Chapter 610 Zhang Pingan Makes Another Big Move

Zhang Pingan sat in the director's office very leisurely and talked with the director about the market situation of the Korean entertainment industry. You have to know that this is the music channel with the best performance of 'CJ Entertainment'. It is not the food channel that pulled Zhang Pingan to complain in front. There are many large-scale variety shows and activities produced every year. There are two large-scale talent shows every year, one is a singing talent show, and the other is the very popular "SMTM".

Moreover, in terms of the current market, only they are producing HipHop-type variety shows, which is undoubtedly a monopoly, because the other three major TV stations do not produce related programs. And the Asian Awards Ceremony (MAMA) they set up every year, etc., undoubtedly make their TV station get the title of "No. 1 Music Channel"!

And the director of the Variety Bureau of the No. 1 Music Channel has no less power than tvN Li Minghan. It is mainly because of their considerable achievements in the field of music, and the financial authority in the hands of this director is also very large.

His level has reached this level, so Zhang Pingan can naturally sit here and talk with him about the problems of the Korean entertainment market. And what Zhang Pingan said is true. In today's entertainment industry, resources are basically led by brokerage companies. Whether it is a TV station creating a TV series or a variety show, it is all based on the artist as the center.

The era when TV stations monopolized the entertainment market... If the artist did not obey, the TV station could threaten to ban a certain artist is gone forever.

But no matter in which era, those who work in the entertainment industry, whether it is a TV station, an investor, or a brokerage company, the purpose is to squeeze the market money from the artist! And the entertainment industry is not just businessmen chasing profits, but everyone is chasing profits, including the artists themselves! So what Zhang Pingan said is not wrong. In the face of absolute interests, there is nothing that cannot be broken.

Listening to Zhang Pingan's words, the director smiled and shook his head and said, "You are right. Although we are all a group that cares about interests, it is impossible for you to break the situation where the brokerage company takes the lead. Think about it, it took them many years to get the opportunity to come forward. S.M, YG, JYP, the three major brokerage companies, the artists in their hands are the real power. Most of the programs on TV stations now are either talent shows or rely on the artists in their companies. If TV stations want to make money, artists are the foundation!"

The foundation for TV stations to make money is ratings, and the foundation for ensuring ratings is excellent program planning and the performance of artists. In the final analysis, whether the ratings of a program are high or not depends on whether the artists themselves bring traffic or quality, and variety shows are much more cruel than TV dramas.

Because as long as the TV series has excellent scripts and excellent actors, even if they are not those traffic stars, they can still create high ratings. For example, the TV series "Sky Castle" a long time later, the script is in line with the current era. Although there are no top artists, the performers' superb acting skills and high-quality works still created a ratings myth!

Good variety shows need good hosts.

The most typical cases are the three major TV stations' ace variety shows "Two Days", "RM", "Infinite Challenge", etc. They all have excellent hosts. Jiang Hudong and Liu Zaishi are the two top hosts in South Korea!

After losing Jiang Hudong and others, the ratings of "Two Days" plummeted. Although the program is still alive, the current ratings are not at the same level as when Jiang Hudong and others were there. If "Infinite Challenge" and "RM" lose the existence of Liu Dashen, the program will lose its center. And these top hosts are in the hands of large brokerage companies. Zhang Pingan said that he wanted to break the current situation, but the director thought it was unlikely.

Zhang Pingan smiled and said, "Director, you misunderstood. What I mean by reversing the current situation is not to restore the TV station to the point where it had the final say. It means that the idol market should not be dominated by the three major companies! I am thinking about a question. Since you have made so many talent shows, why haven't you thought about selecting a group of idols yourself?"

The director shook his head and said, "It is not that simple to choose idols. When we usually make talent shows, basically the outstanding artists are taken away by the three major companies on the spot. We don't have many artists left. Moreover, our company is a bit similar to your agency. Our focus is still on the production of the program, not on the development of artists."

Zhang Pingan smiled and said, "If we can actually jointly produce a talent show and let the audience choose the debut artist..." As he said that, Zhang Pingan picked up his iPad, unlocked it, and gave his "IOI" plan to the director to read.

The director just looked at Zhang Pingan's plan. Five minutes passed, and he kept flipping through the plan. Ten minutes passed... It took him almost a quarter of an hour to finish reading the "joint plan" given by Zhang Pingan this time. After reading it, he let out a long breath: "Huh~~~ Your plan is a bit big. But it's very interesting. Now I finally understand what you mean by wanting to change the situation. Unite small and medium-sized companies to overthrow the dominance of the three major brokerage companies, and the dominant power is in the hands of our TV station!"

Zhang Pingan said: "The initiative is not in the hands of the TV station, but in the hands of the audience. I have to remind you that once this thing starts to be produced, the data must be accurate and there must be no falsification. Because the idols chosen by the people can be called national idols!"

The director smiled and said: "No, the initiative can also be said to be in our hands, because we can choose the agency, right? We may not dare to control large companies, but some small and medium-sized companies still have to look at the face of our CJ Entertainment. However, are you sure that their companies will send the best trainees to participate?"

Zhang Pingan smiled and put away his iPad and said: "Why not? ? This is a national program, a program purely selected by the people. Whether the children they promote can be successful is not decided by the TV program team, but by the market. This is equivalent to giving the girl group or members they are creating an opportunity to practice in advance. I believe there is no reason for them to refuse, right? "

"Pre-practice? Haha, idols can practice? This is new. However, you are right, because it is a market choice, small and medium-sized brokerage companies can better grasp the preferences of the audience. This matter has been decided. Let's do it together. I will arrange a director for you, and the specific execution is your business!" The director began to touch the phone in his pocket.

And Zhang Pingan said: "The communication with the brokerage company needs to be discussed more with the program team!"

"Well, this matter is so profitable, we will definitely do it. The two male and female groups, every two years, this is quite interesting. "

In fact, the director thinks that there are really a lot of room for their TV stations to operate in this, such as which company gives more benefits, or has a good relationship with himself, and he has to go out to entertain friends, and let these small and medium-sized companies send a few people to accompany them for dinner and drinks, etc. As long as someone serves them well, even if Zhang Pingan is the chief producer of the program, he is a person who never manages the program. They can give more shots, or hide a little bit of ticket fraud from Zhang Pingan. Of course, it's just a little bit of ticket fraud, not excessive fraud!

Zhang Pingan has been in the director's office of the Variety Bureau for half an hour. Those directors who came to see the director were very surprised to hear that Zhang Pingan had been there for more than half an hour. After all, only a producer with top strength like Zhang Pingan can chat with the director so cordially.

You know, Zhang Pingan gave them a female rap program produced by him in his name. Although Zhang Pingan is the producer of that program, he collects any share of the program. And how can the TV station not love such a generous producer like Zhang Pingan?

And Zhang Pingan stayed in the director's office for more than half an hour, and everyone understood one thing, that is, Zhang Pingan and the TV station may have a big move, otherwise they would not sit in the office and chat for so long. So those idle PDs, staff, etc. were looking forward to taking on the role of executive director of Zhang Pingan's program.

As expected, it didn't take long for the writers and directors who were named to rush to the director's office. Five minutes later, Zhang Pingan came out of the director's office with a group of people. Those who were not named could only watch enviously as the group of people walked towards the conference room.

Zhang Pingan hadn't finished the meeting with the program team yet. Many agencies had already received the news that Zhang Pingan was starting a big production again.

Zhang Pingan came out of the conference room and just opened the door of the conference room to leave when his cell phone rang. Zhang Pingan looked at the call from FNC representative Han Shenghao and answered the phone in surprise.

"Oh, Mr. Han, hello, long time no see."

Han Shenghao's cheerful laughter came over: "PD Zhang, are you free this afternoon? How about coming to the company for a cup of coffee? I just have something to tell you."

"I just finished the meeting, and I don't have anything to do here. Okay, I'll come over to see you. It just so happens that Seolhyun's performance has been pretty good in the past month or so, right?"

When Zhang Pingan talked about Seolhyun, Han Shenghao's laughter on the other end of the phone was even brighter: "Hahaha~~ Seolhyun is more than good now. With PD Zhang's hype, Seolhyun is now the most popular person among advertising companies. Let's talk about it when you come, let's talk about it when you come!"