Chapter 2017 Mutual Benefit
Feng Yiping didn't really ask this question. Murdoch said this probably to quickly close the distance between them.
We all have this experience. Sometimes, not only do we quickly become attached to each other because we have the same hobbies, but many times we also quickly become attached to each other because of our common dislike for something or a certain person. The effect will be even better if it becomes warmer.
Even if Murdoch really couldn't help but complain about the filmmakers in front of Feng Yiping, that doesn't mean that he is willing to sell Fox at this time.
It's like he now has two sons. Although he obviously prefers his eldest son Raffarin, it doesn't mean that he thinks his younger son James is redundant.
Although Feng Yiping did not understand this old gentleman's attitude towards filmmakers before, he must have read a lot of information before coming here. The most common thing that this old gentleman does to reach the heights he is today is Buy buy buy.
Mainly buying newspaper companies and TV stations. When the Australian ones are almost enough, they start buying British and American ones. Once they have a foundation in British and American ones, they buy Asian ones... When they have their own newspapers or newspapers in many countries around the world, In the television business, he became a media giant.
It can be said that his achievements today mainly rely on acquisitions. At the moment, it is obviously unrealistic for you to ask him to sell important entertainment assets like Fox.
But in the future, when high technology has an increasing impact on the entertainment industry, this is really not a sure thing.
"I understand how you feel. The entire atmosphere in Hollywood is indeed different from many other places, but I think it may be because of this that so many excellent films have been produced here," Feng Yiping said.
He understands very well that a giant like Murdoch, who has a global news industry, when he sees the various natural and man-made disasters happening around the world today, he will definitely be moved by some Hollywood stars to launch some charity projects for small animals. , scoffed.
But perhaps it is precisely because there are such a group of vain, impetuous, naive and neurotic people in Hollywood that they can produce so many excellent movies.
Including Netflix and Amazon, which later profoundly affected the Hollywood landscape, their self-produced dramas still relied on this group of Hollywood people.
"Yes, I have advised Murdoch not to be so extreme. Every industry has its own characteristics," Mrs. Murdoch also said.
"But I think Murdoch is right. Hollywood does have many aspects that need improvement," Feng Yiping said.
Murdoch nodded first, then shook his head, "But these people in Hollywood don't have such an understanding,"
"So, you acquired Marvel and want to try something like this?"
"I have never thought about it this way. My acquisition of Netflix was just like your acquisition of Fox, because of business needs. At this time, only Marvel happened to be the most suitable target," Feng Yiping said.
I entered Hollywood precisely to change Hollywood. I entered Hollywood not only to acquire Marvel, but also to change many of Hollywood’s traditional practices. Eventually, Netflix became an existence that even the six major Hollywood studios could not sleep at night. .
But he's not a stickler, so he won't say anything superficial or profound.
Murdoch looked at Feng Yiping with a profound look in his eyes. In addition to his quick reactions, this young man also had a calmness that was inconsistent with his age.
Faced with his own probing questions, he neither stated his true purpose nor flatly denied it. Instead, he explained it with "business needs."
This response is indeed perfect.
"Indeed, I purchased Fox precisely because Fox was in trouble at the time, and I needed the TV stations owned by Fox,"
"As of now, I don't understand the American media industry. You see, among the large Hollywood film studios, Disney, the only one that has not been acquired, is currently the strongest, but it is not the largest. 's media group,"
"Comcast," Feng Yiping answered with four words.
"Exactly, Comcast, which was originally a cable TV service provider in a small city, has now become the largest media company in the United States. What do you think of this issue?"
Feng Yiping thought for a moment, "We have to admit that Disney does have a different business strategy from other Hollywood companies. Other film companies focus more on stories and tend to perfectly present a good story to everyone."
"But Disney, they don't seem to pay attention to stories. Relatively speaking, they care more about the characters created in their works,"
Looking at the Murdochs' confused expressions, he explained, "For example, when I was a kid, I didn't watch Disney cartoons, but that didn't stop me from knowing Mickey Mouse and Donald Duck."
"Oh, you summed it up right. Disney relies on these eternal characters to extend the downstream industry chain of Disneyland and toy sales, allowing them to have a larger market scale, lower costs, and longer life. Stable profit returns," Murdoch concluded.
