Chapter 2452: Expanding PC Business

Latest website:    Hongwen Technology Company is not well-known internationally.

In the minds of Chinese people, any company or brand that has not been heard of is classified as unknown or even non-existent.

In fact, many foreign brands have not entered my country for production and sales, but they have always existed, and many of them are doing well.

This is a very simple truth. Just like in our country, there are only a few companies that can do export trade, take root abroad, and are liked by foreigners.

Most companies are domestic big cycles and cannot go abroad.

If a country has one or two internationally renowned brands in the same industry, it can be considered very powerful.

Among the computer brands of the island country, Sony should be the most well-known to Chinese people.

In addition, Fujitsu and Toshiba are also relatively well-known.

In addition, few people in China know about computer brands such as Panasonic and Hongwen.

I guess many people don’t know that Panasonic has also made computers, right?

Hongwen Technology Company is a company that mainly produces niche home appliances.

What is niche home appliances?

Let's put it this way. The sweeping robots, dishwashers, air purifiers, vacuum cleaners, etc. that are popular in later generations are considered to be relatively niche home appliances after more than a decade, and most families will not buy them.

In 2004, these were even more niche home appliances.

Hongwen's main business is to produce niche home appliances.

Don't underestimate niche home appliances. Although the audience is small, the profit is high and the market competitiveness is relatively low. The company is still very profitable.

With the rise of personal PC business, Hongwen Company began to develop, produce and sell personal PC business in the 1990s.

Hongwen Company has not been in the PC market for a long time, nor has it achieved much, but they have invested a lot of money in research and development and have as many as hundreds of independent patents and technologies.

The most powerful technologies are hard drives and cameras.

To be fair, the scientific research spirit of the Japanese is worthy of recognition.

Modern technology cannot be separated from the contributions of the Japanese.

When the Japanese treat a scientific research project, they often strive for excellence and can take the lead in a certain field.

Hongwen's own brand is worthless to Yang Fei.

Yang Fei is interested in Hongwen's technology.

The market is like a battlefield.

To accumulate capital and be invincible, you must continue to explore and make progress.

The most important and fastest way to develop is acquisition and merger.

Buy out other people's roads and leave them with no way to go.

Yang Fei has been wanting to develop personal PC business for a long time, but he has not found a suitable opportunity to enter.

By chance, he saw the news of Hongwen's reorganization in a newspaper of an island country, and he knew that his chance had come.

Yang Fei has developed a good habit, which is to read newspapers.

He subscribes to many newspapers, both domestic and foreign.

In the era when information was not very developed, paper newspapers were one of Yang Fei's main sources of important global information.

Someone once said:

The reason why people are poor is because of information asymmetry.

The lack of information is an important reason why the poor are poor.

A very simple example:

Many fruit farmers guard tens of thousands of acres of forest farms, but can't find a market, and can only cry and watch the fruit rot in the field.

In another place, there is a great demand for this kind of fruit, because there is demand, the price can be afforded.

Even locals can only know one of these two pieces of information.

If there is a person who knows both pieces of information and dares to act, he can wholesale the fruit from the fruit farmers at the cheapest price, and then sell it to another place at a high price.

Another example:

The country has a policy to designate a certain area as a national development zone, and it is still undergoing internal argumentation. Of course, few people know this news.

If someone knows this news, he can go to the local area in advance to enclose land.

Before the news was announced, the land and real estate in that place were extremely cheap.

When the news came out, he could make a lot of money.

Another example:

Migrant workers have skills and are willing to endure hardships, but they can't find work for ten yuan a day.

The employer wants to renovate the house and wants to hire someone to do it. He offers twenty yuan a day, but can't find anyone to work.

The contractor does not need to do anything. He only needs to find work from the east and migrant workers from the west. Then he can subcontract the work of 20 yuan a day to the migrant workers for 10 yuan a day. The contractor does not need to do anything but sit and collect money.

The so-called dealers, don't they just sell here and there to make a profit?

This is the importance of information.

Mastering information means mastering the code of wealth.

Yang Fei also took advantage of information when he sold laundry detergent.

He worked at Nanhua Factory and knew that Nanhua Factory had inventory, which was an important piece of information.

He also knew that because of the closure of the supply and marketing cooperatives and the inconvenience of travel in many rural areas, if the goods were delivered to the countryside and sold at a low price, there would definitely be a market.

These two pieces of information opened the code for Yang Fei's success.

Many people knew that Nanhua Factory had inventory, and many people knew that there was a market in the countryside.

But not many people could connect these two pieces of information together and implement them.

Yang Fei dared to think, dare to do, and dare to act!

This is the reason for his success.

Therefore, when Yang Fei saw on Asahi News that Hongwen Technology Company was reorganizing its PC business, he immediately knew that his opportunity to enter personal computers had come.

This time, the method used by Yang Fei to acquire Hongwen Company's computer business was very different from the past.

In the past, he would contact the other party first and then send his team to negotiate when the negotiations were almost complete.

This time, he did not contact the other party in advance.

After seeing the newspaper, I immediately decided on a trip to fly directly to the island country and go there in person.

Yang Fei once asked people in the company to buy a computer produced by Hongwen Company, but it was not sold in China.

He contacted employees at the island branch.

The employee replied that Hongwen computers are still sold in electrical appliance stores in the island country, but it takes a long time to transport them back to the country. Should someone send someone to fly them back?

Yang Fei thought about it and felt that he was going to visit the island country anyway, so he canceled the plan to have someone buy it on his behalf.

The Hongwen brand is indeed not very famous.

But Yang Fei knows that computers of this brand are very durable. A computer can be used normally for eight or ten years. However, the accessories cannot keep up with the development of the times and are eliminated. The computer itself will never have problems.

Precisely because it is too durable and the audience is only a small number of people, Hongwen Computer has successfully made itself "dead"!

After Yang Fei arrived in Tokyo, he first bought several Hongwen computers for research.

Among these computers, two were models on sale in shopping malls, and two were purchased from the second-hand market.

Four computers were lined up in front of Yang Fei.

The computers were all turned on, and Yang Fei tested them one by one personally.

Jiang Xiaojia smiled and said: "These are obviously four different styles. The new and old styles are separated by five or six years, but when placed together, they look similar. They are the same bulky and black!"

Yang Fei said: "You see the problem very accurately. The biggest failure of Hongwen Computer is its positioning. Its appearance and shape are obviously aimed at business workers, but its size and weight make business workers avoid it. It’s too late! In addition, the ingredients are too plentiful and the price is too expensive for ordinary people to afford, so we stopped cooking!”