Chapter 446 Meeting

The first day of "Transformers" was very hot.

The big bright studio where Daniel and the main creators appeared was even more crowded, and finally had to control the incoming traffic. This phenomenon, which the media called "Zhang Yimou and Cheng Kaige's blockbuster treatment", will surely make many people remember it deeply. For Chinese people, Transformers is also a representative of childhood, especially compared to the United States, where there are more diverse types of toys, Chinese people have limited choices, and there are very few high-energy toys like Transformers, so it has become a A unique imprint of growth, everyone will remember how difficult it was to get a Transformers toy when they were young, and how happy they were after getting it. This laid a solid foundation for "Transformers" to watch movies.

In the early morning of Tuesday, the thunderstorm night did not stop everyone's enthusiasm for watching movies.

"Transformers" has distributed 620 copies across the country, far surpassing "Spider-Man 3" that entered before. Judging from the popularity and ticket purchase situation, it is already a certainty that it will surpass "Spider-Man 3" on the first day, and it will be earlier. "Casino Royale 007" performed well, with a total box office of 120 million, second only to "Spider-Man 3", and is currently the second highest box office in mainland China, but judging from the current situation, compared with "Transformers" " is also a lot worse.

"too crazy."

Paul Walker did not come to China. Director Michael Bay, Daniel and Megan Fox attended the pre-screening meeting.

Megan has never seen such a crazy scene, countless people, steaming, thunder and rain outside, but full of interest inside.

"When Star Wars came out, so did the Americans."

In terms of fan loyalty, Star Wars is really number one. Importantly, compared with "Lord of the Rings", Lucas never intended to end the Star Wars series. So its influence is maintained.

"I haven't seen it, and this is the first time I've seen fans' enthusiasm for movies."

"There are so many people in this country, so it's always busy, no matter what you do. That's nice too, isn't it?"

Ye Zhiqiu leaned over, "It's started, let's enter."

To thunderous applause - yes. After Daniel came to the United States, he discovered that this thunderous adjective does not apply in the United States, where people are very open to everything. But the applause is only perfunctory. Even if their hands do touch, they rarely make any sound. Everyone lacks the sincerity to applaud others, but etiquette requires this, even crazy movie fans, It is also rare to express emotions by clapping in unison, screaming, dancing, etc., will be easier to see.

Daniel, Megan Fox. As well as Michael Bay and translator Ye Zhiqiu, they walked on stage, behind them was the imax screen that will be shown later.

This time "Transformers" is released in all formats. Whether it is in mainland China or Hong Kong, although there are only a few imax screens, one imax can produce the output equivalent to 3 ordinary screens. I have to say that in terms of enjoying movies , Mainland audiences should be more generous.

A hostess from Dragon TV came to host "Transformers", in fact. Although it is a blockbuster film, the film studio can only get 13% of the box office share. Even considering factors such as special funds and taxes, this ratio is still low. For a film market that is not so prominent, it is not a big number. The box office of "Casino Royale" is less than 20 million US dollars, and MGM only gets less than 3 million. This amount of money is not enough for "Casino Royale", which has a box office of more than 200 million US dollars in North America.

Basically, it is only equivalent to the single-day box office of a certain weekday. "Night at the Museum" is a phenomenon-level box office blockbuster all over the world. The figure of 80 million in the mainland is already considered high. Converted into US dollars, it is only about 10 million, of which only 1.5 million belongs to DD Pictures and Fox. Therefore, even if "Transformers" performs better, it is hard to say how much substantial benefits it can bring to dd Pictures, especially considering that all kinds of channel windows that are very important in the United States are invalid in China, dd The earnings of the film industry are even less attractive. .

Therefore, it is quite interesting for Daniel to come to China to promote the film in person and attend the pre-screening meet and greet.

"China's movie box office market is still relatively weak compared to the United States, the United Kingdom, and Japan. Why did you come to China instead of the United Kingdom and Japan?"

An audience member—Daniel guessed that he must be a newspaper reporter impersonating him, but this question still needs to be answered.

"The choice of promotion location is not determined simply by the box office market, there are many other factors. And I am very optimistic about the Chinese market. There will be a sequel to "Transformers". The Chinese market will surprise everyone, at that time, it will be big enough, and there will be enough and exciting competitors.”

Of course, what Daniel didn't say is that in addition to actual revenue, box office numbers themselves are also very important to studios and movies. And the box office of about 30 million US dollars in the Chinese mainland market is enough to send it into the top five box office markets in the world. In fact, the original "Transformers" got the third highest overseas box office in China, exceeding 37 million, which is second only to the UK and South Korea - the latter's figure of nearly 52 million scared the glasses all over the place, Japan even They are all ranked behind China, a little less than 3 million.

Another otaku asked Megan what his impression of China was in half-baked English.

"It's been raining here, I didn't have a chance to go out and see, but everyone is very enthusiastic and the atmosphere is great."

Before Megan came here, she was clearly pointed out that in China, straightforwardness is sometimes not a good quality, especially for foreigners, if it may hurt the sense of national honor, it must not be said. Her response was decent.

"Daniel, several blockbuster films you invested in were released in China this year, I mean "Casino Royale", "Night at the Museum" and "Transformers". Rumor has it that you have a good relationship with Chinese film importers The reason, what do you think?"

The question is very sharp, this woman must be a reporter.

"What I need to tell you is that both "Casino Royale" and "Night at the Museum" have achieved a box office of more than 200 million in North America. They are the top five works of the annual box office, and the global box office has exceeded 600 million US dollars. Since King Kong was released in North America on July 3, the current box office has exceeded 150 million, and it is very likely to compete for this year's North American box office champion. I say this because I want to tell you about the films produced by DD Films, or participated in the production of these films , proven to be the best movies in Hollywood, all over the world. China imports the best American movies, not the ones from DD Films—it just so happens that our movies are the best ones in America."

The answer is rather domineering, but it is true.

The pre-screening meeting lasted 30 minutes, and then under the escort of a large number of security personnel, the three main creators left the theater and returned to the hotel.

The next morning, Meghan and Michael Bay left Shanghai and met with Paul Walker in Paris, preparing to start a publicity trip in Paris, Berlin and London, while Daniel stayed in Shanghai, waiting to meet with the top officials in Shanghai. (To be continued.)