Chapter 445 Hand in Hand with Coca-Cola

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In the evening, Zhou Hao took Liang Xiaobing to the Hongqiao Sheraton Shanghai Pacific Hotel. Zhou Hao was still dressed in a casual suit, while Liang Xiaobing was wearing a light green chiffon shirt with a pair collar and a sky blue skirt, looking very dignified.

Following the waiter to the pre-booked box, Zhou Hao and Liang Xiaobing saw that there was already a man in a light gray suit waiting in the box, and it was Dai Jiashun who came at Zhou Hao's invitation.

"President Dai, hello, we are late." Zhou Hao greeted him with a smile.

"It's okay, it's just that I came early." Dai Jiashun immediately stood up and shook hands with Zhou Hao.

Dai Jiashun was appointed as the president of the Coca-Cola Company in China two years ago, and he is only 40 years old now, so he is considered a very successful person. Thanks to Dai Jiashun's efforts, Coca-Cola's sales in the Chinese market have increased by 10% in the past two years. However, the state-run beverage industry in many places cannot compete with Coca-Cola due to its various disadvantages, and its share in the Chinese beverage market is getting smaller and smaller.

And Dai Jiashun didn't regard those state-run beverage companies as real competitors at the beginning. In his eyes, the only thing that could compete with Coca-Cola was Pepsi. In fact, in recent years, China's beverage market has also become a battlefield for the two most prestigious beverage groups in the world.

If Coca-Cola can unify China's beverage market, Dai Jiashun will become the most powerful candidate to compete for the president of Coca-Cola's headquarters. Therefore, since the day he became the president of China, Dai Jiashun has spared no effort to do his best. It is also the main reason why Coca-Cola has gained more and more market share in the past two years.

However, when Coca-Cola and Pepsi were in full swing, the rise of "Tianhe" attracted the attention of both companies. In fact, before the launch of "Guoli Orange", the two companies had already heard of the name "Tianhe". Because before "Guoli Orange", Zhao Yuqin had already made the mineral water produced by "Tianhe" the designated drinking water for various domestic sports events as planned by Zhou Hao.

Originally, both Coca-Cola and Pepsi intended to promote their products through sports events in China. However, both companies failed to implement this plan in time due to other publicity plans. On the other hand, publicizing through sports events cannot be achieved with money, and requires a strong network of contacts. In this regard, although the "spokesmen" of Coca-Cola and Pepsi in China have a lot of political strength, they are still far behind the Zhao family.

In this way, Zhao Yuqin has already taken over half of the domestic sports events this year, making the "Tianhe" mineral water famous in the sports world. It was also at this time that Coca-Cola and Pepsi heard the name "Tianhe" for the first time.

Afterwards, "Guoli Orange" swept the whole of China like a whirlwind of oranges, and made the brand of "Tianhe" become popular all over the country. Although fruit juice drinks are different from carbonated drinks, both Coca-Cola and PepsiCo have long been interested in the juice drink market, so they attach great importance to the rise of "Tianhe".

"Guoli Orange" successfully occupied more than half of the juice drink market in China. Coca-Cola made a decisive decision and quickly sent people to negotiate with the people of "Tianhe", proposing to acquire "Tianhe". But even though Dai Jiashun offered what he thought was a very high price, "Tianhe" still rejected their acquisition intention.

So later, when Dai Jiashun heard that Fengshan Group had launched "Fresh Orange", which was similar to "Guoli Orange", and sued "Tianhe" for accusing them of embezzling assets, he still gloated a little. However, although "Fresh Orange" has seized many markets that originally belonged to "Guoli Orange" with its similar taste and low price, "Guoli Orange" is still the most popular drink in the Chinese juice drink market today. Let Coca-Cola and Pepsi are very coveted.

"Mr. Zhou, this is Moët & Chandon champagne just airlifted from France, you guys have a taste." Dai Jiashun said, a waiter immediately poured champagne into the glasses of Zhou Hao and Liang Xiaobing, and the sweetness of champagne wafted in the air immediately the taste of.

Both Zhou Hao and Liang Xiaobing raised their glasses, Zhou Hao smiled at Dai Jia and said, "President Dai, you are too polite."

After tasting the world-famous Moët champagne, Dai Jiashun smiled at Zhou Hao: "Mr. Zhou, you 'Tianhe' have already rejected our acquisition proposal before, I don't know why you invited me here this time, do you change your mind? Got an idea?"

