Chapter 148 Prepare to Dig a Big Pit

However, when Ye Jianbin mentioned Xie Jiannan and the Danjin Company founded by Xie Jiannan, it was inevitable to talk about the health care product industry which is in the midst of a boom.

The rise of the health care product market throughout the 1990s started with Guangdong Sun God and Liaoning Feilong. The market model of Feilong Yansheng Protecting Liquid achieved the greatest success in the 1990s. Feilong Group did not build a factory building or purchase assets. Instead, they adhered to the marketing cycle strategy of "advertising, market, and benefit" and pushed Feilong Group to the leading position in the health care product industry. After that, Giant, Sanzhu, and Heart K did not follow Feilong's practice to a certain extent, using false , Exaggerated advertisements, plundering huge wealth. The Danjin Bio-Health Products Company founded by Xie Jiannan with the Xie family fund is just one of this trend. Novel chapters are updated the fastest

1995 and 1996 were the peak periods of this frenzy.

However, most of the huge profits plundered by this model are swallowed up by the huge marketing network. When the Sanzhu Group was the most bloated and huge, there were as many as 150,000 sales staff directly under the group. The sales volume of the Sanzhu Group in 1996 was as high as 8 billion. To maintain this sales network normally, at least half of the sales (4 billion ), but in China in the 1990s, there was no private company whose management level could effectively maintain this sales network. In 1996, three plants fell due to an accidental news event; Feilong Group collapsed in 1996 because it defaulted on 2 advertising fees and 80 million yuan in raw material payments; the Giant Group eventually led to financial crisis due to 40 million off-plan debts. It caused the collapse of the entire group, and Shi Yuzhu was struggling with huge debts. "Fiction" novel chapters are updated the fastest

Zhang Ke joined Longyu Trading Group and had the opportunity to study mBa. He analyzed failed, hit, and troubled companies. The health care product industry in the 1990s was a must. Xie Jiannan's Danjin Oral Liquid is also one of the classic cases.

Xie Jiannan's edification in business since he was a child comes from the traditional influence of Xie's family. His management literacy is stronger than that of other reckless entrepreneurs, but it does not mean that he will be more successful. Similar to other entrepreneurs in the health care industry, Xie Jiannan was very keen on the market in the early stage, but he was negligent in management. Although Danjin Oral Liquid has achieved success in the market, it is not optimistic about its profitability. This is probably one of Xie Jiannan's original intentions for leaving Danjin Company to Chint Group to study overseas alone.

Xie Jiannan reborn and returned to China. Only then did he truly become one of the important figures in the East China Sea business community.

Ye Jianbin was originally very interested in health care products, and he achieved great success as an agent for Ericsson. Naturally, Sheng Xin will not be satisfied with the status quo and stop moving forward. In addition to stabilizing the communications market in East China. He began to think about other fields. But after Zhang's analysis, he knew that it was not the best time to enter the health care product industry.

In 1992, when the health care product market had just started, it was possible to squeeze in and make a profit. Zhang Ke had no confidence in maintaining such a complicated marketing network, but he was a little stricter in profit control. After earning enough money. It doesn't matter if the marketing network collapses.

But now it has come to the frenzy of the health care products market in 1995.

In the next year or two, the state will rectify the health care products market. The health care product market will shrink sharply. If you want to squeeze in at this time, you need strong technology, capital, and management resources to succeed, and Shengxin also has many shortcomings.

However, Ye Jianbin and others are all caught in the frenzy brought by the magic of market strategies. They just think that the time for the health care product industry is no more, and they have not seen the bloody scenes that will appear in the health care product market in the next two years. Reflect on the market Naturally insufficient.

Zhang Ke smiled slightly. In two years, not to mention the health care products industry, the violence and bloodshed of the DVD player industry will also allow them to recognize the vigor and ferocity of the market. At this time, dogmas such as "no good product, no good marketing strategy" and "no good management, no profit" will probably not resonate with them. Since he showed his identity as a high school student, I'm afraid it's not suitable to teach others with dogmatism.

Ye Jianbin, Ye Xiaotong, Shao Xinwen and others have all seen Zhang Ke's amazing market planning ability. At this time, facing his status as a high school student, they can only explain themselves as business geniuses. Although they are greatly shocked, they are not unable to accept the reality. . The question of whether to worship a teacher or not has not been entangled.

Of course, Ye Jianbin will never give up pursuing new ones. He heard that Zhang Ke has no time to pay attention to the sales of Ericsson 398 in East China. He won't focus on his high school studies, he is very interested in the "other things" Zhang Ke mentioned before.

Although there was a long delay in Xie Wanqing's office, but before the time for dinner,

Zhang Ke simply decided to take Ye Jianbin and his party to visit Aida Electronics Factory.

