Chapter 529, Public Relations
On March 6, sports media all over the world were vigorously reporting the conflict. In the living room of Manchester United's board of directors, there were three people sitting, all of them with serious faces, chatting in low voices.
The secretary knocked on the door and entered the room, brought coffee to the three people in the room, then walked out of the room lightly, and closed the door tightly. She was quite surprised: the boss and the CEO appeared here at the same time, and there was also a very distinguished guest. It seems that this incident is really troublesome...
In the living room, Manchester United boss Avram Glazer sighed: "This matter is really troublesome. If it is not handled properly, it will cause great losses to both of our clubs."
Woodward also frowned: "And we must respond to this matter as soon as possible, try to minimize this disturbance, and let the FA's punishment be lighter as appropriate. You say yes, Egypt Lis?"
The person sitting opposite Glazer and Woodward nodded: "That's right, our two families are tied together now, one prospers and the other loses."
Sitting across from the two was Ellis Short, the chairman of Sunderland. He arrived in Manchester overnight this morning to meet with the top management of Manchester United.
This incident has caused a lot of headaches for both clubs. Although the coaches and players are at war with each other on the field, the relationship between the two high-level officials has always been good. There are enemies and opponents on the court, but in the field of business, businessmen only pursue the maximization of interests. Therefore, at this special time, it is unlikely that Kintag and Poyet will be allowed to sit down and have a chat; however, the top executives of the two clubs can negotiate a solution together.
Throughout the morning, after consultations between the high-level officials of the two sides, they determined the next step. Ellis Short, the chairman of Sunderland, immediately called to arrange club staff to carry out emergency public relations according to his deployment.
At noon on March 6, Manchester United urgently issued a notice, telling the majority of media reporters that a press conference would be held at 14:00. When all the reporters received the phone call and SMS notification, they were a little surprised, because this time the organizer was not a club of Manchester United, but two clubs of Manchester United and Sunderland.
At 14:00, the press conference hall of Manchester United was already crowded with people. All the reporters were very curious. Manchester United and Sunderland just had a conflict. Why did they sit together at this time and hold this press conference?
And when the reporters heard the speeches of both sides, they were even more surprised!
The press conference was held by two people, Manchester United CEO Ed Woodward and Sunderland Chairman Ellis Short. The two made a public statement to reporters at the press conference: They expressed great regret for the conflict on the court. The two clubs have reached a consensus.
Actively treat the injured coaches and players, and express my apologies for the impact of this game on the fans.
The two clubs, which were supposed to be at war, reconciled as before. The scene of Woodward and Ellis Short shaking hands appeared on the headlines of the major media that night.
An hour later, still in this press conference hall, Jin Taige held a press conference alone. He expressed his apology to the fans: "Due to my personal reasons, there were some conflicts in yesterday's game, which caused a bad influence. Again, I apologize to the fans and promise that similar things will not happen in the future. .”
In the Manchester City Hospital, Sky TV and the Manchester Evening News interviewed the injured Martial at the same time. To everyone's surprise, Sunderland's coach Poyet was sitting next to Martial!
In the TV screen, Poyet apologized to Martial, saying that he dragged Martial on the spur of the moment in order to equalize the game yesterday. Martial, who was lying on the bed, also accepted Poyet's apology. He told the news media that his injury was not serious and he would be able to return to the court to play after a week or so of rest.
In yesterday's game, Poietra's action of dragging Martial was the fuse of this incident. As the two settled their suspicions, the relationship between the two parties has been greatly eased.
After the FA held a press conference on the morning of March 6, Manchester United and Sunderland received positive feedback from public opinion through a series of timely public relations responses on the afternoon of March 6.
That night, Sunderland chairman Ellis Short left Manchester and returned to the Sunderland club, waiting for the next step of the incident.
And in Woodward's office, Woodward and Kim Tag are talking about the incident.
In fact, Kintag's public apology and Poyet's visit to Martial were all inspired by the top management of both clubs, and Kintag and Poyet also actively cooperated with the club's request to strive for more favorable public opinion guidance.
However, Kintag still has some objections to Woodward's request. At the press conference, he only apologized to the fans for his own beating behavior, but Kintag firmly disagrees with Sunderland and Poyet. Apologize!
"Ed, I punched Poyet just to protect my players. I don't need to apologize to him! If there is an apology, then I think he should apologize to Manchester United!"
In Woodward's office, Kintag still had a fire in his heart.
Woodward sighed, and looked at Jin Taige full of resentment: "Tiger, you are really a little too impulsive this time... Forget it, I don't want to say anything extra, anyway, this is the end of the matter, no matter what you say Use. Your temper is getting hotter and hotter..."
Speaking of this, Woodward turned his head and looked out the window, as if he could see the past time: "Tiger, I still remember when I first met you. Although you were stubborn and straightforward, you were very wise and rational. , still in charge of the team, I've never seen you lose your mind like you did yesterday. Have you been... stressed out lately?"
Woodward turned his head and looked at Jin Taige with a sincere look in his eyes.
Hearing what Woodward said, Jin Taige sighed, he leaned on the sofa and closed his eyes: "Recently, I have always suffered from insomnia, and when I lie on the bed and close my eyes, it's the game, the training, the competition. Transfer. I don't think I can even take it anymore. If I could, I would really like to take a good day off. Just one day, one day is enough. To be able to turn off the phone, to not think about the team, and not even let me Saw something round..."
Jin Taige was talking, when his cell phone rang suddenly, which startled him! heir to the red devil