Chapter 2118 A Win-Win Choice

"This will be a platform specially created for the products of everyone here," Lao Ma continued to explain the purpose of this initiative.

However, everyone in the audience couldn't help but start talking at this time, and many people looked at Lao Ma with obvious suspicion.

What did he just say, monthly sales of 5 billion or even 10 billion? Doesn’t that mean that their platform alone can achieve sales of 60 billion to 100 billion a year?

is it possible?

You know, in 2004, Gome, the two major domestic appliance chain sales giants in the north and south, had sales of just over 20 billion, while Suning's sales were just over 9 billion.

How did they achieve such results? In the past year, the two of them have greatly accelerated the speed of opening stores, reaching an average of opening a new store in five days.

They couldn't help but think of another similar meeting held early last year.

It was a meeting called the "Global Strategy Summit" held by the United States in the capital.

It was also at that meeting that they proposed a goal to achieve sales of 120 billion by 2008, which is consistent with what Lao Ma said on stage today.

Haha, two of them have exceeded 100 billion, and together they are the only two companies that can help everyone sell 200 billion. Is this a good day for us is coming?

Most people here don't see it that way.

Mr. Zhang shook his head slightly.

Fortunately, Lao Ma did not specifically say in which year he can achieve this goal. From this point of view, he is quite cautious.

But there will still be people applauding.

Queen Dong stood up, clapped her hands and said, "I support!"

Of course she supports it.

Everyone is aware of the dispute between Gree and offline giants.

After their products were withdrawn by Gome, they competed to open stores next to every Gome store.

Seeing this, Lao Ma had to stop and explain, "I understand everyone's doubts, but I believe you are also very clear about the important point. The flagship store in our mall is independently operated by everyone. As a platform, we are just We will do our best to help you achieve higher sales,”

"Our platform is not only a platform that helps everyone sell, but also a platform that allows everyone to directly hear the opinions of users,"

This is what everyone wants to hear.

The reason why many of them did not send deputies to attend the meeting this time, but came in person, was not only because this was an invitation personally sent by Feng Yiping, but also because they needed other channels.

The growth of domestic home appliance chain giants makes them both happy and worried.

As a manufacturer of home appliances and 3C products, sales are always their most critical issue. The strong sales capabilities of domestic home appliance chain giants are undoubtedly their good helpers. Agreements with those companies mean high sales.

What is worrying is naturally what happened to Gree.

These days, it is not news that customers are bullying stores and sellers are forcing manufacturers.

Today it is Gree, tomorrow it may be them.

But as a manufacturer, how can we give up pricing power and market decision-making power and be reduced to making a profit at a loss?

Many of them actually know this very well.

Let’s put it this way, if the combined annual sales of those companies in the home appliance chain industry account for more than half of the home appliance sales market, then it can be said that a large part of them sitting here today , I am afraid that I can only let others control me, without any room for bargaining.

This is not conjecture, there is precedent to follow.

The conflict between home appliance manufacturers and powerful sellers already occurred in Japan in the 1960s.

At that time, Japan's domestic home appliance chain Daiei repeatedly undermined Panasonic's market strategy because of its dominant position in the sales market.

Panasonic allows middlemen to sell at a minimum of 10% off the guide price, and Daiei sells it at a 15% discount. Panasonic sets a 15% discount, and Daiei sells it at a 20% discount... In short, it is 5 points lower than you.

Dairong took advantage of such a low price to steal the business of other middlemen. In turn, it also asked Panasonic to compensate him for the 5 points of losses.

After that, Panasonic stopped supplying Daiei...

The entanglement between the two parties lasted from 1964 to 1994 - this is a full 30 years.

Which company is willing to spend 30 years on something like this?

How many years has it been since our reform and opening up?

Panasonic is also very powerful, otherwise, it would have been ruined long ago.

That's why there are so many top leaders attending this meeting this time. They need other channels, and they are channels in their own hands.

