Chapter 84

If possible, put the book on the bookshelf, it is convenient for you, and also supports me, thank you very much!

Anyway, I have been rolling around in shopping malls for more than ten years, and I have also participated in various trainings. I have heard many inspirational stories of people's success, and I have been immersed in various advanced concepts. I really want to teach people today, just casually talk about the last day That is also trivial.

Again, if you say something, you must first fit your current self.

"Aside from the brand, raw materials and price factors, when buying furniture, style is a very important aspect. There are many pictures in my history textbook. I found that there were many regulations about furniture in the past, and who can sit and who can sit. What kind of chair and what kind of bed to sleep on, so originally, our furniture was not more about the comfort of the person who used it, but for the sake of etiquette. For example, in our textbooks there is a dragon chair on the Golden Palace of the Forbidden City. The picture is indeed majestic, but I think the emperor must not be very comfortable sitting on it."

In order to show less flaws, Feng Yiping said these words based on his current actual situation.

"People who buy furniture first look at the style, and what attracts customers is also the style. If you want to buy a good one, first of all, it is best to come out with a new style."

A direct result of fierce competition is that there are more and more similar products on the market, and they are highly homogeneous. If you don't look at the trademarks and put them together, the people who produce them may not be able to tell which one belongs. The easiest way to do it at this time is to develop a new look.

To be honest, this old Cai really didn't think much about it. What he's thinking about now is how to receive more orders. He has worked in the city furniture factory for almost all his life, and some things have been solidified. On the original style, he can make some improvements and fine-tuning, but it is still difficult to make a brand new one.

Feng Yiping probably knew his difficulties, and continued, "Now our housing, our lighting, our kitchen, our sanitary ware, many, many, are all learned from the West or simply copied. The same is true for furniture, but the West is not like that. We are so particular about how people are comfortable, so we can buy more professional journals like this and learn the styles above. You are a master, and you can make some improvements yourself."

The old man is still more cautious about changing these aspects. "Then if I make a new model, I don't think it will be long before someone will follow suit. It's not the same as it is now." Lao Cai asked.

"This situation is definitely unavoidable," Feng Yiping said, and he should not have experienced such a situation too little, "but sometimes it is like this, we are one step ahead, and we are ahead step by step. If others follow suit, we will do something next. Small changes.

For example, add a baffle below, for example, add a hidden compartment in the drawer, for example, leave a space for a small safe, or combine it vertically next to it, and let people put the computer specially...

You are an expert, and there are still many improvements that can be made. In short, if others follow once, we will add a little change, so that they will always imitate, but they will never surpass. "

These old Cais are proficient, but he is still a little hesitant. The style change involves too many things to be changed. Feng Yiping doesn't expect him to accept it all, so he changed his perspective, "If it is a good business for the old style, it will be fine. If you can make money, then there is no need to make a lot of effort to make new models. In fact, new and old models are not important, but making money is important.”

When Lao Cai heard this, he nodded.

Feng Yiping pointed to the coffee table in front of him and said, "For example, let's say this coffee table. If later, everyone will make this type of coffee table, with similar styles, similar colors, similar materials, and similar prices, even lower than ours. There is no more money to make. Then we simply stop doing this one, and make a new style, then the pricing power is in our hands, and only then can we make money.”

Saying this, Lao Cai listened a little. It's like this now. Everyone is not famous, and everything is similar. Although it is said that there is also a business, and there is still money to be made, but the battle is going on, and in the end, there must be a price war. It's definitely not profitable in the end.

"Wait a minute, I'm getting old and my memory is not very good. I'll take a note." Old Cai Zhen ran over to get a notebook and a pen.

Like a student, Lao Cai carefully wrote down everything Feng Yiping said. In the business, Feng Yiping didn't think it was shameful for him to do this, but he felt that Lao Cai was a man of work, and some admired him. It was rare for an old man to have such a learning spirit.

"Are we better to have a store?" Feng Yiping asked.

"Yes, the sales department, I thought about it," Cai Dexiang said. "The original plan was to buy this piece of land, and then see a few houses in front of it to use it as a store. Now it seems that this matter needs to be put aside."

In fact, with the current software and hardware in the factory, it is really inappropriate for the store to be placed at the entrance of the factory, but due to the current status, it is worth noting.

"In the store, in addition to our representative products, it is best to use good materials and make a set of high-end furniture. Although there may not be many people buying it, it is good for improving the grade of our brand."

As soon as you talk about it, Lao Cai will understand. Many store owners will have treasures of the town store.

