Korean Entertainment’s Future Insight

Chapter 94 WG Storm?

"so.hot" is great?

Luo Junning curled her lips, and said helplessly: "It's just a slobber song. The tune is simple and the lyrics don't have any deep meaning. But the simpler the better, the more girls use this kind of meaningless slobber song to act coquettish and cute. It is easy to be remembered by fans, and after a period of promotion and operation, a certain popularity foundation has been laid."

"Like last year's ""?" Cui Hancheng asked.

Last year, "" won a lot of attention and an award for WG, and it was also talked about by many WG fans, but for senior musicians in the entertainment circle, most of them were criticisms and negative comments on this song. Comments, think that this song has no connotation at all, and some musicians who are not in line with JYP even use this song to satirize Park Zhenrong's lack of talent.

However, no matter how ironic or demeaning these musicians are, "" has achieved success, which is a fact of no earning.

If WG achieves greater success with similar saliva songs written by Park Zhenrong, it is estimated that these musicians will learn how to write similar songs in private while continuing to satirize and criticize Park Zhenrong, after all, the results are the most important.

"However, isn't it too pretentious to gather fans like this?"

"As long as people watch it, listen to it, and argue about it, that's popularity and foundation. What's the point? Let more people know IDOL because of this kind of saliva song, and then release some high-quality, but not enough... To 'review reviews' with addictive songs, coupled with corresponding promotion and operation, can lay a solid foundation for a girl group. Park Zhenrong, it's really amazing."

Luo Junning was a little emotional, but what he was feeling was Park Zhenrong's ability to write songs.

If a team, especially a girl group, wants to earn enough popularity and stabilize it, it must have its own characteristics, which is the basis for their success.

For example, Girls’ Generation’s Nine People and Nine Colors are the positioning given to them by S.M, and they are also their own characteristics, which can make more fans of different types fall in love with them. Inside Girls’ Generation, there are some who are particularly good at singing and dancing. There are those who are very cute, those who have conquered many fans with just a pair of smiling eyes, those who have perfect face, some honest and cute little maknae, and there are 'little lolita', from the tenth generation to the third and fourth Ten generations, from men to women, can almost find the type they like in it. This is the characteristic and the foundation.

The successful Kim Hyun-ah that Luo Junning 'saw' is characterized by sexiness. Although the fans that sexiness can gather are basically men and a small group of women with special hobbies, it is undeniable that there is Lee Hyo-ri. The way out of the sexy queen, sexy, is indeed a road to success.

But what about WG?

Luo Junning has had contact with WG, although he also feels some differences between them, but there is nothing that makes it possible to remember their characteristics at a glance, especially the average appearance of WG is really not that high, especially in After Kim Hyuna quit WG, the average appearance of WG dropped by another level. It's no wonder that Luo Junning only pays attention to girls' looks, it's just a man's instinct, he can't let him understand their inner beauty first and then look at their faces and figures, right? As long as a man with eyes can't do this, what's more, the few girls in WG really can't let others ignore their appearance to understand their other characteristics at a glance.

Of course, in terms of singing and dancing, WG's level is still good, but isn't this a characteristic shared by all girl groups that can debut?

With a salivary song and a simple and easy-to-learn dance, Park Zhenrong has made WG, which is not very distinctive, into the number one girl group in Korea. This ability is indeed admirable and emotional, and Luo Junning thinks, " so.hot" was able to give WG another success, and Park Jin Young seems to be hiding something.

Luo Junning did not forget the confidence in Park Zhenrong's eyes when he was discussing cooperation with him. Perhaps, WG will be a powerful tool for Park Zhenrong to attack SM, the current No. 1 brokerage company in Korea.

To achieve this, first of all, it is necessary to build WG into an existence that has enough influence and can even monopolize the Korean girl group market.

"Alright, anyway, I haven't found all the people you asked me to find, let them practice for a while, but how are you going to explain to Xuanya, you promised that girl to give her a chance this year. Now these little girls But it's very smart, if you miss the appointment, I think she will go to find her sister-in-law, and she will say something then, haha." Cui Hancheng laughed.

The corner of Luo Junning's mouth twitched, and he said angrily: "The opportunity is not limited to singing debut, and I don't want to directly let Hyuna face the upcoming... storm of WG."

Luo Junning still uses the word storm to describe the future of WG. He has a strong premonition that this year will really be the year of WG. If Hyuna is already the most successful and mature Hyuna he has seen, he will There is still some confidence for Kim Hyuna to break the shadow left by WG in such a storm, but now Kim Hyuna is still too immature. If Kim Hyuna is pushed out, the final result will definitely be completely demolished. JYP will not because of Kim Hyuna used to be WG's success and couldn't let go, or when the WG storm really took shape, even JYP only had the ability to maintain the development direction of this storm, but did not have the power to stop the storm set off by them.

What's more, Luo Junning is also worried about the impact of Girls' Generation in this storm.

"Really that powerful?" Cui Hancheng frowned. Luo Junning pointed him to WG and JYP many times. He also had to pay attention to it. At least in terms of the entertainment circle, he thought Luo Junning was very accurate. "Then what should I do?"

"What else can I do? Park Zhenrong can write songs, and he can write songs that are sought after by fans. That is his ability, and our infinite production also has our own characteristics." Being hit by Park Zhenrong in this aspect still makes him quite unhappy.

"Understood. Is the "Invincible Youth" plan that was stopped last year going to start again? However, the song can't withstand the storm of WG, and the variety show seems to be a bit lacking. Even with the cooperation of the three major TV stations, the variety show is on top of the promotion It is inherently inferior to songs, even if the concept of "Invincible Youth" is easily accepted by the audience, it will take much longer than a song, right?"

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