Chapter 3907 3909 [Online Channel]
After the launch of "In the Mood for Love", the sales volume was still good.
On the one hand, Chen Jianghe has been OEM for European and American big-name clothing brands, such as CK, GAP, Ralph Lauren, Michael Kors, etc., and has trained a large number of skilled and experienced workers. And he has also gained considerable understanding of the modern clothing production process.
On the one hand, with the financial support of Xiang Nan and Chen Jianghe's own brains, "In the Mood for Love" was widely publicized as soon as it was launched. And Louis Koo was indeed popular at the time, so it drove a lot of sales.
On the one hand, "In the Mood for Love" has novel styles and low prices. Compared with foreign branded goods, its price is low. Compared with domestic clothing, its style is new.
In the 1990s, domestic clothing brands were just starting out. Mitsbonwe and Tangshi were founded in 1995, Semir was founded in 1996, Eslite was founded in 1997, La Chapelle was founded in 1998...
In the Mood for Love also caught up with a good time. If it was launched a few years later, it would face huge competition. Now that everyone is just starting out, Hua Yang Nian Hua was not left behind and soon became one of the top clothing brands in the mainland.
…
In the following years, Hua Yang Nian Hua has been expanding rapidly, opening branches and advertising all over the country, raising its popularity higher and higher.
Especially in 1998, before the TV series "My Fair Princess" was broadcast, Xiang Nan asked Chen Jianghe to sign several leading actors to endorse men's and women's clothing respectively.
Before the TV series was broadcast, except for Su Youpeng and Chen Zhipeng, two former members of the Little Tigers, the other four leading actors were basically unknown and their popularity was almost zero.
Therefore, Chen Jianghe didn't spend much money and signed them all.
Then "My Fair Princess" became a hit, and the six of them became famous all over the country, and everyone knew them.
The advertisements they endorsed were subsequently announced and appeared on TV, newspapers, magazines, subways, windows, etc., which greatly increased the popularity and sales of "Hua Yang Nian Hua".
Chen Jianghe only spent hundreds of thousands of endorsement fees, but achieved tens of millions of results. It can be said that he picked up a big bargain.
…
"Da Guang, you are amazing. How did you know that those people would become popular, so you asked me to sign them in advance?" Chen Jianghe called Xiang Nan and asked curiously.
You know, except for Su Youpeng and Chen Zhipeng who are slightly famous, the others are all unknown.
"Simple, because I am not optimistic about them, but the production team behind them." Xiang Nan smiled, "This drama is written by Qiong Yao and produced by Mango TV.
One is a well-known screenwriter in the two sides of the Taiwan Strait and Hong Kong, and the other is the No. 1 entertainment platform in the mainland. It would be a miracle if this TV series is not popular."
Although Qiong Yao's dramas are now criticized, they were really popular in the 1980s and 1990s.
"Green River Grass", "Plum Blossom Mark", "A Dream of Red Mansions", "Princess Crescent Moon", "Wanjun" and other TV series written by her were all popular when they were broadcast in the mainland. None of them were not popular.
"My Fair Princess" was invested by Mango TV, and Mango TV had already soared in ratings with programs such as "Happy Camp" and "Rose Date" at that time, approaching CCTV.
Therefore, with a good screenwriter and a good platform, it would be strange if the TV series didn't become popular. Of course, Xiang Nan also put the cause and effect in the wrong place. He actually knew that this TV series would become popular.
"Awesome!" Chen Jianghe said only one word after hearing this.
Xiang Nan's business vision is indeed better than his. He didn't see that this TV series could become popular, so he almost missed a business opportunity.
"You are the real awesome one. You manage the company, and I just talk." Xiang Nan laughed.
...
In 2001, Xiang Nan increased his investment in the mainland, mainly in the Internet and real estate.
In fact, he had already started to invest heavily in Silicon Valley after he came to the United States in the 1980s. Like Microsoft, Cisco, AMD, EA, Intel, Oracle, ADOBE, etc. In the 1990s, he invested in Yahoo, eBay, Google, Amazon, AOL, etc.
Although the Internet bubble broke out in the United States in 2001.
However, Xiang Nan had sold his stocks one after another before that. Not only did he not suffer much loss, but he took the opportunity to buy stocks at the bottom after the Internet bubble and made a lot of money.
In 2001, the mainland Internet also suffered a heavy blow. The stock prices of several Internet companies listed in the United States plummeted. For example, NetEase, Sohu, and Xinxiang all fell to cabbage prices, and their market value was even far lower than the actual asset value.
In this case, Xiang Nan's investment in them was a great bargain for them and for Xiang Nan himself.
Entering the new century, the development of real estate is becoming more and more prosperous.
On the one hand, in 1998, the state announced the official end of the welfare housing distribution system. If people want to live in their own new houses and big houses, they have no choice but to buy houses.
On the other hand, people's income is also increasing. In the early 1990s, the average monthly salary in cities was 178 yuan; in the early 2000s, the average monthly salary in cities was about 800 yuan. In ten years, income has more than quadrupled.
The increase in income is bound to lead to an improvement in people's quality of life. Food, clothing, housing and transportation are better than before. Living in a good house and a big house has become a common demand, so there is a lot of room for development in real estate.
However, Xiang Nan did not set up his own real estate company. Instead, he directly invested in real estate companies, provided high-interest loans to real estate companies, and purchased completed properties in batches.
Through these methods, although Xiang Nan did not have a real estate company under his name, he was already a little-known big money sponsor and giant in the mainland real estate industry.
…
In 2003, after Taobao.com went public, Xiang Nan persuaded Chen Jianghe to open an online store on Taobao.com and increase online sales.
“Is online sales okay?” Chen Jianghe asked doubtfully.
“This is a necessary attempt.” Xiang Nan persuaded, “Online shopping will be a big trend in the future, just like eBay in the United States, which has only been established for eight years and has reached a transaction volume of 23.8 billion US dollars.
Do you know how many years it took Walmart to have such a transaction volume from the beginning? It took forty years. So you can see that the development speed of online shopping is much faster than that of offline shopping.
If you don’t seize this market now, you will lose the opportunity. When others develop, you will be one step late.”
“Online sales, you can’t see customers or cash. What if you are cheated?” Chen Jianghe asked again.
"Don't worry, the funds will be placed on a third-party platform first, so there is a certain guarantee. Of course, you may not be cheated, but the loss will be within a controllable range." Xiang Nan explained.
"Then how do you set the price online? If it is lower than the price in the specialty store, won't it affect the price in the store?" Chen Jianghe asked again in confusion.
"Simple, set up a sub-brand that is only sold online." Xiang Nan said, "The styles are different, the brands are different, and consumers can't compare prices even if they want to."
After hearing this, Chen Jianghe gave a thumbs up from the bottom of his heart.