Chapter 663: A Money-Hungry Madman

"The industry needs innovative products and innovative business structure. In addition to traditional products such as mountains, ancient towns, and resorts, I think the form of tourism products can be more diversified. A real master should have the courage to break through himself and create refreshing products. It can be a breakthrough in existing products, or it can be an innovative product that completely breaks the rules. While innovating, we must also pay attention to cost control and finance. After all, achieving profitability is the ultimate goal.

Brother Guo, the Atlantis project that you single-handedly promote can be regarded as a typical breakthrough, but it is also a special case. If such a luxurious project comes out of Sanya, it will not have the basic success factors, and the replicability is very low.

Innovation does not necessarily mean that it must be high-end. The volume of the high-end niche market will soon reach its limit, and the frequency of consumption is low. Luxury goods will never be able to sell consumer goods in terms of sales or total profits. Oman, the boss of ZARA Theo Ortega once surpassed Bill Gazi to become the richest man in the world.

Any fast-growing and influential company must aim at the mass market, and at the same time build up its own competition barriers to form inexpensive products with good customer experience. "

Yang Cheng’s interpretation of innovation amazed Chairman Guo, but he had to admire that Yang Cheng’s fame at such an age was not all due to the blessing of his family. It is absolutely impossible to have a detailed study.

After applauding, he said with emotion, "Brother Yang, you are amazing. You are more likely to die than others, and to compare goods with goods. Based on what you said above, I am fully qualified to be the investment consultant of Fuxing, and I am willing to pay every year. A salary of 50 million RMB."

Yang Cheng laughed out loud. He knew Chairman Guo was joking, and joked, "Then you have to wait in line, Brother Guo. You must know that you are not the first entrepreneur to have such an idea."

Chairman Guo laughed and shook his head, then continued the topic just now and said, "You are right, our revival has always focused on innovating on the basis of advanced foreign concepts, rather than simply copying and pasting. Adaptability and pertinence to national conditions.

For example, if Fuxing simply introduces Club Med to country Z, then the location can only be selected in Hainan and some parts of Northeast China, because the culture and product design of Club Med are basically centered around the beach and skiing, which will be far away from the main customers Groups, but these are not applicable in country Z. People in country Z have very few holidays, and there are only a few small and long holidays that can travel long distances. The result will be an obvious festival economy.

The best way to solve this problem of spending power but no time is to design short-term short-distance holiday products around the central city that are suitable for the current Z country market. Z country has the world's top natural tourism resources, but in It is really a shame that the tourism products are extremely weak. "

Yang Cheng suddenly remembered what he saw and heard when he traveled in his previous life. At present, the content of the scenic spots in country Z is lacking in innovation and excessive plagiarism. There are antique buildings everywhere. Religious scenic spots are keen to build giant Buddhas. Mountain scenic spots are all built with glass bridges. They are all the same. I just don't want to go there for the second time. This is definitely a waste of resources in disguise.

Chairman Guo was silent for a while, and on a whim, he suggested, "Brother Yang, do you have any idea to build a boutique resort hotel like Amman in country Z? Fuxing is willing to be your most loyal partner."

Yang Cheng was startled, and then suddenly smiled, "Brother, we really coincided with each other. To tell you the truth, while sending out a team to bid for Club Med, there was another team in Singapore that competed with Banyan Tree. The founders of the group, Mr. and Mrs. He, started negotiations, so you don’t have to ask me if I have any ideas, I can definitely answer that you have, and it is being implemented.”

"Sure enough, the hero sees the same thing. As early as when Fuxing first entered the tourism market, I noticed that the final form of tourism products would tend to be more one-stop and seamless.

One-stop shopping first appeared in resorts, which is a product upgrade compared to traditional tourist hotels.

The purpose is to keep the secondary consumption of tourists in the resort except for the room fee, and at the same time, it is easier and freehand to improve the tourist experience, and it is more convenient and easy to implement. Club Med is the world's number one In fact, Sri Lanka can also be regarded as a super-large-scale luxury resort.

However, our traditional scenic spot tourism products are basically a series of points. From the hotel to the main scenic spot to play, and then to the small town to eat, its consumption is scattered, and the profit is also scattered, and tourists will spend a lot of time on the road. The peak season is likely to cause traffic congestion, and the play experience is not good.

I think that in the future, the integrated design of the main scenic spot and surrounding supporting blocks will realize the seamless connection of play, shopping, rest and transportation, which will be a new trend in the upgrading of old scenic spots and product iteration in the future.

