Chapter 395 Zhang Zhixing's Thoughts

Zhixing and Liang Gezhen were still sitting on the sofa watching the Olympic Games on the other side of the Pacific Ocean, and they would be very sleepy at this time. In the car, they would doze off with their arms around Chen Feirong's waist. Watching Chen Feirong go upstairs to sleep, she didn't even open her eyes to watch the match being broadcast live on TV.

The Atlanta Olympics in 1996 was chaotic

Aida Electronics started the prelude to the large-scale marketing campaign of "Olympic Gold Medal Assistance" in mid-July, and cooperated with CCTV to create a special talk TV program on Olympic Gold Medal Assistance during the Olympic Games. Even so, Zhang Ke There is also little attention to this chaotic Olympic Games. Novel chapters are updated the fastest

Now that his parents were also sitting in front of the TV, Zhang Ke took a bottle of Coke himself and sat on the sofa. Only then did he remember that some time later, when the other side of the Pacific Ocean arrives at midnight on this day, there will be a shock in the Olympic Park The bombing in the world, the bombing killed one person and injured more than a hundred people, casting a shadow over the Atlanta Olympic Games.

Even if he knew that a terrorist incident would happen, Zhang Ke had no way to stop it.

According to media reports, a security guard in the Olympic Park found a backpack with explosives in time. He notified the police and assisted in the evacuation of the crowd to avoid a greater tragedy. , the investigation was disclosed to the major media, and he became a suspect involved in the terrorist attack, and was cast aside by the citizens of Atlanta; until the security guard died a few years later, he was still attacking and accusing him of participating in the terrorist attack The major American media filed an honorary lawsuit. "Fiction" novel chapters are updated the fastest

Even five years later the 9/11 terrorist attacks will be epigenetic. It will be the same powerless, right? Thinking of this, Zhang Ke was not in the mood to continue watching the game, so he had to go back to his room to rest with a Coke.

"Isn't Aida Electronics doing some promotional activity for Olympic gold medal sponsorship, why don't you watch the competition?" Zhang Zhixing turned around and asked strangely.

"Coca-Cola is the global sponsor of the Atlanta Olympic Games. Will Roberto Goizueta watch the game at home?" Zhang He asked back, thinking that Coca-Cola, who will die in 1997 Goizueta is battling lung cancer and wonders if he's in the mood to go to the Atlanta Olympics.

Zhang Zhixing shook his head and smiled, and said, "How's the effect of Aida's publicity campaign?"

"In June, other DVD player brands stepped up marketing efforts. Aida Electronics' share in the branded DVD player market fell below 40% for the second time, to about 37%, and rose to 42% this month. The effect of this marketing promotion is still Obviously," Zhang Tuo's father suddenly became concerned about this, and asked curiously, "Why do you care about this?"

"Xinwudi's industrial base is relatively weak.

I was thinking how can I get out of the encirclement? "

Seeing that Zhang Ke was going to sit back, Liang Gezhen was unhappy, and pushed Zhang Zhixing's shoulder: "To discuss this, you two go to the study to talk. Don't interfere with my watching the game."

Zhang Zhixing smiled helplessly, and dragged Zhang Ke to the study to talk while wearing slippers.

"I'm now wondering if Xinwu can learn from the market model of Aida Electronics?" Zhang Zhixing said.

"If you just want to stimulate, it is very convenient to learn from it." Zhang Ke said. "From the market level. Now we are in the era of big marketing..."

Opened Zhang Chen's laptop, which he regarded as a super antique but which his father cherished very much. This Apple, which was only on sale in August 1995, was still rare in 1996 when even desktop computers were rare. 64 memory and 750 hard disk are simply graded configurations, but Zhang Ke is used to carrying paper materials with him for reading, but his father likes to use computers.

Use a telephone line to dial up the Internet to connect to the database of the Shanghai Research Center. In the middle of the night, only the database can be connected. There is Zhang Ke’s dedicated data archive. Zhang Ke opened a file and said to his father: "The market model of Aida Electronics , you know almost everything, can you take a look at the information on the banquet site of the Confucian Mansion?"

Zhang Zhixing sat down, opened the file and looked at the hundreds of pages of information, and asked, "There are still so many information on the banquet site of the Confucius Mansion, what are you collecting for?"

"They are the first batch of CCTV, and Aida Electronics is the second bidder of CCTV. How can I not care about their success or failure? If this detailed information is sold, it will always cost 100,000 or 200,000 yuan. Will let go," Zhang Ke said with a smile, "Not only are there detailed information on before and after the Confucian Mansion Banquet competed for the bid king, but also during the period after I Aida Electronics won the bid king, I also let Aida Electronics Market The Ministry has been monitoring the market operation of the Confucian Banquet Wine..."

Zhang Zhixing didn't say much, and asked Zhang Ke to go to bed first, while he sat in the study and read the materials by himself.

