Chapter 264 Ten Million, a Slogan? (Third Update!)

Mid-Levels, Baijia Road.

A 5,000-square-foot mansion located in the middle of Barker Road belongs to Xie Ruilin, the president of Xie Ruilin Jewelry.

This self-made tycoon gained a lot of wealth through the establishment of Xie Ruilin Jewelry Company.

Although Xie Ruilin Jewelry Company is already well-known among the jewelry companies in Xiangjiang, it is still far behind compared to the two leading companies - Chow Tai Fook and Chow Sang Sang, first of all in terms of quality.

Xie Ruilin is a very courageous person. He has been like this since he was a child. Until he founded Xie Ruilin Jewelry, he didn't change. He didn't think about doing things calmly, but he was thinking about how to develop by leaps and bounds.

Since he founded Xie Ruilin Jewelry in 1971, Xie Ruilin has worked hard for seven or eight years, but until now, he is still unable to stabilize.

Because so many years have passed, Xie Ruilin Jewelry has not even launched an offensive against Chow Tai Fook and Chow Sang Sang, and has not even stabilized its third position. They are ahead.

Xie Ruilin has always been dismissive of the background and inheritance.

He himself came from a poor family, and he has come all the way to the present through hard work, so he never believes in authority.

Therefore, he always dreamed of defeating Chow Tai Fook and Chow Sang Sang, and becoming the No. 1 jewelry company in Hong Kong.

After seven or eight years of hard work, Xie Ruilin Jewelry has already established seven stores in Xiangjiang, and the business as a tourist is very good. His annual income last year exceeded 30 million, which can be regarded as a very high income in this era.

But Xie Ruilin is not satisfied, he hopes that he can be like Chow Tai Fook and Chow Sang Sang, and his influence goes out of Xiangjiang, at least radiating the whole of Asia, with an annual profit of more than 100 million, or even 200 to 300 million.

For this reason, he began to think hard before the New Year, and finally, by chance, he came up with a brilliant idea.

The current Xie Ruilin Company is owned by Xie Ruilin alone. He can do it after he thinks about it, which is much better than going public in the future.

So Xie Ruilin immediately started various preparations, and when he was ready, he used various relationships to invite the genius he liked.

After Yin Jun received Liang Shuyi's message, he was extremely surprised. What's the matter with Xie Ruilin looking for him?

But after Liang Shuyi told the news three times in a row, Yin Jun felt a little embarrassed, and finally agreed to Xie Ruilin's invitation to have dinner at Fulinmen, the most famous Xinxing restaurant in Xiangjiang.

In fact, Fulinmen is not a new restaurant. The owner founded this brand in 48 years, and now it has a history of 31 years.

Fulinmen not only has its own heritage, but also has many innovations. For example, in recent years, many famous chefs in Xiangjiang have been poached by them.

It just so happened that when Yin Juncai arrived at their shop, he saw an acquaintance.

"Brother!"

Yin Jun looked at the fat man who was carrying a basket of vegetables to the kitchen, smiled and waved his hand unconsciously.

"Oh... Mr. Yin!" The man hurriedly put down the dishes, wiped his hands on the chef's uniform a few times, and then ran over, and said with a simple and honest smile, "Are you here to eat?"

"Yeah, someone else treats you. Brother De, you can call me Ah Jun." Yin Jun said, "Why did you come to Fulinmen?"

This brother is the big three-yuan little chef who almost slipped and fell the last time, so that the plate in his hand hit Yin Jun's hand.

Afterwards, Yin Jun ate several times at Da San Yuan, and by chance, he met him every time. Yin Jun greeted him every time, so the two were considered familiar.

Yin Jun has never been a man of airs, especially to people at the bottom, he has always been kind, which is why he was born as an orphan.

With so many contacts, Dezi is not so restrained in front of Yin Jun. Mr. Yin is such a famous genius, a famous gold medal screenwriter, and he greets him so politely, which makes him very excited and flattered.

He has seen a lot of celebrities, but there are still too few people who are as gentle and approachable as Yin Jun, and they don't take small handymen like them seriously.

Facing Yin Jun's question, he nodded and said, "Recently, there are some incidents at Da. San. Yuan, so my master brought me to Fulinmen. The environment here is more relaxed."

"Oh? Then if I want to eat the dishes you cook in the future, I have to come to Fulinmen." Yin Jun smiled.

