Volume 1: When Heroes Come and Go, People Pay Attention. Chapter 8 The Unspoken Rules of Agents (Fourth Update, Please Vote for Me!)
Chapter 8 The hidden rules of agents (fourth update, please vote for me!)
Mendes and Florentino have a close personal relationship and maintain a good relationship. \\9vk . com Starting\\But this does not mean that Mendes can only send people to Real Madrid and cannot take people out.
Friendship is friendship, business is business.
Mendes has always been very clear about this.
Pepe is of course very important to Mourinho, but it is not so important that without Pepe, Mourinho would have to die.
What's more, this matter is mainly because Real Madrid's senior management has ideas, and Pepe himself also has ideas. He has nothing to do with his agent, so Mendes doesn't have to worry about damaging his relationship with Mourinho after doing so.
In fact, agents hope that players will transfer, because their main income is the commission on player transfers and salary commissions. Salary commission is a long-term matter, but transfer fee commission is a large one-time income.
If possible, agents would like their players to move frequently, preferably to a different place every season.
For example, the reason Anelka transferred frequently in the past was because his two brothers were agents.
If Pepe really wants to leave Real Madrid, and Real Madrid is willing to sell Pepe, Mendes would not mind doing a good deal.
But he has his own plans.
"I'm just an agent, Mr. Lu. I can't influence the transfer of a club as great as Real Madrid..."
Niang smiled and said: "You are too humble, Mr. Mendes. Who doesn't know now that you are the most powerful person in football?"
Putting a high hat on others is always a tried-and-tested way to flatter others, and flattery is a tried-and-tested way to please others.
Mendes was happy, but he didn't show it. He had his own little calculation, how could he change his mind just because of a flattery?
"I still suggest you go talk to the club. Since both parties are willing, I think it should go smoothly for you."
The reason why he insisted that Liverpool go to Real Madrid and talk as a club was because once the matter escalated to a club-level transaction, the news media would get involved. Once they intervene, the whole world will soon start clamoring about it.
Although many people call Pepe dirty, there are quite a few teams that are interested in Pepe. The more teams there are, the more intense the competition will be. When the competition becomes fierce, both parties will continue to raise the price. If the price is raised too much, eventually The higher the transfer fee is, the higher the proportion of commission he will draw from the transfer fee. \\9vk . com first release\\
It’s something that’s in Mendes’ interests.
So although Niang's flattery made him very happy and felt that even the manager of a wealthy club like Liverpool was so polite to him, and his status in European football was indeed not guaranteed, he would not let go easily.
Of course Niang knew what Mendes was planning.
But this was not the situation he wanted to see. If there are too many competitors, Liverpool is really not sure that it can beat others. Liverpool has as much appeal in England as Manchester United. When Liverpool was at its lowest, there were many players willing to join Liverpool.
But in continental Europe, their appeal is less effective.
Otherwise, why would Niang come to Mendes specifically? He knows that Real Madrid doesn't like Pepe, and he also knows that Pepe has been thinking about leaving for a while, so he only needs to wait until the relationship between the two is not so harmonious to make an offer directly to Real Madrid.
Why go to all this trouble?
Just because he felt that he was not sure about snatching Pepe from other teams, he took a curveball to save the country and specialized in the career of an agent. He knows that in fact, when deciding which team a player will go to, many times it is not the player alone who has the final say, nor the club, but the agent.
As long as you get the agent, everything will be fine.
After getting the agent, you can let the players reject the contracts offered by all other clubs except them, so there is no need to worry even if other companies offer higher prices.
Niang naturally refused to miss the opportunity to deal with the agent.
"We are bound to win Pepe, Mr. Mendes. But there are some things that are not based on our wishes... So, we hope Mr. Mendes can help..."
Niang didn't say it too bluntly. If he said it too bluntly, it would be unsightly and might arouse the other party's resentment. Anyway, everyone knows about this matter and it's an unspoken rule.
"In return, we are willing to give you part of the transfer fee..."
Mendes' brows jumped when he heard this, but he quickly said in a calm tone: "Mr. Lu. This is the rule. If I send a player to another club, I must collect management from the club. It’s free, you know that…”
In fact, this is against the rules.
