Chapter 1542 You’re Welcome

"Arrogant?" Jobs was stunned for a moment, and stopped walking back and forth. He stopped and looked at Feng Yiping with cold and sharp eyes.

But Feng Yiping, who was already familiar with him, didn't care too much about his behavior.

Because this can be said to be his normal state at work, and it has nothing to do with whether your opinions are good or bad, or whether what you say is pleasant to hear.

"Yes, it's arrogant," Feng Yiping met his eyes that were definitely not friendly, and hammered his point of view without hesitation.

Another characteristic of Jobs, he also knew that he was a person who focused on effectiveness, so what he could not tolerate most were those fools who had no correct opinions, but he actually had a high tolerance for smart people who put forward correct opinions.

As long as your opinions made sense, he would accept them even if you put them forward in a glaring way.

Moreover, with Feng Yiping's current achievements, he no longer had to accommodate anyone, even if it was Jobs.

Is there any need to question Apple's arrogance in China? From pre-sales to sales and then to after-sales, at which stage in China was Apple not arrogant?

From the past to the present, if there is no factor of its own, it will be the same in ten years. In its most important single market, it has been arrogant to the point of being a mess.

"You don't know until you come. After you come, even if you just take a look, you can understand a lot of things, right?"

"The two-day trip really made me understand a lot of things," said Jobs.

"I think, at least in theory, including Apple, no IT company has reason not to pay attention to China, don't you think so?" Feng Yiping continued.

Jobs nodded.

"But what about Apple? At least two days ago, as a well-known founder with many fans in China, as a person who has won the title of Forbes' Best CEO of the Year many times, you are still isolated from China, right?"

Jobs' attitude has eased, but Feng Yiping's three sentences all end with "right?", similar to a parallel sentence, expressing strong personal emotions.

"This also shows that no matter what the reason is, you are deceived by the people below, or you don't have a correct understanding of China. In short, from the mentality, you don't pay enough attention to the Chinese market, right?"

Feng Yiping said another sentence.

"Since even you, the person at the helm, don't take it seriously, the people below will naturally do the same, right?"

"All of these can be found in the final services and products. For example, Apple has many Japanese versions of its software products, but almost no Chinese versions."

"Yes, those professionals who like Apple will have no problem with English, but this is a very obvious attitude problem, because overall, the average English level in our country is not very high."

"But for a company like Apple that has won many international technology awards, what is the matter with developing Chinese version software based on the original software?"

Jobs felt speechless for Feng Yiping's words, because that was the fact.

"Let's look at it from a more professional perspective. Since entering China in 1992, 13 years ago, Apple has never announced any clear R&D, production or sales strategies in such a huge regional market."

"Even to the outside world, even the financial reports of the Chinese region cannot be provided. This is really hard to understand."

"And what else," Jobs has already sat down, apparently recording the specific aspects of what Feng Yiping said.

"After 13 years in China, we still only have offices in four cities. You've been to my hometown province, right? It definitely has huge potential. However, in such a city, they can't even find a place to buy iPods. I've heard my employees complain about this problem more than once."

"In addition, the relevant product information is also very opaque."

"In terms of business division, except for RB being an independent region, China, which has such a huge market potential, is actually only in the same position as South Korea and Thailand..."

"Therefore, there are few promotional activities, and even many channel dealers may have a very limited understanding of Apple and you, so what can we do?" How can we expect them to promote our products to more users? "

"The headquarters, which has no understanding of the specific situation, is highly centralized in terms of specific businesses and teams. It does not consider developing sub-regions to adapt to local sub-cultures, but instead copies the headquarters' system,"

"But the headquarters is mainly R&D, while the sub-regions are mainly sales. Can these two be treated the same? In this regard, we can consider learning from Charlie's McDonald's, which has established a sub-culture in China that adapts to local conditions,"...

Feng Yiping, who has never been an Apple fan, will speak a lot for those Apple fans who sold their kidneys to support Apple but were treated rudely by Apple.

It really feels good to block Jobs' face, criticize Apple against the wall, and hang it on the beam, while Jobs is taking notes seriously.

"I believe that as long as we take it seriously, the Chinese market will definitely bring explosive results,"

He is not talking nonsense about this.

It seemed that a few years later, when Apple’s second store in the capital, the one in Joy City, opened, the iPhone 4 happened to be on the market. As a result, the sales of the second store in Joy City that day exceeded 380 million yuan.

380 million a day! Most domestic companies can't achieve such sales after working hard for a year.

Later, on the day when the iPad was launched in China, the sales of four retail stores in China exceeded 120 million US dollars a day.

This is a goal that more companies can't achieve even after working hard for a whole year.

"You are right, I should have come earlier," Feng Yiping said so much with regret, and Jobs finally relaxed, and finally became confident.

"I also believe that as long as we pay attention to it, with the quality of our products, we will definitely achieve great success in China,"

"However, you can give me more suggestions in these aspects in the future,"

"No problem," Feng Yiping agreed very readily, as long as Jobs asked, he would do his duty.