This is also the reason for the introduction of Club Med. After all, the key to the success of this model lies in the design of the business model and the ability to integrate the industrial chain. In this regard, our country really lacks relevant experience. "

Yang Cheng took it very seriously, and at the same time was thinking about how to express his thoughts, or his ambition for revival, "It is precisely this that highlights the importance of capital, and the big players in the industry will become more and more important in the future." There are many, demand drives the industry to develop faster and faster, competition is becoming more and more fierce, and companies with a single main business will become more and more difficult.

The integration of the industrial chain and the formation of an ecological circle that connects upstream and downstream industries is the only way. After capital enters the market, it can control more resources, get rid of homogeneous competition, and achieve a higher competition threshold in innovation and integration. The rate of return, at this point, the revival has been at the forefront, so I have a little idea, I don't know if I should talk about it? "

Yang Cheng turned a corner and asked politely.

Chairman Guo hadn't realized Yang Cheng's intentions, so he thought it was just a casual discussion, and quickly said, "Brother, if you have any ideas, just say it."

"The foreseeable long-term trend of the tourism industry is that with the rise of the middle class in country Z, the increase in disposable income, and the acceleration of consumption upgrades, the post-80s and post-90s are already the main groups of tourism consumption. Their consumption ability and habits The needs are completely different from those of the older generation, and the tourism stereotypes of the older generation will be quickly broken, and many old concepts that were taken for granted in the past can only be thrown into the trash can.

The new era requires new thinking, and new thinking creates new models and new products.

On this point, I am personally very optimistic that Fuxing Cultural Tourism will become another new unicorn of Fuxing Group. You have grasped the market opportunities keenly, and I believe that the market will reward truly valuable companies. Enterprises that are full of empty guns, empty guns, and fishing in troubled waters are gradually eliminated by the market, and excellent enterprises begin to gradually build their own system competitiveness and cultivate their own brand influence.

However, these are limited to country Z. Internationally, Fuxing does not yet have the ability to run wildly. However, Four-Dimensional Space and I are willing to contribute to help Fuxing make a difference internationally. Similarly, we It is also possible to jointly cultivate the country Z market, which will be a more far-reaching cooperation than Club Med. "

Yang Cheng made nine twists and eighteen turns. The core is just one sentence. I am optimistic about Fuxing Cultural Tourism or the entire Fuxing Group. If you want to take a stake, do you agree?

Chairman Guo, who has been in the rivers and lakes for decades, can't hear the deep meaning in Yang Cheng's words?

The relaxed look changed instantly, and the solemn face covered the very ordinary face.

Yang Cheng's careful thinking was clearly revealed. For some reason, he suddenly looked down on the cooperation between the two parties that was limited to the small area of ​​Club Med. What he planned was the entire Fuxing Cultural Tourism and even the entire Fuxing Group.

Fuxing Group, which was listed in Xiangjiang as early as 2007, has a current market value of only 100 billion Hong Kong dollars. Compared with New Times Media, whose market value is close to 20 billion US dollars just after the second round of financing, there is a big gap, not to mention the Yang family The unfathomable Yuanshan capital under its control is so powerful that it is not impossible to swallow the Fuxing Group.

An indescribable sense of crisis rose from Chairman Guo's heart, and at this moment, he realized that Yang Cheng's cunning was beyond her age.

Suddenly, Chairman Guo remembered what his friend Jack Ma said to Yang Cheng before he came here, "He is as wise as a monster, extremely keen in judging the market, believes in capital as king, and has great ambitions."

A sentence that didn't seem to read smoothly, but it described Yang Cheng's characteristics very accurately. It can be summed up in one sentence: A lunatic who loves money like his life!

Yang Cheng doesn't know Chairman Guo's psychological activities. If he knows, he won't feel wronged. This evaluation is very suitable for him. He just likes money. Don't talk about morality and social responsibility. If you don't have money, you don't need to talk about it.

Of course, he does not deny that he has ambitions for Fuxing Group, but at least for now, he just wants to make quick money by investing in Fuxing Cultural Tourism, because according to Chairman Guo’s plan and Fuxing’s past operating cases, as well as his understanding of In the vague memory of the future, I can't know that Fuxing Cultural Tourism will be split and listed sooner or later, and the time will not be too long, it may be within a few years. If I can obtain investment qualifications in advance, I will have my own help , It is not too easy to make a lot of money by going public.

However, because of Jack Ma's evaluation of him, Chairman Guo thought a little more. At this time, he had a faint intention to retire. Not only Fuxing Cultural Tourism, but even Club Med, which had already promised, no longer wanted to cooperate. Chairman Guo really doesn't want to lure wolves into the house, he still retains a possessive desire for his own company in his bones.

Since Yang Cheng's voice fell, the scene has become a little subtle. The expressions of both of them are very calm, but the little heart hidden under the calm appearance has been restless. ()

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