One Hundred and Eighty First Chapter Lofty Goals
After Zhang Ke called Su Jindong and Dong, he called Song Peiming. He heard Xu Si say that Haizhou ushered in the first high temperature weather this summer. Song Peiming's voice was clear and powerful, and he was not affected by the high temperature at all.
In the 1990s, especially after Deng Gong’s southern tour in 1992, the country was keen on economic reform. Although the conservative forces still miss the previous era of planned economy, the veterans in the political circles all have strong party spirit and self-discipline to maintain stability and unity within the party. However, a large number of elite young people in the prime of life, full of reform spirit and adventurous spirit were successfully promoted to important positions from the central government to the local government. Tang Xueqian and Song Peiming belonged to this kind of people. On the other hand, the spirit of reform and adventure means that it is easier to suffer setbacks in the domestic officialdom that pays attention to balance and has complicated relationships. Although they have survived the catastrophe, it does not mean that their official careers will be smooth from now on. They will still touch those sensitive issues. Although they will learn to compromise, the spirit of reformation cannot be compromised. Novel chapters are updated the fastest
Some people may think that there is no need for Zhang Ke to hide his head and tail. Whether it is Kumho or Aida Electronics, there is absolutely no ambiguity in finances. It is also destined to be mixed with too much jealousy.
Zhang Ke has to consider that some things may have a negative impact on his father, Tang Xueqian, Song Peiming and others. "Fiction" novel chapters are updated the fastest
Song Peiming is also very concerned about Aida Electronics now. Chengnan District and even Haizhou City as a whole do not have any advantageous industries to be proud of. Kumho is currently integrating small and medium-sized state-owned paper mills in Haizhou City so that Song Peiming sees good hope. Zhang Ke's enthusiasm on Aida Electronics attracted Song Peiming's attention even more. Boiling + + + + + + Teng + + + + + + hand-typed by literary members.
He even asked the district committee to set up a special office to keep an eye on the current market trend of DVD players. Although it is impossible for him to find more professional people than Dong and Su Jindong, it is enough for him to understand the latest developments in the current DVD player market.
Even with such high enthusiasm and expectations, Song Peiming was still surprised when Zhang Ke proposed that Aida Electronics would soon launch a plan to build a large-scale production base: "Is it too urgent? Although it is showing a blowout explosion, and the production and sales have increased tenfold in half a year, but can we accurately calculate the final market capacity?"
"From the huge domestic market potential and the development of the domestic economy, we can roughly estimate the market capacity of the mainland in the next ten years. By the end of this year, the monthly sales volume of domestic DVD players is expected to reach 100,000 units. Reached 1.5 million units." Zhang Ke easily analyzed the future market situation, "VCR manufacturing industry has high capital and technical thresholds. Without the support of the National Industrial Fund, few private enterprises have the ability to squeeze in. As a result, the price of video recorders will always remain at a high level; but DVD players are different, a factory can be established with a capital of two million, and products can be launched in the fastest two months. As the number of manufacturers entering the market increases, the price will drop rapidly. There is another key factor. It is not easy to make video tapes, and the cost is high. It is not easy for small workshops to imitate. What is the effect of the few discs I entrusted to Uncle Song a few days ago? No royalties are counted.
The cost of such a disc is currently less than two yuan. Once this kind of discs flood the domestic market, Uncle Song thinks what kind of attitude the DVD player market will take to advance..."
Zhang Ke initially set his sights on the DVD player market with the idea of salvaging and leaving. Considering the production mode of hiring other manufacturers to reduce production investment as much as possible, but since signing an agreement with (Texas Instruments) on the decoding chip, Zhang Ke has seen a bigger, boiling hand. Seeing the possibility of industrialization development in Haizhou City, as long as the early capital bottleneck is overcome, once the company develops a new generation of decoding chips, Aida Electronics can share the huge monopoly profits. Zhang Ke is confident that Aida will Electronics survived the extremely brutal chaotic wars in the later period, and finally developed into a large-scale enterprise that attracted the attention of the world.
Once Zhang Ke gave up the idea of grabbing something and leaving, he had to seriously analyze the powerful competitors who were destined to rise in the future. The trajectory of history will not change easily. Most of the top three players in the DVD player industry who will compete with Aida are Xinke, Backgammon, Aiduo.
