Chapter 283 An Unhappy Movie
"I didn't expect that the first album was just released..."
At the end of the speech, he left the stage with warm applause. The arrival of the new apocalypse song made Song Ya a little bit dumbfounded, "Send it to me earlier, really, it took so long for the first special." After complaining, I feel that this is not good, " Uh, that sentence just now was a joke, don’t take it to heart, God, I still respect you very much..."
"Movies," Taraji whispered in his ear.
Seizing the opportunity to leave the auditorium and board a rented car, Kasiti was already happily waiting in the back seat.
I took the fake beard, plain glasses, pullover and other items from Old Mike, and tidied them up with the help of Kasiti, "It seems to be twenty years older..." Kasiti laughed when she saw the final result , "But it's still cool."
"That's natural." Song Ya adjusted her glasses.
"Thank you, I feel so happy today." Kasiti leaned on his shoulder with a sweet face.
Taraji chose a high-end movie theater near Magnificent Mile (the famous commercial street). When he got out of the parking space, a staff member led a group of four people into the employee passageway.
"What?" Walking into the auditorium, there was no one there.
"I bought a charter." Taraji said: "Old Mike thinks this is the safest way."
"Uh, all right."
Song Ya can't blame Old Mike for this kind of caution, and she doesn't lack the money to book the venue, "It's just that it doesn't feel like a couple dating."
"It's okay." Kasiti put her arm around him obediently, pulled him to choose the best viewing position, and sat down.
"White people can't dance?"
After the logo produced by Twentieth Century Fox, Song Ya saw the title of the movie White Men Can't Jump (Black and White Youlong), and soon saw the name of the leading actor after the director's subtitles: Wesley Streep, that Halle Berry's scumbag violent ex-boyfriend.
He frowned, turned around, and saw Old Mike sitting on guard at the side of the aisle, and Taraji sitting in the corner of the last row, "Didn't I say pick a lighter movie?" He said to Taraji shouted.
"Isn't comedy light enough?" Taraji replied: "This movie is very popular recently,
With a production cost of less than 30 million, the box office is almost 75 million. "
Song Ya was even more unhappy when she heard the news. I didn't expect Wesley Streep to be so successful in Hollywood. This guy is the most authentic black actor from a professional background. He went from college to drama club to Broadway Hollywood, starting with small-budget art films, has been very steady step by step. Now that a blockbuster commercial comedy film is coming out, his status will probably be greatly improved.
"What's wrong?" Cassity asked.
"It's nothing, just watch this." Song Ya didn't want to spoil the fun. Taraji didn't know the grievances between Harley and this scum. She was black, so there was nothing to blame for choosing this kind of film.
In the film, Wesley maintains the "traditional" image of Hollywood blacks in this era. He hangs out on the streets, has a fleshy body, speaks extremely fast, and keeps making jokes in black accents full of slang. In all fairness, he acts very well.
Song Ya knew that this guy had never been on the streets at all, he was really good, he acted like he did.
The plots of comedies are mostly simple. Wesley cooperates secretly with a sloppy, silly-looking white basketball master, taking advantage of the stereotype that white people 'can't jump (basketball, especially dunks)', all the way Pretending to be a pig and eating a tiger, winning one basketball game after another, there are twists and turns in the middle, there are elements of brotherhood and love, and naturally there are no shortage of wonderful jokes, otherwise the box office would not be so high.
This show is a bit anti-traditional. In the play, the black man played by Wesley is very smart, while the white companion is the stupid one. However, the scale is very well grasped, and the white man should not be disgusted, such as shrinking in his arms Cassity watched it attentively and was overjoyed, and the black group undoubtedly liked it even more, "Hahaha!" Cassity's unrestrained laughter came from a distance from the back row from time to time.
No matter how good the acting skills are, Song Ya doesn't bother to watch the guy who hits a woman, his mind simply wanders off.
