Indulge in Life in America

Chapter 660 New Proposal: Equity Equality

"As the earliest overseas investment project of Renaissance, Club Med has developed and built four resorts in country Z. According to our plan, in the next five to ten years, nearly 20 more clubs will open.

The field of culture and tourism is to revive the key investment industry in the next ten years. To tell you the truth, the contribution of the country Z market to Club Med has already affected the fate of this old company. According to our estimates, in Anji and Beidai After the opening of the two resorts, in 2016 next year, the company's operating profit will reach 45 million euros (about 340 million yuan), a year-on-year increase of more than 30%;

In 2017, the number of visitors is expected to increase significantly by more than 20%, and the performance will reach the best level in the past ten years. Therefore, country Z is an indispensable market for Club Med, and it is also one of the reasons why we dare to make such a heavy bet. "

Chairman Guo became more and more excited as he spoke. Yang Cheng could feel what was being said. His reliance on this project allowed him to understand the underlying meaning of his words. Club Med could not do without the country Z market, and they Even more inseparable from the help of revival, in other words, they are determined to win Club Med.

In fact, if there is no little butterfly like Yang Cheng, according to the original process, this well-known brand, which was born in Paris in 1950 and has symbolized French vacation culture for more than half a century, has been taken over by a family since this year. The enterprise of country Z has been brought into the bag.

Through a takeover campaign that lasted for more than two years and is known as the longest in the history of French securities exchanges, Fuxing originally completed the acquisition of Club Med in early 2015 at a cost of nearly 1 billion euros.

During the entire acquisition process, Chairman Guo competed with his competitor, Italian investment tycoon Andrew Bonomie, and kept raising the price, showing his determination not to give up until he got the deal. It was also because of his commitment to the brand Long-term planning and a firm attitude finally forced the opponent to retreat, but this time because of Yang Cheng's joining, he forced the Italian to retreat in advance, and instead made himself the most hated competitor in Chairman Guo's heart.

Why are Chairman Guo and Fuxing determined to buy Club Med?

It is true that it is the world's largest resort chain group, with more than 80 resorts in 40 countries around the world, but before Fuxing's acquisition, Club Med's performance was not good, and it was even in a state of serious losses.

The main customer base of the company still comes from Europe, but in recent years, the economic recession in Europe and the threat of terrorist attacks have greatly affected the traditional centralized vacation model. Of course, according to Fuxing itself, Club Med has the same development path as the company. And together, Fuxing also has its own grand cultural tourism plan, but it is fundamentally different from the concept of grand cultural tourism proposed by Yang Cheng in terms of scale and ambition.

In the original history, when Fuxing acquired Club Med, many people in the industry also believed that the final bid was too high, and Fuxing faced great pressure to recover costs. However, in just two years, Club Med achieved high profits, which many people did not expect. And it is the emerging Asian markets dominated by country Z that have contributed to this.

Therefore, Yang Cheng did not question the importance of the country Z market that Chairman Guo said, and he thought so too.

Different from the general overseas acquisitions of enterprises in country Z, when Fuxing decided to acquire Club Med, it considered more than just holding shares. From the very beginning, they made a good plan to introduce this brand into China for long-term cultivation.

This is also due to Chairman Guo's trip to New York this time, "Mr. Yang, I think it is necessary to temporarily stop the previous successive biddings between you and us. If possible, we Fuxing does not mind that the two parties have equal equity, whether it is Both I and Fuxing’s board of directors are open to this. We are willing to build the Club Med brand together with a powerful partner like New Era Group, because our acquisition is not a short-term financial operation, let alone our goal. Simply obtaining a majority stake is a long-term investment plan for the tourism industry.

Since its first investment in Club Med in 2010, Fuxing has been committed to combining this French lifestyle with the consumption upgrade of middle-class families in country Z.

Fuxing not only sent tourists from Country Z to Club Med's overseas resorts, but also built the first Club Med Resort in Country Z in Yabuli in 2010 with the theme of ice and snow.

As the travel mode of Z people gradually changes from group sightseeing to self-help leisure vacation, the mid-to-high-end travel and vacation market has begun to take shape, especially the family and parent-child travel market has exploded on a large scale in recent years, bringing great market imagination space.

I think Club Med is very suitable for the family-organized lifestyle of people in Z country. Similarly, if we can cooperate with each other, center on Club Med, and open Club Med to every corner with Chinese, I want to believe that it is backed by the two major organizations of Z and the United States. Both you and me in the market can benefit from it, and I believe that Mr. Yang should have heard the principle that cooperation benefits both. "

It has to be said that Chairman Guo's eloquence is quite good. At least Yang Cheng has already felt excited at this time. According to the future described by Chairman Guo, it is entirely possible for Yang Cheng to rely on the platform of Club Med to gain more indirectly. The country Z market is far easier than developing by yourself. After all, Fuxing's influence in country Z is far from being comparable to spending money by a Chinese.

Moreover, the core of Yang Cheng's concept of grand cultural tourism is not the hotel resort represented by Club Med, but the transportation line connecting tourists and tourist destinations. .

If according to the original plan, after the simultaneous acquisition of Club Med and Banyan Tree Group, a clear distinction should be made between the middle and high-end and high-end luxury classes. Club Med will target the middle-class market, while Banyan Tree will focus on high-end luxury. The distinction between the former and the latter is clear and does not conflict with each other, and it can also form a complementarity in the types of scenic spots, killing two birds with one stone.

But if he accepted Chairman Guo's proposal, he would have to give up the middle class with a larger market and focus on high-end luxury, which is not unacceptable. After all, everyone knows how profitable luxury goods are, even if they are The same is true for tourism. Besides, he did not completely abandon the middle-class market. He and Fuxing will share the equity equally. Everyone earns the same amount. With this level of cooperation, it is not unacceptable for the other party to accept Delta Air Lines as the only partner. ah?

Thinking like this, he looked at Chairman Guo again and became kinder.

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