"Besides, there have been a lot of rich people who have appeared in the past two years. Most people think that a few hundred yuan is too expensive, but they think that a few thousand yuan is not good. But there are many furniture on the market at present. Less high-end, this can also be used as a direction, killing two birds with one stone.”

This old Cai also understands that although high-end products are small in volume, they are highly profitable.

"The last point, it may be in the long run. If we make the styles in professional journals and get the approval of customers, then we can consider doing foreign trade."

"Doing foreign trade? This is too difficult!" Old Cai was deeply touched by this. When he was still working in the city furniture factory, the companies that could earn foreign exchange were all star companies, and they were all celebrities in the eyes of governments at all levels. The furniture factory where he worked did not even earn a dollar in foreign exchange.

At this time, it is not easy to do foreign trade. You don’t have to think about self-support import and export rights. It’s good to find a trading company to help you, even if you have to pay a high commission, even if the money is returned to the trading company, you will still have an account. Period, it doesn't matter, as long as you can do it.

Think about those furniture factories of average size in the future, whose foreign trade was tens of millions a year. Now, as long as you receive a sum of millions, isn't this factory developed?

"It's difficult, and it's a long-term goal, but it's always good to prepare early. I read in the newspapers that the state has always vigorously encouraged exports and provided various subsidies, so this is a trend. Regarding our advantages, the newspaper It is also clear from the above that compared with developed countries, our labor cost is now very low, especially for some products with low technical requirements, there is still a great cost advantage in the international arena. So this matter should be done as soon as possible and wait until All the peers realize that if they are ready to do it and then follow the trend, isn't that not an advantage?"

"If you think about it, most foreign trade orders are settled in US dollars. Let's not say too much. If a single order is tens of thousands of US dollars, converted into RMB, it is hundreds of thousands of dollars." Feng Yiping threw a big cake.

In the past two years, the domestic economic situation has changed dramatically. It is said that this year, when the money is deposited in the bank, the annualized rate of return will add up, so that later people dare not think that it is close to 20%.

In addition, according to statistics, from the beginning of this year to the present, in half a year, the exchange rate of RMB against the US dollar has depreciated by half, so although the US dollar is no longer called the US dollar, in these days, let alone earning US dollars, you will Send dollars in and you'll make money.

Lao Cai didn't even think about it at this time. You are a child in the countryside. You have never seen tens of thousands of dollars. How can you talk about hundreds of thousands of things without changing his face? He is already immersed in dozens of hundreds of thousands In the beautiful imagination of Wan's foreign trade business.

"Yes, it is necessary to prepare early, to prepare early," he said incoherently with excitement, and was dazed by the big cake of foreign trade thrown by Feng Yiping.

When the other colleagues were still fighting in the one-acre-three-point field in front of him, he had already focused on the world, and felt that he had reached a new level and a realm.

Feng Yiping originally thought about going back to cook for his parents at noon, but as soon as Old Cai asked about it, he was still unsure when it came to lunch.

He didn't say everything. He understood some of the questions Lao Cai asked, but he still pretended not to understand. Everything he said was more in line with him now.

Cai Hong came over after get off work and was surprised to see that his father was like a primary school student, listening to Feng Yiping's words and taking notes, but not refilling Feng Yiping's water.

Lao Cai closed the notebook and patted it with his hand, "Sure enough, it was a hero who came out of a young man, and he had to serve the old man. This morning, I have benefited a lot, and I have benefited a lot! Yiping, you say, how should I thank you?"

Feng Yiping showed off all morning, showing off so much, and also a little tired, he gulped down the cup of tea in front of him. "I'm just talking about my family. If I haven't tested it in practice, I can at most give you a reference. How can I help?"

"Haha, still so humble, good! Good! Let's go and eat."

Feng Yiping followed behind, thought about it and said, "Uncle Cai, if you can, do you really want to trouble you?"

"What trouble is not troublesome, you say." Lao Cai also patted him on the shoulder, "Don't be so polite with me."

"Okay, that's right, it's not a long-term solution for my parents to keep going like this, it's too hard, and their current small stall may be barely enough to support the family, so there's no way to talk about any development. I just thought, we should It’s best to find a storefront, even if it’s just a noodle shop, it’s not like it’s been exposed to the wind and the sun all day long. You’re familiar, can you help us pay attention?”

"You are really a filial child. It is also a blessing for your parents to have a child like you! Don't worry, I will take care of this matter, and I will definitely find a satisfactory one for you, preferably the store downstairs and the upstairs. The kind that lives in, it's convenient, okay?"

"Of course it's good, then thank Uncle Cai first!"

"You kid, I told you, don't be so polite, let's go, there's nothing else to do, then eat first."