Chapter 664 Substitute: Amman

In Yang Cheng's office, there were still two people sitting opposite each other across the exquisitely carved tea sea, but the person opposite Yang Cheng had changed from Chairman Guo to Ruiz Khan.

Tasting the Longjing tea, which was already fragrant after three brews, Ruiz Khan didn't enjoy it, but was puzzled.

The reason for the confusion is that just now, the two bosses, Yang Cheng and Chairman Guo, suddenly stopped the originally pleasant negotiation, and the two parties broke up unhappy. Figure out why.

Just looking at Yang Cheng's calm appearance holding the tea bowl, Ruiz's anxiety slowly dissipated, he poured himself a bowl of tea, and waited quietly for Yang Cheng to speak.

After a long time, the heat of the tea soup slowly cooled down, and Yang Cheng sighed and said, "Continue to quote to Club Med, our competition is still going on."

Just now Chairman Guo found an excuse to leave in a hurry, Yang Cheng knew that the other party had politely rejected his proposal, and even stopped the cooperation reached by words before, did he feel anxious?

No, to be honest, Yang Cheng's attitude towards the cooperation with Fuxing on Club Med is ambiguous. There are benefits to cooperation, and greater benefits to go it alone if you don't cooperate, so the breakdown of the cooperation is not a loss, and he himself is not Pity.

It's just that the lack of opportunities to make money made him quite depressed.

Ruiz opened his mouth, but he didn't ask why. After all, Yang Cheng's attitude was very clear. Continuing to make an offer with Club Med meant that the previously negotiated cooperation with Fuxing would no longer exist, and he had to do it by himself, which is not bad. After all, why should the profit be distributed if it can be enjoyed exclusively?

"I understand boss, what about Banyan Tree?" Riz Khan asked worriedly.

Yang Cheng waved his hand, "Continue to be dragged by our people. I will fly to Singapore as soon as possible to have an interview with the Ho couple. We will make a decision at that time. However, we should also be prepared. The takeover fell through and another target had to fill it in, any ideas?"

Raiz Khan has long studied the brand new market of boutique hotels. Faced with Yang Cheng’s question, he fully demonstrated the skills of a top CEO, “Among the more than 20 boutique hotel brands currently covering the world, Banyan Tree, Amman , Six Senses, Naked Heart, Bailian, Puli, Songtsam, Hoshinoya, Lalu, and Huajiantang are the most well-known brands, but in the country Z market that we value most, they are undoubtedly popular. Rongzhuang ranks NO.1 firmly.

But when it comes to international status or class, Amman is slightly better, not only because its target group positioning is higher than that of Banyan Tree, but also because of its mystery, their operation team is even less money-loving than Banyan Tree. "

Yang Cheng was amused by Ruiz's metaphor. Of course, it is impossible for Amman or Banyan Tree to not want to make money. It is just a metaphor for their philosophy. If I had to use one word to describe it, it would be "Buddhism", Banyan Tree In the early years, it was able to compete with Amman, but in recent years, it has gradually focused on profitability. In the Buddhist team, it has gradually fallen behind Amman and is on par with the popular top hotels. In other words, Banyan Tree has taken the initiative to reveal The veil of mystery has been opened, but Amman is still hidden in the paradise.

Why mysterious? Because of three words: less! hidden! expensive!

Since its establishment in 1988, Amman has operated 31 hotels in 20 countries around the world and has almost zero negative reviews (5:1 ratio of employees to customers). The number of rooms in each hotel does not exceed 50. Its unique location and extreme service , become the secret to attract many people to follow;

Amman, hidden in the paradise, is isolated from the eyes of most people in the world. Most of them are in quiet places with mountains and rivers. Only a few of these 30 hotels have been heard by the public;

Of course, even if you don’t know it, in addition to the standard rooms in the Amman Hotel, there are special houses and villas that contain the essence of the designer’s countless wisdom.

The average price of up to 12,000 US dollars per night is enough to discourage 99% of people in the world, and even an ordinary room costs thousands of dollars.

So, just listen to the name and look at the pictures to drool. What is really expensive is not the price of this night, because every hotel in Amman can make you linger and forget to return. How can you only stay for one night once? When you calm down and enjoy it, Amman will empty your wallet unconsciously.

This is Aman, but it is unique in the eyes of tourists. There are a group of loyal "Aman fans" all over the world, many of whom are celebrities, such as Brad Pitt and Angelina Jolie, who often stay in Utah Amangiri Resort, while supermodel Cara Delevingne is also a big fan of Hideaway Treetops in Bali.

Among the fans of Amman, there is even a kind of travel called "living in Aman all over the world". This alone is far behind the current Banyan Tree, even if their headquarters are not far away, they are all set up in Singapore, a garden country.

Although Yang Cheng has heard of Amman's name and even stayed in it once or twice, she really doesn't know the background and shareholding of this hotel. "Do you think there is a possibility that Amman will be acquired?"

Riz Khan suddenly smiled, "Boss, it's the right time for you to ask this question. If it was before, I would definitely answer you no, or the possibility is very low, but now, the answer is exactly the opposite. I think we have a chance." Take advantage of it.”

Yang Cheng became interested, "Oh? Tell me~"

Ruiz sipped tea, and said with a half-smile, "The name 'Aman' of the Amman Hotel comes from Sanskrit, which means 'peace'. However, they have not been very peaceful recently, and the escalating conflict between the two major shareholders of the group has broken The peaceful atmosphere even brought the lawsuit to the High Court in London."

After a pause, Ruiz recalled the information he had read, and continued, "Actually, the ownership of Amman has always been quite turbulent. The founder of Amman, Adrian Zecha, was born in Indonesia and has Czech descent. He was the owner of the Regent Hotel Group in the early years. One of the four founders.

As early as 2007, he sold 97% of Amman to DLF Group, India's largest real estate developer, for US$400 million, and then sold the remaining shares to DLF Group one after another, only in 2011 , DLF decided to sell the Amman Hotel for cash due to poor management.

Then the news came out, including the Haihang Group in country Z, the Qatari sovereign wealth fund, and the French luxury goods group LVMH all expressed their intention to acquire. In the end, the Haihang Group defeated its competitors with an acquisition fund of US$449 million and submitted it to DLF. He made a proposal for the acquisition of Amman, but for some unknown reason, he did not receive a reply from DLF within the validity period.

Later, it is said that the ownership of Amman was jointly bought back by the founder Adrian Zecha and two other tycoons - Omar Amanat, the former head of the Indian Super League, and the polar bear real estate tycoon. The ownership of Amman is in a tight fight. If the court cannot give a final judgment, I am afraid that Amman will not be able to escape the fate of being sold again. "()

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