Chapter 765: 3 Star Electronics Fully Embraces Nuwa MindOS
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After finishing the call with Su Zifeng, Fang Nian contacted Academician Chen Jianye again.
It is said that since Su Zifeng became the CEO of Luzhou Frontier, Fang Nian has not had a private conversation with Luzhou Frontier.
It can be regarded as a clear support, support for Su Zifeng.
The call was connected quickly, and Chen Jianye's smiling voice came out: "Mr. Fang, I finally got your call."
Fang Nian smiled: "Academicians can contact me at any time, why do you say that?"
"I heard that you went to Wanwan to stream the film yesterday?"
Hearing this, Chen Jianye replied: "The filming is over. Shenlong 2 is basically successful, but it is not in an ideal state."
Then Academician Chen talked eloquently, briefly describing the corresponding comparison between Shenlong 2 and Shenlong 1.
"..."
After listening to Chen Jianye, Fang Nian thought for a while: "Since this is the case, my suggestion is to conduct further research and development on this basis;
There just happened to be a sample that was successfully taped to provide more physical verification, which should be more direct than simulation verification. "
Chen Jianye confirmed: "Yes, there are naturally more experiments that can be performed on physical samples."
Upon hearing this, Fang Nian said: "Bailong has launched the second generation of independent architecture design, I think Shenlong should also work hard;
Let the CPU, the processing core unit, use the independent architecture first, and take the lead in widening the gap in the processing core unit;
In this way, in the case of similar core units of other types, the new generation of DPCA chips will be more absolutely competitive. "
After a while, Fang Nian said: "For example, optimize the performance of the architecture to achieve the best performance under the same power consumption, and the lowest power consumption under the same performance;
Including developing independent security management core unit, optimizing multimedia core unit, self-developing graphics processing core unit by absorbing external technical data, etc. "
After listening to Fang Nian, Chen Jianye said enthusiastically, "We think so too."
"On the one hand, we now have a technology license for powerVR."
"on the other hand……"
Speaking of this, Chen Jianye paused for a moment, and said with a little sigh: "The development of the instruction set suitable for mobile phone CPUs is far more bumpy than imagined;
Since the project was launched in April, it can be said that 80% of the research and development results have been given to the Bailong series as wedding dresses, even after August;
The core issue is power consumption;
It may be easier to start with the architecture design first, and then study a more suitable low-power instruction set in turn. "
Then Chen Jianye added: "The main reason is that the instruction set involves a complete change in the bottom layer of the ecology, and MindOS already has a large number of users. We dare not act rashly until the most suitable stage."
"Cultivating an ecology is indeed difficult. Personally, I hope to be in the same line as Bzloong to some extent."
Fang Nian said a few words with a smile.
"It is not advisable to be too forward-looking and backward-looking. Sometimes you have to be reckless."
"..."
Finally, Academician Chen hung up the phone with a smile.
How to put it, mobile phone SoC is a highly integrated chip, which generally highlights the processing core unit, that is, CPU;
Of course, if the baseband, graphics processing core unit, multimedia core unit, etc. have a large leading edge, they will also be mentioned separately.
Now the global unity is to highlight the CPU and GPU performance on the mobile phone SoC.
Because other aspects are basically realized in a similar way, that is, directly by purchasing IP hard cores.
The core units on this series of mobile phone SoCs are generally referred to as peripheral IP cores.
No manufacturer in the world can do everything, and even arm's external authorization is the two major parts of CPU and GPU.
Qualcomm also needs to purchase quite a few peripheral IP cores to realize a whole mobile phone SoC.
Of course, on very core units, arm, Qualcomm, Apple and other companies have their own intellectual property rights.
For example, arm acquired Mali to improve the graphics processing core IP.
Qualcomm cooperated with ATI at the beginning, and finally launched the Adreno graphics processing core unit.
Apple is still directly using the powerVR graphics processing chip, and has not thought about developing its own graphics processing chip.
White Pond……
Of course, related plans were launched immediately after Shenlong 1 was launched.
For example, at the beginning, several billion yuan were specially allocated to let Guan Qiuhe lead the overseas technology acquisition plan in China.
This part includes the purchase of powerVR technology authorization.
After all, Shenlong 1 uses the powerVR series graphics processing core, which has long been related.
The process is not very complicated, because the technology authorization of powerVR has already been granted to STMicroelectronics, Apple, Intel and other companies.
Although it is not complicated, the whole process from the initial contact to the final determination of the purchase of technology authorization lasted for nearly half a year, and the delivery was not completed until the night of the 4th Beijing time a few days ago.
The signed five-year mobile graphics processing chip and desktop display chip technology (including patent) authorization contract, as well as the supplementary expiration priority renewal contract, are equivalent to RMB 1.17 billion.
It is the largest single technology authorization purchase since the establishment of Frontier.
PowerVR's parent company received money and received soft hands, presumably flying with joy.
