Chapter 1681 Red Nose Festival

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"Charity? Of course we are doing it. New Era Media's annual charitable effort in the UK reaches 5 million pounds, isn't it small?"

"A lot, but still not enough~"

"Then how much do you want? Ten million?"

"20000000!"

"How many?"

"20 million! Every year!"

Yang Cheng laughed angrily, "Man, I think you are joking. If it is true, you might as well sell my assets for cash and distribute them equally to the British, so that everyone can benefit, as long as I sacrifice myself That's fine~"

William could hear the anger in Yang Cheng's words, "Listen to me, the 20 million pounds only needs to last for two years after you get the knighthood. In addition, you have to invest this money in a targeted manner, and you can't find it casually." It’s a charity project, and the people are not interested at all.”

Yang Cheng pondered, "What do you mean? Can't invest in the Animal Protection Foundation or the Homeless Foundation?"

"That's right, you have to pay attention to what kind of charitable projects the British really care about. If you put money into it, the effect will be doubled~"

Yang Cheng was a little confused, "Be more specific, what project should I vote for?"

William said helplessly, "First of all, you have to separate charity from public welfare, and don't confuse them~"

Of course, Yang Cheng knows the difference between the two. In China, people often confuse charity with public welfare, calling it public welfare and charity.

But in English, charity is charity and public service, which are two completely different words.

The British understand charity as "a kind of donation that people voluntarily participate in and use cash or in kind to help disadvantaged groups."

Of course, they think that public welfare is also charity, but they don’t donate cash or in-kind gifts, but donate their time regardless of remuneration.

To put it simply, those who have money are called charity, and those who have no money are called public welfare!

In fact, this is a realistic portrayal of the confrontation between the two classes. The capitalists use their hands and mouths to do charity with money. In fact, the common people don’t feel deeply. The cancer foundation, the heart foundation, and the homeless foundation are one by one. Wait, for those ordinary people who are not sick and have no empathy, even if all the accounts of the foundation are open and transparent, they will not waste time to check and look, they would rather do something for those in need.

Thinking of this, Yang Cheng seemed to understand what William meant.

"So, it's the nonprofits I need to help, not charitable foundations?"

William snapped his fingers, "Exactly, this is the fastest way to shut up the mouths of the entire British people~"

Once he figured it out, Yang Cheng's thoughts became clear, "I know what to do, Carson, collect me the non-profit organizations in the UK, and give me a separate list of organizations that urgently need help with a wide audience. The sooner the better~"

"Yes sir~I will give you the list tomorrow~"

William waved his hand and said, "Actually, it doesn't need to be so troublesome. Do you know about the Red Nose Festival?"

Yang Cheng shook his head and nodded again. He had heard of it, but he hadn't learned about it in detail.

Carson helped explain, "The Red Nose Festival is the oldest charity festival in the UK. It has been established for 28 years since it was founded in 1988. The Comedy Relief Foundation has always advocated the transmission of social positive energy through entertainment, aiming to create a society free from poverty. just world.

This festival originally originated from the creativity of people in the comedy industry. Since its inception, it is still the most dedicated event for all comedians in the UK throughout the year.

As for the way of participation, it is also very simple, but it is not lacking in fun and operability. "

Yang Cheng became interested, "You mean, we can also hold a similar festival to attract the attention of the whole people? Even their spontaneous participation?"

"That's right, but the Red Nose Festival's achievements today are the result of decades of continuous development. If you want to become popular, you have to come up with some unique tricks, and spending money is not enough." William said. say~

Yang Cheng had some ideas, "Carson, please explain in detail,

For example, how do people participate in the Red Nose Festival? "

"There is nothing complicated about the way to participate, just put on a clown's red nose.

Of course, the Comedy Relief Foundation designs several or even dozens of red noses with different styles every year, and the public can collect all the noses of all styles through exchange or fundraising.

And some celebrities, Internet bloggers and social celebrities use various methods to make fun of it. Viewers and fans raise money by giving rewards, and these donations will be used to improve the world's poverty.

On the official website of the Red Nose Festival, corresponding fundraising goals are also given for different needs. For example, to support children in poverty-stricken areas, you only need to donate $1 for a meal, and you need to donate $10 to improve local medical services, etc. , I have logged in, the interface is clear and clear, anyone who can use a computer can operate it. "

After a pause, "But people are more forgetful, and they like the new and dislike the old. If you continue to use the old way, people will get bored after a few years. Therefore, the Comedy Relief Foundation often innovates and encourages people to adopt their own unique ways of participation. , but wearing a red nose is the foundation and a symbol of this festival.

