Chapter 202 The Disney Tyrant

The historic Ranch Park Golf Club has an 18-hole fairway and a standard par 71 championship course. It has hosted the Los Angeles Open, the PGA Senior Open and the Ladies Professional Golf Tournament for many times.

When Yang Cheng drove to the club, it happened that David Ellison was also parking the car. After locking the car, he stood on the steps and waited for David Ellison to answer the phone, said a few words, and walked over with a serious face.

"Jason, I have bad news for you, Disney has also joined the battle."

Yang Cheng's face immediately turned from sunny to cloudy, "What's going on? Their own animation department hasn't sorted it out yet. Is it intentional to make trouble by jumping out at this time?"

David Ellison was no longer in the mood to joke, "I don't know Disney's intentions yet, but it's clear that the comer is not good. You have to think about it. Our financial strength is no match for Disney."

He is only a shareholder of New Era Media, and Yang Cheng is both the controlling shareholder and the actual helm of the group, so the decision to buy DreamWorks is in Yang Cheng's hands. David Ellison just reminded Yang Cheng out of prudent habits, Don't get carried away by victory.

"I understand that at present, the other companies are not as determined as New Era Media to acquire, because they only need the IP of DreamWorks Animation, and we need those talents who create IP." Yang Cheng had to talk to David seriously. Ellison explained that he has to be responsible to shareholders, and Yang Cheng also needs the support of David Ellison, so he first needs to dispel Ellison's doubts and not let him give up halfway.

David Ellison took a deep look at Yang Cheng, nodded for a while and said in support, "Well, since you have decided, I will fully support you."

"Thank you, buddy." Yang Cheng thanked solemnly.

"Brother come on, there is no need to talk about this between us. I heard that Michael Eisner is also playing here. Do you want to talk to him?" David Ellison pointed to the phone, indicating that he just received information.

Yang Cheng raised her eyebrows, nodded without hesitation, "Why not? Tell Leon."

Michael Eisner's reputation in the American business world is very polarized. Due to his strong personality and authoritarian style, he has mixed reviews within Disney. The leap of 2 billion to 40 billion US dollars has established the status of the global theme park hegemony, saying that "all companies that provide people with entertainment and information are competitors of Disney", such an overbearing declaration!

Of course, his domineering behavior and overconfident personality are not the only factors that made him the unique ruler of Disney. In the unitary corporate power structure like Anglo-American law, the CEO, as the head of the management, actually controls the company. core powers.

The United Kingdom has always objected to the CEO of a top 100 company in the FTSE index being concurrently or promoted to the chairman of the board of the same company, that is, the chairman, while the United States has not taken this seriously. The architects of corporate law in the United States believe that the distribution of power is the company's. It is inconvenient to interfere too much in internal affairs.

Although there are many "small differences", the Anglo-American company laws are actually "unified". They both advocate the centralism of the board of directors and encourage the company's management to "rob" the power that should be exercised by the shareholders and the general meeting of shareholders. The chain of personnel on the board of directors has further consolidated the position of the company's CEO.

Under such a concept, some companies even have a "troika" power center model, that is, the chairman, company president and CEO who are in charge of the company's power supervision, coordination and execution.

The three-legged power interaction structure often results in such a result in operation: the role of the chairman is weakened, the president is emptied, and the power of the CEO is expanded. Disney is such an example. As the CEO, Michael Eisner He has actually controlled Disney World for more than 20 years. The president and chairman of the company have been shrouded in the shadow of his power for a long time. Internal power disputes almost ruined Disney's future.

This has earned Disney the nickname of having the worst corporate governance in the world.

In the end, with two decades of brilliance and regrets, in 2004, Disney CEO Eisner called his curtain call amidst shareholders’ rebellion, which was largely due to Eisner’s character.

Eisner is both good and bad for Disney, he created the huge expansion of Disney properties, and he is also the culprit for its profit sacrifice and brand dilution. For those Disney fans who berate him, Eisner Like a moldy savior, the glory he brought to Disney 21 years ago has frozen into arrogance and contempt, but the impact of his reign on Disney will take time to tell.

Entering the interior of the club, even though today is a working day, there are not many guests coming and going. The most important thing in Beverly Hills is idlers, rich idlers!

Gathering Xiao Lizi, several people came to the warm-up practice field, where Michael Eisner and his team were waiting for the home court arrangement.

Seeing this Disney tyrant for the first time, Yang Cheng's first feeling was doubt, is this really a 72-year-old man? Did he really have undergone 4 operations and was once in a dangerous situation where his life and death were uncertain?