Zhang Ke slept until dawn and got up to drink water. The lights in the room were still on. Walking over, he saw his father sitting by the window thinking about something.

"Dad, you haven't slept yet, have you finished reading the materials?"

"Oh, I finished reading it. I haven't seen such detailed information before. Your homework is very detailed," Zhang Zhixing said with emotion. Zhang Ke's genius performance will amaze the whole family, and success is not accidental. , "I couldn't fall asleep after reading the information. I wanted to pull you up and talk. Seeing that you were sleeping soundly, I didn't have the heart to call you. Can Xinwu's liquor company imitate the market model of Sun's Banquet Wine?"

If the history does not change, Shandong Qinchi Distillery will copy the model of the Sun House Banquet, won the second CCTV bid and won the same national attention. This model can also be replicated to any liquor company. Of course, There is a slight difference.

Zhang Ke said: "After the hype of the first and second sessions, especially the two sessions of Biaowang have achieved great success in the market, this year's CCTV will be extremely tragic. Last year, Aida Electronics spent 80 million , it’s a big bargain, it shouldn’t be less than 200 million this year, and it’s not easy to simply copy the model of Sun’s Banquet Wine...” It took only 3,000 for Sun’s Banquet to win the first bid However, in 1995, the sales soared to one billion, and it was a huge success. This year, the situation is over, and the price of competing for the title has almost increased tenfold.

"Yeah, I'm also thinking about this. It's impossible to compete for the bid king. I think this year's bid king will probably be contested among electronics companies. Is it possible for Aida Electronics to compete?"

"Contest if you can, and don't if you can't. Aida Electronics' market strategy is very flexible. From the market situation of Confucian Banquet this year, we can also see that CCTV's bid king is not a panacea. Sun Fuyan Winery is in front of it In the face of the sudden explosion of the market, there is not much experience in disposal, and the output cannot keep up, so we can only merge small wineries everywhere, resulting in production management, and other management is far behind. It can only be considered as low-end wine, the halo of advertising will always fade, research can not keep up, and the shrinking of the high-end wine market is inevitable... Aida Electronics has seen the lessons of the Confucian banquet wine, and the focus of this year is actually not on it. In terms of marketing, even if we don’t compete for the title, we won’t lose all of a sudden.”

"From the government's point of view, it is undoubtedly a huge success. The Confucian Mansion's banquet paid nearly 400 million yuan in profits and taxes to the local finance in 1995. Even if it starts to lose this year, the profits and taxes paid in will still be around 200 million yuan...Xinwu If the government’s fiscal revenue can suddenly increase by 600 million yuan, how many practical things can it do?” Speaking of this, Zhang Zhixing was quite envious, “After all, he has made a considerable contribution to the local finance.”

Zhang Ke curled his lips and smiled. Aida Electronics is a private enterprise, and it is a private enterprise that is only a year old and is enjoying various preferential tax policies. The local financial contribution of Haizhou City is much smaller than that of the Sun House Banquet.

Zhang Tuo's father frowned, looking thoughtful, and asked, "Dad, what are your plans?"

"I've thought about it. The city puts me in charge of industry and pilot projects, and those achievements are also important. However, the experience of Haizhou Holdings is not completely suitable for Xinwu's situation, and I don't have a particularly strong backing in Xinwu. I am fighting alone. It is almost impossible to reform the system on a large scale. The process of reforming the system is full of conflicts of interest. If you want to reform the system in a fair and just manner, it will only become an obstacle for those vested interest groups. Neither Liu Jue nor Jiang Shangyuan has the determination to break the boat. Individuals can't do too much." Zhang Zhixing is well aware of his situation in Xinwu, and what happened during this period will allow him to gain a foothold in Xinwu, but it does not mean that it will hinder the progress of certain people or classes. interests; Zhang Ke sighed slightly after hearing this, but he was afraid that his father would bite the bullet and fight against these vested interests, it would be too hard, his father could think about it like this, he was relieved, no matter what his father did He decided that he would fully support him as a son. Zhang Zhixing continued, "Instead of intervening in the disputes in the city at this time, it is better to support one or two companies and really boost the economy of Xinwu... I think, as the deputy mayor, If you voluntarily narrow the power to one or two companies, there will be much less resistance, and you can also do some practical things... Xinwu is located in the interior 6, and the conditions for developing economies of scale are not ideal, but the natural environment is good. If you don’t want to destroy the natural environment The environment is left for later development of tourism - tourism development requires money - those industries with heavy pollution and high energy consumption are not suitable for Xinwu. The liquor industry in Xinwu has a certain scale, but only produces middle and low-end liquor, and the market sales are limited. in the surrounding area, but after reading this information, my thoughts have gradually matured, and maybe I can find a way to break through for Xinwu's economy..."