Chapter 323 Locking Bodil Bank

(This chapter can be subscribed selectively, with more popular science content ~\()/~)

Of course, to become a safe for global wealth, Switzerland's magic weapon is of course not only the secrecy law.

A more important feature of Swiss traditional private banks is the partnership system. Its operators must assume unlimited personal responsibility for bank operations and customer interests. This is the main difference between them and large financial groups such as UBS and Citigroup.

In other words, private bankers even use all family assets as collateral to protect the interests of their clients; on the contrary, if a joint-stock bank fails, its clients can only obtain full or partial compensation based on the bank's book assets.

In fact, it is very difficult for a private bank that manages hundreds of billions of Swiss francs to fail. If Wells Fargo failed, it would not be so lucky. Think about how the subprime mortgage crisis came about, and you will know that the United States Why are people unwilling to make deposits? What if a savings bank has no deposits?

This feature of traditional private banks is undoubtedly very important to high-end customers, because their most important issue is who will be responsible if something goes wrong.

The partner system has an absolute commitment to the rights and interests of customers, and because the partners are hereditary banking families, the bank is named after the family, and the responsibility to protect the achievements of the past two hundred years and the reputation of the family is particularly heavy. Therefore, this kind of private bank conducts business Will be very cautious and conservative, this responsibility is of positive significance to both customers and banks.

This is one of the reasons why the vast majority of Swiss private banks are unwilling to expand. Sometimes small is beautiful. The attractiveness of large banks lies in their market channels and purchasing power, while small boutique banks are considered to be able to provide close In those "small but fine" private banks, customers will like the feeling of being cared for as family members.

The book "Small is Beautiful - Human-Centered Economics" published more than 30 years ago by the British economist Hume is getting more and more attention. Many scholars regard this book as a classic. And the unique charm of fine enterprises, in fact, small independent private banks deliberately maintain the existing scale, not only to maintain the tradition, but also to determine their position in this fiercely competitive market, that is: only take asset management as their own The main, or even the only, business.

A large bank group has many institutions and is a listed company. It is conceivable that the operating pressure is great. Their focus is to maximize the interests of shareholders, so a lot of energy is spent on managing financial statements and paying attention to earnings per share. They want to let large banks It is really difficult to sell less products and more refined services.

On the contrary, because of the partnership system of small professional private banks, the bank customer relationship is simple and clear, so the bank can concentrate on managing the customer's assets, put the customer's interests first, and because of "smallness", they can respond more flexibly to the needs of customers , more personalized in terms of service.

This kind of personalized service does not refer to warm services such as helping customers arrange travel vacations, walking dogs for customers, and raising children for customers. Of course, these are sometimes very important, but it refers to finding a suitable investment method for customers.

For example, when the market is also falling, some customers think that this will be an opportunity to take on bargains, while some customers are only willing to wait for the next wave of upward trend to be established before entering the market, and the truly personalized service should be aimed at customers According to the risk tolerance, the length of the investment period, cash flow requirements, etc., make different suggestions, so that customers can feel at ease and at ease while seeking investment returns.

Compared with large banks, boutique banks have a professional advantage. They know more about customers from big families. If many large banking groups are good at wealth management, then ancestral management or inheritance management is the ancient private banker Their unique skills.

As we all know, large commercial banks rely on professional management. Once senior managers leave or retire, they will no longer be responsible for the results of their operations. It is conceivable that if a wealthy family business asks them about constant production, perseverance and sustainable management,

Undoubtedly some are difficult for others.

In traditional private banks, which have been passed down for hundreds of years, the partners themselves are already billionaires, and they can "empathize" with the needs of those rich and noble families. For customers who are also wealthy families, family-style private banks can offer more For a reasonable asset management model, to ensure the stable growth of the client's family and business assets, and then pass them on to the next generation smoothly, perhaps only the rich can truly understand the needs of the rich.

This is what the Yang family and many Chinese urgently need, and with the demand market, the private bank established by the Yang family in the future will not have to worry about not being able to attract deposits, and there will be more than 3 tons of gold as reserve collateral, which greatly strengthens its own resistance risk capacity.

When an ordinary person hears that a bank has 3 tons of gold reserves and a bank without any hard currency reserves, who will he choose to give his deposits to? In fact, this is similar to the meaning of the national reserve gold, which becomes a guarantee for stabilizing the economy and reducing the probability of bankruptcy at critical moments.

This is the end of the science popularization. So far, the Yang family has finally unified the concept of their own bank operation, which is to operate in accordance with the traditional Swiss private bank system, and strive to build their own bank into a century-old enterprise.