Jiasheng Mall is just such a channel.

As Lao Ma said, this is not only a channel that can increase their sales and hear the voices of users, but also a channel through which they can improve their voice when negotiating with other middlemen, especially large home appliance chains. and a channel for confidence.

"We will not negotiate terms with you. We just want you to provide more high-quality products to our users. We hope that our partners can invest more energy in operating the flagship store. We hope that pre-sales consultation , can be enthusiastic and clear, and the after-sales service can be fast and thoughtful,”

Lao Ma's words undoubtedly made everyone feel comfortable listening to them.

When offline chain merchants discuss cooperation with them, their first concern is not your technology or your products. What they care about are various conditions, including the priority of supply, payment period, convenience of returns, and logistics costs. The amount of burden and rebate...

"As for the sale, we are responsible for it,"

"We know that the most critical issue for the sale of large home appliances online is the time of arrival, and we have been prepared for this."

This is also the biggest shortcoming between online and offline stores.

Offline stores generally have their own warehouses, so the arrival is fast.

"We have a nationwide backbone logistics network that will cover all large and medium-sized cities in the country in the next five years, and will be able to complete full coverage within eight years at the latest."

Such a large infrastructure project cannot be achieved in just one or two words.

For such a large investment, even Jiasheng does not have the ability to invest all at once, and there must be a process.

Although according to the current trend, Jiasheng only needs to pay a small part of the funds for logistics centers and supporting facilities in various places, and the rest can be financed from banks, but such a reckless move is not what Feng Yiping wants.

As for why the first stage takes five years and the second stage only takes three years, it is because he believes that this work can be greatly accelerated after 2008.

As for why? Because he is confident that in 2008 and 2009, he can make use of the well-known subprime mortgage crisis to greatly increase his wealth, especially cash assets.

"In order to shorten the delivery cycle when the logistics network is not yet perfect, after discussing with the express delivery company, we decided to start the night delivery service in the near future,"

"We all know that large appliances, in particular, are generally large in size. In some parts of the city, there will be restrictions on vehicles passing during the day,"

"We also need to understand that some users may not have time to stay at home during the day,"

"So we will be the first to launch this service in the cities where the logistics centers are already in use - as you know, these are the largest cities in the country and the cities with the largest home appliance sales,"

"Our express delivery company partners will continue to deliver goods until 23:00 at night,"

"And we promise that no matter whether there is an elevator or not, no matter which floor, as long as the goods purchased in the electrical appliance city, they will be delivered to the door,"

"This is a good move," Mr. Zhang said softly to Feng Yiping.

Feng Yiping certainly knew this.

However, what Mr. Zhang and his team did not know was that the purpose of setting up the electrical appliance city was not to target offline home appliance chains at all.

When their own backbone logistics network is built, offline chains will lose their biggest advantage, but will have to bear high costs.

He is targeting possible peers.

Of course, judging from his current planning and implementation, some of the possible paths to go together are probably almost blocked.

"Of course, considering the concerns of many users about online shopping, we still hope to get everyone's full support in some aspects,"

"We hope that all merchants in the electrical city can unanimously promise that the goods we sell in our flagship store are all new products that have passed the inspection of our company,"

Lao Ma specifically mentioned "new products" here.

"We also hope that everyone can solemnly promise to compensate three times for fakes,"

At this stage, when users buy home appliances and 3C products online, such as TVs and computers, the biggest concern is whether they will buy fakes?

If both merchants and platforms can make such a promise, then it will definitely be able to effectively dispel the concerns of at least some people.

"No problem," "We agree," "It should be like this," said Queen Dong, Lenovo's General Manager Yang and General Manager Zhang immediately.

Lao Ma looked at Feng Yiping and found that Feng Yiping was also smiling at him. As a platform, the biggest support they needed was finally in hand.

ps: Does everyone have any remaining monthly tickets? If you don't use it anymore, it's useless.