Chapter 2249 Persuasion

Page also looked at Brin, and it was indeed the case!

Brin shrugged quietly, as if to say that their family was like this.

Page glanced at the door and leaned forward a little, "Susan, we have always had a tacit understanding with Feng on many issues, but some of the issues you mentioned are still too early for now,"

This is naturally about Google's acquisition of Feng Yiping's company.

Neither of them nor Feng Yiping had a clear discussion on this issue, but they did have some unspeakable tacit understanding with each other. Of course, it was obviously inappropriate to talk about this issue when Facebook had not yet developed to the stage of listing.

Unlike them, Feng Yiping currently has no shortage of development funds, and Facebook's prospects are so bright that he has no need to sell his company at all.

This is not based on the relationship between them, Google and Feng Yiping. This point is actually a consensus in the US and even the world's economic circles.

Therefore, no matter whether it is Facebook or YouTube, no company has proposed the idea of ​​acquisition so far.

Although Facebook and YouTube cannot be compared with Microsoft and Google, everyone knows that proposing to Feng Yiping to acquire his Facebook and YouTube is probably equivalent to proposing to Gates to acquire Microsoft, and proposing to him and Brin to acquire Google, which is very funny.

Because they are already very rich, and they are not ordinary rich. The wealth they have is not enough to spend in this lifetime.

And their companies have absolute advantages in their respective fields, that is, they are all hens that lay golden eggs, so how abnormal must their brains be to agree to sell their companies?

Susan only thought about it and didn't waste time on this issue.

She could imagine who would have the courage and confidence to run to Feng Yiping and say, "I want to acquire your company."

If there really is such a person, she will laugh at him, because that person must be mentally ill, or he wants to increase his popularity through such things.

Of course, such a person must not even meet Feng Yiping.

"I think, Susan, at least you will understand another thing better. From investing in Google to now, Feng can be said to have always given priority to the company,"

"Do you still remember that you gave up your layout in electronic maps and transferred all the related achievements to us?"

Susan was silent.

She was very familiar with Feng Yiping's support for Google in cloud computing and cloud platforms.

It can be said that Feng Yiping and his company have never taken the initiative to get involved in the business areas that Google has already laid out. On the contrary, Google has followed suit.

So it is fair to say that Feng Yiping is very competent, whether as a strategic director or a major shareholder.

"Although this is the first time we talk about this issue, I think everyone's concerns about Facebook should mainly come from their growing number of users and that they have more user information than us. So do you think that in the future, the accuracy of their advertising will be higher than ours?" Page asked.

"Because from the current data, it is obvious that our biggest competitors are mainly Yahoo and Microsoft,"

Indeed, Facebook has only recently launched its business plan, and their advertising platform has not been online for long. The current revenue in the field of online advertising can be said to be far behind that of Google, the big brother who ranks first. Instead, Yahoo and Microsoft currently occupy a large share.

Especially Yahoo, they used to sit in the position of Google now.

From this perspective, there is definitely competition between Facebook and Google, but it is definitely not as urgent as Yahoo and Microsoft.

The reason why Susan and her team are a little anxious about this should be due to their concerns about future trends.

Because they all know that the most important point in the advertising industry is precise delivery.

The iron rule of the advertising industry is that the platform for precise delivery eliminates the platform for extensive delivery.

How to achieve precise delivery? The key is to know enough user characteristics, such as age, gender, hobbies, etc.

The reason why Google replaced Yahoo and became the king of the online advertising field is that portals like Yahoo don’t know who the users who browse their news are and what characteristics they have.

At this point, search engines will obviously have more advantages, because users have already expressed their preferences when searching.

Google's advertising system can display highly relevant ads to users on the search page based on the keywords entered by users.

Social networking sites such as Facebook, because they directly have more user information, will obviously do better than Google's search engine relationship chain in this regard.

Susan nodded, "I admit that my colleagues and I are worried about the future development,"

"Because we are confident that we can defeat Yahoo and are not afraid of Microsoft's challenge, but because of Facebook's inherent advantages in precision delivery, it will definitely be our strongest competitor in the future,"

"We appreciate your and your team's vision," Page said.

In fact, he and Brin can understand other reasons why Susan and her team, as well as some people in Google, are more dissatisfied with Feng Yiping and his company than Yahoo or Microsoft.

Because compared with the two opponents, Feng Yiping is definitely one of them, and many times, competition from one of them is more uncomfortable.

This is equivalent to a feeling of betrayal.

"Regarding the competition in the advertising field, we can also look at this issue from another angle," Page stood up and walked to the writing board on the wall.

"From our own and industry-related data," he wrote two words on the writing board, "Photos and games account for the vast majority of page views,"

"So what is the effective way to increase our advertising share? Naturally, it is to increase our traffic in these two areas,"

He glanced at Brin at this time.

Brin immediately continued, "Susan, do you know who came up with this idea?"

Since you asked so clearly, it must be Feng Yiping, "Feng?"

"Yes, it was Feng, so under his suggestion, we are preparing to develop a new product, that is, Google Photos,"

"We believe that this will be one of our most amazing products,"

Susan immediately understood that the three of them must have a high degree of tacit understanding on the competition and future development of the two companies.

This fact naturally also confirms that Feng Yiping is competent for Google.

"I think I understand," she murmured.

She increasingly felt that what Feng Yiping did was really impeccable.

"Of course, we also feel that Facebook does have some competition with us," Page sat back, "There is a set of data that you may not have noticed. Recently, our employee turnover rate has been on the rise,"

"Does that mean that many of them have gone to Facebook?" Susan asked immediately.

Recently, she has been busy acquiring DoubleClick and having a baby, and she really doesn't pay much attention to things outside her business scope.

"Yes," Page was somewhat helpless, "You should pay attention. Although Sandberg is the only one in your team who has joined Facebook, she was poached by Feng with our consent,"

"But we can be sure that there will be other members who will choose to join Facebook in the future,"

"So we are also paying attention to a question recently, why do so many people think Facebook is more attractive than us,"

"Is there such a possibility," Susan thought for a while, "some of our colleagues who are not under financial pressure will now choose to work for their interests instead of for income?"

Since Google went public, with the steady rise in stock prices, more and more Googlers, although they have not yet achieved financial freedom in the usual sense, do have the conditions to no longer endure the pressure at work and have the confidence to work for their interests.

So, sometimes, it is not always a good thing for employees to have too much money.

Susan is the 16th employee of Google. Excluding Page, the first, and Brin, the second, one-third of the other 13 employees who joined Google before her have chosen to leave.

And the destinations of these people are also concentrated. They all choose to become investors. There are also two who are starting their own businesses while becoming investors.

But they are obviously more confident in starting a business, because even if the business fails, they can easily afford such losses.

"Such a possibility should exist," Page nodded, "so let us analyze a question, why are so many of our employees more interested in Facebook, or why do they think it is more interesting to work at Facebook?"

"Is it our working atmosphere, or our team building, or their personal development prospects here are not as good as at Facebook?"

"So from this perspective, such competition can obviously promote us to make a lot of beneficial improvements,"

"I have been thinking about a question recently, is it that the more successful we are, the more we are infected with some habits of Yahoo and Microsoft?"

"And now Facebook is like us a few years ago?"

But this is another aspect of the problem.

Page fell into new thinking, Brin said, "But we can be sure of one thing, no matter how many people in your team, how many core people choose to join Facebook in the future, I think we don't have to worry that Facebook will copy our AdSense,"

This is certain.

Susan believes that even those employees who have some opinions about Feng Yiping now will not have such concerns.

They fully believe that Facebook under Feng Yiping's leadership will not do such a thing.

"By the way," Page stood up and sat back behind his computer, "You can actually communicate with Feng directly about this issue,"

"I think he will be happy to share some of his views with you,"

"Okay," Susan knew that this meant the end of the conversation.

But, you all asked me to discuss such issues with him, and you also said that you and him would not have tacit understanding and consensus on some key issues?

"When will Feng arrive?" Susan asked Brin.

"Two days before the wedding," Brin said.

Feng Yiping will not be absent when he gets married.

…………

Compared to Google's calmness and confidence, the atmosphere at Blackstone, located on Wall Street in New York, has been tense in recent days.

This is undoubtedly a very successful financial company.

Let's put it this way. Last year, Blackstone made a profit of more than 2.2 billion US dollars, and created a profit of 2.95 million US dollars per capita, which is 8 times the profit per capita of Goldman Sachs, another giant on Wall Street.

For this reason, Blackstone's founder and spiritual leader, Steve Schwarzman - he also has another name that we are more familiar with, Mr. Schwarzman, has been hailed as the king of kings on Wall Street.

However, this king of kings is quite unhappy at this time, and it can even be said that he is very angry.

Since the beginning of the new century, China has always been the focus of their investment. For this reason, they have done a lot of preparation work, including a comprehensive analysis of China's characteristics.

Therefore, they chose a very capable person in charge for their Greater China headquarters.

The person in charge is the former head of the finance department of the Hong Kong Special Administrative Region government. He has very rich connections in both the political and business circles in China.

It is thanks to his efforts that Blackstone is about to win a $3 billion investment as soon as it enters China.

China's newly established Huitou Company will spend $3 billion to purchase nearly 10% of Blackstone's shares before its IPO.

This can be said to be quite exciting news.

However, now the deal, which is close to signing, has suddenly fallen through.

This makes Su Shiyi very angry.

In fact, the focus of this deal is not the $3 billion. He is sure that his company's shares will not be subscribed by no one.

What he cares most about is that cooperating with a company like Huitou at the capital level will bring convenience to his investment in mainland China.

But now, this wishful thinking has obviously failed.

Who ruined this deal? This is what the angry him wants to know most at this time.

And the person he wants to know is preparing to leave for the United States at this time.