In fact, when Dai Jiashun knew that the owner of "Tianhe" was a young man under 20 years old, he was really surprised for a long time. However, after many inquiries, he found out that Zhou Hao is Zhao Rixin's godson, and he was relieved, because in China, there are indeed some children of high-level leaders who are in business. It is much easier to achieve success than ordinary people.

But Zhou Hao shook his head and said with a smile: "I have no intention of selling 'Tianhe', at least not at this stage."

"Mr. Zhou, why did you invite me over this time..." Dai Jiashun was puzzled, "Could it be that you want to cooperate with our company?"

"You can also say that." Zhou Hao said, "Although I don't plan to sell 'Tianhe', I do plan to sell the formula for 'Guoli Orange'."

Dai Jia was startled by Zhou Hao's words. He frowned and said, "Mr. Zhou, do you want to sell the formula of 'Guoli Orange'?"

"Yes." Zhou Hao said: "To be honest, the reason why you Coca-Cola bought my 'Tianhe' before was just because of the 'Guoli Orange'. Now I simply put the formula of 'Guoli Orange' sold to

You, didn't your wish come true? "

Zhou Hao's decision really made him

Dai Jiashun was a little tempted, because after "Tianhe" rejected their acquisition intention, in order to get the formula of "Guoli Orange", they specially sent a commercial espionage organization to infiltrate "Tianhe" with the intention of stealing "Guoli Orange" The formula, that is, the black widow and the mice. But so far, the Black Widow and the others have not stolen the formula of "fruit orange", which makes Coca-Cola very anxious.

"President Dai, what do you mean?" Zhou Hao urged.

Dai Jia thought about it for a while, and said, "Then if you want to sell the formula of 'Guoli Orange', what price do you plan to offer?"

Zhou Hao stretched out four fingers and said flatly, "Four billion."

Dai Jia's expression changed instantly, and she immediately shook her head and said, "Impossible."

"President Dai, don't refuse. I'm not talking about US dollars, but RMB." Zhou Hao smiled.

Dai Jia glanced at Zhou Hao for a moment, thinking that of course it is not US dollars, four billion US dollars can buy four or five companies of the size of "Tianhe".

Then Zhou Hao laughed and said, "The so-called paying back the money on the spot, if President Dai is not satisfied with the price, you can tell us the amount you think is appropriate, so that we can also have room for negotiation."

"One billion at most." Dai Jiashun thought for a while and said.

"President Dai, you are too insincere." The smile on Zhou Hao's face disappeared, "Our 'Guoli Orange' earns more than this amount a year."

Dai Jiashun smiled wryly and said: "Mr. Zhou, you have to understand our company's difficulties. Although our Coca-Cola Company is a large global group, the turnover of each fund is very strict. What's more, Phoenix in Jiangsu now Shan Group has also launched the same pulp orange juice as 'Guoli Orange'. Although you have won this lawsuit, even if we bought the formula of 'Guoli Orange', we still have to compete with Fengshan Group , need to invest more funds.”

Zhou Hao was silent for a while, and Liang Xiaobing beside him thoughtfully helped him refill the drinks.

"President Dai, you are also Chinese. Do you know what Chinese people have the strongest ideas?" Zhou Hao asked suddenly.

Dai Jia was stunned for a moment, thinking of Zhou Hao's purpose for asking him to come this time, he tentatively said: "You mean, preconceived notions?"

Zhou Hao also admired Dai Jiashun's agility. He smiled and said, "President Dai, you are right. Chinese people have very strong preconceptions, especially when it comes to consumption. Although 'fresh oranges' are different from ours' "Guoli Orange" is the same type of product, but because our "Guoli Orange" was launched on the market with strong publicity and seized most of the juice drink market in a short period of time, so far, "Guoli Orange" Orange' is still the leading product in the domestic juice drink market."

Before Dai Jiashun could speak, Zhou Hao said again: "You know that Hong Kong's TVB

Why has Asia TV been kept under pressure for so many years? It is because of habitual viewing. Hong Kong TV viewers have become accustomed to watching wireless TV, which is not comparable to that of Asian TV. If it weren't for the wrong decision-making of TVB this time, I believe it would not be so easy to be promoted by Asian TV. "

Listening to Zhou Hao's words, Dai Jiashun nodded involuntarily, still agreeing with Zhou Hao's opinion in his heart.

However, if Dai Jiashun knew that ATV was also owned by Zhou Hao, I don't know how he would react.

At this time, Dai Jiashun thought of another question, and asked Zhou Hao: "Mr. Zhou, since your 'Guoli Orange' is still so competitive, why are you selling it to us?"

(end of this chapter)

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