23. User Growth Strategy

When I went to an Italian restaurant in the evening, Kristina also came.

As soon as she sat down, she said excitedly, "The cheerleaders have all signed up for Facebook, and their feedback is very useful, but there seems to be a small number of people, which is not fun enough."

Xia Jingxing nodded, "That's right, there is no scale effect yet."

"Is there any way to quickly form a scale effect?" Kristina smiled, "I really can't wait to see that day."

Xia Jingxing glanced at Baihuahuashengou and joked, "Yes!"

Noting Xia Jingxing's malicious intentions, Kristina not only did not dodge, but also raised her buttocks and came over.

Xia Jingxing only felt that the two balls were slowly getting bigger in the line of sight, completely blocking the line of sight.

The puppy coughed lightly and didn't speak, but his eyes were clear.

In such an elegant place, you should pay attention to the influence of the slut.

Kristina smiled, sat back in her seat, and asked seriously, "What do you want to do?"

"Let the girls make the photos in the archives hotter."

Christina thought for a while, "You want to use this to attract the attention of boys?"

Xia Jingxing looked unpredictable, "This is just one of the points. I want to let the girls be our website promoters."

Kristina shook her head, "I'm afraid it's difficult to do it. It's okay for them to introduce a few people to you, but there's no benefit. I'm afraid it's difficult to stick to it for a long time."

"I understand this. There is an old saying in China, that you can't afford to be without profit!"

Kristina chewed this sentence over and over again, "There is no way to get up early without enough benefits.

This sentence is very interesting, I like it.

But the actual situation is as you said, Emily and the others don't have the habit of selfless dedication. "

"Maybe we can give them money to promote a registered user, how much we give them."

The puppy, who had been playing soy sauce on the side, put forward his own ideas, and then looked at the two of them with anticipation.

"no!"

Xia Jingxing and Yang Niu said "No" in unison, and neither supported this suggestion.

The puppy is a little aggrieved. If you can't do it, you can't do it. Why is it so loud.

"You talk first."

Xia Jingxing raised his hand and motioned for Yang Niu to speak first.

"Okay, then I'll talk first."

Compared to a finger, Christina said, "First of all, how many students are there at Stanford?

Together with the graduate students in the class, there are more than 10,000 people.

How much will it cost us to take down all these people? "

"If you promote a person and give a $0.50 bonus, it will be seven or eight thousand dollars!"

The puppy died and the duck was stubborn, defending his suggestion.

"Okay, $0.50 right!"

Christina went down and said, "How many people does a cheerleader know at the school? 50 or 100, or 200, 300?

How much money can you make by promoting everyone you know? It's like $100 or more.

Is that a lot? Not much.

But how much time and effort is needed in this process?

It takes 5 minutes to promote one person, 200 people need 1000 minutes, almost a whole day.

And if you don't go to the dormitory or classroom to find someone, you have to make a phone call, which requires a phone bill, and there is nothing left after the $100 bonus. "

The little dog frowned, "Then if you promote one person, what if the bonus is $1 or even $2? Is it possible to impress some people?

Also, there is no need to promote it one by one. If you promote it in the classroom once, dozens of people and hundreds of people have signed up. There is no need to exaggerate as you said that it will take 1,000 minutes. "

Kristina smiled, "In that case,

To promote a Stanford school, we will spend tens of thousands of dollars.

More than 3,000 universities in the United States have to spend tens of millions of dollars in promotion funds. "

The dog was speechless and defended: "I just mean that this kind of promotion was carried out at Stanford, and when the website became famous, it became a fashion trend in the eyes of young people.

At that time, we will not need to use bonuses to promote, and users will spontaneously register our website.

In this case, there is no need to exaggerate the tens of millions of dollars you said. "

Kristina smiled and shook her head, looked at Xia Jingxing, and asked, "How much money can we spend now?"

"My money is all in the stock, and I won't sell it unless it goes up ten or eight times."

Kristina was not surprised at all, because Xia Jingxing had already analyzed the growth of NetEase stock with her.

She looked back and looked at the dog, "You understand now, we are still in the initial stage, and the funds are very scarce.

Like you said, it is impossible to get tens of thousands of dollars for promotion. "

"I have money."

The puppy clenched his neck, "I can lend it to the website, and I'll pay it back later."

Kristina was speechless and glanced at Xia Jingxing, how much ecstasy did you give people? So heartbroken to you.

"The first shot we fired at Stanford can be seen as an experiment."

Christina looked serious, "The purpose of this experiment is not just to promote users and test products, improve products.

More importantly, we have to find a right path for user growth.

If Internet companies want to rise rapidly, "replicability" is indispensable. "

The little dog frowned, he wasn't stupid either, and he understood what Yang Niu meant.

It is necessary to explore a way of user growth in Stanford, and then copy it to other schools, so that the website can grow in the shortest time.

What he said about throwing money by head is also a way, and it can also be copied, but the funds needed are too huge.

Xia Jingxing looked up and down at Yang Niu for a while and felt that it was necessary to get to know this woman again.

"If you go to a VC and say, give me $50 million, I can take college students from over 3,000 colleges and universities across the United States.

Do you think VCs will give you money? "

Kristina gave Xia Jingxing and the dog a playful look.

"No, the Internet bubble has just been squeezed out, and there are chicken feathers all over the place.

Venture capital institutions have long been in trouble, and projects that burn money have not received the greatest favor.

A start-up wants to raise 50 million, that is simply a fantasy. "

Xia Jingxing's answer made Kristina very satisfied.

She knew that this boy was not simple. She didn't expect that the other party was so familiar with the venture capital in Silicon Valley, which surprised and surprised her, and she also had higher expectations for the next business.

Xia Jingxing took over the topic and began to say: "My idea is that if you can avoid burning money, try to avoid it.

If you purely use money to drive projects, you will inevitably be manipulated by venture capital institutions when financing.

Even if you get the money, you will definitely be severely constrained.

The user's spontaneous word-of-mouth publicity is the best praise and recognition for a website.

When facing venture capital institutions, we also have the confidence to say "No". "

Christina glanced at Xia Jingxing approvingly and continued, "Yes, that's what I mean too. Capital is a double-edged sword. While boosting you, it may also have an impact on corporate control.

In a place where capital is king, ousted founders abound. "

Xia Jingxing nodded and did not continue the topic. After all, it was too early to talk about venture capital. At present, only the three founders have agreed on their opinions and maintained restraint and vigilance on investment.

"Then let's go back to the topic, talk about how to make users grow naturally?"

Xia Jingxing glanced at Yang Niu and said with a smile, "It's actually very simple, let's go back to the "hot photo" just now."

Kristina is puzzled, can this play out?

not……

That doesn't work.

Although she was born in Texas, although she is usually carefree, she is still very conservative in certain concepts. How can she post that kind of photos?

"Can you post some other photos, such as swimwear and cheerleading uniforms, which are also very eye-catching!

Our website has just launched, and it's best not to be tagged with certain labels. "

Kristina suggested very politely, as if she wanted to dispel Xia Jingxing's bold thoughts.

The little dog looked like he was about to move. Hearing Yang Niu's objection, he shook his head and said, "Everyone is an adult, what's there to be shy about.

What's wrong with showing your true "self"? "

Xia Jingxing scratched his head, what the hell is this mother doing?

Facebook into a P station?