Chapter 442 Who Supports the Newspaper Industry?

The wharf in Bashui was bustling with people coming from all over Chang'an to buy chive flowers.

The chive flowers from Dengzhou are cheap, the newspaper said.

People were wondering, why are there so many chive flowers? Cheaper than making it yourself using chive flowers and salt.

Even pickle shops in other counties come here with big buckets to buy them, which is regarded as purchasing goods instead of making them themselves.

"Sure enough, advertising has started." Yao Chong took today's newspaper and read the advertisement.

Lu Huaishen was in a good mood: "Otherwise, there will always be money to match. No matter how rich the Li Family Village is, it won't be enough. The Li Family Village cannot fail."

"Look here, use words to teach Pinyin. There are sixty-three letter combinations. Why not select sixty-three characters?"

Zhang said he saw Chinese Pinyin being taught in the newspaper and found it difficult to learn those letters.

"It doesn't matter what it is, there are other characters when keeping accounts. I guess Li Yi is familiar with this alphabet." Yao Chong said.

“Let the literate learn it first, and then teach it to the illiterate.

There are always people willing to teach, so in the future newspapers will probably have phonetic notations.

As long as they learn Pinyin, people can learn more words when reading newspapers.

It's a good calculation, the newspaper price is low, and the people buy it and learn it.

Newspapers advertise, and advertising fees are used to make up for the money lost from printing newspapers. "

Lu Huaishen analyzed and continued to think.

Zhang said, shaking the newspaper: "When most of the people are literate, it will be difficult for anyone who wants to spread rumors in the future."

"Newspaper is a knife." Yao Chong concluded.

They had thought of writing something in the newspaper before, and it would spread quickly.

Nowadays, reading can also teach literacy, so more people buy newspapers, and newspapers only print on one side, and the other side can be used for writing.

"What I can't figure out is that there are so many words that can be written on a newspaper and so many people buy it. Can the advertising fees be earned back?"

Lu Huaishen was confused for a while and was still worried about Li Yi losing money.

Zhang joked and laughed: "You can use two or three newspapers to advertise.

Papermaking technology is improving, and there are stones in Lantian County that can be used to make paper.

If there is more to be mined, the cost of paper will decrease and the number of advertisements will increase. Not only will we not lose money, but we will also make money. "

"Exactly, I just don't know how to behave outside the Jingzhao Mansion. His thing, the King of Song Dynasty, said it was made of copper. A large amount of copper is needed to make one set."

Yao Chong didn't want to find fault with Li Yi at the moment. He felt that newspapers were useful and could tell people what they should do and what they shouldn't do.

While the three of them were worrying about Li Yi, Lijia Zhuangzi's workshop was using an oil roller dipped in oil to print on wax paper with writing on it.

The wax is not paraffin. There is not so much oil here, the kind of oil that can be dug out in the open.

Li Yi couldn't do it even if he wanted to use local oil refining methods. Paraffin oil is a by-product of local oil refining, which is produced by distilling petroleum at different temperatures.

The wax used now is the wax of insects, called white wax insects.

Put the ash worms on the ash tree, and the worms will grow on them and secrete the ash.

White wax has many uses, including medicinal use.

Process wax and paper together to make wax paper. After writing with a metal pen, there will be no wax in the writing area.

A roller dipped in ink rolls over it, and the ink penetrates and prints on the paper.

The advantage is that it is convenient, but the disadvantage is that if you are not skilled in the operation, the wax paper will be damaged as soon as you print.

Li Yi stood aside and watched the craftsmen operate: "We need to find someone to practice writing on wax paper, and our brush habit must be changed."

Li Yi is currently worried about manpower. Who should he send to various places? Get to know the local conditions there.

Able to deliver messages and at the same time receive information with fixed content to produce newspapers.

During dinner in the evening, Li Yi mentioned it to Li Longji and Li Chengqi.

"We need to arrange for people who are at ease to go out and some of the migrant workers to deliver newspapers. They cannot complete that job."

Li Longji pondered, of course he knew that the newspaper was a mouthpiece, and the words written in the newspaper were what he said to other people.

The imperial court controls it, and if it is specifically agreed upon, the people will support it.

It is most convenient to break the monopoly of powerful families in various places.

People read newspapers every day and are accustomed to believing what they read.

In addition, when local officials concealed something and did not report it, the people sent out sent the news back through newspaper channels.

The manpower must be good, who is willing to leave Chang'an?

"Brother Yi, will the people sent there be bribed?" Li Chengqi suddenly thought of a situation.

“On rotation, send people there to find local scholars to write articles.

Only when the important content from our side is sent there will ours be printed in the most conspicuous position on the front page.

Scholars write articles and pay editing fees, whether they are rich or poor scholars.

The people sent there were responsible for selecting what could be printed in the newspaper.

Those who spread rumors are not good, those who satirize the court are not good, those who are inciting are not good, and those who slander others are not good. "

"Your Majesty needs to know about this matter so that he can make arrangements." Li Longji decided to go to the prime ministers to discuss it.

Li Yi didn't have manpower here, and his Zhuangzi dealers couldn't travel to various parts of the Tang Dynasty.

"Then the third brother will bring a set of printed things." Li Yi nodded.

He let go of other places, as long as he got back the advertising fees, he agreed to cooperate with the station and make money together.

Otherwise, if the person he arranged makes mistakes in writing and printing, who will be responsible if something goes wrong?

The matter was discussed, and Li Longji took his things with him when he went to work in the morning.

It’s almost done, let’s show it to everyone.

The eunuch operated it, rolled it with an oil roller, peeled it off, and printed words on the paper.

Take the piece of paper, cover it with the net, roll it again, and print another piece.

Yao Chong and others continued to be dumbfounded.

"Oh, what a good thing. If you have this thing, why should you carve a board? If you write on it, you can print a lot in one day."

Zhang said that when he took a piece of paper and looked at it, he found that the printed things were not as good as movable type printing, and the edges of the paper would accidentally get ink on them.

But hurry up, when the paper is published again in the court, why bother to copy so many copies, write one, and print a bunch of them.

"It turns out that Li Yi wanted to use this thing to print newspapers somewhere. Your Majesty followed suit and put a few sets in the court."

Lu Huaishen made a request. It seemed that the ink from Lijiazhuangzi was not needed, woodblock printing was enough.

As for paper, I don’t know if it will work if I replace it with the old paper. If I still use it... I’d better buy it from Lijiazhuangzi.

Lijiazhuangzi's paper is cheaper than other paper, and the price will be even lower in the future.

"Li Yi talked to me about local manpower issues..."

Li Longji started to talk about business. Where to find someone, he must first practice writing.

"Your Majesty, you can arrange three people at a time to supervise each other.

Each county sends a group of people to rotate every three months or six months.

If there are people waiting to be ranked as officials, let them go first, we will evaluate them, and if they are good, they will be given official positions.

If you don't want to go, just continue to wait for the appointment. There are many people looking for ways to come. "

Yao Chong suggested that he did not like those who used poetry as a stepping stone to find official positions.

He would rather read current affairs policies and write an article on the current situation of the Tang Dynasty. If it is well written, he can give it to the officials.

This bypasses the imperial examination, and some people are really good.

"Your Majesty, which way should the message be delivered?" Zhang said thinking about the long distance.

"Guanyi, the net profit earned from newspaper advertising will be used to subsidize Guanyi. How much money Guanyi allocates every year will be subsidized by the newspaper."

Li Longji said something lightly that once again made all the ministers stunned.

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