Zhou You accompanied Ye Jianbin, Ye Xiaotong, and Shao Xinwen downstairs first, while Zhang Ke went to find Xu Si.

During this period of time, Zhang Ke even walked into the Xinhaitong Building a handful of times, and there was no chance to be alone with Xu Si. Zhang Ke stopped Xu Si in Jiang Wei's office: "Go to Aida Electronics, you also go to see it." Look?"

Xu Si patted his forehead, afraid that Jiang Wei on the side would notice something unusual, and said guiltyly: "If it weren't for the person who accompanied Sheng Xin, Sister Wan Qing and Mr. Zhou wouldn't be able to stop the pile of things in my hands..."

Jiang Wei said complainingly: "The finances of the three companies are all piled on my head. The capitalists have never seen you exploiting people like this!"

Yuexiu's financial problems are simpler, since it is a shell company anyway, and the future funds will be directly transferred to the account of Aida Electronics for management, but the financial problems of Kumho and Aida Electronics have already given Jiang Wei a headache.

Seeing that Xu Si didn't want to follow Aida Electronics, Zhang Ke smiled apologetically, and exited Jiang Wei's office with both hands and bows.

Watching Zhang Ke leave, Jiang Wei sighed and said to Xu Si: "He is quite considerate of you."

Jiang Wei didn't mean to say that, Xu Si felt guilty when she heard it, and her delicate face was stained with a blush.

As soon as Zhang Ke and the others left, Song Peiming chased after them, and decided to officially open for business in the next few days. The billboards are all erected on Qianmen Street, and everyone else is fine. As long as he can find time for Kumho, Song Peiming will go for a walk in person. trip. Hearing that Xie Wanqing, Zhang Ke and others had just left the company, he didn't stay at Kumho either, so he hurried downstairs and chased after them.

This trip to Haizhou is enough grievance. Thinking about the market share of billions in China's public electronics industry, I went to Haizhou silently, and then left Haizhou silently, not to mention the local officials. Reception in person, not even a single piece of news from Haizhou Daily was published.

Zhang Ke naturally knows how cruel the DVD player market will become after the sudden explosion. As long as there is no other interference, Xinke, Jinzheng, Aiduo, and Malata will also suddenly rise in the DVD player industry in the future. In the end, even Liu Minghui only knows about Aida Electronics and You, but only Zhang Ke, Dong, and Su Jindong know the specific content of the agreement with the company.

Zhang Ting intends to register an agency company in Hong Kong. The decoding chip was destined to be re-imported from Hong Kong a few years ago. Zhang Ke hopes that the profit difference between the agreed price of the decoding chip and the market price will be retained by the Hong Kong agency company. Don't think about finding any loopholes in Aida Electronics' taxation and finance.

Arriving at the only factory of Aida Electronics in the west of Yilong Town, Ye Jianbin's impression was too small, and it took less than a quarter of an hour to walk around the factory.

Su Jindong and Dong are full of energy. They don’t have as many chores as Zhang Ke. Dong and Ye Jianbin met each other before leaving. For him, every second counts. Besides, he is not interested in production and marketing. .

"You want to play the DVD player?" Ye Jianbin asked Zhang Ke.

The market in Donghai Province, if you don’t ask for Haitai, then naturally you have to ask Shengxin, but Zhang Ke didn’t hide it from him: "Small factory, I will ask Mr. Ye to take care of it in the future."

Shengxin's channels cover East China, Ye Jianbin is also clear about the emergence of the DVD player market: "Guangzhou and Shenzhen are very lively, and it is said that they can replace video recorders. Last year, the sales volume of video recorders was almost one million. I think DVD players can share such a large market with VCRs, so it has a bright future. Shengxin is an agent of VCRs, when will you release products, Shengxin will help you with the market..."

Ye Jianbin asked the marketing department to conduct a survey, and the marketing department predicted that the market capacity would reach 500,000 units in two to three years. Compared with the current quotation of Wanyan's DVD players, the market size reached about 2 billion, which is already quite good. market.

After deducting the monopoly profits of the core components, the cost of the DVD player is only a quarter of that of the VCR. Of course, the most critical factor in the early market is the film source. The day the DVD player market really rises is the time when the VCR market collapses.

"I think it's better for Shengxin to give up the video recorder business..." Zhang Ke smiled, and didn't explain much, and there is no need to explain. In three or four months, Ye Jianbin can also see the changes.

Zhang Ke didn't want La Shengxin to invest in Aida Electronics, and his enthusiasm for describing the market prospect was naturally not as high as when he treated Chen Xinsheng. When it was time for dinner, he pulled Ye Jianbin to the famous Association Fish Restaurant in Yilong Town to eat the Association's special aquatic products.