However, the problem facing the Yang family at the moment is that there is no suitable acquisition target. The size of the two private banks like Longao and Baida is beyond the reach of the Yang family. Even if they have enough capital to purchase, they will not sell .

Therefore, the family discussed for a while, and after some screening, they finally decided on a boutique bank named "Pordier". This private bank was established in 1900 and has a history of over a hundred years. It is gradually going downhill. , but it has the advantages of perfect settlement capabilities and offices in more than a dozen major metropolises around the world, which are more valued by the Yang family.

Of course, the most important thing is the price. Although Bodier Bank is in charge of more than 10 billion U.S. dollars, its actual net assets are only more than 5 billion U.S. dollars, and successive investment failures and declining profits have led to a certain degree of trust in Bodier Bank. Crisis, as of today, Podil has only absorbed new assets of less than 100 million Swiss francs in 2o14, which means that once the deposit funds in hand expire and are taken away by customers in a short period of time, Podil Bank will Facing a situation where no funds are available.

The Podil Bank is solely owned by a small Swiss family and has no partners, which gave the Yang family an opportunity to take advantage of it.

However, even so, Bordier Bank does not mean that it can be acquired by acquisition. Switzerland itself has great doubts about the acquisition of local banks by foreign capital, thinking that it will destroy their original financial order, but the market economy does not allow ZF to go too far. Therefore, the Swiss Federal Central Government and the Federal Ministry of Finance jointly formulated a series of provisions and measures to restrict the entry of foreign capital.

What's more, the Swiss Financial Market Supervisory Authority, or FInma, is not a decoration. If you want to successfully acquire Bordier Bank, you must obtain the approval of this department, otherwise you will not be able to conduct business at all.

Forget it, if you talk too much, you will be in tears. Yang Cheng feels that grandpa is worried about this matter, so he doesn't need to waste his brain cells. When the time comes, he will be a director in the bank, and he can call himself a banker when he goes out.

Sunseeker, known as the Rolls-Royce of the sea, pays special attention to the comfort of the yacht. Although the yacht code-named 147 rented by Yang Cheng is a mass-produced version, it is not inferior to other yachts in terms of luxury. The ordinary customized version of the yacht company, such as the modern and simple decoration of the Hyde Park luxury apartment, greatly alleviates the possibility of visual fatigue. The white cashmere carpet makes people unconsciously relax when stepping on it, forming a kind of homely warmth.

After the discussion was over, the Yang family didn't move their place at all. The 300-degree viewing hall was the perfect place to enjoy the sunrise over the sea. They had breakfast here while waiting for the sun to rise.

Looking around, there is a faint pink halo at the connection between the sea level and the sky. When the light came on, the sky and the clouds seemed to be on fire in an instant. The shadow of the sun in the sea was blurred by the waves, and only golden waves could be seen rushing up in the sea, shining with golden light. The world is illuminated at once, and this kind of spectacle can only be seen by being on the sea.

In the next few days, he will be wandering without bounds. To be honest, Yang Cheng can't quite understand the great minds of those explorers who sail around the world. He himself is on a luxury yacht more than 40 meters long. , as long as he doesn't encounter strong winds and waves, he can be safe and sound, even so he feels bored. While those explorers have to endure the dizziness caused by the turbulence of the waves, they have to adjust the sails from time to time, so as not to be caught by unknown evil winds. It's such a hassle to blow off course, what fun is there?

Don't think that the sea scenery is a kind of entertainment, except for the first time on a boat. Anyway, Yang Cheng is a little tired of the beauty of the sunrise and sunset after watching it for two days. Besides, it is a blue sea. It seems that the sea is still blue, and there is no entertainment except for the whales that occasionally float to the surface to "perform fountains" and mock human ignorance by the way.

I can only hold the idea of ​​killing time, and spend all day watching movies in the audio-visual hall, or use my mobile phone to connect to the stereo, and make a simple karaoke to entertain myself.

Occasionally, he jumped into the sea and circled the yacht again, and he had to be on guard all the time, in case sharks, whales and other marine overlords took his life. From time to time, he took a motorboat and went out to play wild. As long as you jump into the water, you can't fall to death.

Then there is sleeping, there is no fixed time at all, sleep when you are tired, eat when you wake up, go to the sea to play when you are full, and then sleep again when you come back. Such a "decadent" life repeated again and again almost made his family think that he was sick again. ()

Please remember the first domain name of this book: . Mobile version reading website: