Chapter 397 The Direction of Short Video Profit

Commercial realization is the only way for a company to transform from a unicorn to a giant. Before there is an obvious profit model, it wants to go public and cash out. So far, Facebook has done it, but in fact, Facebook has already emerged at that time. Profit is just a huge disparity compared to the huge investment.

Before finding a profitable way to go public, ms short video will also face competition from peers, because this app wins in creativity, and there is no difficulty in research and development at all. As far as the company currently knows, including YouTube, which has been acquired by Google, In the development of similar apps, we strive to catch up with the emerging trend of the short video community.

However, ms short videos are backed by Toutiao and New Era Media, so there is no shortage of money. To change the metaphor, they have been the second generation of rich people since they were born. They have a good family background to rely on. Resources and the like are the best, so in order to prevent Due to the harsh competition from competitors, Yang Cheng ordered the relevant music departments to sign exclusive copyright agreements with major music companies and copyright owners early on. At that time, who would have noticed the rise of this app?

Adhering to the ideological policy of making money and not making bastards, the major music giants are eager to sign the copyright contract for a few more years, so ms short video has won the copyright of more than 90% of the popular songs on the market at a price close to cabbage, and one signing Just five years later, the other chasers want to use the music? Can! Pay the money first, if you want to be a rogue, I'm sorry, the lawyer team of New Era Media has been hungry for a long time.

Ever since the ms short video was born, many experts have studied the business model of this very creative app. Now let alone experts, even users know that this is a music-based app with dance , Parkour, performances and other creative forms of expression, creating rich and diverse gameplay for users, allowing users to easily and quickly create unique and tense short videos, and an app that interacts with many users in the ms community.

Make young people more and more accustomed to using short videos to express themselves, which is more lively than the form of posting texts and photos on Facebook. In ms short videos, everyone has only 15 seconds. To catch people's attention in those 15 seconds really requires a little design ability. And this kind of content that needs some design, just caters to the preferences of this group of young people. This is one of the important reasons why ms short videos exploded in a very short period of time.

But there is still a very important and core problem that needs to be solved urgently, which is cash!

The traditional monetization of traffic is nothing more than relying on pre-roll ads, but in ms short videos, loading ads seems to be an extremely difficult and contradictory thing, because it involves the interests of users and companies.

Of course, at present, ms short video is still relying on huge financial subsidies, platform sharing and meager advertising revenue sharing, to give certain income compensation to those content producers who see business opportunities and slowly start to operate in a team mode, and these teams will also It is the main force of ms short video in the future, but ms short video as a platform side is still far from profitable.

The company is happy to see the birth of a Toutiao self-media team. After all, the platform cannot expect every user to shoot videos in person. Even in the United States, which advocates individuality, there are quite a few people who are unwilling to show their faces on public platforms. And we have to take into account the freshness of the users who shoot the videos. I thought it was good after playing for a while, but after a long time, I found that the videos I shot didn’t have many people cheering on me. I lost patience over time, and then I gave up.

Therefore, compared with how to realize the huge traffic, how to continue the popularity of short videos, Yang Cheng and the others need to consider it more, and it is also a problem that needs to be solved urgently.

In fact, Yang Cheng has some ideas about this, such as adopting an operating model similar to live broadcast rewards, and obtaining survival and development through user payment, it can also force short videos to develop in a benign direction, but there are some Another big problem.

There is no problem with live broadcasting, and it is not difficult to even derive a live broadcasting platform from ms short videos, but the key question is whether the live broadcasting industry can become popular in the United States or the entire Western world,

At least in his previous life, Yang Cheng didn't hear the news that a large foreign live broadcast platform was successfully listed. Instead, he heard that the foreign live broadcast platform was actually made in country Z. What does this mean? It means that the industry of live broadcasting is not widely accepted in the West.

There is no way, who let z state have Internet celebrities, a unique creature that refreshes the three views of human beings, and at the same time, there are a large number of otaku and rich second generations, relying on these Internet celebrities to wander in the ocean of the Internet, plus z With the huge population base of the country, it is not difficult to understand that the live broadcast has exploded in country Z.

But regardless of whether live broadcasting can become popular in the United States, at least it is a way to monetize short videos, and you have to try it. So, after a long silence, he finally asked, "Have you heard of a live broadcast platform?"

Eddie thought for a while, then asked uncertainly, "Boss, are you talking about the live video broadcast?"

Yang Cheng nodded, "At present, there is no company in the United States that specializes in operating a live broadcast platform. Most of them are live broadcast auxiliary functions similar to those developed by Facebook. The main purpose is for social networking, not to generate traffic to make money. We can try it out. Acquire one or several live broadcasting platforms, let users who currently rank top in ms short video traffic join the live broadcast army, bring users into the life of the anchor, and allow the anchor and fans to communicate without boundaries.

And we can add a reward function to the live broadcast platform, allowing users to send virtual gifts to the anchor. Of course, the gift needs to be purchased with money, such as a diamond for $50, a castle for $100, etc. The gift given by the user to the anchor , except for a part taken by the platform, the rest will be given to the anchor.

And we can also draw a big picture for those anchors, such as promising to have a ranking final at the end of each year, and the anchors who are finally ranked in the top three or five are eligible to sign with the brokerage company of New Era Pictures, and have the opportunity to release records and participate in TV shows in the future. , film performances, etc. "

Yang Cheng's seemingly whimsical plan seemed to open a door to God for Eddie. Can business still operate like this?

Looking at Yang Cheng dumbfounded, "boss, can I bother you to make a complete plan, although I understand your design, I'm still at a loss as to how to operate it."

Yang Cheng didn't blame her either. Before this live broadcast platform appeared, who would have thought that such a social model would be born in the future?

Agreeing to Eddie's request, Yang Cheng finally agreed to split the ms short video app from Toutiao and become a wholly-owned subsidiary of New Times Media to operate independently. At the same time, a live broadcast platform department was established within this subsidiary, responsible for future Everything about ms live.

When making the proposal, Yang Cheng wondered if he should buy the future dominant live broadcast platform 'Douyu tv' in country Z in advance, as well as South Korea's 'Africa tv', these two countries But in the hottest market in the field of live broadcasting in the future, if you take the largest platform into your pocket first, isn't it easy to make money?

Besides, once several live broadcast platforms can be connected, it may not be impossible to try the global live broadcast plan, create a real global village, and let Americans stay up late to watch the live broadcast of Z people. It is a pity that there is no simultaneous interpretation software, otherwise this magnificent The idea can be realized as soon as possible.

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