There are rumors that at this time of life and death, Michael Eisner arranged a future for Disney in the way of the feudal monarch of country Z—sealed the name of the heir in the envelope and announced that it could only be opened if the operation was unsuccessful, When Yang Cheng saw Michael Eisner in person, he immediately believed this rumor, nine out of ten it is true, this person can do such unimaginable things in a capitalist society and an environment that advocates democracy !

"Michael, how are you recently?" David Ellison was the first to greet him, and gave him a familiar hug.

"Oh? It's you, David. I'm retired now, and I live a very leisurely life. How is your Tianwu Film Industry?" Eisner raised his peaked cap and said while leaning on a golf club.

"That's it. I recently invested in Mission: Impossible 5. By the way, Michael, let me introduce you. This is Jason Yang..." David Ellison responded casually, and stepped aside to let Yang Cheng do the introduction.

Before he finished speaking, he was interrupted by Eisner and greeted Yang Cheng directly, "I know you, kid, your New Era Media is very good."

Yang Cheng stepped forward to shake Eisner's hand, with very strong hands, she habitually flattered, "Thank you for your compliment, Mr. Eisner, the Disney under your rule is a role model for our young people to learn from."

Unexpectedly, Eisner would not take this set, and said in a very strong tone, "Boy, I will not take this set. I can probably guess why you are here, why? I don't think I have the confidence to bid for DreamWorks with Disney. Come to me. Come talk?"

The atmosphere of the scene suddenly became awkward. Yang Cheng first raised his eyebrows in surprise, and then broke the awkward atmosphere with a chuckle, "Disney's tyrant is well-deserved, hehe, let's not talk about work, Mr. Eisner, let's play a game how?"

Yang Cheng's indifferent and calm demeanor made Eisner's friends look at him with admiration. There are not many young people who can easily accept Eisner's scolding, and his ability to reverse the atmosphere and regain the rhythm of the conversation without changing his face is even more rare. .

Eisner doesn't think so much, he has seen a lot of talented people, and there are countless geniuses who have been suppressed by him. A Yang Cheng can't scare him, but this person is extremely gambling, not because he likes Gambling, but that he is never afraid to meet difficulties and challenges, and often bursts out the energy of putting himself to death and reviving in times of adversity.

"Okay, how do you want to play?"

Yang Cheng intentionally challenged Eisner because he wanted to convince Eisner first. He has understood a truth since he was a child that if he wants to win the respect of the strong, he must be stronger than the strong. Only with respect can we have the qualifications for equal dialogue.

"Mr. Eisner, if I'm not mistaken, the putter in your hand should be Simon Cursar's fruit wood metal head blade putter, right? How about you bet on this putter?"

As one of the few club manufacturers in the early days, Simon Cossar put his name on the clubs. From the end of the 18th century, Simon Cossar has been actively manufacturing golf clubs until the 19th century. Early in the century, in 1998, Christie's auctioned off a cue made by him for $165,000. The club has a metal head, which is quite rare in itself. In addition, it also has an even rarer shaft made of fruit wood. Now that it is put up for auction, the transaction price of less than US$500,000 is unthinkable.

Eisner snorted softly, "Boy, you have good eyesight. I thought you were going to bet on Disney's withdrawal from DreamWorks. Okay, you know how to be considerate of the elderly. I agree, so your bet is what?"

Yang Cheng put his pockets in his pocket and chuckled, "Mr. Eisner, Mr. Robert Iger probably won't allow you to bet on this condition. As for me, I really don't know what Mr. Eisner would like , how about you mention one?"

He deliberately brought up Robert Iger, the current chairman and CEO of Disney, just to make things difficult for Eisner. Who in the United States does not know that the two of them are in love with each other?

Sure enough, Eisner suppressed his voice and said dissatisfiedly, "Boy, don't try to provoke me. Since you asked me to mention it, then don't blame me for being rude. I want to invest in your New Era Media, dare to agree?"

Hearing this, Yang Cheng not only didn't feel upset, but looked up to the sky and laughed, "Haha, why dare not? Mr. Eisner, don't put your own possessiveness on others. I have never controlled New Era Media forever." On the contrary, I can't wait to go to the New York Stock Exchange to be listed tomorrow, and I can't wait to have you, a world-renowned media tycoon, enter the market, so that's it, when will the competition start?"

"Hmph, kid, you have a smart mouth." Eisner's trick didn't work, he snorted coldly at the staff of the club following the ward, and asked if the venue was vacant.

After getting an affirmative answer, they made an invitation gesture, and a group of people walked towards the home court of the 18-hole championship without taking a car.