Chapter 636 The Explosiveness of News
In the middle of May, at 7:20 in the evening, it was not completely dark.
The imperial capital is still heavily smoggy, and the setting sun is unable to penetrate the smog with its remaining rays, leaving only a wisp of fiery red in the west.
In the news broadcast, the announcer's voice slowly narrated for ten years, and private enterprises began to assume greater social responsibilities.
Then, the old man’s speech was just one sentence, but it raised the meaning of green travel to another level.
The announcer's voice continued, introducing the concept of urban bicycles impartially, concisely and clearly, but he swiped the QR code on his mobile phone, downloaded the APP, paid the deposit with his mobile phone, and then charged one yuan and a half an hour, and borrowed and returned it at any time. The key points such as picking up and returning the car at the designated location are explained clearly.
A brand new way of traveling has appeared in front of people across the country. Everyone knows that with this mode of transportation called urban cycling, they no longer need to walk from home to the station, and they can also do a small amount of exercise for fitness. effect.
The key is the convenience of this mode of travel. You only need to download an APP to see where there are bicycles nearby. You can ride them away by swiping the QR code. Once locked, the timer ends and the deposit can be returned at any time. The refund will only take up to 24 hours to arrive in your account.
In this era, not many people watch Xinwen Lianbo, but it expresses an attitude, especially the voice from the top. The old man expressed this as resolving the government's worries and solving the people's problems.
There is no doubt that in the next few days, all major traditional media will compete to report on this. Unlike News Network, although those traditional media are also limited by space, they are much more relaxed than News Network. They can use More pages were used to report this matter, and they were not afraid to directly write Qixuan's name.
Whether they are media workers or ordinary people, everyone who saw this news became very interested in this urban bicycle project. In fact, many people have been exposed to more primitive urban bicycles, but they are government-led bicycles with piles, which are quite different from this borrow-and-return method.
In addition to these people, in the imperial city, Fu Jianhui of Aitou Factory, Cao Chong, the founder of Chongbai Technology, and all employees of Qixuan Bicycle, the owner of the logo that appeared in the news, are paying close attention to this news. .
Everyone has different expressions and different thoughts.
Fu Jianhui is concerned about the promotion of the urban bicycle project by this news. The key is that the old man's speech is too high. In the future, this project will go very high for a long time.
When Cao Chong heard that the word "urban bicycle" was used in the news instead of "shared bicycle", he was already disappointed. When he saw the bright yellow color and the pictures in the news demonstrating how to use this bicycle, especially when the four variant words Qixuan Bicycle appeared on the front bumper of the bicycle, Cao Chong was completely discouraged. Sitting down on the chair, his eyes were blank.
He finally understood what Shi Lei meant when he said, "Let's wait until the news comes out the day after tomorrow before saying this."
Co-author, only the interview with Chong Bai was removed, and Shi Lei said on the surface that he would not accept the interview, but this was even more powerful than the interview.
The cover-up of bicycle use throughout the city, the bright yellow tone and the four words "Qixuan Bicycle" appeared for at least ten seconds in just one minute of news.
Ten seconds is enough for everyone who sees this news to remember these four words, not to mention the effect of the national media's competing coverage brought about by the old man's promotion of this project.
It stands to reason that Cao Chong should also be happy that this project has been promoted so high. This means that Shi Lei will get the most effective publicity, and Chong Bai can also ride on the same trend.
However, Cao Chong couldn't swallow this breath. He felt that these scenes showing his face should belong to him and Chong Bai, and Qi Xuan should be the one who followed behind to pick up the leaks.
Cao Chong can simply imagine that even though the Imperial City Market has been operating for a while, the bicycle usage rate is still pretty good, but soon, everyone will only know Qixuan Bicycle, and will regard Chongbai Bicycle as a shameless imitator and follow suit. By.
"I am the original, Qixuan is plagiarized!" Cao Chong yelled to the empty office, but unfortunately no one could hear his voice except himself.
In another building, Shi Lei, Xu Zhida, and Wang Ziye had already opened champagne and started a video call to celebrate with Yao Er and Dong Chiqing who were far away in Wu Dong.
Yao Er finished his glass of wine and immediately sent out the instructions he had already compiled on his computer.
This instruction was sent to hundreds of big Vs, public accounts, and more than ten public relations companies.
Yao Er then sent the press release he had prepared long ago to several media outlets that he had already contacted. The fees had already been paid. After receiving the press release, he only needed to review it briefly before it could be published in major media. above the media.
A round of overwhelming publicity began. The vision of people on Weibo and WeChat Moments was completely occupied by a bright yellow called Qixuan.
Whether actively or passively, everyone has begun to discuss something called urban bicycles, and many people in Imperial City and Wudong have begun to scan the ubiquitous QR codes on Weibo and Moments, adding Qixuan Bicycle’s APP, immediately register and log in with your mobile phone number, and even quickly bind the two payment methods of Alipay and WeChat Pay.
I was so impatient that I even started searching to see if there were such bright yellow bicycles nearby as soon as I registered. I couldn’t wait to get out of my house and take a look.
Yao Er calmly watched the rising number of downloads. When it reached the 100,000 mark, he sent Shi Lei a WeChat message.
The content of WeChat only has two words - one hundred thousand!
Shi Lei smiled and raised the champagne glass in his hand, and said to Xu Zhida and Wang Ziye: "The number of APP downloads in the Imperial Capital area has exceeded 100,000."
"What about the number of registrations?"
Shi Lei waited patiently for news from Yao Er. Just a few minutes later, Yao Er sent another WeChat message.
"Registration exceeded 100,000."
Shi Lei said with a smile: "The number of registrations has exceeded 100,000."
Xu Zhida and Wang Ziye looked at each other and smiled. In the past half month, the two of them have been busy. After putting all the bicycles in yesterday, until half an hour ago, the number of downloads of the Qixuan Bicycle APP in the Imperial City was only over a thousand. , but in this half hour, it has exceeded 100,000.
The phone rang, it was still Medicine 2.
"Ten thousand bicycles, all in motion." Yao Er's voice was very calm, but Shi Lei could imagine that he must also be very excited at this moment.
"When will the second batch of bicycles arrive?"
"The manufacturer said that it is already in transit, with 10,000 vehicles in Imperial City and 5,000 vehicles in Wudong. The manufacturer still has 5,000 vehicles in stock. People can be arranged to install and debug them early tomorrow morning."
Shi Lei waved his fist fiercely in the air, and Yao Er told him: "A text message came from Maple Leaf Capital, valuing Qixuan Bicycle at 400 million."
After hearing this number, Shi Lei calmed down. He finished his glass of wine, sat back on his chair, and said, "I'll ask Brother Yu what his final valuation is."
Yao Er said: "Actually, there is no need to ask. His psychological price is estimated at 500 million, and the maximum valuation that the market can achieve will not exceed this number."
"Then let's win the A round as soon as possible."
Shi Lei hung up the phone.
The third update of the guarantee