"Hehe, I've started cooking some side dishes now, and I'm trying to cook for Mr. Yin within three years." Dezi scratched his head and said.

"Okay!" Yin Jun waved his hand again, "Brother, go ahead, I'll go up first."

"Okay, goodbye, Mr. Yin!" Dezi also smiled and waved, watching Yin Jun leave.

Under the guidance of the waiter, Yin Jun went to the box inside.

Fulinmen's private rooms are also small in size, but Xie Ruilin can't be stingy with treats. He directly created a large room that can seat eight people. After Yin Jun sat down, he couldn't help laughing—although the table in the room has been replaced, but It is too wasteful for two people to eat a table of dishes.

As Yin Jun expected, he and Xie Ruilin didn't have a chat, and twelve dishes were served here in a row, obviously prepared long ago.

"Come on, Ah Jun, let's have a drink." Xie Ruilin said holding the wine glass.

He knew Yin Jun's habits, and he didn't serve Yin Jun wine, but poured fruit juice for Yin Jun.

"Thank you, Mr. Xie!" Yin Jun clinked glasses with him, took a sip of the juice, and said, "The first two times when Mr. Xie invited me to dinner, I thought it was some kind of boring entertainment, but now it seems that Mr. Xie must Is it a conspiracy?"

"Haha, of course it is like this." Xie Ruilin nodded, picked up his chopsticks and said, "We chatted while eating. The food here is pretty good. When I was poor, I dreamed of coming here to eat."

Among the dishes on the table, there are three dishes related to abalone, two dishes related to shark fin, and then there are lobsters and so on. The dishes on this table are really not cheap.

Yin Jun doesn't like appetite very much, but when he encounters delicious dishes, he will eat more. Anyway, he is young and has a good metabolism, so it doesn't matter if he eats more.

Three rounds of wine, five flavors of food.

Xie Ruilin endured it for a while before slowly starting the topic, "I know you are a genius, Ajun. I have watched all the scripts and TV dramas you wrote, and there are many classic sentences in them, which are very impressive. My memory is still fresh. I don’t know how you got these classic lines?”

"Lu Fangweng used to have a poem called 'Articles are made naturally, and you can get them by chance'. I think I was in the same state when I was writing the script." Yin Jundao, "Writing that place, suddenly so many wonderful things appeared in my mind. lines, so I wrote them down.”

"Hehe, this is you. If it were someone else, I wouldn't be able to figure it out even if I scratched my head." Xie Ruilin sighed.

"It's not necessarily true. There are too many smart people in the world." Yin Jun said politely.

"I don't know if I want to ask you to help me think of an advertising idea, are you confident to do it well?" At this time, Xie Ruilin finally expressed his real purpose of being a corporal.

After Yin Jun was surprised, he suddenly realized.

The young man was wondering what made this billionaire condescend to come to him, treat him to dinner, and speak so politely. It turned out that this was the foreshadowing.

But Yin Jun was not surprised by Xie Ruilin's request.

According to Yin Jun's understanding of Xie Ruilin, a rare self-made rich man who has almost two ups and downs, he is very courageous and often dares to think of bold ideas that others dare not think of.

Such a personality allowed Xie Ruilin to obtain a monstrous wealth, but it also made him go bankrupt many times. I don't know if this is good or bad.

But there is one thing, Xie Ruilin absolutely dares to do things.

Yin Jun nodded slightly and said: "Mr. Xie, there are no fewer than hundreds of advertising companies in Xiangjiang, and there are countless excellent ones. For example, Mr. Huang Zhan's 'Huang Yulin Advertising Company' has repeatedly created excellent advertisements." , why don't you go find them?"

"I found it." Xie Ruilin shrugged. "The advertisement they made is not bad, but it is far from what I want. I need the best advertisement in the world! For example, the De Beers company's ' Adiamondis forever' is the classic among the classics. I want a slogan that goes hand in hand with it, so that people will never forget it once they see it."

"If you say that, I have an idea." Yin Jun smiled without realizing it, "I guarantee that at least in the Huaguo cultural area, it is definitely the best in the world, and no one can match it."

"Really?" Xie Ruilin was startled suddenly, with a look of disbelief, "Ah Jun, you have to think carefully, what I want is the number one in the world! If you can do it, then I, Xie Ruilin, will not treat you badly, but If you can't do it and deceive me, then I will be angry!"

"You won't get angry, because after you hear this sentence, you will know what charm it is." Yin Jun said confidently.

