Chapter 250: The Magic Power of CCTV King
Walking over, he said to two staff members of the Beijing Office of Haizhou City, "I know who is looking for us?"
The man in his thirties was surprised and delighted: "Ah, you are President Zhou of Aida Electronics. Secretary Zhou and Mayor Tang have been asking us to contact you. This is our Director Luo..." He introduced the nearby A blessed middle-aged man.
Luo Jing, director of Haizhou Municipal Office in Beijing, extended his hand to shake Zhou You's hand: "Luo Jing, I haven't been back to Haizhou often in recent years. I never thought that Haizhou would grow into such a famous and large enterprise as Aida in recent years..." Novel Chapter Update fastest
Zhou You asked: "Secretary Zhou, Mayor Tang, what are you urgently looking for us?"
Luo Jing said with a smile: "Although Aida is a private enterprise, it is still an enterprise in Haizhou after all. You can't wait until everyone in the world knows about it before you think of telling Secretary Zhou and Mayor Tang..."
A female waitress standing at the service desk poked her head out and asked, "Excuse me, are you Mr. Zhou from Aida Electronics? There were many calls to Mr. Zhou in half an hour..." Handed over a piece of paper written Blank paper full of phone numbers and contact information. After the press conference, Zhang Ke and the others took a car back to the hotel after being delayed by CCTV for a while. They probably took a long detour to the taxi driver and came back a little later. They did not expect so many calls to come in, most of them were residents. Beijing media called. "Fiction" novel chapters are updated the fastest
Zhou You looked over at Zhang Ke, and planned to go out for a big meal, and to go to Chen Xinsheng's banquet, but now it seemed that he couldn't leave.
Jiang Dai'er first went to the room to find her mother Li Yueru, Li Yueru rested for a long time, adjusted her body, watched Zhou You and they said, "What happened today? The phone in your room keeps ringing?"
This is the time. An interview car with the logo of Beijing TV station stopped at the entrance of the hotel. Several people got out of the car. Someone was carrying a camera. It was a handsome girl in a light purple short windbreaker. She saw Zhou You and the others in the lobby of the hotel. Pushing open the glass door, he strode over: "Mr. Zhou, Mr. Zhou. We are the reporter of Beijing TV Station. May I ask whether Mr. Zhou will accept our special interview now?"
Zhang Ke spread his hands, saying that he was powerless to do anything about the situation in front of him, and there would definitely be direct media coming.
I don't know what happened at the service desk of the hotel, and the manager of the hotel came out to find out the situation soon.
Luo Wen said: "Aida won CCTV and will become the focus of the media recently. The office has its own hotel in Chongwenmen. Is it more convenient to arrange interviews with the media at the office?"
"Mr. Zhou. Please allow me to apologize for our hotel's previous negligence. Our hotel is willing to provide the best conference room for Aida for free," said the hotel manager. represent,
Let these people move out of the hotel. Don't be the manager of him anymore, "From now on, Aida is our most precious guest. Ada needs help from our hotel. No matter how much you ask, our hotel will wholeheartedly satisfy you; except for the special meeting room, we I will also prepare a dedicated phone line for Aida, if Mr. Zhou agrees, we will immediately arrange a place for the interview for you..."
This is probably the charm of Biaowang. The contact information left by Zhang and the others on CCTV is this hotel. There is no special reason, so naturally they will not move the place. Isn't this causing trouble for the media?
The hotel provided so many aspects decisively, Zhou You nodded in agreement, smiled and said to the hotel manager, "I'm sorry to bother you..."
"No trouble. No trouble..." The hotel manager immediately ordered people to cooperate with the work of Beijing TV Station to arrange the interview site. Of course, he would not forget to ask the hotel staff to make a banner at the same time, "Welcome this year's CCTV Biao Wang Aida Electronics Check-in Jingyun Hotel" hangs at the gate of the hotel.
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This time, CCTV has done a good job in publicizing the bidding, and the atmosphere has been rendered very well. Let the media heat up in advance. Some media have continuously reported and predicted the companies invited to participate in the bidding. Since July, Aida Electronics has only been limited to the East China market. It is a very inconspicuous company in the whole country, and it has not received much attention. It is generally predicted that liquor companies will win the crown again.
