Three Hundred and Ninety-Three-We Never Have to Pay Attention to the Wails of Losers
The performance of "The Matrix" was still ferocious the following weekend. It grossed US$127 million at the box office in North America within ten days of its release, successfully becoming the 1996 annual box office champion.
Although everyone knows that "The Matrix" will not last long in this position, and it is now the most competitive summer schedule in North America, this still cannot erase the greatness of this film, and it also gives Warner Bros. Brother, great confidence.
Since the film's unexpectedly good performance, coupled with the furious peripheral sales, Warner Bros. will certainly not let this opportunity pass by, so there is a phenomenon of desperate promotion of the film.
Just on the afternoon of Monday, Bruce Rosenblum gave a rare interview to reporters, claiming that "The Matrix" has become a hit at the beginning of the summer season, something Warner Brothers never expected. At the beginning of the film's preparation, The biggest expectation is that the North American box office can reach the production cost line.
This film, with an investment of only 80 million U.S. dollars, except for Lee, who is famous for his role in "The Clown", the entire cast does not have any proven celebrities. No one would have thought that the film had only been released for ten days and had achieved so much. The box office performance exceeded Warner Bros.'s earliest estimates.
When the reporter asked him very cooperatively what was the biggest success factor of the film, Bruce Rosenblum did not hesitate at all and sang praises to Wayne without hesitation, giving almost all the credit to the producer. superior.
There is no way, who makes Wayne famous and popular? Since in order to hype the film, the topic will inevitably be brought to him. Even before the interview ended, the director of Warner Bros. Distribution Department was not polite at all. He released words and claimed that it was Wayne's philosophical script that brought about a qualitative change in the film.
The media's large-scale and high-density coverage, coupled with the film's relatively strong reputation, and the presence of Warner Bros. executives in person to increase the topic, immediately attracted many fans who had not seen the film even on working days. With a lot of film information around me, I walked into the theater out of curiosity.
The main factor why Warner Bros. is willing to invest such huge resources in promoting the film in its second week is the film's rating.
In any case, this is an R-rated film after all, and the scale of viewing is naturally greatly restricted. The result is that the screening period will not last too long, so I want to finally burst out all the energy before this weekend and put it to the public. As many movie fans as possible rushed into the theater.
What’s more, two highly popular blockbusters will be released at the same time this weekend. There is no possibility that “The Matrix” will continue to dominate the theater market.
On May 28th, this Friday, with Steven Spielberg as the producer, Warner Bros.'s big production "Twister" will hit the theater market. This film has not been released yet, but it has already Countless movie fans are looking forward to it.
Warner Bros.' original intention is to hope that "Tornado" can take over from "The Matrix" and allow the films released by Warner Bros. to completely dominate the North American theater market at the beginning of the summer season.
You know, what Bruce Rosenblum said to the media was not entirely for hype. Warner Bros. really didn't have high expectations for "The Matrix" at the beginning. They have always been optimistic about the summer release. The source of confidence is this "Tornado".
For ordinary movie fans in North America, this weekend is also a feast. Not only is Warner Bros.'s top production this year "Twister", but also another more important work has begun, that is, Hollywood superstar Tom- "Mission: Impossible" starring Cruise.
It goes without saying that Tom Cruise's popularity and appeal are great. In this era, as long as he and his mermaid wife appear on the big screen in the same movie, he is the biggest guarantee for the box office.
The upcoming "Mission: Impossible" is itself adapted from the popular TV series on the CBS channel from 1968 to 1973. The film has considerable popularity and popularity. The two films are in the same The two collided over the weekend, and it was as hot as Mars colliding with the Earth.
"Director Greenberg, after "The Matrix" landed in Europe, it was boycotted by a large number of European film practitioners." A white female reporter with chestnut hair held up a microphone and asked a question unceremoniously with a camera behind her. "Did you read yesterday's report by Aspen, the authoritative French media? They claimed that you once again want to use large-scale R-rated films to impress movie fans around the world. What do you think of the claims of these European film practitioners?"
"I bet they have never seen "The Matrix". As for what I think..." Wearing a crisp black suit, Wayne looked at the camera behind the female reporter with a smile, and said without hesitation into the microphone: "I I never care about the opinions of losers. If you have carefully understood it, you will know that "The Matrix" has not only landed in France, but also in all theater markets in Europe. At this time, it is the number one film at the box office."