FIFA has clear regulations. From the past to the present, agents are not allowed to take both sides, collecting commissions from players and taking benefits from clubs. In other words, if a player transfers from Team A to Team B, as an agent, he can only collect the commission given by the player, and cannot accept any money paid by Team B.
However, this provision has never taken effect and only exists in legal texts. The world of brokers has their own set of rules and order for the operation of the world. If you want to get along, you must abide by such rules.
Therefore, from agents, to players, to clubs, everyone is accustomed to players paying money to agents, and clubs paying agents to thank him for bringing them the players they need.
Although the Football Association of England later issued regulations requiring players rather than clubs to pay agents, agents strongly protested and they still go their own way. The players also expressed that they were very satisfied with the status quo, and the clubs did not think it was a problem. Bad - this is where the Football Association is most powerless. They feel that they are seeking benefits for the players and the club and delivering justice, but the people they are helping do not seem to appreciate it.
This is a bit like asking someone to do something in China, you always have to give some reward, either a gift or just money. Although everyone always indignantly accuses this kind of behavior of corrupting the social atmosphere, when it is their turn to ask for help, they will take the initiative to stuff red envelopes without needing to be reminded. Because if you don’t stuff red envelopes, you will always worry that the other party will not handle your request well. Only by giving money will you feel at ease, thinking that the other party will definitely not cheat you.
There is also this mentality in the club. If you want your agent to work hard for you and bring your favorite players, you have to pay him. If you don’t pay him, why would he work so hard? You can be upright and refuse to give money, but if other clubs give money, wouldn't it be an advantage to others? Driven by this kind of psychology, it has become a routine for clubs to pay agents, and a rule has gradually formed, an unspoken rule.
So Mendes doesn't find anything attractive about the conditions of the Liverpool FC manager.
Even if they don't help Liverpool, if other teams finally succeed in winning Pepe, can they bypass this hurdle? Don't you have to give yourself money to negotiate this contract?
He is not worried that those clubs will default on their debts. Mendes's status in world football has already changed. Anyone who dares to rely on him for money will be fine if they don’t want to get away with it.
This money is in addition to the transfer fee and is not included in the transfer fee. After the two clubs have reached an agreement, when the buyer's club and the player's agent sit down to negotiate a personal contract, the commission paid by the buyer's club to the agent is also called the "player management fee."
Take Cristiano Ronaldo's transfer to Manchester United as an example. At that time, Manchester United bought the 17-year-old genius Ronaldo for £12.24 million and brought him to Old Trafford. The transfer fee was 12.24 million pounds, and Manchester United also paid Mendes an agency fee of 1.129 million pounds.
Let’s take another example. When Moroccan striker Chamakh moved to Arsenal in 2010, he was a free agent. In other words, it was a free transfer, but was it really free?
I won’t talk about necessary fixed expenses like wages, but let’s talk about the money spent on transfer transactions.
In order to get the Porto striker, Arsenal first gave Chamakh himself a signing fee of 4 million pounds, and then gave Chamakh's agent about 2 million pounds as a commission.
Therefore, the so-called "free transfer" and "free player" do not really cost a penny. They just do not pay the other club, but transfer the money to the players and agents.
This amount of money can be more or less, depending on your ability as an agent and whether the opposing club desperately needs your players.
If the opposing club really wants your players, they will be willing to pay you more commission to buy agents and let them help move the players to their own team. This money must be paid.
Niang knew this too, so this was just the beginning, telling Mendez what they were going to talk about next.
"Of course I know this, Mr. Mendes. But I can guarantee that we will pay more than them." Niang continued.
Mendesde's brows jumped again.
No one doesn't like money.
It’s just a matter of how much you like it.
Some people like money and think that they can have enough food and clothing, while some people like money and want gold and silver.
Mendes likes money very much, even if he has enough food and clothing now, he also has gold and silver. But he still likes money. He is a businessman. Businessmen are all driven by profit. This is their nature.
No one has too much money, it’s human nature.
So if Liverpool can pay a higher "player management fee" than other companies, then Mendes can seriously consider the possibility of moving Pepe to Liverpool.
"It's not convenient and I can't tell you clearly over the phone. Let's talk in person."
This is the first time Mendes has extended an invitation to meet Niang. The last time the two met, it was Mendes who was approached by Niang.
Niang, who was holding the phone, smiled. He knew that Mendes was already interested, and it would depend on how high his offer would be.