Chapter 318 Feeling of Powerlessness

"What's Daxing Road Pedestrian Street?" Hearing this, Li Huiwen frowned.

The market for Mei Tuan across the country is so huge that it is reasonable for Li Huiwen not to know the specific streets of one of them, Sansha City.

"That's right, Daxing Road Pedestrian Street is..." Yuan Delun immediately introduced it in detail, and at the same time, he also described in detail the six stores that Shiwang Brand acquired this time.

"Is it true or false? All the direct-operated stores of big brands on the most prosperous pedestrian street in Sansha City have been taken over by Shiwang Brand? Are you sure you are not mistaken?" After listening to the other party's description, Li Huiwen looked unbelieving. He spoke.

"It's absolutely true!" Yuan Delun nodded solemnly:

"I didn't believe it when I first heard the report from the people below. Later, after asking through multiple channels, I confirmed that it was correct!"

"Now the whole Sansha City is in a state of commotion, and the discussion about this matter is unprecedentedly loud!"

"How is this possible?" Li Huiwen couldn't help but exclaimed in disbelief, regardless of whether he was losing his composure or not.

This kind of acquisition of direct-operated stores of big brands has not happened before, but it usually happens occasionally when a certain brand goes downhill, or the strategic direction is adjusted and the market is abandoned.

Extremely rare!

Not to mention that it is even rarer in the country for six different brands to transfer their stores at the same time!

If I remember correctly, in Li Huiwen's memory, this was the first time he encountered such a thing!

How did Shiwang Group do it?

After a long pause, Li Huiwen came back to her senses and murmured: "Where do they get the confidence to acquire stores regardless of the cost?"

Obviously, the answer that Li Huiwen came up with in the end was that the other party spent a lot of money to acquire it.

And if you want those brands to transfer their stores, the cost is definitely beyond people's imagination.

"I don't know... I have worked for so many years, dealt with countless stores, and seen hundreds of acquisition transactions. This is the first time that I have negotiated for six core stores of different brands at the same time. !" Yuan Delun said, unable to conceal his inner shock.

"Huh..." Li Huiwen, who had never lost his composure, rarely showed another side today. He took a deep breath and said:

"Can you find out how much it cost the other party?"

"People have been arranged to check." Yuan Delun responded.

"Yeah." Li Huiwen was silent for a while again, and suddenly lost her composure.

Although this acquisition has not yet been clarified and we don’t know what the other party paid for it, we can roughly guess from the names of these brands that the price must be high. It is definitely several times higher than the market price, or even higher than the market price. You can’t tell ten times!

This company is willing to spend a lot of money to acquire stores in prime locations. What does it want to do?

Moreover, if you make such an investment regardless of the cost, it will take years and months to recoup the cost?

There is even a high probability that the cost will not be recovered at all!

He has not forgotten how outrageous the management measures of the Shiwang brand are. If you follow that kind of pricing, it is simply a fantasy to recover the investment cost.

What on earth is that picture?

Can’t the other party see that this deal is not a good deal?

Any normal person can tell at a glance that this investment is a failure!

There’s no way the other party doesn’t know!

But precisely because of this, Li Huiwen couldn't understand what the other party was thinking.

It doesn’t make sense at all!

"Is it because there is too much money and no place to spend it?" Li Huiwen thought of a very ridiculous reason.

But it seems that only people who are stupid and have a lot of money can be justified.

Otherwise, no matter from a business perspective or any other aspect, this matter cannot be explained.

"Mr. Li, basically all the merchants near the ten commercial streets have been taken over by them. Coupled with the acquisition of the shops in Daxing Road Pedestrian Street this time, the other party's momentum is getting stronger and stronger. What should we do now?" Yuan Delun said with a worried look.

"..." Hearing this, Li Huiwen, who had always been a strategist and full of confidence in himself, didn't know how to respond.

After decades of dominance in the shopping mall, Li Huiwen encountered this kind of company for the first time, which acted haphazardly and regardless of cost. The key is that there is no cost-effectiveness at all!

This completely subverted all his previous perceptions and negated the mature business thinking he had established in his mind.

Previously, Li Huiwen thought that Shiwang Group was competing with them and launched various policies to target them, especially the 1% commission, which was too obvious.