Aida Electronics has sprung up suddenly, and the bidding amount reported is much higher than last year, and it is far higher than other bidding companies in this year. Such a major economic news has not been officially announced on CCTV.
It had already been disseminated by other media, and soon spread to Haizhou City.
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What is regarded as major economic news in the country, it will be regarded as extraordinarily major economic news when it reaches the local area. Zhou Fuming knew this at the regular work meeting of the municipal party committee, so how can he sit still? Not only Zhou Fuming, but all the Standing Committee members present.
Aida's marketing efforts in Haizhou are far less than those outside Haizhou. Zhang Ke also deliberately missed Haizhou. warm up. Even if it heats up, the market capacity is far from being comparable to big cities such as Huishan and provincial capitals.
Aida can only be regarded as a minor celebrity in Haizhou, but Haiyu sold Kumho’s equity to Chint, and will increase capital to become a shareholder of Aida. Zhou Fuming knew it, and the Standing Committee members present knew it, and some didn’t know it, but none of them knew it. Thinking that Aida can make such a big move.
The city contacted Su Jindong urgently. Su Jindong was the legal representative and general manager of Aida, but Su Jindong didn't know the specific situation at that time. Zhang Ke and Zhou You hadn't returned to the hotel yet. During the roaming call, I couldn't get in touch for a while.
The hype of the Biaowang concept is an important step in the operation of CCTV's advertising resource market. It is impossible for CCTV to self-destruct the Great Wall and advertise itself. Negotiate specific details.
Of course, CCTV does not expect to make money from a 5 TV advertisement, but to use the king effect to increase the price of CCTV advertisements at all times. This is CCTV's big marketing method under the auspices of Tan Xisong.
The final bid amount has not changed, but CCTV has compensated for other advertising time slots. Based on CCTV's standard publication price in 1995, Aida paid less than 50 million yuan for the bid king advertisement. The bids of Qinchi and Kongfu, which are in the top three, are both over 60 million. CCTV will also give compensation for a certain amount of advertising time, of course, the range is much lower than Aida.
Another reason why CCTV is willing to compensate for advertising time is that it hopes that the top three bids can create a market success in the advertising year, which can fully demonstrate the market magic of CCTV's bid king.
During the period when Zhang Ke, Zhou You were bargaining with CCTV, the news spread more and more. The provincial economic and trade commission and other relevant economic management departments also called Haizhou City to ask about the situation. Haizhou Daily also came to ask for instructions. Don't publish the newsletter, if other media are allowed to preempt the newsletter, Haizhou City's publicity will lose face. However, a newsletter requires a lot of information, but now we know very little about the company Aida, and it is very difficult to rush out an enthusiastic newsletter before the newspaper is typesetting tonight.
The city government got the address and contact information of the hotel Zhang Ke and Zhou You stayed in from Su Jindong, and asked the people in the Beijing office to contact them, but they couldn't get in touch. They asked them to go to CCTV to find them, and go to the hotel to wait for the rabbit, hoping to contact them in time. Visited them last week.
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It is true that Luo Jing had never heard of Aida Electronics before. He has been in the capital all year round, so he naturally knows the importance of CCTV's bid king. Biaowang turned out to be an enterprise in Haizhou City.
He regretted it in his heart, he was so slow, he wondered if Zhou Fuming would feel dissatisfied, he was Ding Xiangshan's old boss, and he didn't expect to be promoted, he just hoped to support his retirement with the fat job of the director of the Beijing Office He also knew that it was impossible for Zhou You and representatives of Aida Electronics to change hotels at this time, but he also hoped to do something. He saw that there were only six of them in Zhou You, and he regarded Chen Xinsheng's assistant as Aida's staff. He said to Zhou You: "Mr. Zhou, should you briefly report the situation in Beijing to the city? I don't think you will have enough manpower. Xiao Song and I have lived in the capital for a long time, so we volunteered to stay and help. Do me a favor, Secretary Zhou asked us to contact you, we can be a contact person..."
When it comes to reporting the situation, the specific content of cooperation with CCTV cannot be leaked, but Haizhou City has to deal with it, and it is rare for Zhou Fuming to care so actively.
Luo Jing's words reminded the manager of the hotel, and he immediately said: "We still need a reception room, we can't let the media friends wait in the lobby, our hotel provides two staff members to help you with the reception work..."