Chapter 1,461 Crisis Public Relations

With Yang Fei's authorization, Su Yingying reviewed the recent financial reports of the crop production base.

There is indeed no problem with the report.

Due to the special circumstances of the crop production base and the decentralized management, the monthly reports will not be immediately summarized to Yang Fei.

Yang Fei can only see last month's report, and sometimes delays occur, so he can only see the report two or three months ago.

For many things, no problem can be seen on the report.

Like this water injection situation.

Collect 100,000 jins of peppers and sell 100,000 jins. The quantity and money can be counted.

However, it will never be recorded on the report that someone soaked a thousand pounds of water in these peppers!

And this thousand pounds of water is sold at the same price. This money will not appear in the financial books or statements.

I’ve heard of pork and beef being injected with water, but this is the first time I’ve heard of peppers being injected with water!

This is the difficulty of corporate management.

Sitting in an office, you can't see what other people's hands are doing.

Yang Fei called the manager of the public relations department over.

There are many beauties in the public relations department, but the person in charge of the public relations department is a middle-aged uncle in his early forties.

The uncle's name is Huang Zhifeng. He is proficient in public relations, marketing, administrative management, business etiquette, journalism and other subjects. He is a talented student who graduated from Peking University. He later studied in France and the United States, studying for and holding multiple degrees.

Meili Group has developed smoothly, but it has not been without mistakes.

It's not scary to have problems. What's scary is letting problems turn into disasters.

Yang Fei attaches great importance to the construction and development of the group's public relations work.

He feels that only those who have experienced the world can see through the essence of the problem and get to the core of the solution.

So, he hired Huang Zhifeng.

Huang Zhifeng previously worked for a multinational company,

Annual salary is 300,000 RMB.

After many contacts, Yang Fei felt that this was the public relations talent he wanted, so he hired him.

After Huang Zhifeng switched jobs to Meili Group, his annual salary increased to 500,000.

Yang Fei also bought him a house in Shanghai.

It is not unusual for Yang Fei to buy houses and cars for his employees.

But they are all conditional gifts.

Employees must have worked for more than fifteen years before they can obtain ownership of the house.

When Yang Fei bought a house, the house price was not expensive, but the price in a good location was more than 4,000.

The total price of a large house of more than 200 square meters is over one million.

And fifteen years later, the value of these houses will increase significantly.

If an employee cannot last for fifteen years, leave in the middle.

When he sees the soaring housing prices in the future, he will definitely regret not staying in the Meili Group.

For many employees, even if they work all their lives, they may not be able to save the full payment for a house.

Of course, a high-level talent like Huang Zhifeng cannot be accommodated in just one apartment.

But management above the manager level has equity incentives to a greater or lesser extent.

With the current size of the group, even if it only holds 0.1% of the equity, the dividend at the end of the year will be very considerable.

Yang Fei relied on Huang Zhifeng's help to handle any crisis in the group in a timely manner.

Huang Zhifeng wears a decent navy blue formal suit, his hair is meticulously combed, his beard is clean shaven, and he wears gold-rimmed glasses, which adds a bit of elegance.

Yang Fei shook his hand, asked him to sit down, and then talked straight to the point about the crisis the company was encountering.

Huang Zhifeng was greatly surprised and said: "Such a thing actually happened? These people are so brave!"

Yang Fei said: "I have sent people to investigate this matter. The top priority is to find ways to eliminate the negative impact of this matter. Mr. Huang, what do you have in mind?"

Huang Zhifeng pondered for a moment and said, "The influence of this newspaper is limited. As long as it doesn't spread, it won't cause much negative effects."

Yang Fei said: "What do you mean?"

Huang Zhifeng said: "Ignore it and let the news disappear automatically. We will definitely lose these merchants. No matter whether we can save them or not, once they are bitten by a snake, they will be afraid of well ropes for ten years, even if we take the initiative to contact them If they apologize and pay for the goods, they won’t be repeat customers.”

Yang Fei listened and moved his fingers inadvertently.

It has to be said that Huang Zhifeng's judgment makes sense.

The news is endless, and a negative report will be forgotten by people within two days.

The circulation of this local newspaper is not large. There are even fewer people who can read this news, be interested in it, and remember it.

When most people read newspapers, they only glance at the sections that interest them and the interesting news.

Huang Zhifeng is right, not dealing with it may be the best way to deal with it.

Yang Fei said: "But people who do business must be honest!"

Huang Zhifeng said with a smile: "I heard a joke. Someone dug out a business secret book from the bottom of a box passed down by his ancestors. The first page said, The way of business is based on honesty."

Yang Fei said: "Is this funny?"

Huang Zhifeng said: "This person read it and thought it made sense. He turned to the second page and found that it read: Businessmen are deceitful, and deceit comes first."

Yang Fei laughed and said: "This is definitely a joke, it can't be true."

Huang Zhifeng said: "Actually, this is the real way of business. To the outside world, businessmen preach that honesty is the foundation, but in their hearts they believe that no businessman can be corrupted, and no corrupter can be rich. All promotions, discounts, buy one get one free, and clearance deals Fire sale, the lowest price in the country, which one is not a scam? There are several people in my family who are engaged in small business. At gatherings, the thing they talk about the most and the happiest thing is how many pigs were killed today. Pigs refer to Stupid customer.”

Yang Fei couldn't laugh anymore.

Huang Zhifeng is indeed a very sophisticated person!

He has rich experience in social life.

Yang Fei tried to convince him with superficial tricks, but it obviously didn't work.

Huang Zhifeng said: "Boss, you can ignore the news. Once the heat is over, it will be dealt with coldly. However, the source must be dealt with strictly. Otherwise, the company's reputation will be ruined in less than half a year."

Yang Fei tapped his fingers lightly on the table and said: "What Mr. Huang said is quite reasonable. But I think it is their decision whether these merchants who have suffered losses are willing to be repeat customers, but we must do it. Make appropriate gestures and compensation.”

Huang Zhifeng thought he heard wrongly.

"Boss, they have no evidence to prove that our peppers have been soaked in water. There may be something wrong with their transportation method. If we take the initiative to ask for compensation from them, it will confirm our mistake. Is this appropriate?"

Yang Fei said in a deep voice: "That's why I need to ask you to come forward and resolve this crisis as soon as possible."

Huang Zhifeng said: "Okay, then I will make an appointment with the bosses of these buyers to talk."

Yang Fei said: "The attitude must be sincere. We will pay every penny of the compensation we should pay. We also promise to deal with the relevant responsible persons so that similar incidents will never happen again in the future."

Huang Zhifeng said: "This is just putting the shit basin of fraud on your own head!"

Yang Fei said: "The shit basin was brought up by our own people. We must clean it up now instead of pretending to turn a blind eye."