But now it seems that this is not the case.

Because Daxing Road Pedestrian Street has nothing to do with the competition between them.

Li Huiwen would not think that the other party acquired those stores to target Mei Tuan, because the two were not at odds with each other at all.

Therefore, the other party's acquisition of Daxing Road Pedestrian Street stores is just their own development strategy.

But what kind of development plan needs to be implemented in this way? What's the point?

I really can’t understand it!

I can't understand it at all!

And if the other party can spend such a high price to make such an acquisition, can it really burn money and go bankrupt on its own, as he thought before?

Regarding this point, Li Huiwen suddenly became a little less sure.

After all, the other party can go further and faster on a transaction that he knows is losing money. Is this behavior done without any confidence?

Once or twice, it may be attributed to problems and deviations in business vision and judgment.

But it’s a bit intriguing to do similar things over and over again!

However, he still couldn't see the purpose of this behavior!

It is obviously an investment with no profit at all!

I have no idea what the other party is planning!

As he thought about it, Li Huiwen felt like his head was about to explode.

A series of behaviors and practices of the Shiwang Group are somewhat mutually exclusive, unreasonable, and full of loopholes!

It’s simply incomprehensible!

Behind the key lies the famous Xie Group!

It's impossible for such a giant in the real industry not to understand such a simple truth!

Because of this, it makes this matter even more weird!

What to do... Li Huiwen knocked on the table, trying to calm herself down.

After calming down for a moment, Li Huiwen suddenly felt a sense of powerlessness.

He suddenly found that facing the real king group's attacks again and again, he was a little at a loss what to do!

This was the first time in his life that he felt so powerless.

On the one hand, they don’t know the other party’s business intentions at all!

On the other hand, there is simply no way to target the other party’s behavior!

Yes, there is just no way!

Because the other party's behavior completely violated or even subverted normal business practices!

A series of disruptive operations such as the previous permanent 1% commission, high-priced store usage rights, and reserve stores.

The reason why Li Huiwen chose not to compete with him in the end was, to put it mildly, to let his opponent burn money and destroy himself.

To put it bluntly, this was a move he had no idea how to make!

He can only do it this way!

There is no second option!

Should Mei Tuan be allowed to do what the other party did?

This is obviously impossible!

Although Mei Tuan is rich, it is impossible for him to waste his money like this.

Even if it means burning money, there is no way to burn money regardless of the cost.

The point is that it's simply not worth doing.

"The only good thing is that the cost of such a large-scale behavior by the other party far exceeds ordinary investment. Therefore, it is certain that the scope is limited and cannot be copied to other cities." Li Huiwen muttered in his heart, this point That's the only thing he's sure of right now.

After all, even if the Shiwang Group had the support of the Xie Group, it would not be able to afford this kind of investment regardless of the cost.

After pondering for a moment, Li Huiwen said in a deep voice:

"Let's leave it alone for now and wait and see what happens."

Finally, Li Huiwen decided to observe again.

Obviously, this is another desperate move.

You already know that the other person is crazy, is it possible that you still go crazy together?

That doesn't make sense.

At least Li Huiwen hasn't lost her mind yet.

"Okay..." Yuan Delun nodded and responded.

Almost at the same time that Mei Tuan received the news, Are You Hungry also received the news?

This acquisition by Shiwang Group also caused surprise and confusion among the senior executives of Hungry.com.

Obviously, it is difficult for normal people to understand such unreasonable business practices.

In the end, Are You Hungry’s choice was almost the same as that of Mei Tuan, and he had no intention of intervening.

...

While the outside world was making a fuss, the employees within the Shiwang Group naturally and slowly received the big news.

In an instant, the entire Shiwang Group was in shock!

Because the acquisition of Daxing Road Pedestrian Street was originally only known to the senior management and a few colleagues who were responsible for related matters, and it was not publicized internally.

So when the news came out, everyone in the company was shocked!

Especially the lower-level employees of those stores were even more shocked!

You know, a few days ago everyone was still worried that Mei Tuan and Are You Hungry might have a huge impact on the company!

No one thought that at this time, the company would actually expand!

The meaning of this is self-evident!

Moreover, the expansion was so exaggerated that it directly targeted the most prosperous pedestrian street in Sansha City!