This is the premiere of the movie "Twister". Unlike every public event he has attended before, today only Wayne walked on the red carpet, without Naomi Watts by his side. To put it bluntly, this film basically has nothing to do with him. He came here purely as a guest to create momentum for the film platform.
When he strode across the red carpet, signed autographs and arrived at the interview area, the reporter's first question was quite sharp and had nothing to do with the upcoming premiere of "Tornado."
"Hi Wayne, I'm Sandy, the editor-in-chief of "Premiere". "The Matrix" has exceeded 150 million U.S. dollars in North American box office. Congratulations." Another Mexican reporter was friendly enough and asked politely. , put a voice recorder in front of him.
"Hi, good evening, Sandy, I know you."
After being in the industry for so many years, Wayne naturally knows how to talk to people and talk to ghosts. When facing interviews with media who are close to him, his attitude is usually very good. "Although we have never met, your name is Sandy Barea, right? I remember that you were the author of the previous article about me on the "Premier" Power List."
"That's right." When the Mexican reporter was called by his full name, he obviously had a more enthusiastic smile on his face. He felt quite honored to be remembered by a big shot in the circle. "The box office performance of "The Matrix" is very good overseas. Can you talk about how you view the slander from European film practitioners?"
"Hey, today is the premiere of "Twister". If we continue to talk about "The Matrix", I'm afraid Steven will kick us out of the premiere." Wayne looked at the reporter and shrugged, expressing in a joking tone Based on his attitude, today's absolute protagonist is undoubtedly "Tornado", Steven Spielberg, and Jane de Bont, and he is just a simple guest on the platform.
"Okay, this is the last question about "The Matrix", and then we can talk about the film behind me, right? I may have gotten used to the comments and slander about European film practitioners.
As early as 1993, when "Joker" ignited a worldwide movie-watching frenzy, there were many different voices in the continent where movies were invented, but what else could they do besides using the media to bark a few random words? They can't stop "Joker" from taking the European continent by storm, and they can't stop the advancement of the Hollywood film industry.
In my eyes, they are just a bunch of rotten old men who are clinging to their last bit of dignity. When "Joker" broke their last luck, it also broke open the markets that countries were tightly guarding. When "The Return of the Clown" was released, they I began to ridicule me for using a large scale to impress movie fans around the world.
When "Batman Begins" was released, some people even called on fans to boycott the film, but what was the result? Every time a movie with Greenberg's name is released, no matter how much fun they have, they can only watch my movie easily win the box office championship. "
Standing in front of the camera, Wayne talked freely, knowing that everything he said would be broadcast to countless fans. This country has never talked about the virtue of humility. On the contrary, the confidence he now reveals from the inside out is the universal value of most people here.
As for those European film colleagues who started scolding him again, they are really used to it. Don't look at the fact that the director of "The Matrix" is not him, but this did not delay those people's enthusiasm at all. The results of this film in Europe are really good.
After its first weekend overseas, "The Matrix" parachuted directly to the top of the box office charts in most regions.
"...I don't like discussing movies with losers, so let those people say what they want to say. It would be the biggest insult to me to respond every time. At least I have been proving that The only thing is that my film can be easily recognized by moviegoers in that continent. However, those so-called old-fashioned art films they shot are not only impossible to be recognized by North American audiences, but also lose their own local audiences. This is very difficult. Sad, right?”
Although North American entertainment media is extremely developed, those paparazzi are eager for Wayne to be unlucky so that they can make some big news. But when it comes to the matter of unanimously speaking to the outside world, these media are never vague. The words he said in front of the camera today will probably be spread by various media on the scene to the continent that was once the center of the world by tomorrow morning. .
"Pa" "Pa" "Pa"
Suddenly there was a burst of applause in the interview area, and Steven Spielberg walked in while clapping his hands.
"Wayne, you're absolutely right. That's right, we never have to pay attention to the wails of losers."
Click, click, click.
The scene of the old Jewish man reaching out to pat Wayne on the shoulder put the photographers at the scene into a panic. These two great Jewish directors from different eras appeared in the same scene, especially when the old man was encouraging the young people. This photo will definitely be published. It will be on the front page of many media newspapers tomorrow.