"Then I also hope that the company can give me more stock purchase rights. If there are another million shares, I will be very happy," Feng Yiping also took the opportunity to put forward his own request.

"You are more confident about the development of our stock price than I am," Jobs said with a smile.

Indeed, more than once, he had no confidence in Apple's stock price. For example, the year he was kicked out of Apple, he sold all the Apple stocks he held except for one share to qualify for the board of directors.

If he had held those stocks, there would be no Bill Gates and Buffett, the world's richest man.

"I will convene a board meeting to discuss your request," Jobs stood up and pushed him out the door, "Good night,"

…………

In the morning, the chill was getting heavier. During the rush hour, Lao Ma took the coat and briefcase from the young, water-soft woman, "Let's go,"

"Be careful on the road, go home early," the other side said softly.

Lao Ma looked at her deeply again, "Well," and walked out of the door quickly.

The driver was already standing in front of the villa and opened the car door for him very professionally, "Good morning, Director,"

Lao Ma nodded majestically but casually, glanced at the front row, "Where's Xiao Jiang?"

Secretary Jiang Mingkai would often follow the car to pick him up early in the morning.

"I can't get through to him on the phone. Maybe he had something to do at home this morning."

Lao Ma didn't care. He had told him that he didn't need to pick him up in the morning, but Jiang Mingkai insisted, so he could only let him do it. Now it's not hard to understand that he didn't come once in a while.

As soon as he sat down, the car drove out smoothly. He picked up the newspaper on the seat next to him, glanced at the front page, and then looked down. He couldn't help but feel a little nervous. The guy who made him sweat coldly and feel uncomfortable in his heart was looking at him with a smile.

Compared with that time, this guy's current strength is much stronger. From a rich man, he has become a super rich man, from the richest man in the mainland to the richest man in Asia and Chinese.

Look at the visiting group he brought this time, that is, his circle of friends, those people are dazzling.

The official attitude towards him has also been adjusted to a few levels accordingly. In the past, when he came to the city, the city leaders didn't have to meet him every time, but now, every time he comes, the main leaders of the city will definitely meet him once.

As he saw now, the other person in the photo was the top leader of the city. The two held hands and smiled at the camera.

Lao Ma was somewhat relieved. Fortunately, when his son had a conflict with him, his relationship with the city leaders was not so close. At that time, it was only the district leaders who spoke for them publicly.

Otherwise, I am afraid that the city leaders would have issued instructions for the car accident caused by his son. Then his life, tut tut, might really be tossed into the hospital.

The content of the news is nothing more than that. The leaders cordially received Feng Yiping and the American entrepreneur delegation. Look, those dazzling American entrepreneurs are all ranked behind Feng Yiping's name. What does this show? This shows his status in the minds of the city leaders.

The reason for such a status is naturally because of his large investment in the city.

The top American entrepreneurs who came this time may not invest as much in the city as he does.

For example, a few years ago, the city received the world's richest man, the president of Microsoft, with high standards. What was the result? It didn't bring much investment, at least, it didn't match that person's wealth.

But look at Feng Yiping, there are new investment projects in the city every year, some of which fill in the blank areas of the city. The key is that they have developed well in these new areas. This is the entrepreneur that leaders like.

Because a successful company that has opened up a new field is equivalent to broadening the scope of investment attraction in the city. At the same time, such a company is also very exemplary and will attract more people to invest in that field.

What's more, the electronic map company he newly invested in said that the goal is to be listed on NASDAQ, and leaders like such companies.

Compared with him, his son, ah!

However, speaking of it, after that incident, he has matured. Not only can he follow Mr. Wang to gain experience, but he can also objectively connect himself with Mr. Wang more closely.

At the same time, he can also get to know more people by staying with Mr. Wang, and some of those people may develop into his own circle of friends in the future.

"Director, please slow down," the car has already driven smoothly to the unit, and the driver once again carefully escorted him out of the car.

It was the peak time for everyone to go to work, and the door was very lively. Lao Ma nodded to those who greeted him majestically and perfunctorily, and glanced at the door. Strangely, Xiao Jiang was not waiting for him here.

According to his previous habits, if he couldn't go home, he would definitely be here at the door, holding a cup of water and waiting for him enthusiastically.

"Director Li," a colleague who had a good relationship with him also arrived. Lao Ma took the initiative to greet him for the first time this morning.

"Morning," Director Li just nodded to him briefly, without a word of extra words, and hurried inside.

This Lao Li, there is no urgent matter in the unit recently, why is he running so fast, as if he is hiding from someone? Lao Ma thought.

Then, he was stunned for a moment, what did I think of? It seemed that he thought of something very important, he shook his head, anyway, it was nothing important, and continued to walk inside.

But why was the person in front of him, from that department, looking at him furtively? Old Ma glared at him sternly, but at that moment, it was as if a basin of cold water was poured over his head. He shuddered suddenly and looked at the people around him seriously for the first time. This time, his heart suddenly became colder. Why did everyone seem to be avoiding him?