This old gentleman is indeed very wise.
"As for Comcast, which was not a traditional media company, it has now become a giant in the media industry. This may also mean that in some industries with slow changes and mature markets, the industry structure has been fixed, and the existence of traditional monopoly giants has curbed This leaves no room for new companies in the industry to grow, but companies outside the industry have more opportunities.”
"In today's society, when many industry giants look back and find that there are no strong competitors, so they relax and start to take a nap, they may not know that some companies outside the industry are about to become what they seem to be. They dominate the industry,"
This is why later Netflix became a media giant, Tesla became an automobile giant with a market value exceeding General Motors and Ford, Taobao became the largest retailer in the country, and Xiaomi once became the "Chinese Cool Alliance" with more background and experience. Industry giant, also eclipsed by smartphone companies.
"Comcast's success actually has a common experience with Mr. Murdoch's success. You have both very powerfully proved one thing. Through financial mergers and acquisitions, companies can grow rapidly and make up for some of their original shortcomings. board, and gain cost advantages, is a very feasible path,"
"Haha," Murdoch couldn't help but smile happily.
If the person who said this was an ordinary young man, Murdoch would only take it as a compliment, but the person who said this is Feng Yiping. His future achievements will surpass his own, and his personal wealth has already surpassed his own. Feng Yiping.
Feng Yiping commented on his most proud strategy like this. No wonder he was so happy.
Seeing the maid approaching, Murdoch actually pushed Feng Yiping towards the restaurant, "Let's go to eat,"
Mrs. Murdoch saw this scene in her eyes and sighed with emotion. Although this comparison is not appropriate, you don't seem to like your children that much!
And it seems that the words you prepared did not bring him closer to us. On the contrary, the few words he said successfully made you like him?
Also, why do you look so relaxed? It's just a few compliments, isn't it?
…………
The dinner was naturally very sumptuous and had an authentic Australian flavor. Wine and beef were, of course, from Australia. Australia’s representative snack, meat pie, was also on the table.
Including desserts, the lamington cake that many Australian families often eat after dinner is prepared.
The dinner was also very joyful. On such occasions, Feng Yiping was always polite and polite, and Murdoch Sr. was also deliberately accommodating. In addition, Mrs. Murdoch was there to make adjustments. This meal was truly a feast for both host and guest.
The dry information was also determined during the chat after dinner. "Feng, you know, our TV station has a huge demand for TV series. Is Marvel willing to cooperate with us in these aspects?" Old Murdoch said .
"Thank you Murdoch, I will tell them the good news," Feng Yiping knew that with these words, the cooperation between Marvel and Fox was finalized.
"Haha, you're welcome. It's mutually beneficial. I like this kind of cooperation the best," Murdoch said with a smile.
"Yes," Feng Yiping nodded, "For example, in Asia, we also have many places where we can cooperate."
Star Media, headquartered in Hong Kong, is also a wholly-owned subsidiary of News Corporation.
"That's right," Murdoch held Feng Yiping's hand at the door again, "Looking forward to our next meeting,"
…………
After Sababan drove out of the driveway in front of the mansion, the couple headed home. "Murdoch, didn't you forget to ask the most important question?" Mrs. Murdoch said.
"You mean MySpace?"
"Yes, he has never responded to this. Doesn't this make you a little confused? I think the atmosphere today is quite good, why don't you mention it,"
Needless to say, Feng Yiping also knew that the reason for inviting him to his home was for Skype, so there was no need to say this clearly.
"No, he's made his stance clear," Murdoch said.
"He said that?" Mrs. Murdoch recalled, "No, you didn't discuss this issue at all."
"You forgot, he said that financial mergers and acquisitions are also a good way to make up for some of the original shortcomings,"
"Oh," Mrs. Murdoch thought for a moment, "I see, no wonder you were so relaxed at the time,"
"But he really doesn't care about it at all,"
"This is a young man who looks gentle but is actually very powerful," Murdoch said.
He couldn't help but glance in the direction where the car left, and then his eyes were filled with the bright lights of Beverly Hills.