Chapter 124 15 Billion? Ten Billion?

Under the rendering of the golden crystal chandelier, the banquet hall was a scene of luxury and luxury. Yang Cheng's short speech came to an end, waltz dance music sounded on the scene, and the middle of the venue was emptied. After Yang Cheng and Georgina presented their first dance as hosts, they went Stepping aside, the contact with representatives of Wall Street investment banks is the highlight of tonight.

Yang Cheng was wearing an LV royal blue custom-made dress with a dragon-shaped dark pattern, a bow tie tied around her neck, and she was walking around the venue with champagne in her hand. They seemed to be sincere, but in fact they couldn't be more fake, and greeted each other with smiles, but no one jumped out and punctured the window paper, immersed in the flashy atmosphere.

"Jason, thank you for your invitation. Do you have time to talk about the financing of New Era Media?"

Yang Cheng had just escaped from the siege of the crowd, and was immediately blocked again. His head was in a mess now, how could he recognize who was who, and forced himself to perfunctory, "It's my honor that you can come , I will open a bottle of old wine later, enjoy it.”

Everyone knows that the Toutiao app has no difficulty in research and development technology, and its advantage lies in its novelty. After that, it will continue to spend money on advertising, quickly develop users, staking land, and then continue to burn money to acquire all potential threats, just like the face Like the book, it kills all dangers in the cradle.

And because of the huge labor cost, it is difficult for Toutiao to insist on manual recommendation, which will greatly reduce the efficiency.

And only by using technical means to automate the entire service chain and scale up the business is the time for Toutiao to reap the fruits. The ultimate goal of Toutiao is to wipe out all the media organizations on the market, because no newspaper can publish hundreds of millions of newspapers every day. There are different content for people to filter, but Toutiao can!

By then Yang Cheng will be invincible.

It's a bit far away now, the primary goal is to burn money, and one family alone can't afford it. We must bring in those investment banks who don't treat money as money, and are willing to give money to Yang Cheng to burn.

As for why not split Toutiao separately for financing, but use the entire media group for financing, Yang Cheng also has considerations.

At the current stage, when the number of Toutiao’s self-media customers is insufficient, more than 80% of the news sources come from the media publications under the group, and the rest are reproduced from the partners.

Moreover, it would be easier to integrate resources by acquiring Time Magazine in the name of New Era Media. On the contrary, if Toutiao were to split off and acquire Time Magazine alone, it would be unclear when using the newspaper news of Tribune in the future.

After all, so far, Toutiao app still exists by relying on forum companies.

Moreover, Yang Cheng's goal is not only Time Magazine, but also New York Times and DreamWorks. These will build a media ecological chain around Toutiao. After the integration is completed, New Era Media will be packaged as a whole and pushed to the financial market, which will maximize the benefits. change.

At that time, Yang Cheng will rely on the cash from the cash in his hands to promote his plan to land in the mountains, enter the industrial field, and finally achieve the vision of walking on three legs in industry, finance, and the Internet.

. . .

"Jason, I can guess Toutiao's future profit model, analyze user behavior through big data, carry out accurate embedded advertisement push, and even do well, it is not impossible to challenge Google's position in the future, but I have a question, you How to analyze users in the early stage of app launch? We all know that big data takes time to accumulate.”

The person who asked the question was Bill Ackman, who was dressed in a custom-made Giorgio Armani suit and had full head of white hair. He is one of the most famous hedge fund star managers on Wall Street. The CEO, who ranks among the world's top 100 richest people with a net worth of US$18 billion, is a very conflicting figure.

Yang Cheng found Georgina, and led by her to the corner where big bosses gathered,

Before he started fooling around, he was caught by Bill Ackerman to answer his doubts.

This issue is also the concern of all investors who have guessed the essence of Toutiao app.

Yang Cheng and Bill Ackerman also know each other. They live very close. Since they are acquaintances, he doesn't have to be polite. He took a sip of wine to moisten his throat, and coughed softly, "Bill, you are right, new user The information available there is very limited.

But we can try to find ways to obtain information through other channels, for example, log in through Twitter or Facebook account, collect the dynamic content posted by users daily, and then we can get a lot of information and solve the problem of cold start;

Or you can collect some basic information through the mobile phone model, the city where the mobile phone is located, etc. After the user has accumulated a certain amount of behavior data, we can calculate their interest characteristics through our basic algorithm. information to guess user interests.

There is a famous saying in the advertising industry that half of the advertising expenses invested by enterprises are always wasted, but there is no way to know which part is wasted. The birth of Toutiao app aims to help advertisers solve this eternal problem, and at the same time Let our product users accept the baptism of advertising in a subtle way. "

Unknowingly, Yang Cheng was surrounded by a group of people again, talking in front of a group of Wall Street elites like stars holding the moon, and Georgina beside her had blurred eyes. At this time, the masculine charm and She was also intoxicated by his explosive power when he sprinted on the boat, and she subconsciously clamped her thighs, fearing that the tide would turn into liquid and stay there, which would be embarrassing.

