Four Hundred and Forty Chain Effects

The Oscars are for movies, the Grammys are for music, the Emmy Awards are for TV, and the Tony Awards are for dramas. These four award ceremonies are known as the four top award ceremonies in North America. They are collectively called "EGOT". ", which is also the highest praise in the field of art.

People must be curious why the four awards are so highly valued. In addition to the affirmation of the industry authority, the most important thing is the social influence of the four awards. It is hard to say whether it is the recognition of the general public that makes the authority of the four awards or the four The authority of major awards has deepened the recognition of the general public. Perhaps it should be the interaction between the two, but what is certain is that the impact of each award is direct and far-reaching.

The most intuitive result is that every year, all the winners of the four major awards will inevitably trigger a series of chain reactions.

For example, after the best picture Oscar is released, the box office results of the winning works can often explode at least 30% and at most 300% of the energy. This is the benefit return visible to the naked eye, even if the nominated works add The words "Oscar Best Picture Nomination" can also attract countless attention.

Emmy Awards, Tony Awards, all of them are the same.

Grammy, of course, is no exception.

Back then, for Nora Jones’s blockbuster album “Fly Away”, the sales volume of the week before the Grammy Awards ceremony was 140,000 copies, while the sales volume in the week after the awards ceremony soared to 620,000 copies, nearly quadrupling. .

What's even more incredible is that the global sales volume before the Grammy Awards ceremony was 3 million copies. At this time, a whole year has passed since the release of the album-the global music market in 2002 is still full of vitality, even in the year-end sales list in North America. The sales figures of the top 20 singles all exceeded 3 million, which is not the same now; after the Grammys, the global sales of this album exploded to 21 million.

A full seven times!

The miracle of "Flying Far Away" is still a glorious stroke in the history of Grammy.

One day the king himself experienced it. When the Grammy announced the nomination list, the sales of albums and singles ushered in a wave of explosions. The sight of King Yitian became even more boiling.

Naturally, the Grammy knock-on effect just happened.

First and foremost, the album.

In the second week of February 2013, that is, the week before the Grammy Awards ceremony, the single-week sales volume of "Seven" was 30,000 copies. Relying on the momentum of Grammy nominations, it stayed on the Billboard album chart for nine consecutive weeks. On the list, the cumulative sales have exceeded 300,000 copies,

In the bustling star-studded music market, he is still only a small shrimp.

Subsequently, the Grammy Awards Ceremony ushered in the second highest ratings in the past 20 years. More than 30 million viewers across the United States watched the moment when the King of the Day made history. Among them, the main consumer group was 18 to 49 There are also a full nineteen million people over the age of 19, which can be described as the absolute focus.

The much-anticipated eyes witnessed the brilliance of the King of the Day, and at the same time enjoyed the performance of the King of the Day, and then the enthusiasm was completely detonated in this way. Album sales exploded.

Seven hundred thousand.

In the third week of February 2013, "Seven" broke out with a strong figure of 700,000 in a single week, and with a 23-fold increase, it topped the Billboard album chart, which was unexpected but reasonable. The Japanese king brought his career to the top of the Billboard album chart for the first time. His destructive attitude made people clearly feel the madness and passion from the market, as if this unknown band stood on the top of Mount Everest in an instant!

From 30,000 in a single week to 700,000 in a single week, the huge energy released by the album "Seven" is enough to shock the entire market. The sales volume in a single week has already surpassed the cumulative sales in the previous two and a half months. The amazing sales data is easily surpassed. It created a new record for the largest single-week increase in the history of Billboard, and clearly made people feel the unparalleled power of the Grammys again.

It is worth mentioning that "Seven" reached the top of the Billboard singles chart this week. Eighteen weeks have passed since the release of the album. Full of bitterness and ups and downs, but finally ushered in the moment to see the bright moon through the clouds and mists.

In addition, there is another thing worth discussing on the Billboard album list this week. The second-ranked album is from Justin Bieber's newly released studio album "Believe in Lyric Edition". In fact, this is not a new album, but A re-recorded lyrical version of the previous album was released—

To put it simply, it is a money-making album that attracts fans to pay.

Although Scooter made no secret of his money-making intentions, the album managed to sell 300,000 copies, a stellar achievement that once again made people feel that Justin Bieber is now at the peak of his popularity.

It's a pity, it's a pity that Justin Bieber ran into the one-day king who swept the Grammys head-on, and he could only regret to be runner-up in the end.

Although this duel was not Scooter's original intention, judging from the formulation of the release time, Scooter obviously did not consider the possibility of the One Day King's success at all, and did not even think that the Grammy effect might cause trouble. The time to market is fully determined.

As a result, he kicked the iron plate.

But I don't know what it's like for Scooter to see this week's Billboard album chart, but no one knows, and no one cares, because now all eyes are on the king for a day , Grammy's upset did bring too much impact.

What's even more frightening is that 700,000 copies in a single week is just the brilliant starting point of "Seven". In the following time, it first overwhelmed Josh-Groban's new album, and then resisted it. Despite the impact of the continuous recovery of the album sales of Sons of Montfort and Bruno Mars, they handed over the beautiful data of sales exceeding 200,000 for six consecutive weeks, and stayed at the top of the Billboard album chart for seven consecutive weeks!

From no one interested to the seven-week champion, the ups and downs of the "Seven" album's development curve is indeed full of emotion!

Seven full weeks!

Not only did he complete the three consecutive championships easily and freely, but he also continuously sniped other competitors' powerful bursts, and won the championship for seven consecutive weeks!

In other words, for nearly two months after the Grammy Awards ceremony, "Seven" was the hottest album in North America, and the absolutely strong and crazy sales data seemed to have no end in sight, making people feel once again In the past two years, after the shocking impact brought by Adele, she was born as a dark horse, and she is really gaining a firm foothold in expanding her territory and gradually completing her transformation into a powerful hero.