It is hard to imagine that there are still such young people nowadays. They can write and sing well, and their voices are outstanding and enviable. What's more annoying is that they are handsome, and they can play the piano, guitar and dance. In the past, people always asked me for a guitar, and I thought it was nothing because I was old and we should support young people. When I came to Haozi, I could shamelessly say that we could learn from each other's piano skills. It must be because he respects the elderly."

Lin Xi: "His creative ability is very broad, and it is impossible to figure out his way. I heard that he has another song that can simplify the lyrics to the point that it is comparable to "Tomorrow Will Be Better". It will be shown to everyone on the Spring Festival Gala. I am looking forward to it."

Xiao Chong: "I really like Haozi's live performances. They are very shocking. I can't remember how many times I worried that his strong singing style would cause unexpected vocal problems. Facts have proved that I was overthinking. Throughout the concert, his voice was always very confident and he perfectly controlled all the songs. When I came back, I thought for a long time, what kind of songs are very difficult for him? I didn't find any pop songs."

Seven or eight seniors recommended him in succession, especially Li Zongsheng and Xiao Chong. The two said a lot of truths. If others said these truths, they would think they were flattering, and they would also worry that praising Haozi by saying these words would offend a large group of people invisibly, that is, them. They have reached the seniority and status, and they have a very indifferent attitude towards the circle, so they have such a broad mind and courage.

As soon as their comments came out, the scalpers were the happiest the next day. A considerable number of artists bought the front-row tickets from them at high prices and went to the scene to see what level the new generation singers who were praised to the sky by the old predecessors were. You know, in Hong Kong and Taiwan, the only channel to know the two names of Haozi is "Tomorrow Will Be Better", the Cantonese version of the group of stars, which is also very popular in Hong Kong. Everyone listened to the song and saw the lyricist and composer, and knew that the song was written by a young man from the mainland. Looking back, they found that he also wrote a golden song "Friends". These two songs are the most accepted and sung in the two places.

Other than that, there is nothing else. How come so many big predecessors suddenly started to "endorse" him? I have to go to the scene to see if he is really that amazing?

After watching and listening, I don’t want to admit it but I have to admit that this kid is really amazing. Let’s not talk about how strong other singers are. Many mainland singers sing Cantonese songs poorly, but he sang two songs of Leslie Cheung on the spot with the style of his brother back then.