Just like last year's Red Nose Festival, some parents encouraged children to make their own cakes and sell them along the street, or take out toys they don't want to sell, and the money from the sales will also be invested in charity.

There are also people who launched the "Speaking of No Words Challenge". In short, everyone can design their own small fundraising activities to raise funds for the Red Nose Festival.

Today, the Red Nose Festival can basically achieve the effect of universal participation and joy for all. "

William continued, "Because of its growing influence, in addition to the United Kingdom, the Red Nose Festival has also entered the United States, Germany, Ireland, Iceland and other countries, attracting the participation of thousands of famous people around the world, including Mr. Bean, Mr. David Beckham, Jennifer Aniston, Emma Watson, by the way, last year Bill Gates also participated, Hollywood stars, American pop music superstars, you can see them in this festival.

In the early stage, you can use your network to invite celebrities and business friends to participate in the event, but you must think of a model that can quickly become popular in order to make this event last for a long time. "

Yang Cheng began to imagine the day of the Red Nose Festival. The British, who are considered to have no sense of humor, turned out to be childlike. Everyone dressed up in disguise, dyed their hair red, put on funny red noses, or painted their noses red. There was no usual seriousness at all, and he found it funny when he thought of this scene.

But I have to say that the effect is also great. Every family and every school takes this opportunity to educate young people with love, and organize small-scale amusement and fundraising activities, so that students can learn to help others while playing and laughing. When these children grow up I will use the same method to encourage my children and pass it on from generation to generation. This public welfare activity has really achieved the effect of helping others.

Carson added, "In the past 25 years, the Red Nose Festival has raised a total of more than 1 billion US dollars, which is far more meaningful than a person directly donating 1 billion for charity. The public welfare projects generated by the fundraising have benefited more than 2.6 million children in poverty-stricken areas.”

Yang Cheng sighed, "This event is indeed very valuable. It seems that I have to prepare for a protracted battle. If a festival or event really explodes with great influence, it must go through years of continuous accumulation. Only then can it be."

William shrugged, "Anyway, the review of the medal will take a few years, so don't delay~"

"I know, the key is to think of a simple, convenient, and sustainable activity for all people to participate in, otherwise it will be quickly forgotten by people."

"Yes, this is the key, so you need to find a professional event design team, let's find a way together~"

Yang Cheng told Carson, "Go find a professional team and ask them to make a plan. I will see them at the manor tomorrow~"

"Understood~"

Carson never frowned because of Yang Cheng's request, no matter how difficult the request was!

"Okay, I'm going to rest, I'm exhausted today~"

William yawned and went back to his room to rest, Yang Cheng didn't feel better, after drinking for so long, he was trying to think and speak just now~

. . . . . .

The next day, William and Hugh Grosvenor talked about the joint establishment of the company during breakfast. Hugh Grosvenor was very interested, but he asked in a gentlemanly manner, "This is a project that you have been planning for a long time. Is it insincere to be involved?"

Yang Cheng waved his hand, "Don't think too much about it. Although we've thought about it for a long time, we haven't put it into action. If it weren't for you, I'm afraid we wouldn't have remembered it, and we would be forgotten in the end. Thinking about it this way, we I have to thank you~”

Hugh Grosvenor smiled shyly, took a finger sandwich, and ate in small bites. He still maintained good dining etiquette for nobles. Compared with him, Yang Cheng behaved much vulgarly, but this was in his own home , and there is no outsider, why bother to pretend, the same is true for William, judging by his eating, he does not have the demeanor of a prince at all.

"We'll be friends from now on, don't be so polite~"

After breakfast, William and Hugh Grosvenor bid farewell and left the North Sea Manor, and at the same time made an appointment to hunt together at the North Sea Manor on Christmas Eve.

Leisure time is always short. Yang Cheng accompanied Susu and Liu Junyu to the garden for a while, and the professional event design team found by Carson has arrived~

At this time, the five team members sitting on the battery car were very nervously arranging their clothes. Two of the ladies took out the mirror and kept looking at them, carefully checking whether their makeup was flawed.

No wonder they are so nervous. This is the first time that this newly established young team has received a big order, and the target is a world-famous tens of billionaires. In their eyes, a big man who is no different from a queen is lucky enough to find them ,what is this? This is the opportunity God gave them. If you can't grasp it, just disband and go home to play in the mud~

The leader is Thomas Robinson, a high-achieving student at the University of London who came out of poverty. Facing the majestic North Sea Manor, he felt a sense of inferiority in his heart. This feeling, which he had never felt before, made him uneasy. . .

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