Let all employees be inspired!

However, this shock did not last long and was replaced by excitement, joy, and excitement!

The company can develop in a better direction, which is what all Shiwang Group employees want to see!

Putting aside the fact that Shiwang Group is closely related to their interests, simply looking at the company's attitude towards its employees, everyone hopes that such a good company can develop better and better!

In an instant, the entire Shiwang Group seemed to have turned into a sea of ​​joy. Everyone's face was filled with smiles from the heart, and their eyes radiated with joyful glances!

In this case, employees' work enthusiasm is even higher, and their enthusiasm is doubled.

In all aspects of Shiwang Group's work, everything is developing in an orderly manner.

In terms of group offices.

For the new office floor, after negotiation between the administrative department and the property management of Shunjie Building, Shiwang Group successfully rented the existing four vacant floors of the building and entered into the renovation process.

This move has expanded the office space of Shiwang Group by 4 times on the existing basis.

At the same time, after communicating with the owners of Shunjie Building, any new office floors that become vacant in the future will be reserved for Shiwang Group.

Naturally, the owner readily agreed to this kind of good thing that was almost delivered to his door.

At the same time, as a local of Sansha City, the owner of Shunjie Building is naturally familiar with the recent popularity of the Shiwang brand. In order to retain the Shiwang Group, which seems to have strong financial resources, the owner also took the initiative to make a suggestion. Just change 'Shunjie Building' to 'Shiwang Building'.

This suggestion clearly has an element of pleasing the Shiwang Group.

You must know that changing your name is not an easy task. It requires layers of reporting and approval, which is very cumbersome.

But the more this happens, the more sincere the owner appears.

This also reflects that the Shiwang Group has become increasingly powerful.

After all, those who can own an office building are dignified and wealthy people.

Being able to have such people take the initiative to show their good will can give us a glimpse of the current development momentum of Shiwang Group.

When Cao Xingyu heard the owner's proposal, he just nodded and smiled without reacting much.

It can be seen from Cao Xingyu's attitude that he doesn't care much about it.

As for the new Shiwang brand stores, with the completion of this batch of new store check-in activities, the Shiwang brand stores in Daxing Road Pedestrian Street have become the focus. In order to maximize the impact of Daxing Road Pedestrian Street, Ye Xiufei began further advertising.

Video promotion introductions for each new store, local media reports, online hype, etc. were launched simultaneously.

In order to successfully meet Mr. Cao's requirements, Ye Xiufei also spent a large part of the company's publicity funds for the first time, and began to build relationships and create some icing on the cake to add more topics.

Based on this, the first "The Most Favorite Chain Brand of Sansha City Residents" was jointly organized by the Municipal Propaganda Department, TV stations and other parties, and officially launched under the sponsorship of Shiwang Brand.

Judging from the current situation, whether it is from the number of local members, word-of-mouth, or the preference of local officials, Shiwang Brand, a brand that has emerged in Sansha City, wants to win the first place. One thing that's a sure thing.

At the same time, under Ye Xiufei's operation, the Shiwang brand began to move in a higher direction and began to apply for the "Sansha City Food Safety Demonstration Unit".

According to Ye Xiufei's plan, this is only the first step, and he will continue to apply for the 'Provincial Food Safety Demonstration Unit' and the 'National Food Safety Demonstration Unit'.

Judging from the quality of the Shiwang brand's current self-owned stores, as long as it is maintained and operated properly, it is only a matter of time before it wins these titles.

In addition to these, Ye Xiufei also wants to win as many honorary titles as possible for the Real King brand.

Although these names do not seem to generate any actual income, the potential value they bring is immeasurable and can not only be measured in money.

In addition to the increasingly mature aspects of publicity and the introduction of diversified measures, other aspects of the actual work of Wangpin are also progressing very smoothly.

The first is that the software is constantly being iteratively upgraded.

The functions of the APP are constantly being improved and added every day. It can be said that there is a small change every day and a big change every three days.

In addition, the final planning plan for Dream City Commercial Street has been released.

A city that never sleeps with all kinds of food, drink, entertainment and other catering and entertainment projects has been officially finalized.

