Chapter 1419 The Current Situation of the Animation Studio

Naming is indeed a major event. From the perspective of Feng Shui, a bad name may affect the company's future fortune.

Well, this is just a joke. After all, Yang Cheng didn't struggle with this matter for too long. Let Luo Yue and the others think for themselves. He can't help with everything.

After accompanying them to have a light meal, they sent them back to their rented apartment, and then Yang Cheng went to DreamWorks Animation in Glendale, the most successful animation studio since Pixar, and was named by New Era Films. Since the acquisition of the industry, Yang Cheng has hardly been here again. Thinking about what he said to Jeffrey Katzenberg at the time, he couldn't help feeling a little ashamed.

It just so happens that the official business here is almost done, so I will take a trip to Glendale to meet old friends, and it is time to travel.

Jeffrey Katzenberg, who had already officially retired, still had no match for his career after all. He accepted Yang Cheng's invitation to serve as the chief creative officer of New Era Pictures, and at the same time he did not give up his old job. I often go back to the animation studio to care about the progress of the project and supervise the creative process of newcomers.

In short, unlike other retirees who only know how to fish, play golf, and bask in the sun, for Jeffrey, a workaholic, work is the best mode of relaxation.

Of course, Jeffery has more free time than before, and it is rare to see him concentrating on his work.

When the car drove into the animation studio headquarters park, it was just in time for the employees to take a break in the afternoon, so the garden was more lively than usual. Most of the employees took advantage of this time to go outside to breathe fresh air and enjoy Under the beautiful California sunshine, you will be more devoted to work in the afternoon when you are in a good mood.

Before coming here, I contacted Jeffrey, and the other party said to go directly to the office to find him, but as soon as Yang Cheng got out of the car, he saw Jeffery's big bald head, which was as bright as a lighthouse, reflecting dazzling light in the sun.

It's a bit exaggerated, but it's really conspicuous. A bald head in the crowd can always be noticed immediately.

"Hey, Jeffrey, you're so polite, you actually came out to greet me?" Yang Cheng took big steps and smiled heartily.

As a result, Jeffrey poured cold water on him with a smile, "Jason, you misunderstood me. I just finished an interview. Didn't I just send the interview team away and saw your car coming in, so I just stood here and waited." a little while."

Yang Cheng pretended to be disappointed and spread her hands, "Well, I'm just pretending to be passionate."

Jeffrey blinked, "Yes! You're thinking too much!"

Yang Cheng seemed to have suffered 10,000 critical blows, clutching his forehead in disbelief, "Damn it, Jeffrey, you've become naughty since you retired."

"No, I've always had such a lively personality~"

The two chatted and laughed, and Jeffrey asked, "Go to the office? Or sit outside?"

"Just sit outside, the California sunshine is always hard to part with."

"Oh, Jason, you really should be a tourism ambassador for California."

"Thank you for the compliment, but obviously they can't afford me."

"Ha~ That's right~"

"How are you doing recently?" Yang Cheng cared about the other person's body.

"It's not bad, you know, I've started to learn to enjoy life, I've been talking about retirement before, but my body is still in the office, but now I can finally take it out, spend more time with my family, occasionally with friends Going out to sea to fish is a very comfortable life.”

Yang Cheng nodded approvingly, "This is the happiest time in my life, enjoy it Jeffrey."

"Thank you, all thanks to you."

Yang Cheng didn't dare to take the credit, "No, you have to thank your family, without their support, no matter how much I say, it's useless."

"Of course, thanks!"

Yang Cheng didn't want to get entangled in this question, and instead asked, "What projects are the studio busy with recently?"

"We had a project released at the beginning of the year~"

Yang Cheng immediately answered, "I know, "Kung Fu Panda 3",

Everyone has done a good job, with a global box office of more than 500 million, which is as good as ever. "

Jeffery has a different opinion, "But word of mouth has collapsed, and the box office is far lower than the second film in the series, and this film is too dependent on the country Z market, but we still can't get the bulk of the profits there. Fortunately, this year's Your company in country Z will help you distribute it, let us get more, otherwise it will be even worse."

Yang Cheng nodded, "The country Z market is very fair to the projects of major Hollywood companies, no matter who it is, it is difficult to reap more profits, but because of my early layout, we have taken the lead in the country Z market One step is just one step, and Disney is watching closely behind, and after their Disneyland in Shanghai officially opens, the distance of this step will be further narrowed, so we must not take it lightly."

"Of course, it is absolutely impossible to underestimate the enemy. DreamWorks fell apart. Part of the reason was that the mentality of the three of us was not well controlled. We wanted to try to compete with the Big Six, but at that time, even children knew the shadow of the Big Six. How big it is." Jeffery said with great approval.

