1139th Copyright War

From the original 1.7 billion pounds in 3 years, it suddenly rose to 3 billion pounds in 3 years. The income of the Premier League has increased by leaps and bounds, and it will also bring a huge increase to the income of the 20 Premier League teams.

An authoritative third-party organization has conducted deduction before, predicting that the total investment of the Premier League in the transfer market this summer may be the sum of La Liga, Serie A and Bundesliga.

Why can't Ligue 1 be included?

Because there are two big local tyrants, Paris and Monaco.

Wenger is also deeply resentful about this, mainly because he thinks that the transfer value of players is constantly rising, even to an irrational level, the annual salary of players is also high, and the operating pressure of the club is increasing.

"Is this situation sustainable?" Wenger asked a question that is common to almost all sane people right now.

Crazy situations like the current Premier League have not happened in the past.

For example, in the late 1990s and early 2000s, the Bundesliga was once invincible. Dortmund, Bayern Munich, Borussia Mönchengladbach and other Bundesliga teams shocked the entire European football world.

Not to mention Kaiserslautern, who created a miracle for a newly promoted horse to win the championship.

But by 2001, this situation has become difficult to maintain.

After the broadcaster Kirsch Group, which contracted the 2002 Korea-Japan World Cup, went bankrupt, the financial situation of the entire Bundesliga plummeted.

Not to mention Dortmund, which is almost bankrupt, even Banba Bayern Munich's life is very difficult.

It can be said that it was the first time that everyone saw a bubble burst with their own eyes.

What about the Premier League?

Is the current Premier League another bubble?

"My view is the opposite of yours. I think the current Premier League has not yet reached the bubble stage." Gao Shen's view is the opposite of Wenger's.

Everyone was quite surprised, but Gao Shen always had something to say, and he was very young, so many views were different from those of Wenger, Ferguson and others. After all, they were old enough to accept many new things.

For example the Internet.

Not every senior is as trendy as Saki.

"The bubble in the Bundesliga was indeed miserable, but we should also see that since then, the Bundesliga has introduced new policies, and the major European leagues have also attached great importance to it. The Premier League also attaches great importance to the club's financial situation."

"The Premier League is now in a period of...how should I put it...other leagues have a hard time catching up.

"

Gao Shen paused, reorganized his wording, and asked, "Do you know how much the overseas rights of the Premier League have been sold this season?"

"700 million pounds." Of course Wenger understood.

"That's right, and the other leagues, La Liga, Bundesliga and Serie A all add up, how much is it?"

"Overseas copyright?"

Nod deeply.

Many people present shook their heads silently, because overseas copyrights are sold too complicatedly, and they are not sold uniformly, so it is difficult for outsiders to obtain authoritative data.

But Gao Shen has it here.

I got it from Su Qing, she has the habit of researching data in this area.

"Forty million pounds."

"Only 400 million?"

Everyone present was startled.

Not too much, but too little.

"Don't be surprised, everyone, this is actually an increase. The overseas copyrights of Ligue 1 are basically not sold for money." Gao Shen explained with a smile.

"From the current point of view, the overseas copyright of the Premier League is about to catch up with the local copyright. There is still a big gap between La Liga and La Liga. I am also very optimistic about the future prospects of La Liga's overseas market."

The implication is that the Bundesliga, Serie A and Ligue 1 should not play in overseas markets in the future.

"We have always said that this is an era of globalization, and the Premier League is the best representative of globalization. We think that the local copyright is very high, but in fact, it is not that the local copyright is high, but the copyright value of the Premier League itself is high. .”

"More importantly, the Premier League has maximized the value of copyright through this bidding mechanism. Their overseas partners are all top companies, such as ESPN and NBC in the United States, as well as companies in South America. Disney."

Disney here is not a Hollywood film company, but Disney Media, which has its own pay TV channel.

"The advantage of the Premier League is beyond doubt. You can see how many Premier League teams go overseas every summer to train, warm up, and conduct business development. Coupled with the powerful sponsors, these make the Premier League famous all over the world. The influence within the scope even surpasses the Champions League."

The influence mentioned here by Gao Shen is definitely not the weight of the champion, but the influence of the entire competition.

This is a fact.

Although the Champions League is a cross-border competition with huge influence, the Premier League has a very large influence on the entire league.

This can be seen from the number of spectators.

The number of people watching the Premier League around the world will exceed 5 billion, which is a very, very staggering number.

"English is a common language all over the world, and the Premier League is also taking advantage of this advantage to vigorously develop in the global market."

Gao Shen's words really surprised Wenger, Ferguson and others.

