Chapter 421 [ACC Host Conference, the Industry Focuses on Cologne]

During this time, the last two days of the host conference, media from all over the world rushed to Cologne, Germany, a city of one million people.

In about half a month, the WRPO held this year will also be held in Cologne. In addition to local gamers, e-sports players from all over the world have come here first.

The conference venue has been laid out. It is a matrix-style indoor conference hall. There are giant screens on the front, left and right sides of the wall. There are a total of 7 large giant screens in the audience, but the single screen directly in front is the largest. The internal seats can accommodate up to more than 2,200 people.

For Cologne, a city of a million people, such a venue is already huge.

However, the tickets were already sold out three days ago, and there are still many people who want to come to the scene but have no tickets.

With the arrival of September 25th as scheduled, players around the world focused on the city of Cologne, Germany, and players who could not come to the scene also watched the live broadcast of the conference through the BV video network.

A new game first party has been born in the global game industry. Whether it is the industry peers such as Sony and Microsoft, international friends and businessmen are very concerned about it, and the same is true for console players.

It is no exaggeration to say that Cote d'Azur's entry into the home game console market is definitely the first major event in the global game industry in 2010.

This morning, various media, guests and players who bought tickets arrived at the conference site one after another.

When players saw the third-party bigwigs of various games appearing at the press conference, they were also very excited. They found that sitting in the front row of the press conference were big bosses who rarely showed up.

Here comes a vice president of EA, here comes the head of Ubisoft, here comes the head of Capcom, here comes the head of Konami, here comes the vice president of Square Enix, here comes Activision The leader has come.

The game companies represented by these bigwigs are all the top third-party game development companies in the world so far. Players are familiar with game masterpieces such as "Assassin's Creed", "Resident Evil", "Final Fantasy" and "Metal Gear". from these game developers.

And the heads of several game companies that Luo Sheng acquired all came. Only Blizzard, which had nothing to do with home game consoles, didn't come, and Fat G also came.

In addition to these, peer competitors such as Sony, Sega, Nintendo, and Microsoft have also sent their own people to the front line to "spy on the enemy's situation", and the top executives are paying attention to the press conference process in their respective offices or homes.

Although Luo Sheng is a complete new player in the eyes of industry insiders,

But rivals like Sony really dare not take it lightly. Facing a high-profile entry of a Fortune 500 technology giant, it would be strange if it cannot have an impact on the entire industry.

It is one thing to launch a navy to be mad, but it is another to pay attention to it.

...

At nine o'clock local time, the press conference site was full. Soon all the bright lights were turned off, and some discussions receded, and the audience looked forward one after another.

A row of camera lights on and around the stage came on, followed by a cyberpunk-style background music that players were already familiar with. After two seconds, the big screen played a picture synchronously.

It was the promotional video released earlier by Cote d'Azur. The players at the scene had a strong feeling at the moment. This promotional video, which they had watched many times, was played again at the press conference, but it gave them a cinema-level audio-visual quality. feast.

"Great opening!"

"This CG is really cool!"

"The effect of the scene is simply the rhythm of the explosion."

"It feels so good. It is indeed a press conference played by a high-tech company, highlighting a high-end."

At this moment, when the promotional video was shown, gamers watching the live broadcast were also discussing it. The matrix-style conference hall and the cool on-site lighting were indeed super-feeling.

About four minutes later, the promotional video was broadcast, the host's exclusive logo was displayed on the big screen at the scene, and the lights in front of the stage turned on again.

The current overall lighting style of the entire conference hall is dark.

"Ladies and gentlemen, please welcome Mr. Luo!" A female host's voice came from the sound effect.

After a while, a hot man walked from behind the scenes to the front of the stage.

"Oh oh oh"

The players and fans at the scene suddenly cheered and broke the quiet situation in the auditorium. The on-site reaction of this press conference proved that Luo Sheng's influence is global. 90% of the audience here are non-Chinese.

This year's Côte d'Azur feels like a drug-addicted excitement to the outside world. The big moves are continuous. In the first half of the year, the ieP tablet was launched and the host was launched in the second half of the year. The Azure mobile phone does not seem to have any new actions this year. It is already autumn, and the outside world It is estimated that there will be no big news about Azure mobile phones this year.

On the contrary, people in the mobile phone industry are inexplicably relieved, but they are happy to see the industry leader to explore other fields.

"Good morning, thank you for your support. This is my first time in Europe, and my first time in Germany. I love this land. I went skiing in the Alps yesterday, so I almost delayed today's press conference, plan B There is no one else to replace the plan." Luo Sheng completed a simple opening with a bright smile.

The audience also ushered in a burst of laughter.

The press conference was scheduled overseas, and Luo Sheng used fluent English to start today's work.

"We have some exciting news today. During our internal testing phase, the console has been enhanced in every aspect of the gaming experience compared to the consoles that have been released on the market, as you will see today in our innovation. the core of it.”

The first parties like Sony and Microsoft had a toothache when they heard Luo Sheng's remarks. You, a novice, jumped like this as soon as you came up, don't you give us old players a little face?

But a toothache is a toothache. It was Luo Sheng who said such a big thing. He had to pay attention to it. Let's see what happened.

"Excellent engineering and technology have always been the proud tradition of the Côte d'Azur. The super hardware level of the company's series of products is the best and most direct interpretation. The console will continue this tradition, but we also Knowing that success must not only depend on the technology required for the next generation of home consoles, but also requires a re-examination of the needs of the next generation of gamers."

At this moment, Luo Sheng paced back and forth on the stage calmly and determinedly, and continued:

"While we want to change the current gaming environment, players will also change us, from the diversity of games to the participation of the gaming community, home consoles need to have multiple functions, can connect to social media, and new home consoles are already in demand. Obviously."

Hearing this, people in the industry are quite concerned, unexpected but reasonable. Everyone knows that Luo Sheng started out by socializing.

"After discussing with many talented developers, we understand what they expect from the new console, and the future we build has many innovations not only in the console, but also in all related products. Innovating, being fully immersed in games has given us a new passion for games, and a deep understanding of what it takes for consoles to achieve extraordinary things."

The last thing people in the industry don't want to hear is that the word "innovation" comes out of Luo Sheng's mouth, especially from fellow international friends.

"Today, we will take you to a taste of the future of games, which is a rethinking of games, led by developers, inspired by players, and powered by Côte d'Azur."

Having said that, Luo Sheng turned to the audience at the press conference: "We believe that the console marks a major shift, not a single home game console device, but a leader in where games are located. For players around the world, It is the best place to play games in the future, it will show extraordinary imagination, create a next-generation gaming experience that players can never imagine, and developers can also develop new business models.”

“Today, we will publish some ideas for future games, as well as our outlook on the game form that will lead the changing times. In the next time, the new features we will show will bring players a new experience. and some of the core concepts of development.”

"Long-term partnerships with quality developers, a brand new console with user experience at its core, and a faster social and personalized network that brings entertainment to life like never before."

"We firmly believe that success is not just by relying on a bunch of world-leading hardware technologies, but by redefining the way players want to play games today and in the future. Bring a more diverse gaming experience."

Blow it up first.

I am afraid that such a big talk can only be heard at the press conference hosted by Luo Sheng. Some keywords such as "unprecedented", "leading the world", "redefinition", etc., between the lines seem to surpass Sony, Microsoft, Nintendo, etc. The old big factory has become the new overlord of the industry.

...