In terms of entertainment, it includes more than 20 entertainment projects such as singing, surfing the Internet, maid board game hall, billiards, video game arcade, chess and card hall, indoor go-kart and so on.

In terms of food, it covers the most distinctive delicacies from different regions in the country, from east to west, north and south, with rich and complete categories.

At present, the entire commercial street has begun to undergo comprehensive renovation and rectification, and the application for necessary documents such as the replacement of business licenses has begun.

In addition, new store acquisitions have officially entered the fast lane.

With the help of the document issued by Cao Xingyu and the full efforts of the entire store management department, today is only the first day and nearly 50 stores have been acquired at an astonishing speed.

Once again, it fully demonstrated what the ‘efficiency of the Real King Group’ is.

The last thing is the preparation store. After Cao Xingyu adjusted the expansion target of the preparation store to commercial streets, Liu Ting organized relevant people to carry out a new round of planning.

The final three billion funds were allocated to 20 commercial streets.

The goal is to acquire all the restaurants on these 20 commercial streets first.

In addition to these primary tasks, other secondary support work, such as recruitment, new store supply chain assurance, coordination of new store facilities and equipment, etc., are also being carried out in an orderly manner.

It can be said that behind every task, there is the participation of at least three business departments. With concerted efforts and joint efforts, every job can be so smooth.

...

Office of the Assistant to the President.

Cao Xingyu had a great day at the company today.

11 consecutive wins!

What a long-lost winning streak!

He couldn't remember how long it had been since he had enjoyed such a hearty and refreshing feeling of victory!

"Sure enough, I'm still suitable for double queue to score points!" Cao Xingyu said to himself with a smile.

And his voice was transmitted through the microphone.

A sweet voice of admiration immediately came back from the headphones on his head:

"Yes, my little brother is really good. He made 40 cuts in ten minutes! And the handle is like this, it's really stable!"

"Hehe, it's not bad." Being praised so directly, Cao Xingyu rubbed the back of his head in embarrassment and said modestly:

"In fact, there is still a lot of room for growth."

The person on the other side of the headset is a little girl Cao Xingyu found on the companion software this time.

The opponent's rank is the strongest!

The main reason is that Cao Xingyu has been losing when he scores alone recently. He always feels that the teammates he has lined up are not very good, and his teammates have big problems.

Originally, he was thinking of waiting for Liu Yanan to come back and join the team, but who knew that boy had changed so much now.

Therefore, on a whim, Cao Xingyu downloaded a companion software and tried dual queue.

Sure enough, as he expected, he won a steady amount of money in the double queue and various winning streaks. It was obvious that he was cheated by his teammates in the past!

"Little brother is so humble. Just like in the game just now, if you hadn't come to join the wave of dragon groups, we would have been wiped out by the group, and our winning streak would have been almost ended."

"Really? I feel like if my wave of team battles teleports over, I think I can win?"

"No, no, no, we can't win, so you were right not to teleport here!"

"is that so?"

"Uh-huh!"

"Okay, then it seems that there is still a big gap in understanding between me and your strongest king."

"No, no, I learned a lot from my little brother."

"That's what you said...I'll add two more hours."

"Okay, okay, I'm just worried that you will be tired, little brother."

"It's okay, the payment has been made, let's get started." Cao Xingyu said with a smile after operating the phone casually.

At this time, Cao Xingyu, who had not yet put down his phone, suddenly had a WeChat message pop up on his phone.

"Brother Low-key, thank you so much!"

This message was sent by Li Xiansheng.

Ever since Cao Xingyu stopped his life as a celebrity through online rewards, there has been little contact between the two.

"Why did this guy suddenly thank me for no reason?" Cao Xingyu muttered with a confused look on his face.

"Little brother, I should thank you!" the companion in the headset replied.

"I'm not talking about you." Cao Xingyu replied, "I'm going to lose my chance again in this game. Don't interrupt my winning streak!"

The reason why I said he hung up 'again' was because he had hung up once before when Liu Ting came to report on her work.

"..."

"Why don't you speak? Is there a problem?" Cao Xingyu asked worriedly.

"no problem!"

"That's good, he deserves to be the strongest king! Come on!" After Cao Xingyu replied, he took off his headphones and replied to Li Xiansheng:

"Thank me for what?"