Chapter 661 Talent Is the Source of All Evil Capital

From Chairman Guo's words, Yang Cheng could feel his urgent need for Club Med, as well as his sincerity for long-term and fair cooperation with his side. Of course, everyone is a businessman. It would be a bit whimsical to expect Yang Cheng to just believe in a businessman. .

But everyone present could feel the change in Yang Cheng's attitude, "Chairman Guo, the growth of Club Med, including the help from Fuxing Group after it became a shareholder, is well reflected in the profit statement. Work hard, I don’t think I will focus on this brand of Sunset West Mountain.”

Chairman Guo smiled politely, he knew there was more to come.

Sure enough, Yang Cheng's turning point followed closely, "But due to my overall plan for the Cultural Tourism Group, a complete Club Med can be called a piece of the puzzle. If there are shortcomings, no matter how hard you work, you can't make up for the whole thing." If the pattern is incomplete, there will be flaws when you look at it.

Therefore, I don't mind introducing Fuxing Group as a strategic partner of Club Med, and I am more willing to help you become the second largest shareholder, and even hand over the operation rights of country Z to you. We only perform supervisory duties, but Club Med's The holding position must be in your own hands. "

Chairman Guo's face was calm, unlike his subordinates at all, he glared at Yang Cheng with an angry look, so there is a difference between this person and others, why can he be the chairman of the top wave of rich people in the country, and these People can only work for others, and the ability to nourish energy still needs to be strengthened.

Yang Cheng cared about the employees of other companies with great interest, as if he wasn't worried about the other company leaving.

The fact is also the same. Chairman Guo heard the hidden meaning in Yang Cheng's words. Cooperation is not impossible, but equity equality is impossible. The status of the first and second largest shareholders must be clearly distinguished. For this reason, Fuxing can obtain Club Med's right to operate in country Z is the core.

In fact, compared to the Delta Air Lines transportation line that Yang Cheng relies heavily on, Fuxing also has its own small calculations, or to be precise, Chairman Guo also does not regard vacation products such as Club Med as a cash cow, but relies on the cultural tourism industry. The layout drives the passenger flow and achieves the goal of full blooming and fruiting in real estate, medicine, finance and other fields.

Looking at Fuxing's shopping list in recent years, it is not difficult to find Chairman Guo's foresight. Except for Club Med, he did not blindly demand an absolute controlling stake.

Even Club Med, the previous life revival only obtained 9.5% of the shares in 2010. It was not until 2015 that it defeated the Italian bidding rival, achieved 98% of the shares at an expensive price of nearly 1 billion euros, and announced the privatization retreat. city.

Does Chairman Guo value the negligible profit? Of course not, including Yang Cheng, everyone knows that Club Med not only has more than 70 resorts in 30 countries on 5 continents, but also has a large number of member groups. , In the final analysis, people and traffic are the source of "all evil".

In addition, of course, in 2013, Fuxing Group announced in Shanghai that it signed an agreement with Kerzner Group, planning to invest more than 10 billion RMB in Sanya in the next three years to build a seven-star hotel and Ocean Park Atlantis .

Also at the beginning of this year, Fuxing joined forces with TPG (Texas Group) to acquire 80% of Cirque du Soleil's equity for US$1.5 billion, of which entertainment giant TPG holds 55% of the shares, and Fuxing holds 25% of the shares. Cirque du Soleil remains an independent operation , but Fosun is responsible for the strategic deployment of the country Z market. Yang Cheng also made the above proposal after receiving this news. With reference, he is not worried that Chairman Guo will not agree.

The above is only the layout of tourism product resources, and there are more important client aspects. After all, tourists in country Z are not used to placing orders directly with tourist destinations by phone or email, so customers who exist as intermediaries The terminal is very important. In 2013, the price was 512 million RMB to hold nearly 2% of the equity of Z Guoguo Brigade.

Become the third largest shareholder of the National Tourism Administration.

At the end of last year, it subscribed 92 million pounds for about 100% of the shares of the British veteran tourism group with a history of 176 years, and then increased its holdings to 8.2%.

At the beginning of the year, Fuxing International established a joint venture in the Shanghai stock market to develop domestic travel and inbound and outbound travel products for tourists from country Z under the brand. Fuxing International holds 51% of the equity of the joint venture and 49% of the equity. It is the same story In this case, Fuxing firmly holds the right to operate the country Z market.

Previously, the business area of ​​the company was mainly concentrated in Europe. In addition to a large customer base, this century-old travel agency also owns more than 3,000 travel retail stores, more than 200 hotels and resorts, more than 90 aircraft, luxury cruise ships, etc. , In addition, as a European tourism giant, the supplier resources are also very strong. In addition to the existing client booking platform, the joint venture company with Fuxing has also started B2B business in country Z.

