Chapter 431 Two Tigers Compete
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Zhou Hao's Tianhe Beverage Group is headquartered at the mineral water production base in Jingyu County, and the factory in Huayu Village that specializes in the production of "fruit orange" and other juice drinks is only a branch of Tianhe Beverage Group.
Therefore, some official documents in the nature of official letters were sent to the headquarters in Jingyu County.
And when Zhao Yuqin said that she had received a letter from the Fengshan Group's lawyer, she asked suspiciously: "Employed their assets? When did we embezzle their assets?"
Zhao Yuqin said: "According to the lawyer's letter, they said that the formula of 'Guoli Orange' originally belonged to Yangzhou Juice Factory, and now Yangzhou Juice Factory has been acquired by Fengshan Group, so the formula of 'Guoli Orange' is also from Fengshan. Mountain Group.
Moreover, Fengshan Group sued not only our 'Tianhe', but also Li Chufan and Song Boqian, the original developers of the 'Guoli Orange' formula, alleging that they took away the 'Guoli Orange' from the Yangzhou Juice Factory without authorization. formula. "
After listening to Zhao Yuqin's words, Zhou Hao smiled instead of anger: "This Liang Fengshan has done too well, this is clearly a thief calling for a thief."
Zhao Yuqin knew Zhou Hao's temperament very well, so he knew that he was actually very angry now, so he comforted him: "Actually, we don't need to be afraid of them. After all, we have already applied for a patent for 'Guoli Orange' from the beginning, and they can't get it back." Good."
"They never really thought about winning this lawsuit." Zhou Hao said: "Liang Fengshan did this to discredit our 'Tianhe' name and to promote his Fengshan Group by the way. As for this lawsuit He doesn't care about winning or losing.
Originally, it was very difficult for him to do this successfully, but now he has the formula of 'Guoli Orange' and developed it into 'Fresh Orange', which will make the general public unable to distinguish the real from the fake, and thus treat us as 'Tianhe' 'The image is questioned. "
Zhao Yuqin was stunned, and then said strangely: "But, that guy Liang Fengshan shouldn't be able to come up with such a sinister plan, could it be that he has someone to help him?"
"Although Liang Fengshan himself has no talent, he has a father who is the governor, who is both powerful and rich. The so-called great rewards must have brave men. As long as he wants to do it, I believe many capable people will be willing to serve him. "Zhou Hao said.
Just like those large family-owned enterprises that have been passed down for generations at home and abroad, in order to avoid ruining the family property due to the incompetence of their descendants, many of these large family-owned enterprises have adopted the model of professional managers to manage the business, using talented managers or a The entire management group, helping their family manage wealth,
In this case, the people in the family only need to enjoy the wealth and honor. Now Liang Fengshan is the same, as long as he has money, he is not afraid of not being able to find outstanding talents to manage Fengshan Group for himself.
Zhou Hao asked Zhao Yuqin, "By the way, sister, which court issued that court summons?"
"It's the People's Court of Yangzhou City, they have formally accepted this
The case is over. Zhao Yuqin replied: "Xiaohao, are we going to fight this lawsuit?" "
"Of course we have to fight." Zhou Hao said: "This is related to the corporate image of 'Tianhe', and we can't do without it. Moreover, Uncle Li and Uncle Song have also been affected, so we can't stand by and watch.
However, this time we have fallen into a passive position. Regardless of whether we win or lose, the name of Fengshan Group will spread throughout the country, which is tantamount to helping Fengshan Group achieve their goal.
What we can do now is to try our best to protect the reputation of 'Tianhe'. "
Zhao Yuqin said: "The subpoena was issued by the People's Court of Yangzhou City, so we have to go to Yangzhou City to file a lawsuit. Xiaohao, shall we go?"
"We don't need to go there in person, just send representatives and lawyers." Zhou Hao said, "However, even if we have official patent documents, I'm afraid this lawsuit won't end so easily.
Liang Fengshan should know that we have applied for a patent for 'Guoli Orange' a long time ago. If he was not sure, he would not shoot himself in the foot like this. "
Afterwards, he called Li Shuihan again, and she and the head of the "first army" had already left Xiangcheng.
Of course, their "first army" wanted to be mysterious, and they would not tell Zhou Hao their whereabouts, so Zhou Hao didn't know where they were now, and he didn't bother to ask.
"Is there any news about the man I asked you to find last time?" Zhou Hao asked straight to the point.
"I haven't found it yet." Li Shuihan's words were very short and his tone was very blunt.
But Zhou Hao didn't mean to talk back to her, and said: "He may be in Yangzhou now, you can look for it over there."
"Understood." Li Shuihan replied, and then hung up.