"Well~ It seems that you have a complete plan, so how many shares are you going to release this time? How much is the financing?" Bill Ackman didn't show a thoughtful expression, but nodded and asked what Yang Cheng was most concerned about. question.

"The purpose of my financing this time is not only for software promotion, but also to improve the content source of the Toutiao app. I will launch an acquisition of an established magazine company in the near future, and I may need your assistance, Bill."

Bill looked at the friends around him, shrugged and smiled, "That's not a problem, come on, how much do you need? I think there are enough people here today to satisfy your greedy appetite."

"Eon Bill, haven't I yet? Why are you greedy?" Yang Cheng cried out helplessly, making Bill and the others laugh.

"I'm not good at others, but I know your father's personality better than anyone else. You have inherited his genes~ Hehe, just open your mouth." Bill's teasing, Yang Cheng didn't take it to heart. Not ready to show mercy.

"3 billion US dollars, 20% of the shares!" Yang Cheng hadn't finished speaking, and there was a sound of gasping for air within a radius of 10 meters.

Bill Ackerman was very calm, with food in his hands and no panic, and this was expected. He laughed and patted Yang Cheng on the shoulder, "Look, what am I doing? Open your mouth and pull the valuation." to a height of $15 billion."

"Jason, you're still a realistic number." Someone next to him couldn't stand Yang Cheng's shameless face, and interjected speechlessly.

Yang Cheng disagrees, "Is 15 billion US dollars high? Back then, Face burned for 3 or 4 years and was valued at 12 billion US dollars before finding a way to make a profit. My headlines have a unique style. Innovative thinking, clear and clear profit model, is the valuation of 15 billion US dollars too much?

Besides, don't forget, it also includes high-quality assets such as Forum Corporation and Lionsgate Films. As long as 15 billion US dollars is simply the price of cabbage, do you know how determined I am? I'm sharing the fruit of my victory with you generously, so I can't just beg you to accept it, right? "

His shameless remarks have simply refreshed the three views of Wall Street elites. They have thick skins enough, and now they have met their opponents.

How can people be so shameless? Why don't you go to heaven? Take two broken companies with heavy debts as treasures, and think that Wall Street is all fools?

Of course, they thought so, but no one dared to turn their heads and leave. Now they wished that everyone would go away, and then they would stay and bargain with Yang Cheng.

share? Sharing bullshit is almost the same, but if you can eat alone, you will never give up a single residue.

Don't think it's a joke for Yang Cheng to call out a valuation of 15 billion US dollars just because of a single app, even a rookie app that has just been tested and not yet officially launched.

In fact, everyone present who has tried the Toutiao app understands that as long as Toutiao has enough time to develop, 15 billion US dollars is really not out of reach, sooner or later.

But what is missing now? It's time! For a company that is destined to grow to a height of 15 billion US dollars, can it be a concept to pay early or pay later?

Of course, you can also start from scratch. Anyway, this software development is not difficult, but no matter how difficult it is, it will take time to develop it, right? It is impossible to change a completely new program overnight.

And when you fund a new company from scratch and develop new software that can compete with Toutiao, Toutiao will already fly away.

Among the people around Yang Cheng, Bill Ackerman may not be the richest and the most prestigious, but he is the most familiar with Yang Cheng, so he had to come forward to negotiate, "Jason, first of all, we all saw the headlines value, I don’t think anyone will object to that!”

After looking around at the peers, most of them were nodding, and then continued with confidence, "But 15 billion US dollars is too high, so you can think about my plan."

After drinking the red wine, he pondered for a few seconds and said again, "I will include the magazine company you are going to acquire, give a valuation of 10 billion US dollars, and invest 1 billion US dollars in the name of Pershing Square Company. 10% stake, but I want a board seat and the right to lead the next round of funding.”

Yang Cheng was fighting fiercely in his heart. Logically, this was double the valuation of 56 billion he gave when he met Amanda. Noh goes to heaven, but New Era Media has integrated more than one high-quality company.

That is to say, excluding Forum Corporation and Lionsgate Films, as well as Time Magazine, which has not yet acquired but has already regarded it as its own, Bill Ackman believes that the valuation of Toutiao is at most 1 billion to less than 2 billion US dollars, which makes Yang Cheng felt very awkward.

But after hesitating again and again, Georgina also sneaked at the corner of his clothes, reminding him to take it as soon as it is good. Obviously, Bill Ackerman’s poor price is due to alcohol, and he will regret it once he wakes up. Yang Cheng had no place to cry, so he had to grit his teeth and said, "Yes, but I need Pershing Square's full support for the next series of acquisitions by New Era Media."

"Of course, this is no problem. As a shareholder of the company, this is our duty."

Bill Ackerman suddenly became arrogant, he is considered to be the first!