The new apocalypse song I just got is called 'Young Dumb'. It is a rhythm and blues music with a different style and singing style. At least for this era, it is a fusion of various musical elements, lazy, psychedelic, heavy on emotions and atmosphere. , which is somewhat similar to Marvin Gaye (legendary rhythm and blues singer) song tonality. It doesn't need very good singing skills, it's easy to imitate, Song Ya guessed that his singing skills should be better than the original singer with hairbrush-like hair.
But he doesn't plan to record it in the near future. He signed a contract with Sony Columbia Records for five years and two albums. After half a year, he will release his first album. There is no rush for the second album. He plans to save the apocalypse songs. The song is put into the second album, and the shortcomings of the first album's inconsistent style must not appear again, which will affect the popularity of the song too much.
Because of Tianqi's uncontrollable influence, the marketing style of his first album intentionally or unintentionally learned from Daniel's set. Emotional disputes, news with high topicality, etc. have begun to create personal settings to gather fans, and then use the accumulated popularity to carry out hunger and thirst marketing, arousing the appetite of potential buyers, and posting specials in one fell swoop. For this first album, he didn't even release the most popular single Where Is The Love, that is, he hit the charts but didn't release a single. If he wants to listen to this song, he has to buy the whole album.
Judging from the results, this set is naturally very successful, but the sharp drop in sales in the second week reminded him that Daniel’s marketing method can easily be a one-shot deal, setting the audience’s expectations too high. If the quality of the album does not meet expectations, it will be self-defeating and make the listeners feel regretful and deceived after impulsive consumption. Little Lowry is a ready-made example.
Fortunately, the quality of my first album is excellent, and I don’t need to repeat the mistakes of Little Lowry, but the discrepancy in the style of the album is a big problem. People buy records to listen to at home. Too many styles really affect the mood of listening to songs .
Therefore, he did not want to use Daniel’s marketing methods for the second album, but returned to the traditional publicity methods that Motura is good at, such as those he did for Mariah Carey, usually immediately after the first strong single. Release the album, and then sell the album for a long time, and then start to promote the charts one by one. With the nominations and awards of various music awards, the popularity of singles and albums will continue to advance, and maybe short-term results It will not be as good as Daniel, but it will be much more stable along the way.
In that case, Song Ya must save all the apocalyptic songs, hold back, and take them out all at once before the release of the second album.
In fact, there is another best way to publicize and issue, which is MJ’s. The first strong list creates a huge topic, and then releases specials, and then issues one after another. Release the single to stimulate the appetite of the audience, and wait for the global tour to recreate the third wave of enthusiasm, and then release the single according to the trend. These singles even have new songs attached to them. After arousing the expectations of the global audience, a double CD version with more tracks will be released , and some EP discs, live concert CDs, album music videos and so on are interspersed in the middle.
After this combination of punches spanning two to three years, MJ can be called a money harvester, and this is not counting other income such as follow-up copyrights.
At present, Song Ya can't expect to start this set at all. At least after the successful two specialties plus one new song plus a selection, we can see if we can start planning a global tour.
"Motura wants you to call back as soon as possible."
After the movie and the date was over, Taraji handed over the phone.
"Then I'll go home by myself, I'm so happy today, thank you dear." Kasiti took the initiative to offer a kiss, and then left alone in a very empathetic manner.
"Mr. Motura." Song Ya called Motura.
"The decline in album sales has exceeded expectations!"
Motura said: "Your plan to go to the West Coast has to be advanced, and you must keep the first place in the double list in the third week."
Sony Columbia Records has planned several hot band high points for his debut album. The release of the first album is the first, and his first appearance in the song Where Is The Love has the greatest influence in Los Angeles is the second. The third is the subsequent release and ranking of Beautiful Girls singles that everyone is optimistic about. When the buying momentum subsides, there will be the release of the Where Is The Love single, as well as the release of media such as MDs and cassettes, etc., to increase popularity.
Even though it is far inferior to MJ in terms of popularity, no one outside the industry will doubt that Song Ya has established her position on the A-List. Long-term selling is the most important thing.
"Okay, I'll take people to Los Angeles tomorrow."