Immediately afterwards, Fuxing invested non-stop in Makemytrip, India's largest OTA (online travel agency) platform, accounting for 4.37% of the shares. Its market share in India's online travel market is 47%. It is called "India's Ctrip" by many people. Domestic and international routes, 25,500 hotels in India and 250,000 hotels abroad are actually one of Yang Cheng's goals, but the current main energy is still in negotiations with Club Med and Banyan Tree Hotel, and there is no time to spare Otherwise, this "India's Ctrip" must be in Yang Cheng's pocket.

Over the years, some people have been advocating the "C2M" (toMaker) model. The core business logic of C2M is to realize the direct connection between customers and the product generation end, cut off all intermediate links, and at the same time make the product generation end fast, replicable and large-scale , Respond and meet the customized needs of customers at low cost, achieve seamless O2O connection, and supply-side reforms to produce unique products to create value for customers.

Regarding the success of this model, Yang Cheng does not dare to assert, but he is clear that the tourism industry in country Z has been unbalanced for a long time. To solve the problem, many subdivided platforms have emerged in recent years, such as short-term rentals, customized tours, social travel and so on.

On the other hand, the product generation side or the product resource side is seriously lagging behind. In addition to the natural landscape endowed by the ancestors in the industry, there are very few excellent scenic spots or destination products created by ourselves. Speaking of it, there are only a few cases. .

The current reality is that a considerable number of middle-class and above people in country Z have entered the vacation era, but there is an extreme lack of real vacation product supply, and 90% of them still stay in sightseeing.

In the development of the tourism industry, sightseeing and vacation are two completely different economic and product forms. Sightseeing is a ticket economy, and the main form of tourism is to see, to see what nature or ancestors have given us, mainly for low-to-medium consumption groups.

Vacation is a kind of life experience economy, mainly based on experience, which requires modern immersive products, complex business layout, advanced operation management concept and excellent team.

It is aimed at mid-to-high-end people, and the number of days tourists will spend far more than sightseeing tours. For example, the average length of stay at Club Med is 7 days, and they spend even more on food, accommodation, travel, shopping and entertainment for a few days in a holiday destination. It will be more than 50 times the head ticket economy.

At the same time, the Internet era has made the tourism industry highly transparent. Everyone knows how much your ticket channel price and retail price are. The low-level competition for low-end products is becoming increasingly fierce. If you do things without thresholds, you can only compete for prices. The result of the war is that no one can make money.

Therefore, from a certain point of view, this "C2M" model suitable for the tourism industry can hit the pain points of the current tourism industry, especially in the integration and creation of product resources.

As those European and American product resources are gradually introduced into country Z, and are integrated in series and localized, an industrial chain with many unique advantages will eventually be formed. While it is difficult to balance the low and peak seasons of international tourists, it can also intervene in the outbound travel market where profits are relatively guaranteed.

In addition, for many Z-funded enterprises participating in overseas M&A investment, the most difficult part may be the post-investment integration stage. There are too many differences between Chinese and foreign enterprises, and often they just buy when they buy. Foreign companies that have acquired over the years have not changed much. , The company itself has not improved much.

Fuxing obviously put a lot of effort into integration, but it is undoubtedly effective. Yang Cheng is willing to cooperate with Chairman Guo, and it is precisely because Fuxing generated sparks in the process of integrating with Western culture that Yang Cheng Orange believes in the other party's management talent, which is fundamental, otherwise why would he let out the country Z market, and can't manage it by himself?

Take Club Med as an example. Before Yang Cheng got involved, Fuxing had joined hands with Club Med to create a localized sub-brand in country Z, Joyview, which is generally located within a 2-3 hour drive of first-tier cities and is aimed at middle class and above in metropolitan cities. The short-term short-distance vacation market of the class (Tucao: There are not many long holidays in country Z), which integrates sightseeing, leisure, and experience. According to the national conditions of country Z, the hotel rooms will be relatively high-end, but the outdoor experience will be relatively simplified.

Fuxing Group, which has already taken a step ahead, is far more time-saving and cost-saving than Yang Cheng's reintegration, planning, and transformation after taking over. If this cooperation can be achieved, it will not only achieve the purpose of industrial coverage, but also save most of the cost. For Yang Cheng and the cultural tourism group he aims to build, why not do it?

Therefore, on the basis of Chairman Guo's proposal for cooperation, he revised the proposal, and on the premise of leaving himself behind to protect his own interests, he decided to introduce this investment giant from country Z as a strategic partner. The two parties relied on Club Med This brand will jointly develop the vast country Z market.

Chairman Guo did not disappoint him either. After just a few minutes of thinking, he showed the strategic vision that a top entrepreneur should have. Just as Yang Cheng expected, he stretched out his hand and smiled, "Then Mr. Yang, we Can we discuss the details in depth?"

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