Xie Ruilin asked for other advertising ideas, Yin Jun may not be very clear, because there are too many creative ideas in this jewelry industry, Yin Jun can't figure out which one is the best.

But if it is compared with De Beers's "Adiamondisforever", Yin Jun certainly knows it, and his ears are callused when he hears it.

Although the core meaning of this Chinese sentence is the same as this English classic sentence, in terms of charm and artistic conception, it is beyond the imagination of foreigners.

Speaking of the ad slogan "Adiamondisforever", it was actually applied for a trademark patent by De Beers around 90 years ago. , It is really unbelievable.

But it also just shows how deeply rooted and intoxicating this ad is.

Fortunately, "Adiamondisforever" is still in the process of establishing a relationship and has not yet been registered as a trademark. The most classic Chinese slogan that Yin Jun knows can be used with confidence.

Xie Ruilin was surprised and delighted at the moment, he was afraid that what Yin Jun said was a lie, but he hoped that what Yin Jun said was true.

After a while, Xie Ruilin calmed down, and said to Yin Jun word by word: "Ah Jun, please make a price, I want to get this classic slogan of the world's number one, how much?"

"If I ask for 10 million yuan, will Mr. Xie think I'm too greedy?" Yin Jun said calmly.

Xie Ruilin immediately resisted the urge to curse, but he still clenched his fists.

Because he could see clearly, Yin Jun didn't mean to be joking at all.

Taking a deep breath, Xie Ruilin said, "Ah Jun, give me a few reasons to help me make up my mind and make a crazy decision."

Xie Ruilin didn't yell at him, but made Yin Jun smile. This person doesn't look reckless, but he still has enough self-restraint.

In fact, Yin Jun absolutely didn't mean to ask for a price.

Let alone 10 million, it is 100 million. Yin Jun thinks it is worth it.

It's just that Yin Jun doesn't have any ideas about the jewelry industry. This sentence will be created by Zhu Jiading in a few years. Now that Xie Ruilin said it, it can be used.

If Xie Ruilin is not willing to spend money to buy it, then he himself does not have this blessing.

Now Xie Ruilin seriously asked Yin Jun to give a few reasons, and Yin Jun naturally answered very seriously: "First, this sentence is worth so much money, and its meaning to Xie Ruilin's jewelry is equivalent to that of 'Adiamondisforever' to De Beers. Like Adams, I think 10 million is worth 10 million for a tailor-made classic slogan that can be used for hundreds of years. Second, Xie Ruilin Jewelry offers 10 million to buy a sentence, which is itself a huge gimmick. You can Before the ad comes out, let the reporters do more publicity, so that the public's interest in this exorbitantly expensive ad can be maximized, isn't this also a huge publicity for your Xie Ruilin Jewelry?"

"This is based on the fact that your advertisement is really worth 10 million." Xie Ruilin nodded slowly, while sweat was already streaming down his forehead.

It is really rare that such a bold person like him feels embarrassed.

The huge sum of 10 million yuan is one aspect. He only earned 30 million yuan after a year of hard work. Now that Yin Jun just wants to pay him for four months of hard work, he really feels distressed.

On the other hand, Xie Ruilin was more worried that Yin Jun's words would not achieve the effect he boasted about. If he spent 10 million and bought a not-so-good advertisement, he would be laughed out of his teeth.

Compared with the previous 10 million loss, he was more concerned about the second one, which might cause the reputation of Xie Ruilin Jewelry to decline.

But now it is impossible for Yin Jun to say this advertisement, once it is said, it will have no meaning, it will be like a trick, and it will be worthless if it is dismantled.

"I need to think about it." After a while of silence again, Xie Ruilin said this.

"good."

Yin Jun nodded.

This matter must not be rushed. If Xie Ruilin told Yin Jun that he agreed to the price now, Yin Juncai would suspect that this person is not real.

Even Li Chaoren couldn't take the 10 million investment lightly.

The reason why they can become rich is definitely not because of their arrogance, but because of their consistent caution. It's just that when it's time to spend a lot of money, they will do it boldly after careful consideration.

Those who rely on luck and courage to gamble all day long will succeed once or twice at most, and will definitely end up in failure in the end.

Only those who are steady and steady can survive in the mall.

But Yin Jun also believes that Xie Ruilin will definitely not be able to bear this temptation. With his strong desire to climb up, he will definitely choose to give it a go in the end.