Two Hundred and Eighty Fourth, Tiptoe

Gently, Maxim tiptoed into the room, and the first thing he saw was Ronan who was sitting on the balcony and bathed in light golden sunlight.

Stepping lightly past Ollie who was still sleeping late, he quickly came to the balcony, knocked on the window door lightly, felt Ronan's eyes, and immediately showed a flattering smile, "Hey, Ronan... our creation Genius, our team image, dear Ronan Cooper, how are you, are you hungry? Do you want me to help you prepare breakfast? We can enjoy it together, or do you want to eat by yourself?"

With a flattering and smiling face, he seemed to be able to see the wagging tail behind him, which made Ronan's goose bumps all over the ground. He glanced at Maxim and said dumbfoundedly, "Tell me, what needs to be done?" Help? I'm busy with something right now."

Maxim glanced at Ronan's hand movements, and immediately realized that Ronan was creating or recording inspiration.

"Ah." Maxim immediately reacted, his eyes sparkled—not flattery, but the excitement of encountering a professional and eager to try, "Creating a new song? Let's discuss it together then."

One Day King's first official album, ten songs included, all of which were produced by Ronan, among which Ollie participated in the lyrics creation of four works, and Maxim participated in the composition of two works; but the last The important thing is that in the end, all the works were polished and modified by Ronan's hands, and as a producer, he was on an equal footing with Curtis Dean and won a place in the list of album producers.

Maxim frankly admits that he is a little envious and stimulated, but he is more inspired to fight, eager to regain his status, follow the change of the band's style, and find his position in the creative level again, looking forward to With the next album, we can go even further.

It can be seen that Maxim is not satisfied with the setting of "I am handsome alone". He has worked very hard and is very active recently, and his attitude has suddenly changed.

But obviously, at this moment, Maxim made a special trip to look for Ronan, not to "discuss creation", and said straight to the point, "Ronan, you can ask about the post-production progress of our music video How is it going? When will the production be completed?"

Ronan raised his brows slightly, and there was a questioning expression in his eyes.

Maxim quickly explained, "Don't get me wrong, I didn't mean to urge Alice. I also know that her work has been very busy recently, even harder than all of us. I just want to ask about the progress of the music video. Whatever it is, that's all."

Regarding the promotional plan and strategy of the album "Seven", the One Day Kings and Atlantic Records once exchanged opinions,

Finally reached a consensus -

This album has a unique style and sharp edges and corners. It is obviously not a work suitable for the mainstream commercial market, but it retains the personality and strength of King One Day as an independent band. should be obliterated.

Just like the Magic Red band's first album "A Love Song to Jenny", they didn't really complete their transformation until their fourth studio album in 2012, connecting with the mainstream commercial market. The single "Payphone (Payphone) "Let the Maroon 5 band really find their own pop style.

Atlantic Records is not prepared to distort the personality of the king for a day, and the advent and release of "Seven" can even be said to be the result of the company's encouragement and support.

That being the case, correspondingly, the promotion strategy of the album also needs to be adjusted - they should not spend too much money and energy on charting, because all the singles in the album have distinctive personalities, even if a huge amount of money is invested, It may not be able to achieve the desired effect.

Instead, they should focus their energy and time on touring throughout North America, building connections and bonds through concert after concert, impressing the audience through the band's real live performances, and attracting those who really belong to the band. One Day King's fan group has laid a solid fan base and created conditions for the gradual opening of the second album, advancing step by step.

It is precisely because of this that Atlantic Records originally did not intend to produce a music video - because the number of views and exposure of a music video is one of the measurement data for the Billboard singles chart, it takes a lot of time and effort to shoot , but also to promote and hit the list.

The reason why One Day Kings approved Atlantic Records’ proposal is not complicated. Atlantic Records’ investment in pre-production music videos will be recovered from One Day Kings in other ways in the later stage. Appearing in a large number of variety shows; for example, in order to increase sales, it is necessary to hold a large number of signing parties, that is to say, the band's tour time will inevitably be compressed.

Between the trade-offs, the two sides reached a consensus.

However, when making the album cover and inner pages, Ronan proposed a concept of a grand world view, which echoed the single cover of "Chasing the Light" and continued the plot of the band in the music world. This idea was accepted by the band and the record company The unanimous applause and applause were endless.

Then, a problem arises—relying only on the inside pages of the album, there are too few clues about the world view, and the audience may not be able to understand it, and they will be confused and unclear, so it may be counterproductive. At this time, more information can be included. The role of the music video is also highlighted.

This time, it was Alice who came up with the solution: she could use the documentary material of the band over the past few months to edit a music video——

Not only save time but also save effort.

Of course, Atlantic Records will pay Alice an extra fee. The work is work, and it still needs to be clearly settled. This is also Alice's first official work as a director, and it is also her first official income.

The whole storyline and the outline of the world view all come from the brainstorming of the band members. Ronan throws out an idea, and other people's inspirations burst out one after another, slowly perfecting the world belonging to the One Day Kings Band.

Recently, Alice has been busy making music videos outside of her daily work.

But why did Maxim suddenly mention it?

There was suspicion in Ronan's eyes, and Maxim quickly explained, "I'm just curious, but I don't want to add pressure to Alice."

The mixed doubles of the Cooper brothers and sisters is definitely not easy to mess with. If you disturb Alice, Ronan may be the first to attack; but if you disturb Ronan, the problems between men and men will be much easier to solve, so Maxim would rather come to ask Ronan than bother Alice recklessly.

"Huh?" Ronan raised his tail slightly, still not convinced: Is this all?