Chapter 306 Positioning and Arrangement

The idea of ​​running a magazine in Hong Kong is not a sudden whim of Feng Yiping, he had such an idea long ago, and now the time is finally ripe.

As a reborn person, it is a natural advantage to know the world's major events in the next ten years. How to expand this advantage, Feng Yiping believes that it is a good choice to run a professional magazine.

Some people succeed, some people fail, sometimes because there is too little information to refer to when making decisions, and sometimes because there is too much information to refer to. In the information, grasp the key pieces to make the correct decision. Feng Yiping hopes to provide people with such a magazine. Some of the views in his magazine can make those who make decisions unreservedly believe that As a strong reason and support for their decision-making.

This is not a problem for Feng Yiping, because he knows it in the end. And when you predict the result, it is a thousand times easier to find reasons to support the result in reverse, so it is not difficult to write such an article.

For example, the Internet bubble that is coming in the first quarter of next year, who would have imagined it now? Many people also advocate with some Western investors that 3 years of the Internet economy is equal to 70 years of the industrial economy.

Of course, he is not trying to be a prophet, but he wants to organize a batch of such articles and put forward some possible trends. In fact, the problem has always existed, but most people are fascinated by the current prosperity. People have discovered it, but people always take chances. Those who firmly believe that the bubble is about to burst must be a minority. He is the only one who is sure and definitely knows that the bubble will burst soon.

And those companies and individuals in the coming Internet winter are now sneering at these claims.

Next year will not only be the new millennium, but also a very crucial year in international politics. In March next year, Yeltsin will hand over to Putin ahead of schedule in Russia, which will kick off the prelude to the ten-year presidential career of the new tsar. Regarding this matter, Feng Yiping is probably now Clearer than Putin.

Correspondingly, there will be the US general election next year, which will be a real Hollywood drama, with ups and downs, twists and turns, and bright futures, but now it is estimated that only Feng Yiping knows that Bush Jr. will be elected in the end.

Of course, it is impossible for him to remember all the major international events in the future. That is just right. No matter what time it is, an omniscient person will not end well.

Later, many people made money by opening blogs to gain reputation for themselves. He is running a magazine now, which is of the same nature as that. However, he is confident in running this magazine successfully. The founders of the famous Time Weekly , but there is no good condition for him to predict the world's big and small events in the next few decades.

At the same time, it seems that there is no suspense for him to enter the Department of Economics and Management of Tsinghua University. He does not mind adding the title of expert and scholar to his identity as a businessman in the future. In many cases, entrepreneurs are the guests of politicians, and experts and scholars, Another guest of honor for entrepreneurs.

Moreover, running such a magazine, after success, will gather for him a network of contacts that ordinary people can't even match. No matter ancient or modern, Chinese or foreign, such high-quality network resources are inestimable wealth.

More importantly, with his strength, it is very difficult to start a magazine in China now, but in Hong Kong, running a magazine is really as simple as starting a blog later, with almost no restrictions. Except for the registered capital of 10,000 Hong Kong dollars that does not require capital verification, and unless it is self-imposed, there is no control over the content of magazines in Hong Kong.

Of course, although the procedure is simple, it is still not simple if profit is considered.

It can also be regarded as benefiting from the impact of the financial turmoil, whether it is recruiting people or leasing office space, it is very fast.

On the morning of the 20th, in the rented 300-square-meter office building, Feng Yiping talked about ideas for several hours in front of a dozen cats and kittens currently recruited. Huang Jingping also came and sat quietly. On the side, watching Feng Yiping talking eloquently all morning.

He mainly talked about the positioning of the magazine, from overall positioning, to content status, reader positioning, advertiser positioning, advertising content positioning, etc. He talked about it in detail, and it can be summed up in one sentence. Big companies like Top 100, or some multinational corporations with global strategy and vision, and political elites are serious political and economic magazines whose main readers and advertisers are.

Other issues, including the magazine's operating model, business direction, remuneration for accepting manuscripts, as well as activity plans and advertising fee standards, are all determined by the hired team led by Bao Zhuoyuan.

Now the editor-in-chief, chief financial officer, and legal adviser have been confirmed. Other staffing, recruitment and training are also determined by the team led by Bao Zhuoyuan.

For the recruitment of personnel, he made an additional requirement, because the monthly magazine does not have too high requirements for timeliness, so more experienced writers can be recruited in the early stage, and reporters can be fewer. These writers will work as a team , mainly to complete the projects he explained.

In the future, when the magazine has a certain reputation, it will attract some professional talents to form a research team to track and study international and domestic hot issues.

Of course, he also confirmed one thing, that is, the investment amount, currently tentatively set at 10 million Hong Kong dollars.

Hearing him say such a big deal, most of the people below are still puzzled. For such a political and economic magazine, and it sounds like Feng Yiping himself was the main contributor in the early stage, an article written by such a young man can In the eyes of those top 500 and political elites? I'm afraid I won't even take a look at it.

They naturally classify Feng Yiping as the kind of people who want to burn money to gain their reputation when they have a little wealth. What is unpleasant is that it is estimated that I will have to find another job soon.

Except for the legal counsel, Attorney Tian, ​​there are only two people who fully believe in Feng Yiping. One is of course Gao Yiming. Feng Yiping's actions are equivalent to saving him from the sea of ​​suffering. In the short term, even if what Feng Yiping said is wrong, he will insist on it. follow.

The other one is Bao Zhuoyuan. Although the magazine closed down and he is still at home, but at his age, unlike Gao Yiming, he has no family at all. The savings from the past few decades are enough for him to enjoy himself. He is willing to leave the mountain while shopping around the world while taking care of the elderly. In addition to the recommendation of his acquaintances in the law firm, it is mainly Feng Yiping who had a long talk with him all morning that moved him.

After the conversation that time, he only had one feeling, "The ancients said, 'Since ancient times, heroes come out of youth', honestly, don't deceive me!"

"Then Yiping, about the first issue, when do you want it to be?" Bao Zhuoyuan saw the contempt of those people, and there is no need to explain now, because they may not believe your explanation.

Feng Yiping also saw it, and he didn't want to explain, as a boss, there was no need to explain everything to these employees who hadn't yet formed a cohesive force for the company.

"If there are no well-organized high-quality manuscripts, there is no need to rush to launch the magazine. My opinion is that it will not be too late to launch the first issue in January next year."

For a journal like theirs that has just been published, it is unrealistic to expect those who are famous and influential to contribute articles unless you pay a high salary.

And his high position determines that it is impossible to accept those manuscripts that are fake.

"Everyone, don't be pressured. I plan to lose money for the first issue. The magazine will deliver to our target customers for free. In terms of advertising, everyone will work hard. If you really can't find your ideal customer, the advertisement for the first issue will be empty. Believe me, Things will definitely change by the time our February issue comes out."

After the meeting, Bao Zhuoyuan sent Feng Yiping and the others downstairs, "Mr. Bao, please!" Feng Yiping held Bao Zhuoyuan's hand and said.

"Mr. Feng, don't worry, if you treat me as a national scholar, I will repay you as a national scholar!" Feng Yiping said formally, and he also called him Mr. Feng.

Gao Yiming also followed, "Mr. Feng, I will definitely fulfill my promise!"

Feng Yiping shook hands with him, "I believe in you!"

In the evening, Feng Yiping accompanied Huang Jingping, who was obsessed with the night scene, to the top of Victoria Peak. The two quietly embraced each other and looked at the bright lights below. !” Huang Jingping said with emotion.

"Let's work hard together!" A gust of cool wind blew by, and Feng Yiping hugged her tighter.