After all, because of the current shift to the mobile graphics processing chip market, with Apple as a major customer, it is booming;
It is far from the bleak situation in 2017 when Apple's self-developed graphics processing chip caused the stock price to fall by more than 70%, and it was eventually acquired by a company behind the scenes with a Chinese private equity fund for 550 million pounds.
how to say……
On the surface, cutting-edge science has been waiting for driver support from display chip manufacturers such as AMD and NVIDIA.
In private, it has already reached a deal with a company whose market share is not very good, but the relevant technology accumulation is equally deep.
Solve the technical knowledge barriers of mobile-level and desktop-level graphics processing chips in one package.
This wave...
This wave is called Mingxiu plank road and dark Chencang.
"..."
…………
On the last day of the 11th long holiday, the weather conditions in Shanghai were acceptable.
But time flies by fast.
So much so that before Fang Xin could react, it was getting dark.
Comrade Fang Zhengguo stayed one more night, and returned to Tongfeng tomorrow morning - he never bothered to pick him up by plane.
In the words of Ms. Lin Feng, thrift is where it should be.
A big man doesn't need to be so particular, there are first-class seats in civil aviation every day.
Fang Nian is not reluctant.
Besides, the plane is not their own.
Guan Qiuhe wanted to give some favors but couldn't.
"..."
In the blink of an eye, the next day arrived.
On the 8th, Saturday, I will go to work and class as usual.
But Fang Nian has no classes.
Just be Fang's secretary again.
Considering that Zheng Jinrong has been promoted, the reception standard of Frontier Science has also increased a little bit.
Lu Weiyu came forward in person.
Fang Nian attended the meeting as the intern secretary of Mr. Lu.
A large group of people came from Samsung Electronics.
Zheng Jinrong is still the highest representative.
But this time he was not the first to speak, but another executive.
The first thing you say is to complain.
"..."
"We come here with full sincerity for cooperation, and hope that your company will give you more consideration."
It can be regarded as Samsung Electronics specially launching it to sing a bad face.
To be honest, Frontier Science and Samsung Electronics' first batch of domestic market system authorization contracts are priced very high.
The proportion of 7%, 20 million copies, Samsung Electronics is also a bit unbearable.
But Samsung Electronics at the time had no choice.
This is the result of many reasons.
The first is that the domestic smartphone market is almost monopolized by MindOS.
Smartphones equipped with Android system are also sold, but the sales volume is not very optimistic.
The current Android is an open source with a bit of an advantage, and the optimization in all aspects is really not flattering.
It's okay to play with the machine, and there are few paying buyers, generally concentrated in the thousand yuan machine market.
The second is that although MindOS is always going against the odds, there are no high-end models in the domestic market.
However, Samsung has a new high-end series launched this year, but because the sales feedback of other smart models is very unoptimistic, it has not been vigorously promoted to the Chinese market for a long time.
In the end, Samsung Electronics chose to pay this huge licensing fee in exchange for high-end series entering the domestic market in advance and monopolizing dumping.
It has been exactly one month until today, and the results are very gratifying.
It is better than the sales of the same series in overseas markets.
But Samsung Electronics is not being taken advantage of. Every time a machine is sold, 7% of the retail price is given to Frontier, and the profit is directly reduced by a large amount.
Even if the price is specially increased to 5499 yuan, the relevant high licensing fees are passed on to consumers, which still greatly reduces profits.
In order to end the first phase of the contract as soon as possible, considering the weak promotion of the Bada system, Samsung Electronics finally decided to abandon the promotion of Bada in the Chinese market and completely change to MindOS.
At the same time, it is hoped that the authorization fee will be reduced through this round of negotiations.
Of course, because MindOS is completely a seller's market, Samsung Electronics also knows that this negotiation has to pay something.
"..."
Shi Xinrong took over the conversation and talked eloquently: "Samsung Electronics is our friendly partner in cutting-edge science..."
"..."
The first wave of confrontation disappeared invisible.
Simply put, nothing.
Samsung Electronics complained, and Frontier Science expressed the friendliness of cooperation.
Lu Weiyu and Zheng Jinrong sat firmly on the Diaoyutai, not in a hurry.
Fang Nian went to the theater.
In fact, frontiers don't care about the time of negotiation at all, and it doesn't matter how long it takes.
If Samsung Electronics wants to continue to occupy the high-end market, it must cut its meat.
Although they have consumed the 20 million licenses limited by the first contract with a price as high as 7% of the retail price in a reasonable way, they have also reserved 2 million licenses for S2 for emergencies.
but……
However, without the continued authorization of MindOS, the sales of S2 will come to an abrupt end.
so……
Zheng Jinrong quickly entered the field, showing the sincerity of Samsung Electronics: "Mr. Lu, Mr. Shi, I believe that the friendly cooperation between us can be sustainable."
"..."
"You also promised at the beginning that after the end of the first batch of contracts, you will coordinate within the alliance to reduce the authorization fee."
"..."
Lu Weiyu smiled lightly: "That's true, but we hope that the future cooperation will still be friendly."
"..."
After several confrontations.
Zheng Jinrong gritted his teeth pretendingly, and said, "How about this, we will deliver the final payment of 1 million authorizations today, and the full payment of the remaining 2 million authorizations."