Zhou Hao shook his head secretly, he was also helpless with Li Shuihan's indifferent attitude. However, since the big bosses have promised to help them find Zhou Liren, they will not go back on their word.
As for Zhou Liren's whereabouts, Zhou Hao thought, since he sold the formula of "Guoli Orange" to Fengshan Group, he might be in Yangzhou.
In the general manager's office of the Fengshan Group headquarters in Yangzhou, Liang Fengshan was biting a cigar, puffing out wisps of smoke from time to time. Standing opposite him was Shangguan Zongze, the deputy general manager of Fengshan Group.
"I said, what's the matter with your advertisement?" Liang Fengshan looked at Shangguan Zongze, "Does our group have no money? Didn't I tell you before that I want to invite big stars to endorse our 'Fresh Oranges'?" , it is best to recruit both Aaron Kwok and Andy Lau.
But take a look for yourself, in the whole advertisement, not to mention big stars like Andy Lau, there are no famous people, you just ignored my words, right? "
Shangguan Zongze said: "Mr. Liang, Andy Lau and Aaron Kwok have signed a contract with Tianhe, and they cannot endorse other beverages within three years.
product.
As for not inviting celebrities to shoot commercials, it is to highlight our theme that the price of "more fresh oranges" is lower and more affordable than that of "fruit oranges". "
In fact, Shangguan Zongze was the one who came up with this advertisement, and it was he who advocated directly highlighting the theme that "more fresh oranges" are cheaper than "fruit oranges", and officially pushed "more fresh oranges" to the opposite of "fruit oranges". superior.
He presented a document to Liang Fengshan, explaining: "Young Master Liang, this is our sales statistics of 'more fresh oranges' these days.
After the ad aired, in the past few days alone, nearly half of our 'Fresh Oranges' stock has been sold.
Moreover, the fruit juice drink market that was originally occupied by 'Guoli Orange' has also been robbed by our 'Fresh Orange' by 20%.
When the 'Tianhe' fights our lawsuit, then we will deliberately publicize it. After the name of our Fengshan Group is established, I believe that we will be able to occupy more market share. "
Liang Fengshan looked at those statistical data, and his face softened a little.
Although he doesn't have much business talent, he also knows that selling nearly half of the inventory within a few days is already a good achievement.
He looked up at Shangguan Zongze, and said slowly, "If it's not because of the good sales, I'll send you back to prison just because you don't follow my instructions."
After a while, he said again: "Now we are playing the gimmick of cheap and affordable prices. Will Zhou Hao and the others follow suit and start a price war with us?"
"If they really had the ability and foresight, they wouldn't start a price war with us, and that wouldn't do them any good."
Shangguan Zongze said neither humble nor overbearing: "Even if they lower the price, I don't agree with a price war with them.
Because the production costs of 'Fresh Oranges' and 'Guo Lian Duo' are similar, each bottle costs between two yuan and two five yuan.
Now we deliberately lower the price in order to seize their market, but generally speaking, each bottle they sell earns 50 cents more than us. If we lower the price again, the profit will be minimal, which is not good for the company. good. "
Liang Fengshan sneered twice: "If that guy Zhou Hao dares to fight a price war with me, I'd be happy to accompany him."
Shangguan Zongze frowned slightly, and then said: "Young Master Liang, since our sales of 'Fresh Oranges' are good, are we going to repay part of the bank loan first?"
"Why?" Liang Fengshan glanced at Shangguan Zongze, "It's because our sales volume is good, and we need to expand production to completely win back Zhou Hao's market! Repay the loan? Let's put it aside for now, I plan to borrow a few more 100 million to expand production."
"But Mr. Liang, our company already owes more than three billion to China Construction Bank and Industrial and Commercial Bank of China."
Shangguan Zongze said: "It would be great if we can repay these loans within two years. If we borrow any more, the company will fall into an insolvency situation."
But Liang Fengshan waved his hand, "There is nothing to worry about, don't you think that China Construction Bank and the Commercial Bank will come to collect our debts?"
It turned out that Liang Fengshan had borrowed money from the Industrial and Commercial Bank of China and Construction Bank when he acquired the dozen or so large beverage companies in Jiangsu Province.
Because of Liang Xuntang, both banks quickly approved this large loan.
Moreover, with Liang Fengshan's energy, if he wants to buy those state-owned beverage companies, he can let the government sell them to him at a low price.
However, Liang Xuntang didn't want people to be caught, so he didn't allow Liang Fengshan to do that.
But since the governor's son wanted to buy it, those state-owned beverage companies didn't dare to open their mouths. The purchase price was 20 to 30% lower than their business value, which was considered a big advantage for Liang Fengshan.
Therefore, if the purchase price of those beverage companies was not lower than the original value, the loan owed by Fengshan Group to the bank would be far more than the three billion yuan.
(end of this chapter)
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