Chapter 635 Series A Financing Plan
When Yao Er received a call from the CCTV news team, it was already lunch time.
Moreover, CCTV's news team went directly to Wu Dong, and even made two dozen calls to Wu Dong after they were already sitting in the interview car lent to them by Jiangdong Satellite TV.
As soon as we met, the deputy director from the CCTV interview team said that their filming would be mainly based on the streets, and that the cooperation of Yao Er was only needed to explain the basic operation methods of urban bicycles.
"Mr. Yao, this shooting is not strictly an interview. Your company's brand and name may not appear. It is completely broadcast as a news item."
Yao Er knew this well, nodded, and said with a smile: "There is no reason to ask CCTV to advertise for us in the news program, but our QR code and our vehicles can still appear. I have some thoughts about this shooting, but I don’t know if it’s convenient for me to tell you.”
The deputy director also knew it well. Although he could not clearly point out the company name and brand of Qixuan, he had to play around with the edges. This shooting was largely for Qixuan. In this regard, he I have fully understood the meaning.
The deputy director discussed with Yao Er for a long time, and he already fully understood the entry point of this news.
QR code scanning, dockless pickup with mobile phone, and GPS positioning of available vehicles. This is the clearest news theme. Compared with the dock-type urban bicycles made by previous government departments, although this is only a small change, it is a huge change. It makes it easier for citizens to use this kind of bicycle.
When photographing QR codes and bicycles, the company's information and brand LOGO cannot be eliminated with mosaic, right? Silence is better than sound, and it can still easily achieve the purpose of publicity for Qixuan.
The filming was completed quickly. Yao Er asked Zhao Di to go into battle in person, use his mobile phone to search for available vehicles, then scan the QR code to pick up the car, return the car after arriving at the destination, etc. The demonstration process was the filming process. How to edit and broadcast is what the CCTV news team has to consider.
The deputy director who led the team didn't even accept Yao Er's invitation to have dinner together, and directly led the team back to the imperial capital.
When we returned to CCTV, it was already past nine o'clock in the evening. After having a quick lunch, these people started editing again, and finally submitted several different versions of the sample. It was already past two o'clock in the evening when I finished my work.
The news materials must be completed before dawn, which is a requirement from above, because after dawn, they have to go to the old man's office to record his evaluation of the matter.
While the CCTV news team was busy running around, Qixuan also quietly dropped 10,000 bright yellow Qixuan bicycles into the Second Ring Road of the Imperial Capital.
Ten thousand bicycles may seem like a lot, but in fact, after they are thrown outside subway entrances and office buildings, it is impossible to tell how many there are, and they are quickly disappeared.
Xu Zhida and Wang Ziye, one is responsible for following up on Weibo topics, and the other is responsible for following up on WeChat public accounts. A large number of soft articles with different contents but completely consistent cores have been taken into the hands of many public relations companies and marketing accounts. At first, they were tentative A very small part has been released, and the rest will have to wait until CCTV news is released before it can hit the public's attention on a large scale.
The strategy formulated by Yao Er is very simple. He wants to use the effect of the CCTV news broadcast to quickly capture all the headlines of self-media. He wants everyone to only understand urban cycling in a bright yellow color.
Although Qixuan's first capital injection reached 36 million, only 23 million of it was in cash. Bicycle placement and promotion in Wudong had already consumed over 10 million in funds.
The first batch of 10,000 bicycles in the Imperial City cost more than 2 million yuan, and the publicity was several times this number.
After launching the Imperial Capital branch, Qixuan no longer saw any cash on its books.
Even the bicycle manufacturer still has some outstanding debts, and part of the money from marketing accounts and public relations companies has to wait for subsequent payments.
Without saying hello to Shi Lei or needing to say hello, Yao Er directly announced Qixuan's A-round financing plan to the capital market.
The venture capital circle and the industry are actually not optimistic about Qixuan's move to temporarily abandon the Magic City market and instead attack the Imperial City, a market that has been successfully occupied by Chongbai.
Those who are well-informed have heard that some leaders above are paying attention to this brand-new project, and the most important thing is green travel. Their valuation of Qixuan is indeed bullish, but they still don’t understand Qixuan’s strategy. , we should have built a defense line in the Yangtze River Delta that Chongbai could not enter in the short term, but we had to go to the imperial capital to start a head-on confrontation with Chongbai in advance. This also caused the vast majority of investors to put their psychological price on Qixuan again. Much lowered.
Of course, these people did not include Yu Banzhi.
Yu Banzhi is not in a hurry, but is waiting. On the one hand, he wants to wait until the CCTV news comes out. On the other hand, he also wants to see the reaction of the venture capital circle to Qixuan's current valuation.
It stands to reason that a company that has just been established and is running a brand new project will actively look for investors during the A round.
However, after Yaoer released the news that Qixuan would launch Series A financing, there was no follow-up action, which made the venture capital circle feel very puzzled. You are not a company that has to die as soon as it comes out. The most important thing is that this is just the A round. The venture capital companies are talking to each other, and you know that Qixuan has not taken the initiative to find any of them. , which makes the venture capital circle’s evaluation of Qixuan and Yaoer lower.
However, some investors took the initiative to contact Yao Er and reported a valuation and investment intention that was not high but not too low either. However, Yao Er only stated that he would accept the offer after 24 hours.
The current valuation summarized here for Yao Er is as high as 320 million. Without the help of CCTV News, this offer would be considered good, but now, Yao Er feels that it is too low.
Imperial capital.
Zhongguancun.
Ai Tou Factory.
Fu Jianhui stood in front of the floor-to-ceiling glass window, looking at another building no more than a hundred meters away.
In that building, half of the floor belongs to Qixuan Technology.
Yesterday, not only Cao Chong but also Fu Jianhui was paying attention to CCTV's news program. After News Thirty Minutes and News Network ended, Fu Jianhui knew that he might have completely missed Qixuan, and Cao Chong's offer of worship, even if it was not considered useless, was definitely not a company worth investing in.
Cao Chong called Fu Jianhui again after the evening news. He expressed his willingness to accept the valuation of Aitou Factory at 250 million and to sell 10% of the shares in exchange for 25 million in financing. However, Fu Jianhui, who had already been reprimanded by the big boss, told Cao Chong that the current valuation given by Aitou Factory was only 200 million, a decrease of 50 million from the previous day.
On the TV screen behind him, the title of the News Network had already begun to play. Fu Jianhui knew that the moment to decide the fate of Qixuan and Chongbai was coming.
Of course, it is impossible to broadcast this kind of news from the beginning. News Network has its own level and is extremely strict. Generally speaking, this kind of people's livelihood news will only appear after the program is halfway through.
Fu Jianhui still looked at Qixuan's floor from a distance without saying a word.
On the floor that Fu Jianhui was looking at, Shi Lei, Xu Zhida and Wang Ziye had prepared champagne in advance and were waiting for the news to be broadcast.
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