"The release of "Kung Fu Panda 3" in Country Z proves that the path I took before was correct. If possible, I will increase investment in the country Z market."

"I'm looking forward to your good news." Jeffrey would naturally not disagree, and he would raise his hands to support anything that is beneficial to DreamWorks Animation.

After a pause, he continued, "Other than that, there is only one project left to be released this year. The post-production of "Magic Fairy" is almost complete. I talked to Donna, and she meant to release it during Halloween."

Yang Cheng raised her eyebrows, "Halloween?"

Jeffrey explained, "The animated image of "Magic Elf" originated from a Danish fairy tale in 1959. A fisherman and lumberjack named Thomas was unable to buy a birthday present for his daughter because of poverty, so he referred to Norse mythology. In the image of the troll, I only made a troll doll by myself.

In the 1990s, the dolls of the troll series were once popular all over the world. Their messy but colorful hairstyles were very popular among children. We bought the film copyright of this image in 2013, which can be said to be a Semi-original IP. "

Yang Cheng was stunned, "It's a good idea for the cartoon image of trolls to hit Halloween."

"Yeah, I identify with this hairstyle time too."

Yang Cheng thought for a while, and suggested, "This time it's still the North American premiere? Have you ever thought about changing your thinking and making the global premiere in country Z?"

"Starting in country Z? Not too good, right? The image of troll dolls in country Z is not considered a classic, and it can even be said to be blank. Can people in country Z accept the adaptation and enter the cinema?" Jeffrey questioned.

Yang Cheng waved his hand, "Country Z is not the closed country it used to be. In the 21st century, country Z is in line with the world. Many western festivals are gradually becoming popular in country Z, especially Halloween, which is highly entertaining. After all, the people of country Z do not understand the history of Halloween, and they regard this day as a festival for entertainment.

At that time, with the help of the cartoon image, a special premiere in Z country, with the gimmick of the world premiere, should be able to achieve good results. "

Jeffery thought about it for a long time, then nodded slowly, "You are right. I'll ask someone to do a simple investigation. If there is no problem, I will do as you said. I will communicate with Donna."

"This is just a small suggestion, which can help you the best."

Jeffrey smiled gratifiedly, "Thank you, in fact, when you came to talk about the acquisition, I was most worried about you being a layman and dictating the studio. Now it seems that my original worries were purely unnecessary. "

"Your worry is justified, but anyone who knows me knows that I prefer to be a hands-off shopkeeper and earn money easily, and there are more happy things than this ?"

Jeffrey said helplessly, "I only found out now~"

Although he seems unwilling to waste time on work, Yang Cheng is still very serious once he gets into the mood, "Apart from "Magic Elf", how many projects are we working on?"

Jeffery is also very familiar, and said one by one, ""Baby Boss" and "Captain Underpants", the two projects that are going to be released next year, the current progress has already passed halfway, including dubbing subtitles and other post-production time, it is expected to be at the end of the year, and finally It is too late to complete all before January next year, and it will not be too late to consider the issue of schedule at that time.

At present, the spring file for March next year and the summer file for June next year are initially reserved. If there is an accident, it will be changed. "

After a short pause, he continued, "In addition, "How to Train Your Dragon 3" also started preparations at the beginning of the year and entered the initial production. A supplementary budget of 20 million has been set aside, but I don’t think it will be used.”

Yang Cheng was puzzled, "So low? Logically speaking, the sequel of this series should cost more."

Jeffrey smiled, "This is the difference between animated movies and live-action movies. The animation movie with the highest cost is always the first one, especially the original IP without image reference. Everything needs to be recreated, but the subsequent sequels are easy. Quite a few, as long as new characters are added, the old characters can be used completely, as long as the details are optimized, it doesn't cost much.

Furthermore, the special effects animation technology has also been continuously improved and improved over the years, and the efficiency has increased a lot. For the production of animated films, the less time it takes, the more money it will save. "

Yang Cheng understood the essence of animated films, nodded and said, "Understood, Dreamworks Animation has you here, everything is safe, I am very fortunate now, it was such a wise decision to keep you after so much effort. "

Jeffrey Katzenberg smiled lightly, "DreamWorks Animation is also lucky to be able to come together with a company as fresh and dynamic as New Era Pictures."

Yang Cheng was not surprised that the other party could say this. After all, DreamWorks Animation's technical masters, after joining New Era Pictures, their salary has increased by more than a little. If you have money, you don't have to worry about your job prospects. It's no wonder you're unhappy !

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