"Of course, the remaining 2 million copies will be used for other models."
Hearing this, Lu Weiyu looked calm: "Your actions are very sincere, I don't know what your specific needs are."
"..."
Only at this step can we officially enter the topic.
Samsung Electronics must have new ideas.
And I also specially made some sincerity in advance.
More than 4.4 billion funds have been delivered before and after.
This is also a big cash outlay for Samsung Electronics.
Even because of the hot sales of S2 in the domestic market, Samsung Electronics has ample cash flow.
Zheng Jinrong said seriously: "We hope to sign a long-term supply contract."
"Based on the excellence of your MindOS, we will fully adopt MindOS."
Lu Weiyu asked further: "As far as I know, you have a self-developed Bada system, and a large number of models use Android. Why do you say that you fully use MindOS?"
Hearing this, Zheng Jinrong smiled slightly: "Yesterday, our latest high-level meeting decided to abandon the self-developed Bada system, and will completely stop the research and development of Bada from 2012."
Zheng Jinrong didn't say much about the rest.
"..."
Hearing this, Fang Nian's heart skipped a beat.
Although Bada has long been doomed to be a failed system.
But there have also been certain glorious moments, such as having more application software support than MindOS at the beginning.
It is also obviously earlier than MindOS research and development, a project launched in 2009.
It just took a path similar to Android, and its development is not as good as Android, so it is doomed to fail.
But Fang Nian did not expect that Samsung Electronics would give up Bada so calmly.
"..."
Almost an hour of intense discussions ensued.
Zheng Jinrong made many demands on behalf of Samsung Electronics.
Including hope to reduce authorization costs and so on.
It also includes permanent supply contracts and related support, etc.
Frontier didn't make things too difficult for Samsung Electronics. It should be said that Samsung Electronics is now a major customer of Frontier.
Counting the total amount of more than 5 billion yuan that is about to arrive in the account, the revenue contributed by Samsung Electronics to Frontier accounts for more than 60% of the total revenue.
It is tens or even hundreds of times more than the comprehensive contribution of the Nuwa Alliance.
At present, Xiaomi is the best-developed member of the entire Nuwa Alliance. The development plans of other manufacturers are too conservative.
Other than that, it's Meizu.
Although Meizu's performance has been disappointing repeatedly, it has taken the top priority after all and has begun to adapt to the general environment.
The one who pulls the most hips is Juchang.
The Chrysanthemum Factory gave Fang Nian an inexplicable sense of stiffness, which seemed to be due to the difficulty in adjusting due to its large size.
Instead, Oppo and Vivo have prepared new models again.
It can be said that it is high-yielding like a sow.
Little by little, it has eroded the physical market in cities below the second tier.
Outside the league is Samsung.
Because Samsung is an old brand for many years, except for the system, the whole is very cool, from the lens group, the screen to the memory particles, chips and so on.
After all, it is only a small-scale adjustment of the supporting operating system.
It immediately became the second best-selling smart phone list.
The first is undoubtedly Redmi 1.
As for ZTE and Coolpad, including Lenovo's big brother, they are relatively unresponsive.
Among them, Lenovo's big brother is the most, and now it is sticking to the Android camp and never giving up.
Both ZTE and Coolpad are testing MindOS with new flagship products...
"..."
In short, after a whole morning of consultations, Frontier Science and Samsung Electronics finally reached a new memorandum of cooperation.
The terms are relatively simple:
1. Long-term supply of Nuwa mobile phone system to Samsung Electronics with cutting-edge science (except for force majeure factors);
2. Frontier Science charges Samsung Electronics an authorization fee of 3% of the retail price of mobile phones in the domestic market;
To this end, Samsung Electronics agreed to purchase 10 million pieces of Shenlong 1 in batches;
And to purchase 30 million pieces of Shenlong series new products for flagship models in 2012, it is necessary to ensure that it is ahead of the latest flagship chips of Apple and Qualcomm in the third-party evaluation agency, and significantly ahead of the latest flagship chips of Samsung's self-developed Exynos;
3. Samsung Electronics promises to give priority to the Nuwa mobile phone system for flagship models in overseas markets;
4. Frontier science will try to promote Nuwa Alliance to absorb Samsung Electronics.
Frontier Science gave up 4 points in one brain, and the licensing fee was directly reduced from 7% to 3% of the alliance limit.
In exchange for a cumulative order of 40 million pieces of Shenlong series chips from Samsung Electronics.
This clause will undoubtedly greatly delay the progress of Samsung's self-developed Exynos chips, and of course it may force Samsung to make the Exynos series very good.
There are many reasons why Samsung Electronics agreed to this clause.
For example, 'hi, nuwa' is quietly launched in overseas markets.
And Samsung Electronics itself will purchase SoCs from other manufacturers such as Qualcomm.
Samsung Electronics is ready to embrace MindOS in an all-round way, and purchasing tens of millions more chips is actually irrelevant.
As for whether Frontier will promote Nuwa Alliance to absorb Samsung Electronics as a new member, the answer...
Of course no.
But Fang Nian will still do a set of plays.
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