"But even if it is as you said, there is always a limit to everything. How long do you think the Premier League can continue to grow at a high rate?" Wenger asked.

"There is no end in sight yet."

Gao Shen's words once again shocked everyone.

"Are you so optimistic?" Wenger was really surprised.

"It's not that I'm optimistic, but that all investors are so optimistic. From the data point of view, it is indeed worthy of optimism."

After a pause, Gao Shen continued: "Ernst & Young gave a survey and believed that the Premier League broadcast rights in the UK market still have great potential to be tapped. The auction will definitely set a new sky-high price."

"This is the case in the local market, and it is also the case in the overseas market. Because the focus will be on the Asian market, South America, the Middle East and Africa in the future, so in the next few years, overseas copyrights will definitely continue to grow at a high rate."

"In addition, there is another point that many people ignore now, and that is the Internet."

"As far as I know so far, many Internet giants, such as Google, Amazon, Facebook, and even Apple, attach great importance to sports copyrights, and the Premier League is destined to be impossible for them to ignore."

"Ten years ago, who cared about overseas copyrights? All the Premier League teams were exploring overseas markets with blind eyes, and overseas copyrights were insignificant in copyright sales, but now, more than ten years later, looking back If you look at it, you will find that overseas copyrights have grown so fast, far exceeding local copyrights.”

"Perhaps, when we look back more than ten years later, we will still be surprised to find that these Internet giants will be more involved in the battle for British copyright, and they will even play an increasingly important role. "

The wealth is strong, and the attraction to talents will be more obvious.

Gao Shen still clearly remembers that during the 2020 European Cup, there was a statistic that among the national team members participating in the European Cup, the Premier League players were the most, reaching 117, followed by 89 players from the Bundesliga , 72 from Italy and 39 from La Liga.

This is the data of the four major European leagues.

What about the fifth place?

The 34 people from the English Championship are five more than the 29 people in the sixth-ranked Ligue 1.

Many people will probably feel puzzled when they see this, is this too outrageous, why has the British Championship become rich and powerful?

But it is what it is.

Previously, the FA proposed England's youth training reform plan. In the next few years, it will invest funds in more than 90 youth training academies in England, which is expected to be as high as 1.6 billion pounds.

This is the performance of rich and powerful.

Not to mention anything else, with this amount of money, who can do it in the world of football?

...

Gao Shen's current status is not only a head coach, but also the owner of the club.

The data obtained from his mouth is not easy to obtain on weekdays, but all the famous coaches who have been in football for many years are present, and they are very aware that if it is as Gao Shen said, in the next few years, the competition in the Premier League The power will become stronger and stronger.

At that time, I am afraid that it will be difficult for the entire European league to compete with the Premier League.

Even the Champions League is much inferior.

"Cough, old man!"

Ferguson let out a long sigh, full of embarrassment.

Before retiring, he was so tired that he didn't even want to think about Manchester United's tactics, but it was good to be advanced. Not only did he do a good job in coaching, but he also snatched the position of club owner by the way.

"You mentioned Internet companies, can the contract between Leeds United and Amazon be completed?"

"It's hard to say." Gao Shen shook his head, there was no outsider present, and he didn't need to hide it.

"We have sent the whole plan of the new stadium to Amazon, and the two sides are still negotiating. They are very sincere, and so are we, so I still hope to be able to negotiate."

Leeds United's current request is actually relatively high. They hope to sell the stadium title with an annual sponsorship fee of 15 million pounds, but it will only be sold for five years at most, while Amazon proposes to buy it for 10 years with a sponsorship fee of 15 million pounds. .

Obviously, both sides are optimistic about the long-term.

So currently Leeds United is considering a new plan, which is the 5+5 automatic contract renewal plan. As long as Leeds United meets Amazon’s requirements in the first five years, the contract will be automatically renewed, but the naming fee for the next five years will definitely increase, at least To £20 million.

Fernando Lucas personally came to the United States this time, and his number one task was to discuss this cooperation with Amazon.

If it can be negotiated, it will be a great boost to Leeds United's new stadium.

"With a new training base and a new stadium to be built, I'm afraid that the name of Leeds United will be added to the Premier League championship team in the next few years." Ferguson said with a sigh.

Once Leeds United is given a chance, this team will definitely take off.

Just because behind it stands a Gao Shen.

At that time, the troubled times of the Premier League will become more and more chaotic, and the competition will become more and more fierce.

Of course, from the perspective of fans, the Premier League will become more and more attractive and interesting.

It's just that Ferguson is very worried that the era of Manchester United's domination of the Premier League will be completely over!

This is not what he wants to see.