Shinco Group is a leading enterprise in the domestic electronics industry, with great production potential and strong technical energy, but its cautious attitude towards the market does not prevent them from becoming the overlord of the DVD player industry in the future; With a unique insight, and a certain amount of accumulation in capital, technology and production potential, after Xinke gradually gave up investment in DVD players and Aiduo crashed, BBK quickly became the leader in the industry. The current situation of Aiduo is no better than that of Aida. Electronics is good, and the accumulation of technology and capital is not as good as Aida, but the boss of Aiduo, Hu Zhibiao, has a paranoid desire for market operations, which will make Aiduo rise by the end of this year.
Aida Electronics is not as good as Xinke in technology accumulation, only comparable to BBK. It just has the advantage of mining technology from Wanyan, and directly develops samples on the second-generation decoding chip, gaining a few months of time advantage over Xinke and BBK. , but this advantage is easily offset by the weakness of lack of funds and no production base, and Xinke and BBK have already established popularity in the market, which cannot be compared with Aida, which is still unknown at this time.
Zhang Ke must take advantage of the only time advantage that makes him feel better to do the three most important things: open the market, obtain funds, and expand production.
These three are interrelated. To open up the market, one can get a certain amount from the agent with a certain popularity. Part of it will continue to operate in the market, and part of it will be used to expand production.
However, the three are intertwined and intertwined, and you have to be careful to maintain the balance of the three.
When the market is opened up, the production cannot keep up, and those manufacturers of fake DVD players with OEM labels are in vain. At the same time, you have to take the blame for those low-quality products; if the market is not fully opened, you will blindly expand production. Taking production assets in the name of margin will also lead to the occupation of limited funds.
In the era when the DVD player market is booming, only by controlling the rhythm of market development and capacity expansion to the greatest extent can we maximize the maximum profit from the DVD player market.
Of course, after expanding production, a rigorous industrial system must be established. Strict quality management and cost control are also the most important considerations for Zhang Ke to abandon the foundry model and raise his own production base. At present, Shengxin has been entrusted to prepare a perfect after-sales service system in East China.
Zhang Ke needs to distance himself from other DVD player manufacturers from the very beginning.
Which local party and government leaders do not want the scale of industrial investment in their jurisdiction to be as large as possible? In some places, there are even government "kidnapping" requirements for private enterprises to expand their investment scale.
After listening to Zhang Ke's flat but passionate market analysis, Song Peiming asked him: "How big do you want the production base planned by Aida Electronics to be?"
"We can plan to build as much as the approval authority of the Potential Committee." Now that the country is shrinking money and controlling the scale of industrial investment, industrial projects with a land area of more than 600 mu must be approved by the central government. Under the current situation, it is difficult to do so in a short time pass.
Song Peiming took a breath. He didn't expect Zhang Ke to have such a big heart. Apart from the cotton textile industrial park that is being prepared, Haizhou City has no separate project close to 600 acres of land. With a scale of 150 mu, I asked: "How to solve the funds?" The central government has extremely strict control over bank loans, and the investment funds of hundreds of millions are beyond Song Peiming's ability. Even if it is difficult to get into the city, the key Will Tang Xueqian unequivocally support Zhang Zhixing's son who is still in high school, and will Zhou Fuming and other municipal party leaders have any criticism?
"In the early stage, the funds are self-raised, and the assembly plant is considered first. The investment in equipment is limited, mainly in infrastructure investment. With 20 million yuan, the project can be started, and the additional funds in the later stage are also limited; although the research and development of components such as the movement has begun, However, it will take one or two years to come up with mature products, and the investment quota will increase a lot in the next year or two, but Aida Electronics may have slowed down, and the domestic financial environment may be looser. Besides, after Aida Electronics is built, it will be easier to borrow from the bank..."
Seeing that Zhang Ke has thought carefully, Song Peiming will naturally fully support it.
Zhang Ke said again: "The issue of the land transfer fee..."
Song Peiming said frankly: "As long as there is one-third of an acre of land in the south of the city, I can still be the master, and all the land transfer fees collected in the district will be returned to Aida Electronics in the form of industry support funds..."
For 600 acres of industrial land, the land transfer fee is by no means a small amount. Without Song Peiming's promise, Zhang Ke's pressure would suddenly be much greater.
For Song Peiming, giving Aida Electronics such a large amount of support arbitrarily and arbitrarily took a huge political risk, almost tying his political future to Aida Electronics. Song Peiming made an outstanding contribution to Chengnan District at the Innovation and Industry Exhibition, and Song Peiming's life was sad.